Reinventing the Millennium

The house of Anliang Chamber of Commerce is bright and bright.

Fortunately, there were modern incandescent lamps in this room, otherwise, Fang Zhuo felt that his face would flicker in and out with the candlelight.

Even so, he felt like he had lost some expression management.

The sign outside you still has the plaque of "Anliang Chamber of Commerce and Industry". You are no longer an Anliang Hall that fights and kills!

Not to mention too much, I will give you a good analysis of the market worth hundreds of millions, but turn your back and give me a loan shark... This cliffhanger is a huge setback for me in making friends with venture capitalists in my life.

Fang Zhuo looked at the father and daughter in bewilderment, especially the smile on Li Taimao's face. He instantly understood one thing, yellow skin helping yellow skin turned out to be such a way of helping.

Now he smiles brightly when talking about the loan, but in the future, if the money is not paid, his sinister look will be revealed!

This is the style of the local chamber of commerce!

The father and daughter, or the Li family, have a beautiful idea. Since you described the market so beautifully, since you said there is money to be made, and since you are so confident, then why don't you dare to take the interest? Could it be that he was lying to us before?

Many thoughts flashed through Fang Zhuo's mind. He reached for the bowl and took a sip of cold tea, hiding his expression.

When he put down the tureen again, he already understood that the 400+80 meant that he would have to have 20,000 machines for free, and even if the US market was only calculated in half a year, he could have a sales target of 200,000 to 300,000.

Excluding a series of expenses such as profit sharing from supermarket channels, domestic export subsidies, U.S. customs duties, labor and miscellaneous fees, Yike can still earn hundreds of millions of dollars in profits.

Fang Zhuo took a deep breath, looked at Li Taimao, and said in embarrassment: "President Li, what does this mean? I don't even know what to do."

Li Taimao smiled kindly and said: "Although I don't quite understand the market analysis Mr. Fang said, I believe in Mr. Fang's judgment. The Li family is willing to provide this money to help your development, and at the same time, it can also mediate communication and overcome difficulties." Roger."

80/400=20%, for half a year, the annual interest rate is 40%. Comrade, your interest rate is not protected by law, okay?

But think about it optimistically, we haven’t returned home yet.

Fang Zhuo frowned and changed his approach.

He counted on his fingers and said: "President Li, you should also know that we Chinese are down-to-earth and hard-working. To be honest, the cost of this M1 is quite high, and we follow the path of small profits but quick turnover."

"President Li, one of our hard drives costs nearly 100 US dollars! The selling price is 320 US dollars. Do you think there is any profit margin from this?"

"President Li, there is extra shipping cost for our products when they come to the United States. Plus you just mentioned Kroger's commission requirement, the profit is very, very slim."

Fang Zhuo talked about his family's difficulties and saw that Li Taimao was unmoved and continued: "Mr. Li and I have talked a lot just now, but even though we are confident, this music market has to start from scratch after all, and a lot of investment is required in the early stage. If the publicity funds are not recovered after half a year, will the Chamber of Commerce be willing to use the machines to pay off the debt?"

Even venture capital can bargain, let alone a local chamber of commerce like this!

Li Taimao fell into thinking.

"Let's see, President Li, it will be either 1.2 million in one year or 500,000 in half a year. Only if our business can continue smoothly can Anliang get the money." Fang Zhuo said seriously.

Li Taimao thought about it for a while. One year was too long, and 500,000 was not what he expected. He slowly said, "4.6 million in half a year."

Fang Zhuo did not agree immediately. After taking two sips of tea, he seemed to think hard before saying: "Okay, then I hope the Anliang Chamber of Commerce can take more care of me."

Li Taimao stood up with a smile: "I believe Mr. Fang will be able to succeed in his career in New York. I will ask Mr. Fang to show his favor tomorrow night. There are dishes on our street that are more authentic than those from mainland China."

"Absolutely, thank you, Chairman Li and Mr. Li, for your trust." Fang Zhuo shook hands. If there are no mistakes or omissions in the follow-up, this inexplicable loan will be settled.

The Anliang Chamber of Commerce had no intention of leaving a meal, and arranged a banquet for the next night. After the deal was concluded, Fang Zhuo left.

Come with gifts and leave with debts.

President Yike and the deputy marketing director walked silently in the bustling Chinatown without taking a taxi, each thinking about today's situation.

"Mr. Fang, this..." Yang Wan finally expressed his feelings, which were indescribably complicated.

