Reinventing the Millennium

From emergence to development to promotion, the online ride-hailing market is like a weed ignited by a fire, and the industry is changing very quickly.

The same goes for the Bumblebee sale, which is getting a lot of attention this time around.

Li Yongjin spreads his intention to sell himself, the boss of Kuai De leads the team to negotiate, Dada becomes interested, Yike Qihe shows up in person, and the boss lady Du Ji defends Jiangcheng...

In less than two weeks, "Bumblebee", one of the emerging online ride-hailing brands, became a subsidiary of Duji Holdings. Li Yongjin emptied his shares and left the company completely. "Bumblebee" was also directly renamed "Duji" Take a taxi."

Yike, Ali, and Penguin, who were originally ready to make a move, have all lost the possibility of disrupting the situation, especially Yike. Penguin is just waiting and watching, and Ali is just the 'quick' one. Yike is the president of YMS. Qi He went to Jiangcheng twice and was unwilling to disrupt the situation. It can be said that it is not strong.

But in the end, Yike failed, and "Duji Taxi" was born.

Regarding the acquisition of "Bumblebee" and the establishment of its own brand, everyone within Duji has a very high opinion of Ma Dongmin, who has come out of the business. She is a shareholder and the boss's wife, but she is also the person in charge of Duji's strategic investment. She makes decisive decisions and acts decisively. Capable and resolutely defeated the evil plot of the competitors headed by Yike!

However, Duji performed well externally this time, but its internal arrangements still caused some criticism. Lu Zhendong, the former vice president in charge of the mobile business unit, became the person in charge of "Duji Taxi".

Talking about Lu Zhendong, he took advantage of the fall of the prince and the internal turmoil to rise up and preside over the mobile business department. His main task is to supervise the all-round competition with Yike in the mobile ecosystem.

However, Lu Zhendong has not achieved much since he took office last year. On the contrary, the mobile division has been losing ground. The "light applications" that he focused on were defeated by Yixin's "mini programs".

In such a situation, at the very least, at the very least, it would be fair to give him a "no merit, no fault" rating, right?

However, how can someone with “no merit and no fault” be appointed to “Duji Taxi”, which obviously requires heavy investment in building it?

How can this convince the public?

In response to this internal voice, Ma Dongmin gave a certain explanation: it was not his fault.

It's not Vice President Lu's problem, it's that Yike's opponent is too powerful.

She also tactfully made a hypothesis: Who else would have been able to hold on to the ecological competition faced by Yike in the past year if he had been in that position?

Yike's development of mobile ecology is not a PK-style competition with Duji, but a serious effort to develop its own things. This is not something that Duji can stop. However, Yixin has successfully done so by relying on the national-level APP traffic. "Small programs" have started, who can stop this?

This is not at all a matter of personal ability and leadership.

Faced with the trust from the decision-makers, Lu Zhendong also actively expressed his position at the meeting, and he will go all out to create a new brand of "Du Ji Taxi"!

As for how to start...

To be honest, he was a little confused last time when he was called by Robin to fight against Yike's YMS offensive. This time he was transferred to do online ride-hailing. Well... thanks to the leaders for their trust.

Anyway, with Li Yongjin in front, Xiao Gui and Cao will follow suit when "Du Ji takes a taxi".

On the first day after Lu Zhendong was officially appointed, he knocked on Dr. Ma Dongmin’s office door and issued his first request from “Duji Taxi”: money!

Facing the astonished look of the landlady, Lu Zhendong was very determined. Don't talk to me about organizational structure, market analysis, team building, or user surveys. Just pay me first!

Without money, nothing can be done in this market!

Mr. Ma, give me money! Mr. Li, give me money! ! Duji, make money! ! !

“Duji Taxi” quickly matched the subsidy intensity of the current online ride-hailing market, becoming the first of the four giants to be eliminated directly, and it also carried out comprehensive promotion along with Duji’s traffic.

And then it really became an instant hit.

The day after the name was changed and launched, the "Duji Taxi Taxi" software crashed and became a hot search topic, attracting attention...

…

"I'm laughing so hard. What's going on with this record? It's not that serious. We finally made a big move, why did this big thing suddenly come?"

In the CEO office of Yike 23, Qi Hewai was waiting on the sofa for his boss to arrive. Sitting across from him was Wei Zhe, D brother of Dada, one of the emerging online car-hailing brands.

During the rush hour last night, the Duji taxi app was down for two hours.

