Reinventing the Millennium

It seems a little easier for Yi Ke to receive tens of millions of investments because of the championship of "Win in China".

For Fang Zhuo personally, it was basically time cost. He spent half a month recording the program in Beijing and successfully won it.

Xu Xin, the president of Capital Today, is full of sincerity. The contract she brought from Beijing went through a one-day process and there were no problems. She only made slight modifications to some details and happily reached a formal cooperation.

Today's Capital invested five million to acquire 5% of Yike's shares, and IDG, which needed to invest another five million, seemed to be waiting for Fang Zhuo to take the initiative. That company's status in the venture capital circle was completely different from that of Today's Capital.

However, Fang Zhuo still prefers to deal with people like Xu Xin, who is low-key, down-to-earth, easy to talk to, self-aware and does not interfere with the company's operations. Except that the upper limit of the investment amount is not too high, it is almost perfect.

At the same time, the president also showed strong interest in Guahao.com’s second round of financing.

It can be said that because of her, what Fang Zhuo said on CCTV and in front of his colleagues about "close contact with the second round of financing" was somewhat reasonable and not all nonsense.

"Mr. Fang, don't blame me for speaking bluntly. I have to first see how the competition between your registration network and Internet medical care will go, otherwise I won't dare to invest in it easily." Xu Xin chatted at the dinner table The intention is so honest.

Fang Zhuo responded very calmly: "No rush, Mr. Xu, you definitely can't rush this kind of thing. Our second round of financing is not just this month or next month. To be honest, the same is true for other companies I contacted." this means."

"Moreover, they also want to see how effective our charging model is and see how much they can ultimately invest."

Fang Zhuo told the truth and helped Xu Xin express his other thoughts.

Xu Xin's eyes lit up and he asked, "Does the registration website have any plans in this regard?"

"It has been put on the agenda." Fang Zhuo chuckled, "It is very important to verify the profitability of the model. We have repeatedly discussed that we must do a pilot first."

Xu Xin nodded, Mr. Fang was very reliable.

At the reception banquet, Xu Xin paid half his attention to asking about the business route of Yike's products and the development plan of the registration network.

Fang Zhuo even felt that she was more interested in the latter.

Two days later, when Xu Xin and Wang Fengyi inspected the projects to be jointly invested by the two companies, she came to the registration website again.

"Mr. Fang, I heard from Mr. Wang that you are going to start following up on subsidies. Let me come and take a look. Is it okay?"

Shen Xin holds shares in Guohao.com, and Wang Fengyi is more concerned about this subsidy competition because of the unequal relationship.

Fang Zhuo had nothing to hide from him and would chat about the latest developments during the phone call. Obviously, Wang Fengyi turned around and said to Xu Xin, well, these two people have a pretty close relationship.

"Okay, the materials are almost ready. We plan to formally follow up the competition tomorrow."

Fang Zhuo answered like this, and then paused before saying: "If we don't follow up, I think Internet medical care will become worse and worse for patients."

Xu Xin was shocked, what is the truth of this.

Today, Fang Zhuo was going to the hospital for an on-site observation. Because he received a call from Xu Xin, he waited for her in the office to go with him.

After getting in the car, he explained: "From the perspective of patients, subsidies are a good thing. Online registration not only saves trouble, but also earns some travel expenses. Why not? But Internet medical care has been subsidized for less than half a month. The number of people they are subsidizing is slowly increasing, the daily consumption is also increasing, the subsidy cashing process is becoming more and more complicated, and the arrival of funds is beginning to be unclear."

Xu Xin's heart moved: "Are you waiting for your opponent's subsidy amount to come up these days?"

Fang Zhuo nodded and further explained: "Shencheng is different from other cities. It receives patients from a wide range of regions."

"It is precisely because of this that when our registration network is connected to major hospitals, the proportion of online registration sources is controlled relatively low. Our online proportion in Lin'an is 6% to 7%."

"Shencheng only has about 3%. We are afraid that it will squeeze too many resources for patients who have not yet developed the habit of using it."

“After Internet Medical received the ‘access permit’, it did not forcefully increase the proportion of online services. Basically, it had to share 3% of the number sources equally with us.”

Fang Zhuo smiled: "Of course, because it does not have enough manpower to maintain contact with some of the hospital leaders we have conducted, it has not yet fully connected to Shanghai."

Xu Xin thought for a while: "This means that it is named as a subsidy, but in fact it does not cost much every day?"

"Well, some hospitals' 3% divided by 2 is 1.5%. From this 1.5%, we have to exclude local patients in Shanghai. In addition, they intend to make a fuss about the subsidy process. At first, it is estimated that the subsidy will not be enough for one day. Ten thousand." Fang Zhuo muttered, "Now I estimate that it will not exceed fifty thousand every day."