"It's okay. We take what we are good at, and they take what they are good at. This is very reasonable." Fang Zhuo has already understood the operation of the Anliang Chamber of Commerce. No matter how beautiful the words are, if you lose money on the investment, you will lose money.

This loan sounds like it is lent to oneself personally, so the risk of loss is much lower.

The problem is that the wonderful market he describes is really true!

Yang Wan choked out two words: "depressed."

"Although the process was a bit beyond my expectation, at least the result was as expected." Fang Zhuo shook his head slightly, "If there is no IDG, we can still find Anliang Chamber of Commerce, and if there is no Walmart, we can still find Kroger. This is a good thing."

Yang Wan suddenly realized that he still needed some persuasion from his boss, and immediately felt embarrassed and asked a question: "Mr. Fang, is the marketing of diamonds in Japan that you mentioned before purely market-oriented?"

Fang Zhuo nodded and sighed: "Yes, changing customs. Think about it, how amazing it is to change the customs of a nation in this way. What's more, it has achieved similar effects around the world. M1 product marketing in the United States You need to learn this skill.”

"What if other manufacturers discover diamonds? Will there be an impact on diamond prices?" Yang Wan asked.

"The diamond manufacturer I mentioned earlier is De Beers, the world's largest producer. There was a situation like you mentioned when it tried to challenge the price system controlled by De Beers in the region." Fang Zhuo explained in detail, "De Beers Sri Lanka controls the upstream output. It only needs to increase the volume and price to squeeze out the competitors first, and then it can raise the prices back. As for the big competitors, they are a community of interests."

"What is the most profitable in the world? Monopoly is the most profitable."

Fang Zhuo smiled and said: "With one-stop service for both upstream and downstream, it is difficult to meet opponents with purely market-oriented actions, let alone colluding with the administration."

Yang Wan nodded: "Yes, Mr. Fang is right, it must be connected with the administration."

Fang Zhuo glanced sideways, how did Dute understand the spirit?

The deputy marketing director is thinking about the reference significance of diamond marketing to M1. To a certain extent, there are not many MP3 players in the US market at present, and the only ones that use large-capacity storage are M1 and Ipod.

Moreover, the boss has long been preparing the mid-range model P1, and he has a trick to lower the price. Isn't this the same reason?

The two did not go back to the hotel immediately, but chatted and walked around.

Chinatown is very lively, and most of the people coming and going are yellow-skinned. It almost feels like returning to China.

When he was about to leave, Fang Zhuo saw a copy of "100 Years of Innovation - The Kroger Story" in the window of the bookstore. He bought two copies and prepared to study them, so as not to have nothing to say when they had the opportunity to communicate in the future.

Sometimes things in business are not divided into industries. This book explains a sentence that Kroger regards as the company's belief - I have what others don't have, and I have something new when others have.

What others don’t have is what I have—Ipod doesn’t support Microsoft, walkman doesn’t follow the trend, and M1 has them all.

Everyone is new - Ipod will definitely follow suit and change, and after M1 there will be a low-priced P1.

…

The next morning, when IDG's Pan Ben came to see Fang Zhuo again, he was extremely shocked to learn that Yike was already sure to enter the large American chain Super Kroger.

"How did you do it?" Pan Ben admired Fang Zhuo's mobility.

"After borrowing a high-interest loan, people are willing to help." Fang Zhuo stated honestly, without any intention of vaguely exaggerating himself.

Pan Ben looked at Yang Wan and listened to him introduce the situation in some detail.

Then, he blushed: "Isn't this coercion?"

"If you don't ask for help, they won't give you the money. If you want help, you have to accept the money." Fang Zhuo shrugged, "One is willing to be beaten, and the other is willing to suffer. Otherwise, if Smith is unwilling to help, we will have to accept the money." I can’t afford to delay, what do you think?”

Pan Ben was silent, still feeling uncomfortable, as if his business had been robbed.

Oh, yes, it’s not like that, it’s my own business.

"It's okay. The loan sharking is okay, but the interest rate is a bit high." Fang Zhuo said lightly.

Pan Ben was stunned for a long time before he realized what he was saying, Mr. Fang, why are you just playing with the theory of relativity?

Yang Wan remembered a point that was not mentioned just now: "This money was loaned to Mr. Fang personally."

"Oh?" Pan Ben felt much better immediately, "Then we can't pay it off by then. Let's just go back to China."

Fang Zhuo touched his chin: "It sounds like collecting debts from thousands of miles away is also a good scenario, but you just need to prepare a place to live in China. It's like a cunning rabbit has three holes."

