Reinventing the Millennium

The screen is full of question marks, the audience continues to pour in, and the media comes one after another.

When an NBA team is listed, the entire live broadcast room seems to be silent for an instant.

After a while, Fang Zhuo on the screen turned to ask the staff: "Has anyone bought it?"

As soon as these words came out, the question mark that had just been reduced was instantly rekindled... How to buy a team with 1.25 billion US dollars... However, it is not that no one has tried to place an order, but the order prompts that a deposit of 10 million must be paid immediately...

The staff member’s voiceover answered the boss: “Not yet.”

"Okay, the price of Team Rocket is actually worth it, just hang it." Fang Zhuo said this, took another cup of coffee, and then looked at the gift that was floating in the air like the barrage.

Live streaming is not a new thing. Douyu, Huya, YY, etc. all started the live streaming craze several years ago, but Yike has not established a business in this area. While Douyin is testing the live streaming function, it naturally follows the example of its predecessors. The gameplay is set up with virtual gifts.

At this moment, all kinds of gifts have been floating in Fang Zhuo's live broadcast room.

"It seems that I am indeed in despair. Everyone is rushing to give me gifts."

"I won't turn off this setting. When it's over, I will take another share of the total amount received and donate it to the 'Coco Charitable Foundation' to pay attention to mountainous areas and left-behind children."

"Thanks for the gift, big brother."

Fang Zhuo thanked him with a smile, and then asked for more gifts.

"Actually, I just returned to China on the Qingzi. Well, um..." He suddenly realized something was wrong after saying this, turned around and asked, "What is the name of our plane?"

The voice-over whispered: "It's called 'a bit expensive'."

"Yes, I have just returned to China on the 'a bit expensive' flight. The time difference is a bit messed up. There happens to be a Double Eleven event today, so I will give it a try." Fang Zhuo explained the temporary launch this time.

Just at this moment, Li Guoqing, who came after hearing the news, sent out a plane, which happened to be seen by Fang Zhuo.

"Thank you, Mr. Li, for sending me the plane..." Fang Zhuo stayed true to his true feelings and finally thanked Qingzi in public for his support of the plane. "It's not easy for Mr. Li, both online and offline have sent me planes. It's my years of support." Old friend."

Li Guoqing was actually a little excited at this moment, you are so damn, you are so damn, you are so damn...

The past events are still fresh in my mind, and the mood I felt before coming here has faded a bit.

Fang Zhuo suddenly glanced at the screen and said with a smile: "Hey, Lao Ma, Mr. Ma is here too, don't you express your gratitude?"

In about twenty seconds, a series of gifts from Feng Qingyang appeared on the screen.

"Oh, Mr. Ma is really here. I just said it casually, thank you, thank you." Fang Zhuo said with a smile, "Thank you, good friends, for your support."

Ma Ren:......

I am always moved by Mr. Fang's inadvertent cunning.

Normally, no matter what kind of activities there are on Douyin, he would never come to see the situation, but tonight was so different.

The BIS in Washington acted brazenly, and Yi Ke suffered a major setback. However, there was a live broadcast from Mr. Fang. It was difficult to understand the turmoil in his heart without taking a look at it.

From this point of view...it's like buying a ticket.

"Mr. Ma has given his full support, and other good friends present are willing to invest some money. I also thank everyone."

The head of Yike kept up his efforts and indeed received more tickets. The big guys had money and the way of buying gifts was completely different from ordinary people, so they quickly changed the ranking of the gift list.

The reporters recorded this scene on the screen and saw too many familiar names, including Alima, Penguin Ma, NetEase Ding, IDG Xiong, Mi Tuanlei, Yongke Liu, 360 Zhou, and even... Duji Li.

Business leaders gathered together. As soon as they heard the news that Mr. Fang was broadcasting in this Yi Ke moment, they all came to watch regardless of whether they had something to do or not. After Li Guoqing and Ma Chen showed up, they did not hesitate to reveal their identities. .

Fang Zhuo did not thank each of the gifts one by one, but just sighed: "The Internet is so wonderful. I held a press conference in Silicon Valley, I held a press conference at the Yike Center, and it was amazing that only 10,000 people showed up. Now, in this early morning There are actually 1.76 million people online at the same time. How much manpower and material resources would it cost to hold this offline?”

"Now everyone can face each other just through their mobile phones. It's really the magic of technology."

1.76 million people are online at the same time!

When many reporters heard the head of Yike reveal such astonishing figures, they suddenly had a sense of déjà vu for such a live broadcast format. With so many viewers and such convenient communication, isn’t this just Mr. Fang’s fireside chat? ?

During the Great Depression in the United States, President Roosevelt delivered the New Deal and expressed confidence to the people through radio speeches by the fireplace, which had a very good effect.

Now that Yike is facing a crisis, the ice core is severely limited, and the Yike department is facing competition from multiple rivals. At such a late night moment, Mr. Fang launched a live broadcast on an emerging short video platform...

Many reporters are already thinking about a similar reporting angle, and if we take a deeper look at Mr. Fang's actions when the broadcast started, is he also demonstrating his determination to fight to the end by taking action against the American team?

