Reinventing the Millennium

——"On the evening of December 26, the famous technology company Yike released a new music player J1, priced at 1,799 yuan."

——"Yike brand spokesperson Jay Chou simultaneously released the new song "Blue and White Porcelain" at the launch of product J1, and the response was enthusiastic!"

——"It is reported that Yike has launched a new product J1, stating that it will grow together with domestic musicians and welcome the arrival of the digital music era."

——"Baodao singer Jay Chou teamed up with Shanghai Yike to release new products and songs. J1 is as amazing as "Blue and White Porcelain"."

——"J1 is released. Yike said that it will launch the exclusive machine color series of brand spokesperson Jay Chou. J1 will be available in three color models: white, black and sky blue."

——"The sky is blue and waiting for misty rain, but I am waiting for you - Yike product J1 is coming, and Jay Chou's "Blue and White Porcelain" new song hits the charts."

After the launch of Shencheng Yike's new products and Jay Chou's new songs, industry news was released on a fast portal that evening. Some fans were invited from online forums and shared their thoughts quickly.

Yike did not give any money, but this new experience machine is worth a lot of money. Although some people will insist on their opinions, more or less people will say a few good things about Yike J1.

In just two days, more reports came out.

Along with these reports, the new song "Blue and White Porcelain" has also begun to chart.

CCTV3's new song list.

The singing rankings of major radio stations.

There are even people responsible for playing songs outside the music stores in major cities.

Yike itself has a large local promotion team, and their work content has been added with the task of helping urban stores play songs. This involves not only video stores, but all shops on the streets and alleys, as long as they have external speakers, they are classified. defined scope of work.

Because many stores don't have computers, tape playback is still required.

Therefore, Yike made a tape of "Blue and White Porcelain" at his own expense in advance to promote it, with the purpose of making the song ring in the streets.

In the songs on all channels, Jay Chou himself said, "When listening to "Blue and White Porcelain", use J1." In other words, Yike is using the more mainstream tape transmission method to promote the mp3 music player J1.

This is what Vice President of Marketing Li Lan considers.

Songs like "Blue and White Porcelain" are destined to be popular. Yi Ke artificially promotes this kind of spread and adds a word of propaganda, which will definitely have a good effect.

All premeditations are being carried out in an orderly manner.

Yike's relatively large local promotion team has been tempered by the registration network, and has undergone training and actual combat through recent channel development, and has extremely mature combat effectiveness.

This kind of combat power is not easily noticed by the outside world. Everyone just suddenly discovers something.

The whole city is filled with "blue and white porcelain".

There is J1 in "Blue and White Porcelain".

So, there is no tape sales, and there is no second mp3 player. If you want to listen to "Blue and White Porcelain", where can you buy a machine that can only use J1 or M1?

There are direct stores of Yike products in five cities: Beijing, Shenzhou, Yangzhou, Peng and Lin'an.

A small number of audio and video store channels have also maintained cooperation and obtained some M1 and J1 products for bundled sales.

In the remaining five days of December, the customer traffic of the five directly-operated stores doubled, and all cooperative channels had one voice - get the goods, get the goods, get the goods quickly!

It didn’t take long for more channels that had not yet cooperated to realize the popularity of the J1 product. It didn’t take much effort to contact Yike’s local promotion team and get a detailed and patient explanation of the cooperation conditions.

The decisive dealer immediately started the cooperation process at the end of December. Those who needed time to consider quickly saw the sales enthusiasm of their peers and started contacting for cooperation in January.

In January 2002, the popularity of "Blue and White Porcelain" was driven by Yike and the quality of its own songs.

And behind this one-of-a-kindness is J1’s distribution across the country.

Is a music player priced at 1,799 expensive?

——Expensive, but it seems that the M1, which is priced at 2,799, is not that expensive.

Is there a market for a music player priced at 1,799?

——The D-E01 sold by Sony costs more than 2,600, and the D-E999 costs more than 1,500. They both have a good market in China.

There are too many people in China. Even if most of them are not considered wealthy, a small number of them are still quite large in the context of a large base.

In just the first two weeks of January, Yike, which had been prepared in advance, was still sold out. The popularity of "Blue and White Porcelain" was stronger than expected. For a while, the channel had only one voice - GKD, GKD!

The Kunshan factory under the Yike Group announced the introduction of a second production line. All employees worked overtime, shutting down the machines and working at full capacity to plug the gap and meet the domestic supply and demand for machines.

However, domestic factories are OEMs, and the procurement speed of foreign parts has restricted some supply.

From the press conference on December 26 to mid-month on January 15, in a total of 19 days, Yike directly sold 72,000 J1 and 11,000 M1 units, and distributed 85,000 J1 and 15,000 M1 units through channels.

In this way, the heat is relieved.

However, the phrase "When listening to blue and white porcelain, use J1" in the TV commercial is still broadcast every day, and with the return of Yike's funds, there is a trend of expansion.

According to Fang Zhuo's judgment on the phone, the market for MP3 music players will increase in the next three years. Yike must seize the opportunity to promote the brand deeply into the hearts of the people.

Everyone in Yike Company has no doubts about the boss's judgment and maintains full energy.

…

"J1 is selling like crazy."

"Ok, I know."

"It's amazing!"

"Fang has a very vicious vision."

In the office of IDG Capital, Xiong Xiaoge poured a cup of coffee for CCTV producer Hu Meng and casually responded to the sigh of his old friend.

"This J1, why is it so popular all of a sudden?" Although Hu Meng produced a CCTV entrepreneurial program, she herself is not that good at business operations.

"MP3 players are a trend. As Fang Zhuo said, the combined development of the Internet and music requires a carrying hardware." Xiong Xiaoge agreed with this view and continued, "But if you want to say 'suddenly', then You have to know Yike’s team.”

He sincerely praised: "Yike's team is very powerful. All the 'sudden moments' you see are planned, but simple planning is useless. The effect of this kind of execution can be seen."

Hu Meng took a sip of coffee and said half surprised and half confused: "How can Yike's team be so powerful?"

"Fang Zhuo is very generous to the company's employees, this is one of them." Xiong Xiaoge paid attention to the development and development of domestic and foreign markets throughout the process, and said, "Second, his employees have been trained and are holding their breath. "

"A breath of air?"

Xiong Xiaoge nodded: "Yes, I did a good job in the registration network, but suddenly I had to change my profession due to policy reasons... It would be okay if the pure commercial competition failed. How can I not hold my breath for such a non-war crime? .”

He smiled and said: "This kind of anger is not angry or angry, but may be more unwilling. Yike has the trend of the times, such a team, and relatively sufficient funds. Do you think it should succeed?"

Hu Meng nodded thoughtfully: "Then we should invite him to the second season of the show. Later, please help me tell him, when will he return to China?"

"The U.S. market is also at a critical stage. It will probably take a few months to stabilize before we can escape." Xiong Xiaoge frowned, "I haven't been able to contact him very much in the past two days. I don't know what he is doing."

Not only was it difficult to contact Fang Zhuo, but Pan Ben, who was with IDG Capital by his side, was also half-informed and kept lagging behind on news.

Maybe, they are too busy over there.

Xiong Xiaoge thought so.