"What are you afraid of? Go to Hang Lung Street and ask who your father is." Pan Ben cited Fang Zhuo's tough attitude towards venture capital.

Fang Zhuo was stunned: "What you said, I remember I was joking and texting Lin Jia from 3i."

Pan Ben said meaningfully: "Mr. Fang's joke is widely circulated in the industry."

"Don't mention the past anymore." Fang Zhuo shook his head and said lightly, "Here and Anliang Hall, ah no, Anliang Chamber of Commerce, don't bother too much. What we want to do is to compete with Sony and compete for Apple. "

"No matter what, once the goal is achieved, the next step is to consider how to use this hard-won fulcrum to leverage more channels."

Pan Ben and Yang Wan both nodded, and Guan Jin, who was standing next to him, was half a beat too slow and said yes.

Although I didn't know Kroger before, after one night I have confirmed that it is a century-old company and one of the top three supermarkets in the United States. It can even be said that Wal-Mart is first and Kroger is second.

After that, there is Costco, which is very different, and then there are large supermarket chains such as Metro and Tesco.

Unlike Apple, which has stores in the United States, Yike cannot retail its own products. It can only serve as a supplier and open up as many channels as possible.

It may still be difficult to win over Kroger in some large channels, but it can be negotiated in small and medium-sized ones.

——Kroger has our products, why don’t you try them?

Once the market feedback is good, the channel will have more initiative, which also involves processes such as payment collection.

In short, being able to take the first step is a considerable benefit.

"The first thing we have to do now is put M1 in Kroger."

"The second thing is to investigate the distribution of supermarkets in major cities in the United States. We cannot rely solely on ourselves for this matter. We need to pay an agency to investigate. We ourselves will check it. Only by understanding this can we better distribute the goods. open."

"Kroger's profit sharing is basically determined to be around US$30. Once this line is drawn, other channels can negotiate based on this. The maximum payment is US$30, but you can also make requests in the funding process."

"Later this month, I want to see M1 stocked with Kroger and Amazon."

"Next month, we will open at least two more channels."

Before going to Chinatown for the banquet, Fang Zhuo called to New York and held a small meeting with the team for the first time and made demands.

After removing Guan Jin from the Yike team, the remaining six people each have their own tasks and responsibilities. Those who can do well or do a similar job will continue to bring other employees who come to the United States. Those who cannot do well will naturally return to China.

Fang Zhuo said this very straightforwardly, and he was only satisfied when he saw that everyone was under pressure.

As a boss, he uses loans in his own name to open up product channels, and employees naturally have to do their part well.

That night, Fang Zhuo did not take Yang Wan to Chinatown for a banquet. Instead, he brought Guan Jin, who was temporarily acting as his assistant. This person was a financial professional and understood contracts. Some things were easier to say from her mouth. room.

The dinner table was full. In addition to the Li father and daughter, there were also two members of the Li family. In addition, a director named Mei from the Anliang Chamber of Commerce was also present. In addition, there were two sturdy and silent Shuanghuahongguan.

Guan Jin had already heard about the background of the Anliang Chamber of Commerce from Deputy Director Yang Wan. She, a little girl who had just come out of school, had never seen such a scene before. She was extremely nervous from beginning to end.

It was Fang Zhuo, who met these people calmly, talked and smiled, and acted calmly. For a moment, the other party admired the courage of the young man from the bottom of his heart.

"Mr. Fang, let's not talk about anything else. We at Anliang will never sit idly by if we encounter any trouble in New York." Li Taimao, the person in charge of this table, said this near the end of the dinner.

"President Li, you're welcome. We Yi Ke are new to New York, so we have to rely on Anliang." Fang Zhuo didn't say whether it was the Anliang Chamber of Commerce or the Anliang Hall. Anyway, he just kept a low profile.

The dinner ended in a peaceful atmosphere. The contract between the two parties was not signed today, but it will be almost completed in the next two days. Li Xinyue took away the product materials and various procedures of M1, and first made sure that he could really help break into Kroger. , they also pay attention to professional ethics when doing things for money.

"Mr. Fang, aren't you afraid of these people?" Guan Jin asked timidly as he was about to return to the hotel.

"What is there to be afraid of? Their goal is very clear. They are looking for some stable small fortune. Our goal is also very clear. To expand the business of the new market, we are not going to fight or kill. What are we afraid of?" Fang Zhuo said.

He glanced at the little girl and didn't say anything further. There was really nothing to be afraid of now. What he was really afraid of was how these people would beat their chests in the future when they saw M1 become bigger.

That was the time to test Anliangtang’s professional ethics.