Reinventing the Millennium

If Fang Zhuo remembers correctly, New Oriental's Xu Xiaoping and Ctrip's Shen Nanpeng later became very good investors.

But now he has become immune to celebrities, especially in the field of investment. Lao Xiong is also known as the "Godfather of Investment".

All future tenses are present tenses.

Now that these two entrepreneurs insist on investing, it is uncertain whether they can embark on the road of investment in the future. However, they may become more brilliant. After all, they can really learn a lesson.

——Investment is risky, so be cautious when entering the industry.

——Insider information is just news, it never means fact.

That night, Fang Zhuo knew why Xu Xiaoping insisted on investing stubbornly.

He began to receive more calls from investment institutions, asking about the first round of financing for the ice core project.

Fang Zhuo responded happily and normally while trying to figure out the root cause of this situation.

The reason has not been concealed very much. It is no longer a secret that the ministry and committee draw up plans for key projects. In other words, this matter is not very confidential in the first place.

Therefore, people who heard the news through various channels had a very simple judgment on the ice core.

——1. Internationally renowned investment institutions such as Goldman Sachs, Deutsche Bank, DCM and IDG are very optimistic about ice core.

——2. There is policy support from the top and local governments are willing to fully participate.

——3. Commercial operations are controlled by Fang Zhuo, the president who has proven his ability, and Qiu Ciyun, the former senior vice president of SMIC, is responsible for the technical aspects.

——4. The domestic semiconductor industry has a trend of accelerating development, and SMIC is close to going public.

The final conclusion is that if you can invest, do it as soon as possible. If you pass this village, there will be no such store!

Fang Zhuo received nearly ten investment calls in one night, some were covert, some were straight to the point, some belonged to institutions, and some were purely individuals.

At twelve o'clock in the middle of the night, he charged his mobile phone and thought about the enthusiasm he felt tonight, and there was only one emotion left in his heart.

This prosperous age is as I wish.

…

The next day, Fang Zhuo went to Changhong Ni Runfeng's dinner.

I originally thought about bringing Wang Yan, the CEO of Sina, to support me, but after thinking about it, I decided not to involve the diligent CEO, and only brought along Liang Mu, the biographer who was extremely interested in this matter.

On the way there, Liang Mu wanted to chat with his boss about Changhong, but he didn't expect that Mr. Fang was on the phone with Xiong Xiaoge the whole time.

As we neared the hotel, the call finally ended.

Liang Mu quickly asked: "Mr. Fang, isn't Mr. Xiong willing to take over those investments?"

"Yes, but not completely willing." Fang Zhuo said easily, "But it's not up to him. Who told him to agree to Xu Xiaoping and Shen Nanpeng? I pushed all those phone calls last night to IDG Over there, let them use IDG's shell to come in, Lao Xiong has already opened an opening and just make a financial product."

"Xiong always worries about those people's backgrounds?" Liang Mu asked again.

Fang Zhuo did the math: "A phone call costs an average of US$3 million, and the ten companies brought in are worth US$30 million, which is quite a lot. The previous investment amount for IDG was US$125 million. This has wiped out the fraction and relieved a lot of pressure."

"As for the backgrounds of these people, they are not particularly big, otherwise they would not come to me to work on projects. The really difficult backgrounds are all for other projects, and people disdain a foundry, which makes money slower. "

Liang Mu nodded silently and said optimistically: "With a few more investments like this, it will be easier to raise funds."

"That's about it. People who have money but nowhere to spend it don't actually have that much. I was unexpected to be able to make up 30 million in this way." Fang Zhuo said lightly, "We still have to focus on the big players. On the body."

Liang Mu understood, there is no need to use a bull's knife to kill a chicken, but sharpen the knife to the big family.

At 4:30 p.m., the Audi arrived at its destination.

Fang Zhuo met Ni Runfeng, the head of Changhong, again.

"Brother Fang has been really prosperous recently. I heard that your project is going to be registered with the ministry?" Ni Runfeng smiled broadly and mentioned the news circulating in the capital in the past two days.

"It hasn't been decided yet. Mr. Ni is really well-informed." Fang Zhuo shook hands with a smile and introduced, "This is my secretary Liang Mu."

Ni Runfeng took a closer look. The secretary-general looked old.

He also shook hands and introduced Changhong Vice President Qu Zhifei beside him.

Today is Fang Zhuo's dinner party, but Ni Runfeng insisted on him making arrangements on the phone before.