The market doesn’t want it anymore, and the team doesn’t want to play anymore, so we can do whatever we want.

"Well, it's 2 million. The number of people is increasing so fast." Fang Zhuo looked at the screen again and smiled, "You don't have that many viewers in your life, only 2.01 million."

"I know what everyone wants to hear when they come to see me at this late hour."

"Actually, this matter is not complicated. The situation is not that good, but it is not that bad either."

Fang Zhuo consciously changed the topic to what everyone was most interested in.

"In fact, not only today, but also from last year to this year, BIS's restrictions on Bingxin, Yike and the subsidiaries of the two companies have continuously attracted attention and discussion."

"It's just that this concern and discussion reached its peak when BIS began to restrict Yike's operations in the U.S. market."

"Why? Because the existence and development of Yike and Bingxin are legitimate, but shameful restrictions and non-commercial factors have made companies in different regions around the world worried."

"This not only destroys the normal operation of our business, but also destroys many people's expectations for the U.S. market."

Fang Zhuo said this for a while, raised his cup to drink coffee, and said seriously: "Is the U.S. market important to Yike? It is important, but Yike will not be able to survive without the United States."

"I see Wall Street criticizing my decision-making and thinking that Yike has lost its vitality."

Fang Zhuo paused for a moment before saying categorically: "But the vitality of Yike has never been given by Wall Street! Nor can it be defined by them! Yike does not live under the expectations of Wall Street and Washington!"

When the leader of Yike said this, he was obviously uncontrollable in anger.

There were constant barrage in the live broadcast room, and the audience continued to pour in.

"This year I have had continuous communication with Washington, and Yike has also negotiated cooperation with many companies, but in the end... we realized that there is only one way for Yike to go at this special moment, and we reached a consensus internally - — Throw away your illusions and prepare to fight.”

"I believe that if we look back on today in a few years, this may be a special moment of historical significance."

“The restrictions imposed by Washington and BIS this time are damaging to the market and a signal of the setback of globalization. But time will eventually prove that globalization is still the trend of the times, and the semiconductor industry, which has always been endowed with complex political overtones, will eventually return. to the competition in the market.”

Fang Zhuo softened his tone, gave his own conclusion, and added: "Yike and Bingxin will play an important role in promoting the normalization of the development of the global semiconductor industry."

"In fact, the turmoil in the past two years has also proved that the domestic semiconductor industry has gradually matured and has essentially changed the division of labor in the global industry through the market."

“This trend of change may be blocked for a while, but it cannot be blocked forever!”

He drank the rest of the coffee in the cup and looked at the screen again. The number of people online had exceeded 3 million. The dense barrage passed by quickly, making it almost impossible to see the question clearly before it was covered up.

Fang Zhuo poured a glass of water, calmed down his emotions, and smiled at the camera: "There are more than 3 million people who stayed up late at night to see me. You see, so many people are in the same live broadcast room at the same time without any lag. I have to praise the technology behind it, Douyin also has in-depth cooperation with Yi Keyun.”

"I have confidence in the development of Yike and the development of the industry. We invest a lot in research and development every year, which has been gradually realized in the past two years. For example, Yike Cloud, to be clear, is the number one cloud computing in China. Microsoft and Amazon are worse.”

"The U.S. market accounts for 30% of Yike's revenue. I believe everyone can easily see that it is very important. More importantly, BIS will obviously not be limited to this 30% of revenue. Today's incident is just a signal. Yike will face continued and greater pressure.”

"But if people save and lose their land, everyone and the land will survive. If they save the land and lose people, everyone and the land will be lost!"

"Yike has the efforts of all employees, excellent products, deep research and development, and a vital ecosystem. These are the guarantees for Yike's continuous progress, rather than relying on appeasement to maintain a market. Besides, it cannot be guaranteed. of!"

Fang Zhuo was very interested in talking tonight, but when he said this, he suddenly remembered another theme of tonight, which was Double Eleven.

"Come on, come on, get the 10% discount link on Yikeyun."

"You can use this 10% discount coupon to purchase Yike Cloud's services before the end of the month. If you need it, you can take advantage of it."

Fang Zhuo promoted his own Yike cloud business.

This is not as hard to sell as the Rockets, and prompts of people taking photos of link No. 2 quickly appeared.

Fang Zhuo drank half a glass of water and took the opportunity to take a closer look at what the barrage said. In addition to a lot of support for Yike, there were also a small number of other voices.

He read a barrage: So you are rich and you are still selling goods here...

After finishing reading, Fang Zhuo smiled at the camera and said, "How do you think I earn my money? Confidence belongs to confidence, feelings belong to feelings. The money you should earn cannot be less, and you have to support the front."

He answered such questions and talked about the new changes in Yike's domestic competition: "I heard about new changes in the domestic market in Paris two days ago. Pony and Robin worked on resource optimization together, which is pretty good. It’s unexpected.”

"Also, Alibaba launched an e-commerce live broadcast on Tmall a few days ago."

