Reinventing the Millennium

The senior executive who had just hosted the press conference was reorganized. O Ji couldn't keep a low profile even if he wanted to keep a low profile at this time. Some people claimed that even the head of O Ji had gone to Luzhou to apologize.

This will inevitably make people stunned. How come the battle is over just after they started?

But there are also some voices who think that judging from the gossip, Mr. Fang is too domineering. How can you use the momentum of BIS to deal with the situation?

Fang Zhuo did not respond to this voice, but YMS President Qi He couldn't help but speak out, not in the traditional office circle of friends, but directly on Weibo to refute.

"Why can't you even praise me now? If you are a standard, then the words are unintentional. If you are not a standard, what else can you say?"

"If you want to succeed, you have to go crazy first and rush to Yike at all costs, right? It's wrong to praise Yike now. When you say something, you have to pay attention to the impact, you have to pay attention to the overall situation, and you have to have your hands tied and your mouth blocked. , Can’t even say a word? A good person has to stand here and deserve to be pointed at a gun? "

"I love so and so, but I just can't get rid of the sand in my eyes! I want to see how much it weighs!"

Qi He just couldn't rub the sand out of his eyes, he just couldn't bear to see others discredit the boss's innate pure body!

His words naturally attracted onlookers. However, it is already known to everyone that Yike's production capacity is limited. No matter how angry the president of YMS is, I am afraid that it is difficult for a clever woman to make a meal without straw. How else can we find out how much it weighs? two"?

However, the industry soon ignored the words of the president of Yike YMS. In just one week, mobile phone brands such as Meizu, Kesheng, and Hanwang released or previewed new phone plans. Some were equipped with Yike Optoelectronics' "Morning Light" chips, and some were equipped with Yike Optoelectronics' "Morning Light" chips. They also use Qualcomm's flagship Snapdragon, and may be rolled into entry-level phones, or they may also go straight to the mid-range.

Not only that, Alibaba, which has been rumored to end its mobile phone business as early as a year ago, has also released a notice that it will launch its own smartphone, followed closely by Penguin, Duji, and even 360 are determined to enter the market in the second quarter. In the mobile phone market, a small mobile phone company has been acquired.

There are suddenly more well-known brands in the smartphone market, and competition from top to bottom has become more intense. Although Yike has also encountered price-cutting competition from Apple and Samsung, its market share is mainly due to its own production capacity, which was not the case before. Brands such as Oji that jumped out were obviously hit harder.

The domestic industrial chain is becoming increasingly mature, and there is a misalignment of core components. Manufacturers can provide a package of solutions. The big brother in the industry is accidentally hit, and a lot of funds are surging inside and outside the industry...

After the New Year, the smartphone field has become more intense than expected. They are fighting for marketing, products, optimization, and branding. Everyone is fighting and dying in the rolling market.

However, such a rolling market is destined to be unfavorable for brands that want to enter the market. For example, Alibaba also exposed a small incident at the end of February that was not conducive to the development of new business.

Someone posted a short video on Douyin of drinking and eating at a dinner table. Among them, one of them was the person in charge of Alibaba’s smartphone business. He was drinking and commenting on the work he was doing.

"Hey, I'm so cool. How can this phone compete with Yike's?"

"The car hit a tree and you knew you had to brake. What did you do two years ago?"

"Isn't it naive to just buy an OEM mobile phone and go to other people's markets?"

The mobile phone released by Alibaba this time is an OEM, and after such exposure, the person in charge was quickly transferred, but his "OEM naïve theory" really made several people in this wave of competition The brand is embarrassed, who are you talking about? Who are you talking about...

However, it is Alibaba's own people who feel the most uncomfortable. The mobile phone has not yet been launched, and the person in charge is the first to make such a speech. However, hot topics in this era spread very quickly, and Douyin is even less controlled. How can I still sell this phone?

Alibaba’s desire to enter the mobile phone business is something Ma Chen once discussed with Fang Zhuo in person. He indeed wanted to bring some trouble to Yike, but the most important thing for Alibaba right now is not this, but the overall development of the e-commerce market. Research and control.

Live streaming e-commerce has brought new vitality, most of which is occupied by Douyin. Although Taobao and Tmall have also increased some traffic, in the long run, it is difficult for their own growth rate to match their competitors.

In addition, Pinduoduo, founded by the "God of Wealth" Sun Tongyu, gradually became operational after the year. This caused Alibaba to hold several meetings for this purpose. Even the intranet was discussing the consequences of the former senior executive's return to e-commerce. The change.

The momentum of this discussion forced CEO Zhang Yong to respond at the meeting.

"Don't worry, everyone who goes to Pinduoduo are buyers with low net worth and high customer complaints. To some extent, we took the initiative to rush there."

"The upgrade of the entire system will inevitably bring about this situation, but all of our financial indicators prove the group's excellent trend."

"We want to carry out multi-dimensional development."

Whether it is Sun Tongyu, a former senior executive, or another e-commerce business placed under the Yike Department, Pinduoduo has naturally gained attention. However, Alibaba Group’s financial reports, KPIs, business lines, and profits are no problem. No problem, some expected losses are naturally no problem.

Zhang Yong believes that this year’s live broadcast e-commerce does have some challenges, but the group’s e-commerce brand inertia can continue to extend to this area. The most important thing is that the core company of Yike Group will inevitably encounter more severe challenges. It will inevitably fall into a long-term haze.

This is not just Zhang Yong's opinion, but also Feng Qingyang's and many other institutions' opinions.

Although the Yike system has organized a multi-brand joint offensive in the live e-commerce camp, the interests of different companies such as Yiguo, Mi Tuan, and Yixin must also be distributed. Although Yike, which is responsible for this distribution, may not play a big role with its own branded mobile phones, it still needs to face the fierce impact of the market.

