Reinventing the Millennium

The M1 music player from Yike Technology has undergone changes in advertising content. Except for the reluctance of overtime workers, there has not been much change for others.

"The Northern Hemisphere is the best" is nothing more than a slogan. Who can be more true than this? You can say that the whole universe is the best.

Therefore, the emergency executive meeting of Yike Company held on October 24 left many people confused by Fang Zhuo's righteous words.

Change it, change it, change it, the boss seems a little inexplicably excited today.

The first meeting content ended very quickly, and the time at this time was 7 o'clock in the morning.

Fang Zhuo clapped his hands and cheered up the sleepy atmosphere in the conference room: "Come on, come on, I know this will be a bit sudden today, but it is very important. I ordered coffee and it will be here later."

Before he finished speaking, the door of the conference room was pushed open, but it was not the coffee that the boss was talking about, but Yu Hong, the marketing director who had a long history.

"Yang Wan is parking down below." Yu Hong glanced at the conference room, which was in high spirits due to her arrival, and sat in the deliberately vacant seat next to Fang Zhuo. "The notice was a bit urgent. Can't you wait two days?"

Fang Zhuo smiled: "Things are more important. I just have other things to talk to you about."

Yu Hong nodded and glanced at Su Wei on the other side. She received a call from her boss last night and hurriedly arranged her work before catching an early morning flight back to Shanghai. She was really tired at this time.

The executives from other departments in the conference room all cheered up. Even Mr. Yu, who went to the south to develop the market, flew back overnight. Today's meeting was unusual.

Five minutes later, Yang Wan, deputy director of the marketing department, also entered the conference room. Behind him was the guy from the store downstairs who had been specially ordered by Fang Zhuo for coffee.

Cups of steaming coffee were placed in front of every executive attending the meeting. In addition to being in high spirits, everyone also felt hungry.

"Xiao Yuan, projection."

Fang Zhuo took two sips of black coffee, stood up, pulled out the commonly used whiteboard, pointed at the projected content and said: "This is the latest product released by Apple in the United States yesterday, a music player that supports mp3 format, also using a 1.8-inch Toshiba Hard drive, priced at $399."

Swish, swish, swish.

Pieces of product information compiled overnight were distributed to each participant. This was already translated content.

Everyone read the parameters one after another, thinking about the boss's intentions, and quickly calculated that the other party's Chinese currency price was around 3,300, and there was a 400 yuan difference between themselves and the other party.

"This product is named Ipod and will be our biggest competitor in the world in the next one to two years."

Fang Zhuo slowed down his speech to let everyone digest the information about competing products and his own judgment.

"Apple has extensive experience in computer products and is also very knowledgeable in software."

"It has been on the market since 1980, and its current market value is nearly $6 billion."

As the boss introduced it, everyone in the conference room gradually became aware of his competitive ideas. When they heard the figure of 6 billion US dollars, they couldn't help but exclaimed or, in other words, wailed.

6 billion U.S. dollars and 49.2 billion Huaxia coins, which is more than all the domestic Internet companies put together!

Let’s recall the above “the biggest competitor in the world in the next one to two years”... Boss, why didn’t you say that your goal is to acquire this company?

Fang Zhuo concluded: "So, Apple is very strong, so everyone should be careful."

The "everyone" in the boss's mouth collectively took a sip of coffee to calm down their surging emotions.

Yu Hong frowned and said: "In other words, we will be in trouble soon. Once this Apple product enters the country, our prices will encounter strong challenges?"

Product Director Xu Keden disagreed: "Not necessarily, even if this big company also makes players, but its price is so high, how much worse can our products be than it? We all have the best parts."

“In terms of market recognition, foreign brands tend to be more easily recognized by users.” Yu Hong explained, “Moreover, according to Mr. Fang, it is easy for a large company with US$6 billion to establish a brand premium. M1 is expensive anyway. Just bite the bullet and spend more money to buy an Ipod."

She further analyzed: "$399 is their selling price in the United States. If we lower the price, the market pressure will be considerable."

Fang Zhuo nodded to express his approval of the marketing director's analysis, then shook his head and said: "No, it's not that we will be in trouble soon, it's Apple that will be in trouble soon."

Everyone: "..."

There was silence in the conference room.

A company that has gone public and has a market value of $6 billion...

Apple could soon be in trouble...

Su Wei felt familiar inexplicably and reacted immediately: "Is there not much time left for Sony?"

Good guy, this is a set of combo punches!

Apple will soon be in trouble, and Sony is running out of time!

Vice President Sun Qi said with a smile: "It seems that there is not much time left for Apple."

Fang Zhuo shook his head: "No, they have different positions in their hearts."

Well, there are also subdivisions and positioning, and I like to see the confident look of the boss.

There was a chuckle in the conference room, and the atmosphere was a little more relaxed for Ichino.

Fang Zhuo was telling the truth, but looking at everyone's expressions, he had no choice but to say: "You are not even afraid of Sony, so naturally you are not afraid of Apple."

At this time in China, Sony is a more famous giant company than Apple.

"Don't be afraid, don't be afraid."

"Youfang is always there, don't be afraid at all."

Fang Zhuo sneered twice: "Just brag, I was scared to death when I saw Apple launching competing products."

The laughter in the conference room grew louder.

See, sincere truth always resonates with everyone.

"But, I personally called Apple last night." Fang Zhuo began to be lively, "I called and asked, I said, your products are great, I make similar products, and I am very worried about the market. Reaction, can you tell me your weaknesses?”

The executives attending the meeting began to appreciate their boss's stand-up comedy.

Fang Zhuo waved his hand, imitating the tone of the female voice on the phone yesterday, and said in English: "Don't support it."

He spread his hands and said, "So, she told me their weaknesses."

Fang Zhuo pointed at Yuan Zhen at the back of the conference room, and the projected content was changed to one sentence - Apple's Ipod is not compatible with Microsoft's Windows operating system.

When product director Xu Keden saw this, he was stunned and said in surprise: "Ah? You can't use Microsoft's system? What's the point of it?"

Sun Qi also wondered: "Don't use Windows? Does it work with other operating systems?"

"Yes, Apple produces computers and has its own OSX system. I suggest you learn more about this company. It has competed with Microsoft." Fang Zhuo smiled slightly, "This incompatibility is obviously a mistake, and it will be corrected, but Before that, our chance came.”

"Niche operating system? Incompatible? Isn't that niche?" Xu Keden became more energetic.

Yu Hong also understood, nodded and said: "Good for Yike."

Fang Zhuo likes this sentence, but it is not good for Yike, but very good for Yike.