Fang Zhuo gave a thumbs up to the screen: "You are still capable and determined. Regardless of whether you are abroad or not, there is indeed some refreshing competition."

As soon as he mentioned this, he saw the barrage starting to curse the other three companies.

"Hey, I'm not being sarcastic. Yike has never been afraid of business competition. This time there is a conflict with BIS. We can't wait to see normal market competition." Fang Zhuo said with a smile, "We have familiar experience in this area. This will actually It makes our mood more stable.”

In normal market competition, there is no position to blame, and Yike does not need to blame.

Therefore, regardless of Alibaba or the BT Alliance, they have no scruples about competing at this time. Everyone needs to be responsible for their own survival and business, and they are not trying to stir up ice in the sensitive semiconductor field.

"But having said that, competitors should also understand the market competition from Yike." Fang Zhuo said, and then extended an invitation, "Yike has made a lot of attempts this Double Eleven. We can take a look together and see if we can You can’t lower the price any further.”

Ma Chen in the audience heard this and was already planning to turn off the live broadcast. He just wanted to satisfy his curiosity and wanted to hear about Yike and BIS and see Mr. Fang's status. There was nothing interesting to see now.

But just as he was about to turn it off, he heard Mr. Fang's next sentence.

"Let's fuck Ali together by the way. Come on, the important thing is to participate."

Ma Ren was still hesitating whether to participate in "Gang Qian Ali" when he saw a connection to another live broadcast room appeared on the screen, but it was Tesco's live broadcast room.

"Mr. Liao, are the link prices in the Tesco live broadcast room now discounted?" Fang Zhuo asked.

Vice President Liao Zifeng, who hosted the e-commerce live broadcast, immediately responded in the affirmative and showed the original normal prices of some linked products.

"Okay, it's too late. I'm in a hurry. I'll pack the products now on the shelves in the live broadcast room and give them a 10% discount. That's it." Fang Zhuo simply marked down the price.

Liao Zifeng: "Uh..."

He was stunned for a second and then immediately executed the order, making small profits but quick turnover. If there was no profit, he would also promote a wave of publicity. The latter was of greater significance.

Seeing that the price had been successfully lowered, Fang Zhuo cut off the connection with Tesco and clicked into Mi Tuan's live broadcast room non-stop, where Lei Zi was even in charge.

"Mr. Lei, 10% off, okay?"

Lei Jun was already watching Mr. Fang's live broadcast on his mobile phone nearby, so he naturally replied: "OK, very OK."

Compared with the products on Tesco, Mi Tuan has many group buying discount coupons and packages from local merchants.

There is no description of the product, no cry of sorrow, just a 10% discount.

Ma Ren looked at the two connections like this, and suddenly felt a little depressed. This party is always good at converting traffic. So many viewers came because of the Yike incident, so many of them will definitely be impressed by the discounted price.

Tmall’s live broadcast has proved with facts that the agitation effect under this model is very good, not to mention that the head of Yike personally sets the price.

He can already imagine how the media will write about this scene tomorrow.

Ma Ren quit the live broadcast and took a look at the number of people online at this time. It already exceeded 3.5 million.

He couldn't imagine the public opinion dissemination effect of this "Yike Moment", but... Tesco's Double Eleven must have benefited greatly.

Fang Zhuo has experienced two live broadcast rooms, and when he opens a new one, both parties are familiar with the process and are more efficient.

He stopped talking much. After connecting, he only gave the other party a gesture and casually chatted about the things that came to his mind, including his experience of going to Europe, his previous competition with giants, and the past few years in the American market. achievements.

The head of Yike personally helped bring down the price, and shared industry stories with him. The prices of various live broadcast rooms are really the lowest in history, and the important thing is to help Ali participate...

From 00:10 to 2:50 in the morning, the live broadcast lasted for two hours and 40 minutes, and the peak number of people online at the same time was 4.89 million.

"It's late at night. The total revenue from this gift is 18.69 million. Tomorrow we will match 40 million and donate it to the Coco Charitable Foundation. Thank you all again."

Fang Zhuo announced the gift just before the broadcast was about to be shut down, and then gave it a round number.

He finally picked up the mobile phone that was broadcasting the live broadcast, switched the lens to the rear camera, and pointed it at the night view of Shanghai outside the window.

At three o'clock in the morning, the magnificent and charming scenery of Shanghai has a bit of late night silence.

Fang Zhuo admired the familiar night scene and sighed softly: "If you ask me, this matter is not complicated now. It is just that Yike wants to develop with more dignity. We have been doing Yike and making ice cores for these years..."

"Is it for surrender?"

"No, that's not the case."

The live broadcast camera overlooks Lujiazui, and the picture is frozen on the night scene. All viewers who are still staying in the live broadcast room can hear the last murmurs of the head of Yike in the middle of the night.

"The door for people to come in and out is locked, the hole for dogs to crawl out is open, and a voice shouts: Climb out, I will give you freedom."

"I long for freedom, but I also know that a human body cannot crawl out of a dog's hole."

The live broadcast ended, the screen went black, and finally there was a farewell message from the President's Office on the 23rd floor of Yike.

"Good night."