Yike may be safe for a while, but how can it withstand the changes in the market for a long time?

As of March 1, multiple market channels have confirmed that Yike has indeed completely ended the sales of Selfy and stopped the supply of the standard version of Mars 9, while controlling the number of Mars 9 Pro versions.

Yike's core business is showing more and more obvious signs. No matter how powerful it is, no matter how large a system it has cultivated and configured, it really cannot solve the problem of limited production capacity!

Although Yike's cloud computing business is growing, although Yike's notebooks are still authorized and growing, and although Yike has been reported to charge technical service fees within the system, the revenue brought by these is difficult to make up for the loss of the core business.

What is a core business?

That is, once it declines, hedge funds that smell blood will come to it.

According to the short positions announced by Nasdaq at the end of February, Yike’s stock has increased significantly compared with half a month ago, increasing to 7.19 billion US dollars.

This figure even exceeds the position of Yike when it was short squeezed a few years ago.

Of course, this is a different time, the size is different, and the concept is different.

However, more and more institutions are indeed not optimistic about Yike’s future and are willing to bet on it.

Russell of the well-known hedge fund RC accepted an interview with the media: "YiKe's current stock price is still overvalued. It has lost more than just the US market. Although I don't want to say this, this is a business recession caused by political factors. YiKe will inevitably encounter more comprehensive setbacks."

The reporter asked: "YiKe has made short sellers suffer in the financial market. Will it really not see a rise in its stock price next? It still has the European market, the Chinese market, and many other businesses."

Russell remembered the scene that shocked the global financial market a few years ago. Even though he did not participate at the time, he was still horrified by it.

It was a brutal short squeeze, and many funds not only went bankrupt and liquidated, but some peers went to the roof in despair.

"It's different this time." Russell was silent for a while, and repeated, "It's different this time."

He calmed down and said seriously: "Yike's problem cannot be solved, at least in the next few years. By the time it can be solved, the entire brand will have lost its competitiveness in the market."

Russell took a sip of coffee and said with certainty: "Do you know that Yike's mobile phones are already selling less and less? Do you know the website KILL YIKE? At most three months, Bingxin International behind Yike will fall into the dilemma of no raw materials. This is not just a problem for Yike or Bingxin International, but an industrial problem in China. So, we are sure that this time is different!"

There are many people who share the same view as Russell. No matter how powerful Yike and Bingxin are, they can't solve all the problems. This is the crux of the problem.

So, they are willing to stand up at this moment, and also invite more people to short Yike and grab profits.

Nasdaq's short positions are announced every half a month. However, just three days before the data is announced again on March 15, a piece of news suddenly came from China.

There is news from the Huaxia Wafer Manufacturing Service Alliance claiming that Bingxin has solved the problem of photoresist and will soon resume production capacity supply.

Huaxia Wafer Manufacturing Service Alliance used to be called "Bingxin Wafer Manufacturing Service Alliance". It has played a lot of roles over the years and has a very close relationship with Bingxin.

Such news spread...

Bingxin did not accept the interview, and Yike did not accept the interview, but as soon as the Nasdaq data on March 15 was released, the short position of Yike stock suddenly decreased from US$7.19 billion to US$3.67 billion!

The shorts are like rabbits seeing eagles, almost half of them ran away!

Even the American media that have been badmouthing Yike recently, they can't help but laugh at this scene. The confidence of hedge funds is obviously not as strong as they seem on the surface. The once world's strongest mobile financial company has indeed left a deep shadow on the shorts.

This change in the financial market has also been reported back to China, making many people laugh.

"These short sellers are arrogant at first and then humble, and they run faster than anyone else." Ma Dian commented when talking about Yike at the dinner party.

"Yes, I don't know whether the production capacity news is true or false. Bingxin and Yike have not responded." Zhang Yong said.

Ma Dian thought for a while and said objectively: "I'm afraid it's not true. Washington must have carefully studied how to restrict Yike."

Zhang Yong laughed: "A piece of news that is not true made the short sellers flee, which is even more funny."

"Yes." Ma Dian sighed, "Originally, the scale of Yike's short selling may have exceeded our Alibaba."

Zhang Yong stopped laughing.

Well... Alibaba is the stock with the highest short position in the US stock market, followed by Tesla and Apple. The factors here are more complicated, but at the beginning of the year, SoftBank, as a long-term major shareholder of Alibaba, also sold nearly $10 billion of its shares.

Ma Ren ate his food and asked, "Where is Mr. Fang?"

"It is said that he went to inspect domestic semiconductor companies again." Peng Lei answered.

Ma Chen shook his head: "I always hope that Yike's business will not surpass Ali's, but I still hope that Yike will pursue this short position, otherwise Ali will be too lonely."

Zhang Yong picked up the wine glass: "Then I wish Yike to catch up with Ali and become the world's number one as soon as possible!"

There was a helpless and teasing laughter at the dinner table.

The short sellers are like a pack of hyenas. Although they have temporarily retreated, they may continue to stare at the bad news about Yike.

Almost at the same time, Fang Zhuo, who arrived in Xi'an, also asked about the situation of the short sellers.

Liu Zonghong answered the relevant data and talked about the previous data of Alibaba, Tesla, Apple and other companies.

"Yeah." Fang Zhuo looked at the thick night outside the car window and nodded, "I hope I can catch up with Ali at the right time and win the world's No. 1 ranking."

Liu Zonghong smiled and said: "Yike is unwilling to admit defeat. Even the world's number one in the field of being shorted, we want to compete!"

Fang Zhuo smiled slightly, this was indeed done willingly.