This hot search hasn’t been removed yet, and it was down for more than an hour during today’s morning rush hour.

It has just been renamed from "Bumblebee" to "Duji Taxi". This has changed to a giant team. Not to mention it is better than before, why is it worse?

This surprised many people.

Qi He was also really surprised. Regarding this matter, the idea was to bleed Duji's funds, but he did not expect that there would be problems at the implementation level.

"Duji is an Internet company after all." As soon as Wei Zhe said this, he saw Qi He's updates in his circle of friends. The YMS president reposted a hot search about Duji without hesitation, giving A two-word "outstanding" evaluation.

He couldn't help laughing for a while, and then continued: "Duji's offline team is most specialized in marketing and distribution. They are engaged in monetizing search traffic. The other teams don't seem to be too conspicuous."

This is not that Wei Zhe belittles Duji, but that is the fact. Duji does not have a well-known offline business, so it naturally does not have a capable team.

When Wei Zhe said this, he brought up another business related to the team: "Duji asked Xiang Hailong to be responsible for the group buying business in January. It seems that we really want to make great efforts to develop this market, but this requires more grassroots teams. Online ride-hailing is still needed.”

Xiang Hailong is Duji's powerful general, and the business he is responsible for will undoubtedly require resources.

The problem is that no matter how much resources are tilted, if the team responsible for executing the resources is not strong enough, it will be difficult to achieve results. This is not the early stage of market development, but the stage when Mi Tuan has begun to make profits.

Wei Zhe couldn't quite imagine how Duji would open up the group buying market.

"Mr. Wei, it's not that I'm arrogant. I really feel that Duji has been in peace for a long time. Suddenly faced with competition at the same level, I'm really a little panicked." Qi He said with a smile, "When you panic, you act too hastily. Either you think too highly of yourself or think too highly of yourself. You also look down on yourself, as if there is no middle ground for steady progress, don’t you think it’s interesting?”

Wei Zhe nodded slightly and said, "As the saying goes, the person who knows you best is your enemy. Robin should give you a call."

"He should call Mr. Fang, Mr. Fang..." Qi He heard the sound of the door opening just halfway through his sentence, and said naturally, "His sense of business models and market prospects is without second thought. Moreover, Mr. Fang has a particularly keen eye and can always detect problems that have arisen or even hidden dangers that have not yet appeared. Robin should learn from Mr. Fang as his teacher."

"Didn't I tell you, Robin called me." Fang Zhuo walked into the office, happened to hear Qi He's words, and replied casually.

Qi He and Wei Zhe both got up from the sofa and greeted BOSS.

"But Mr. Fang, you didn't say why he called. What I meant was that Robin should make a apprenticeship call." Qi He said.

Fang Zhuo shook his head, walked to the desk, and greeted Wei Zhe: "Brother D is here too, Dada is doing well recently."

The smile on Wei Zhe's face paused for a moment, and then he complained slightly: "Mr. Fang, at least Mr. Qi and the others are calling me like this behind my back, but you are doing it in front of me..."

Fang Zhuo said seriously: "I'm not like them. I am the same person on the outside."

Qi He: "..."

Wei Zhe smiled sincerely.

"Mr. Qi, look at Brother D's smile. Dada has been developing really well during this period, but its competitors have made trouble again." Fang Zhuo sat down.

Qi He looked at Brother D and smiled, why didn't he smile?

"However, Uber is definitely going to enter the domestic market, and there will inevitably be a bloody storm, so be prepared in advance." Fang Zhuo also mentioned the latest news from abroad.

Qi He and Wei Zhe's expressions became serious at the same time. The domestic market has not yet been fully explained, and powerful foreign enemies are coming again.

"Uber must want to pick a time when we are tired." Qi He thought for a while and said.

"Well, the disadvantage of the subsidy-catalyzed market is that as long as you are willing to burn money, you can always make waves. The accumulated user volume is not as effective as other markets." Fang Zhuo knew that "in the past" Didi was able to burn money. That was tens of billions of dollars raised before going public.

He continued: "So, you can use more foreign funds. I think SoftBank is very generous. When Son comes to China, we will make an appointment to meet together. He may have a good impression of me."

SoftBank has invested in Dada in China, but it has also invested in another company, Kuaidi.

If possible, Fang Zhuo is willing to let it concentrate its efforts on things.

Wei Zhe nodded, knowing that Fang always helped sell his face.