A few people exchanged pleasantries for a while, and after sitting down, they talked about dishes, liquor, and even investments.

When Fang Zhuo talks about investment, others can only listen, so they enjoy it.

After chatting for a while, secretary Liang Mu stood up and refilled the wine glasses for the four of them.

Ni Runfeng smiled and said: "I heard that Brother Fang has a reputation for being good at capital operations. He is indeed well-deserved. However, you still have to be cautious if you want to engage in semiconductors now. I heard that this thing is not easy."

Fang Zhuo nodded: "It is indeed difficult. If people from SMIC had not come to help, I would never have dared to enter the venue. I must have been inspired by the spirit of Mr. Zhang Rujing of SMIC. He came to the mainland from Baodao. not easy."

Ni Runfeng commented: "I have never met Mr. Zhang. From what I heard from my brother, Mr. Zhang has a very broad mind."

Isn't it? It not only transports talents, but also inspires the spirit. It is also a competition among peers. This kind of mind is not unbroad.

Neither Ni Runfeng nor Qu Zhifei felt there was any problem in understanding.

Fang Zhuo smiled slightly and said, "Indeed, I have always used Mr. Zhang as my role model for moving forward in the semiconductor industry."

"I must meet Mr. Zhang if I have the opportunity in the future." Ni Runfeng said with a hearty smile, "I admire people like him who come from Treasure Island to help."

Fang Zhuo then talked about SMIC for a while, but he never mentioned the chip foundry that he had mentioned when he met Ni Runfeng last time.

He didn't plan to talk about this at today's dinner, nor about the new foundry and the market terminal Changhong's joint fight for the right to speak in the upper reaches of the industry.

Judging from his personal experience, it is easy to be misunderstood to enter Changhong's predicament by asking for his own interests. Ni Runfeng should be allowed to ask for help to better seize the initiative.

After a few more drinks, Ni Runfeng finally brought up Changhong.

What else can corporate talkers talk about when they sit together? They just talk about their children.

He took a sip of wine and sighed: "The development of the Internet is really booming. Our domestic semiconductors are supported by the state, and it seems that they will pick up soon. Brother Fang has chosen two good tracks. Unlike us, the color TV industry The competition is becoming increasingly severe.”

Fang Zhuo blinked: "I heard Mr. Ni talking about the APEX company last time. Mr. Ni should prepare in advance now to avoid any unexpected changes."

"We are prepared, but we are facing competition from the entire industry, otherwise I would not have decided on a strategy to go overseas before." Ni Runfeng said, "Facts have proved that our products are also competitive overseas."

Fang Zhuo agrees on this point: "Many consumers in the United States are also very price-sensitive. This is not just Mr. Ni's color TV, nor is it just our Yike player. It is a positive factor for our country's manufacturing industry to participate in global competition. .”

Ni Runfeng nodded seriously, agreeing with this conclusion.

He heard the name of APEX Company, but did not talk about it and continued to talk about competition in the entire industry.

While Fang Zhuo was listening, he was thinking about how to talk about the help he could provide in New York, but he couldn't hear the Changhong leader talking about his company going overseas again, nor could he see the anxiety he had last time.

Could it be that he came back to the capital to get help?

An idea came to Fang Zhuo's mind, thinking of the information Liu Yangyang collected.

However, even if he gets some help and promises, they may not be able to solve the fatal problem for Mr. Ni.

Fang Zhuo took an angle and said: "Generally speaking, the country's policy on manufacturing is good, and the leaders are also very concerned about it. I really felt this when I came to Beijing to meet the leaders."

Ni Runfeng said cheerfully: "President Fang went to Gongxin for a meeting. We should see the results in the newspaper soon."

Fang Zhuo also replied with a smile: "Yes, I'm waiting too. There are indeed reporters who want to interview, but I have declined them recently. Mr. Ni, your trip..."

He paused deliberately: "I'm meeting Director Song, I guess. It seems that the small problem Changhong encountered will not be a problem soon."

Ni Runfeng was stunned. He didn't expect to hear the words "Director Song" from the young CEO's mouth, and he felt a little drunk instantly.

Director Song just retired this year. He visited this leader whom he had become friends with in Sichuan Province in the past few days just to seek support privately. Logically speaking, no news would spread, and even if there was news, it would not reach this person. in the ears.

The head of Changhong suddenly became a little reserved: "Yes, Changhong's overseas strategy has proven to be effective, and the current problems can be solved. If that APEX defaults on payment, we will go through the legal process."

