Reinventing the Millennium

The cooperation between China Mobile and Sina Hotline is in full swing.

The former needs to bring value-added SMS services to users, while the latter needs to turn the content of the portal into revenue. The two parties hit it off, and China Mobile has truly turned Sina's hotline into hot money.

In addition, in addition to SMS SP, China Mobile stated that it will launch an information service that integrates color images, sounds, and text, namely MMS service.

As a major shareholder of Sina, Vice President of Sina, and President of Sina Hotline, Fang Zhuo expressed his stance on mobile and is willing to actively promote the development of new mobile businesses.

Generally speaking, China Mobile's GPRS network and MMS business this year have the highest level in the development judgment of Sina Hotline.

In comparison, China Unicom seems to be slow and leisurely.

Fang Zhuo and China Mobile had been cooperating for more than half a month, and both started to take money to make the Sina hotline excited. Only then did China Unicom finalize the meeting and negotiate between the two parties.

On August 2, Fang Zhuo, Wang Yan and the Sina hotline team came to the headquarters of China Unicom as scheduled and had a bad meeting.

A deputy general manager from China Unicom attended the meeting and was confused throughout the whole process, showing great unfamiliarity with the business.

"Mr. Li, we have a relatively mature cooperation plan in the market. You can take a look at it." Fang Zhuo introduced the Sina hotline plan with difficulty and brought up the successful cooperation with China Mobile.

Unexpectedly, the confused deputy general manager Li Shibin suddenly became energetic at this moment and said directly: "Haha, this cooperation plan is with China Mobile, right?"

Fang Zhuo pondered, there is nothing to deny. There are only two operators in the main market that can do wireless value-added.

"How can we and China Mobile adopt the same standards?" Li Shibin said plausibly, "China Unicom's technical level is better than China Mobile's. Our users are all using CDMA, and they are all high-quality users."

Fang Zhuo was a little confused: "This high-quality user?"

"Mr. Fang knows about CDMA, right?" Li Shibin became more energetic as he spoke, "In the new century, new networks and new technologies are all high-end users."

Fang Zhuo was silent.

Wang Yan asked: "Mr. Li, do we have specific user data analysis here? If China Unicom users are more willing to pay, we can make appropriate adjustments."

The deputy general manager of China Unicom leaned back in his seat and said with a smile: "It is well known that CDMA is more high-end. In addition, this wireless value-added is not done by Sina alone."

"Well, let's take this plan back and study it. We at China Unicom don't have a tiered system."

Li Shibin stood up and did not want to talk anymore.

Fang Zhuo had no choice but to express his position first: "Okay, Mr. Li, let's communicate more and find a point where we are both satisfied."

Li Shibin saw off the guests with a smile.

A group of people from Sina Hotline left the headquarters of China Unicom.

"CDMA users are more high-end? Is there any evidence?" Fang Zhuo asked in the business car on the return trip. He really didn't see this in the information submitted by his team.

"Mr. Fang, China Unicom is indeed promoting high-end users." Zhang Shenghui said, "Many of their advertising slogans say this, such as 'Change the century, change the mobile phone'. The competition with China Mobile is quite fierce."

Fang Zhuo frowned slightly and nodded in reflection: "I didn't think much about this. You need to pay attention to the relationship between the two companies. If China Unicom wants to develop CDMA, it must grab GSM mobile users."

"That Li Shibin is just talking nonsense." Wang Yan shook his head, "He just opens his mouth. He is just looking for an excuse."

Fang Zhuo said with a smile: "Let's try again after solving this problem. I originally thought that China Unicom and China Mobile could finalize it quickly and strive for better results in August, but in this case, it's better to work slowly and carefully."

At this time, Zhang Shenghui asked carefully: "Mr. Fang, is Li Shibin trying to get in our way? Is he trying to mean something in private?"

Wang Yan stopped talking. As far as he knew, Mr. Fang and China Mobile had never made such an expression.

"No rush, why are you all so anxious? China Unicom doesn't want a tiered system, so let's try changing the highest share number. The market feedback from Sina's hotline is very good." Fang Zhuo sensed some impatience from these two people, " Only a few can reach consensus quickly, which is normal."

The feedback on the cooperation between Sina Hotline and China Mobile is very good. As a leader in portal websites, Sina has its own unique information, which is excellent in timeliness, richness and professionalism.

In addition, the operational Sina hotline has divided labor into different areas, and the depiction of customer group portraits also demonstrates the employee capabilities of "portal leaders".

but……

China Unicom doesn't care about this.