He could clearly feel that this person had little interest in the online ride-hailing market. On the one hand, he was competing for the mobile payment scene, and on the other hand, Yike was swept into the market by the other three giants.

However, Wei Zhe can also feel that Yike has excellent resources, technology, data, traffic and funds. Yike itself is certainly not short of funds, but the enthusiasm of investment institutions it can drive is even more amazing.

As the ultimate comparison, Duji invested in Bumblebee and became a major shareholder, and now it has become a holding subsidiary. This is partly due to this reason. If Duji had the same appeal, then Li Yongjin would definitely not be willing to leave. .

Qi He listened to the boss and Brother D chatting for a while, and suddenly found a break and said, "Mr. Fang, I heard that MIGA also invested in Uber abroad?"

Wei Zhe had never heard of this news. When he heard it, he was inevitably shocked, huh? Are there any Yike-related funds in Uber? What about Uber’s decision and competition strategy to enter the domestic market...

"Mr. Qi is very well-informed." Fang Zhuo directly confirmed the situation without asking the source of the information. He then turned to Brother D and explained, "Purely financial investment, MIGA Fund's business is more complex, Uber Yike’s resources will not be used in China.”

Wei Zhe breathed a sigh of relief. Mr. Fang was the same on the outside, so he believed it 70%. As long as he didn't borrow Yike's resources, he would have no worries about competing locally.

"Mr. Fang, the online ride-hailing market is burning more money this month than last month. This situation worries some investors. They are now considering their development in the future." Qi He came here today mainly because Speaking of this matter, "I talked with Mr. Wei and the others, and I don't know if this wave of money-burning competition can be ended in June."

In other words, there are still three months to reach the previously predicted node. At the same time, this also means that the four companies may burn at least US$4 billion in total in the next three months.

Rao is Qi He, and Rao is the president of YMS who is the head of a giant like him. Just from the perspective of an online ride-hailing company, it is inevitable that he will be frightened. It is not that he does not know, but he is shocked.

"Duji may not be able to hold on before June, but it's hard to say whether it's Alibaba or Penguin." Fang Zhuo mused, "These two companies are a bit firmer than I expected. Perhaps, the competitive nodes here for online ride-hailing will be better." Corresponding to the overall promotion of Yi Pay, Mi Tuan also has a semi-subsidized activity. The national promotion of Yi Pay will be raised to a higher level from the second quarter and will be linked with more manufacturers."

Since the competition is about mobile payment, travel will naturally not be the only focus. Group buying is also a big deal.

Yipay and Alipay are already engaged in all-round promotion competition. This advantage and disadvantage is largely reflected in the capabilities of the grassroots team. At present, because of Yixin’s traffic, Yipay’s market share is also lower than that of Alipay in this area. It seems to be different.

Obviously, this is still a long-term and multi-faceted competition with Alibaba.

This kind of competition cannot be decided for the time being, but the existence of "Penguin Wallet" and "Duji Wallet" may soon be eliminated.

Fang Zhuo believes that even if Penguin’s Didi can survive until the middle of the year, it will be difficult to maintain its cash burn intensity in the third quarter.

As for Alibaba's Kuaidi, it may end in the same way, and it may be clear when Uber enters.

Fang Zhuo talked about his thoughts and even predicted that Uber might merge with domestic brands. He did not rule out the possibility of in-depth cooperation between Didi and Duji Taxi with Uber.

After all, Uber itself does not lack financing channels and does not need to compete with mobile payments.

Wei Zhe digested the latest news, mainly because the possible situation of foreign opponents made him think a lot.

"Mr. Fang, I heard that Qualcomm's lawsuit is about to come to an end?" Qi He waited until the boss and Wei Zhe had basically finished talking, and then mentioned a very important matter for the company.

"Be prepared to lose the lawsuit." Fang Zhuo replied.

Qi He: "Huh?"

"What's so surprising? We did use Qualcomm's patent. According to current laws and past cases, it can win the lawsuit." Fang Zhuo was very calm. "The point of our countersuit is to shape a new interpretation of patent principles."

"Some foreign media are talking about the possible results in April. I just... think it's fast, but also feel the complexity of this lawsuit." Qi He said.

Fang Zhuo said "hmm", the lawsuit is quite complicated, and in addition to the complex litigation, Qualcomm head Jacob also needs to face other complex challenges.

This is an area that he is familiar with and that many company leaders are unfamiliar with. (End of chapter)