Xu Xin frowned: "So this is a protracted war? Can you fight until next year?"

"No, it makes a fuss about the process. We won't. We will subsidize it readily. As long as the ticket, ID card, and registration form are consistent, we will immediately subsidize the cash." Fang Zhuo shook his head, "We must help our opponents make progress and let them make progress." They speed up the subsidy process.”

"..." Xu Xin asked, "Can this drag it down?"

"I don't know. At the same time, I will also ask the hospital to expand some online proportions." Fang Zhuo smiled, "The leaders above have given instructions that our two companies are competing fairly. Do you know what the fair law is?"

Xu Xin shook his head.

"A total of 3%, then 1.5% for one family. If it's 8%, then 4% for one family. That's how fair it is." Fang Zhuo laughed, "Is it fair?"

Xu Xin was stunned. How could this be fair? A mechanical one-size-fits-all approach?

She couldn't help but said: "It's unreasonable."

"Shencheng's online registration ratio itself is low. If we speed up the pace a little, according to our data, 6% is no problem. If it can be successfully expanded to this number, the daily subsidy for Internet medical care will probably quickly increase to 100,000 a day." Fang Zhuo said calmly, "That's 3 million in a month. If it continues to be connected to the hospital, this number will not be sustainable."

More than 3 million?

It doesn’t seem like a big number in a city like Shanghai.

But in two months it was 6 million, and in seven months it was over 20 million.

The first round of financing for Guohao.com was only 20 million.

In this regard, it is still the leading online registration company in the industry.

Xu Xin thought for a while and asked: "If there are too many funds, just stop subsidies for Internet medical care."

"At the beginning of the month, Internet medical care may have one real user in a tertiary hospital. Last week, this number increased to 8. This week, it began to seize our users." Fang Zhuo said, "If the subsidies are stopped, this number will fall back to 4, 5.”

"Their original expectation of subsidy may be 10%. To admit defeat and stop is equivalent to the fact that the money invested previously has only played a small role. It is difficult to reconcile."

"Once the subsidy opens, it is difficult to stop it. By the time you decide to endure the pain, you may have already bled to death."

Fang Zhuo thought for a while and then said: "Of course, it's also possible that we were beaten to death and the cash couldn't hold us back."

"Will it be enough to survive?" Xu Xin asked.

"The first round of financing is 20 million yuan, bank credit is 10 million yuan, and there will be bank support later. We will have no problem until the end of the year." Fang Zhuo estimated a number.

"Didn't it stop until the end of the year?" Xu Xin asked again.

Fang Zhuo replied calmly: "Then lower the valuation in the second round, and give priority to getting cash to continue burning. We are among the first batch of national-level Internet innovation industry enterprises. What are we afraid of? We haven't made rapid progress in credit yet. "

Xu Xin was silent. She didn't know if it was worth spending money on a city like this. Oh no, there was another Yangcheng, the capital of Guangdong Province.

The car arrived at its destination, Ruijin Hospital.

"Let's go, Mr. Xu, to visit our business. Ruijin Hospital is a famous tertiary hospital and an affiliated hospital of Jiaotong University School of Medicine. The daily number of patients is close to 1,000."

"In other words, the number of people registering online in this hospital every day is almost 30."

"A good hospital like this will fill up quickly with any convenience."

"If the increase in online proportion is agreed upon, it is estimated that it will be used by 70 people every day."

Fang Zhuo talked eloquently: "In this case, excluding local IP registration, the subsidy for half of the passengers is Ruijin's 1,750 yuan a day."

Xu Xin smacked his lips at Fang Zhuo's modesty and said, "Is this how much money you will spend every day in Ruijin Hospital? 50,000 yuan a month?"

"Well, it might be higher." Fang Zhuo calculated it, "After knowing that there is a subsidy, many people will deliberately use it. The number I just took is a bit low."

Xu Xin also did the math and felt that he was a little surprised. The figure for a single hospital actually did not exceed the average amount of 3 million per month.

She then began to evaluate online registration services based on this number.

Ruijin has 70 people a day, which means 25,550 people a year.

What about all the large and small hospitals in Shanghai?

"How many top three companies are there in Shanghai?" Xu Xin asked Fang Zhuo directly.

Sure enough, Fang Zhuo blurted out: "35 families."

25550*35=894250.

Xu Xin continued to do mental calculations. The total number of diagnoses and treatments per year in Shanghai's tertiary hospitals was 890,000. Counting other hospitals, this number could double to 2 million.

In Shanghai alone, online registration can provide services for 2 million people based on current trends.