In the current market, it is true that Sina is not the only one doing wireless value-added. The other two portals are also gradually increasing their efforts. In addition, the most competitive opponent is TOM Network from Xiangjiang.

TOM Network is a property of the Li family in Hong Kong. Its founder is Li Ka-shing's son Richard Li. It is already a listed company in Hong Kong and has launched wireless value-added services earlier than mainland portals.

Sina Hotline's development in less than a month is not as good as TOM. This can also be seen from the feedback from mobile.

In the wireless value-added market, although Sina has excellent content, supply still exceeds demand.

No matter what the reason is, China Unicom has the confidence to block a service provider.

At this time, Fang Zhuo did not act like the president of a $200 million company, nor did he regard the still disturbing reports of Sina's control as a halo of fame. He patiently let the team re-communicate and prepare for a second negotiation.

On August 4, the original team arrived at China Unicom headquarters again.

But this time it was no longer Deputy General Manager Li Shibin who showed up, but Liao Kai, another department director who had just been acquired and promoted by China Unicom.

Liao Kai was very pragmatic and discussed the whole process carefully. He also recognized that the cooperation effect between Sina hotline and China Mobile could be replicated in China Unicom's business.

However, he finally said that he could not make a decision on this matter by himself and had to report it to the authorities for discussion.

In this way, the second negotiation did not make any good progress.

Three days later, China Unicom had another leader change during their third meeting. Fang Zhuo finally couldn't bear it anymore. When will this end?

He did not have a seizure at the scene and ended the discussion maintaining his posture.

Sina Hotline deeply felt the sincerity of China Unicom and had to brainstorm ideas as a last resort. It seems that this is not just a matter of cooperation plan.

Fang Zhuo listened to everyone's analysis while considering this cooperative solution.

When it comes to giving gifts, it is really a bad idea at this juncture. The person who can handle it can be one of your own, but Li Shibin is not familiar with it. If he dares to accept it, it is difficult for him to give it to him.

If it was Duan Yongji's trap, the old fox would be in disgrace if he counterattacked.

Fang Zhuo offended a lot of people and had to imagine conspiracy theories in his mind. Otherwise, could this kind of cooperation that would benefit both parties simply be because the leaders of China Unicom were stupid?

Is there such a stupid leader?

Have it?

Is there really a leader who doesn’t know anything, who is an outsider guiding an expert, and who just messes around looking for a sense of presence?

No way?

"Why are you all so anxious lately?" Fang Zhuo spoke, still noticing everyone's mentality. He turned around in his mind and said, "We still have normal contact at work for the time being. If you have friends, look for them. I I called Mr. Ma from Tencent and asked, he has good cooperation with China Unicom."

Tencent's current revenue initially comes from China Unicom. Ma Huateng appeared on "Win in China" because the program was sponsored by China Unicom.

Oh, yes, does "Win in China" have anything to do with it?

Fang Zhuo remembered another context and decided to try them all.

Call Penguin Horse.

Fang Zhuo briefly explained the situation and asked Mr. Ma for help.

However, when Mr. Ma heard the names of the three leaders he met on the Sina hotline, he expressed his helpless attitude.

"Mr. Fang, it's not that I don't want to help. I'm afraid that if I open my mouth, I won't help. China Unicom is quite chaotic internally. There are two main issues."

"One is the marketing department, and the other is the group department. Although the two sides are incompetent, they are indeed two mountains."

"I'm working with the marketing department. What you just mentioned are all from the group department. If you turn to the leadership of the marketing department at this time, I'm afraid they will be very dissatisfied and interfere with it. Why don't you try again."

"In the end, if it doesn't work out, I can help you connect with the marketing department."

Penguin Ma’s help was very thoughtful.

Fang Zhuo thanked him.

Penguin Ma did not hang up the phone in a hurry: "Mr. Fang, I heard that the Sina hotline has been doing well recently, and it is a pleasure to cooperate with China Mobile. Please do me a favor. Tencent wants to increase cooperation with operators. Please say hello. .”

"...Okay, I'm just cooperating, so I don't know whether I can be more effective in greeting you." Fang Zhuo agreed.

"It's okay, a little adds up to a big thing." Ma Huateng said cheerfully, "I'll be your host next time we meet."

"Um……"

I didn't find a good relationship, so I got involved myself.

Fang Zhuo ended his contact with Ma Huateng and called Hu Meng at CCTV to try to find suitable connections.