Ni Runfeng laughed twice: "Speaking of this problem, I have to ask Brother Fang for help."

Fang Zhuo replied steadily: "Mr. Ni, please tell me."

"Sina, when you write news, can you pay attention to the impact?" Ni Runfeng became more serious. "If you don't understand something, you just report it, completely ignoring the possible negative impact on our company."

Fang Zhuo pondered: "I originally wanted to bring Sina's President Wang Yan with me today, but he has something to do. Otherwise, he can explain the news strategy in person. To be honest, even though I am the chairman of Sina now, in fact, such a big person Company, I never care about the specific business."

"What I provide Sina is stable control, so that everyone can focus on development."

Ni Runfeng understood that this was in line with his imagination, and Mr. Fang's age was still considered here.

He shook his head and said: "Some reporters just follow the wind, like the APEX company in the United States. In fact, the problem is not big. Mr. Fang is a businessman and knows that we must take preventive measures to prevent things from happening. response."

Fang Zhuo said with an unchanging expression: "Yes, that's true. Foreign companies must also abide by the law. We can't be afraid of dealing with them just because they are abroad. In fact, from my experience, such companies are also afraid of experienced responses."

Mr. Ni made APEX's problems smaller and smaller, making it difficult to break into the entry point of Changhong's dilemma.

Judging from the overall atmosphere today, the head of Changhong today is more relaxed than before. It is likely that meeting the leader-even the retired leader gave him a favorable judgment.

Fang Zhuo evaluated it in his mind and stopped thinking of ways to start it. He just regarded tonight's dinner as an ordinary occasion to get acquainted.

The atmosphere soon became lively again. Fang Zhuo did not mention Changhong's predicament, and Ni Runfeng never mentioned the distribution difficulties. The two CEOs of different ages had a long talk, and finally ended the meal at 9:30.

"Mr. Fang, Mr. Ni's attitude is very calm." Liang Mu said what he observed on the way back.

"Well, I'm afraid I got some false hope, and it's not necessarily false. What I said is arbitrary." Fang Zhuo reflected on himself, "I think Changhong's biggest external problem is APEX. At the same time, its internal problems are also not small. But that’s just my personal judgment.”

After all, I just read through Changhong's annual reports for the past five years, collected Ni Runfeng's strategies and statements in the past year, and collected media reports related to Changhong, that's all.

If there is any external help, there is no chance.

Just like what you want to do, it is also help provided by external forces, but it may be more targeted and produce better results.

Fang Zhuo reviewed the situation in Changhong he outlined after reviewing the information he knew, and still felt that there were many problems.

He made another judgment: "Even if he gets help, Ni Runfeng's management buyout will definitely not be realized. At most, his rights in Changhong will be guaranteed to continue. This is the best outcome."

"That means that after all the hard work, the result remains the same? No, Changhong can no longer remain the same." Liang Mu said.

"This is the risk of his methods." Fang Zhuo shook his head, "Ni Runfeng's work is too rough, and the fact that he sent his daughter to APEX to serve as a director is too criticized. This is because the media did not break the news, otherwise he would immediately It’s just a storm.”

"When dealing with a problematic distribution company, even if there is an exchange of interests, it is too naive to expect to completely influence the other party's decision."

Fang Zhuo thought for a few seconds and added: "It can't be said to be naive, it can only be said to be blinded by interests."

Many ridiculous operations are driven by profit and luck, and this time Changhong and APEX are no exception.

"Mr. Fang, what should we do now? Continue contact?" Liang Mu asked again.

"No, it will take a long time to complete the ice core production line. Just wait. I don't think Changhong can survive this smoothly. Let's keep it quiet here. Wait and see. If Ni Runfeng is not trying to solve the problem but to cover it up. , it will only become more violent." Fang Zhuo said slowly, "At that time, he needed help more and was more passive."

Liang Mu wrote down what his boss said about Changhong.

Fang Zhuo thought about Ni Runfeng's performance today, thought about it, and decided to ask Sina for news reports about Changhong.

News must be true and objective, and must not be affected by external forces. You must report what should be reported, but this is an internal influence.

If Changhong has a problem, it must truthfully state it and even investigate in depth.

If there is no problem with Changhong, of course it will be fine.

Since Ni Runfeng may have received a certain promise and believes that with his own strength, he can safeguard Changhong's foundation, let's see if this is the case.

Anyway, Fang Zhuo felt that Mr. Ni might have made a misjudgment, and he probably still needed some friendly help.