What about the entire East China region?

Considering the different computer bases in various provinces, there must be several million visitors a year, right?

Xu Xin found it quite surprising.

This does not include the development speed of computers and the Internet.

Xu Xin built a digital model for the registration network in his mind. Watching Fang Zhuo talk, he felt like he had a pearl of wisdom in his hand.

"Look, Mr. Xu, look at the anxious scene between us and our competitors." Fang Zhuo stopped and pointed ahead.

In the lobby on the first floor, the registration network and Internet medical care are next to each other. On the left is a more advanced registration machine, and on the right are computers and printers with banners hanging to make them more impressive.

——Use Internet medical registration to subsidize travel expenses.

The banner is quite eye-catching.

The employees of Internet Medical looked even more aggressive.

However, the all-in-one number-taking machine has a slightly technological feel.

"Don't go in, just take a look here. I haven't used online registration yet." Xu Xin suggested.

"Okay, actually, we have to hang up the materials when we get off work today." Fang Zhuo stopped, "We will replace the words on the banner with the name of our own website, and add 'immediately' after it to subsidize the travel expenses immediately."

Xu Xin smiled and said: "Very tit-for-tat and simple..."

"As long as everyone can understand it, competition is plain and simple, especially giving money to others, how can you do it." Fang Zhuo smiled slightly, "Our frontline people will give feedback and see when Internet medical care can catch up. "

Xu Xin said nothing, observing the two online registration locations. Soon someone appeared in her sight. The patient's family members, who were looking sad, got the registration form with just a few words, and then continued to leave with sad faces.

The whole process is brief.

Among the following users, some were not brief, and some asked questions for a while before taking a number.

"Does your website have information about subsidies?" Xu Xin asked while observing.

"It will happen tomorrow. For hospitals in the Shanghai area that have Internet medical care, we will directly remind you on the website that you can reimburse travel expenses with your ID card, ticket, and registration form." Fang Zhuo replied.

"I'm looking forward to my opponent's performance tomorrow." Xu Xin said sincerely.

Fang Zhuo made a joke: "Mr. Xu, you haven't invested any money yet. You won't sneak out to watch it by yourself tomorrow, will you?"

"Hahaha, how is that possible? I'm just waiting for Mr. Fang's good news." Xu Xin said with a smile.

Fang Zhuo nodded and continued to introduce his company's business to this potential investor. There was a lot to talk about, and the trend of booming business development had to be explained clearly.

The next morning.

Xu Xin rushed to Ruijin Hospital early alone and quietly sat in a flower bed with a good view to observe the actual situation of the subsidy competition on the first day.

The banner of the registration website has been replaced.

The Internet Medical employee was obviously stunned for a moment when he walked into the lobby. Then, the employee walked around twice before hurriedly going out.

Xu Xin guessed that he called to report the situation.

Near noon, the banner of Internet medical care was updated, and the second half of the sentence had changed to "fast, good and subsidized."

——Use the Internet for medical registration, which is fast, good and subsidized.

Just when this banner was put up, Xu Xin saw the employee of the registration network take out another banner from his bag with eight words written on it.

——Use the registration website to enjoy the subsidy.

They don't even mention whether it's quick or not, whether it's good or not, they just focus on the money.

The employees of Internet Medical Care were a little depressed and were working unhappily, feeling that their families were being squeezed.

However, there is a delay in subsidy promotion. Today, it is obvious that more people are going to the Internet for medical treatment.

Xu Xin, the president of Capital Today, looked at this scene and found it quite interesting.

In the next few days, when she had nothing to do, she went to the hospital when she was about to get off work. She soon discovered that there was a change in the proportion. There were obviously more people in the registration network.

Often you get money while taking a number.

In contrast to the Internet medical care next to it, the speed of subsidies has caused queues. Some people even complained that "if I had known better, I would have used the registration network."

Competitive feedback takes time.

Tit-for-tat competition can speed up this feedback time.

Internet medical care quickly got rid of the shortcomings of complicated subsidy procedures and slow payment of funds with the help of Guohao.com, and successfully provided better services to patients and their families.

Internet Medical President Chen Xing, who has been paying close attention to the situation since he learned that Guohao.com started to follow up on subsidies, breathed a sigh of relief and felt that the situation was still evenly matched.

However, before the situation stabilized, many cooperating hospitals suddenly issued notices to increase the proportion of online patient sources.

Chen Xing felt baffled and called him personally to ask for the reason for doing this. The answer given by the other party was the result of "expert discussion".

Isn’t this an emerging industry?

Where does this expert come from?

Chen Xing was amused for a while, and after making two more phone calls, he heard the name "Fang Zhuo"...