Hu Meng agreed, but also said in advance that there was little hope.

After these two phone calls ended, Fang Zhuo's thinking was not limited to the Sina hotline. He called Wang Fengyi from Shenxin Technology, Xu Xin from Capital Today, and Xiong Xiaoge from IDG.

All of these people are related, and you might be able to get in touch with them.

Fang Zhuo's request quickly received a response. Li Shibin himself had expressed his disgust with Fang Zhuo. As for where this disgust came from, it is still unclear.

Hearing the news, Fang Zhuo was a little confused. He combed through it carefully and found that he had indeed never dealt with Li Shibin. He didn't know what had offended the deputy general manager.

The Sina hotline still maintains contact with China Unicom, but the other party also remains lukewarm, and there is no way to break the situation for the time being.

As early August passes, China Mobile's business is rising steadily, and China Unicom is in a deadlock.

On August 13th, things took a turn for the better.

Fang Zhuo called Wang Yan to the office.

"Let's talk to China Unicom again. The specifications will be higher. I'll find someone."

Wang Yan was a little strange. He knew that no one had found a suitable way recently.

"It's not like I'm looking for someone, it's someone looking for me." Fang Zhuo smiled and handed over a newspaper.

Wang Yan took it and took a look. The news on the page was an introduction to the achievements of national informatization construction, and Mr. Fang's registration network was mentioned in it.

"I got a call and I'm going to have a meeting and attend a class here in two days." Fang Zhuo said, "In two months, the key special plans for informatization in the five-year plan will be released. Before that, the leaders still have to wait and see. I want to hear what companies think.”

"Mr. Fang, you don't want to complain, do you?" Wang Yan was surprised.

"What are you complaining about? Am I that ignorant? The leaders want to listen to me talk about the achievements of informatization in the medical field." Fang Zhuo sighed with emotion. With the introduction of this special plan, the policy banner of informatization construction has completely subsided. .

He continued: "When you discuss the time, set a day for me to go to the meeting. When you ask me why I didn't arrive, just say that I went to attend the meeting."

"The call I received yesterday was from Director Xu. I'll probably see him during the meeting. Then I'll ask him to help me make a call to China Unicom."

"No matter how Li Shibin has objections to me, people in state-owned enterprises like this must pay attention to leadership authority, right?"

Fang Zhuo said this.

This time it will be about the registration network and has nothing to do with Sina Hotline Half Cent, but using this to give Li Shibin a hint, it might be effective.

Wang Yan agreed and felt that it was no problem. The meeting that Mr. Fang wanted to participate in was of a high level.

He smiled and said: "Mr. Fang, are you going to speak then? Don't you want to mention our Sina construction work?"

"I don't know if Sina has received the invitation. I have to ask Mr. Mao." Fang Zhuo did not ask Director Xu whether there was a Sina representative.

As for the informatization aspect of portal websites, Sina's recent performance has been a bit poor, with management turmoil and battles for control, which are not good things.

Wang Yan left the office and asked around, but found that there was no such invitation.

On August 15, Wang Yan led the Sina hotline team to the China Unicom headquarters for the fourth time. This time, because he stated in advance that he would submit the final plan, deputy general manager Li Shibin also attended.

"Where's Mr. Fang? Isn't he the president of your hotline? Isn't he coming today?" Li Shibin said as soon as he sat down.

"Mr. Li, I'm really sorry. Mr. Fang has a leader and enterprise exchange meeting on information construction today, and I really can't come." Wang Yan looked helpless. When further explaining, he only used the names of a few big leaders to explain that Mr. Fang must Reasons to attend.

Li Shibin was a little dissatisfied when he heard Wang Yan's words, but he quickly sat up straight involuntarily.

His expression didn't change at all, and he nodded and said: "That is indeed more important. We have communicated many times anyway, so we can just talk."

Li Shibin didn't think he would lie about this kind of thing, and what he heard with his left ear, He Zeliangli, suddenly didn't go out from his right ear, but turned around and went straight to his heart.

——Sina Hotline is an SP service provider relying on Sina, the first portal website in China. It has proven its business level with its performance in the market, and it has a good foundation for cooperation with China Unicom.

——China Unicom's high-quality users need wireless value-added services that have been tested by the market, and Sina Hotline has achieved this.

Before Director Xu called, Wang Yan found that today's negotiations had made real progress, and he felt inexplicable for a moment.

Three updates tomorrow.