Reinventing the Millennium

Fang Zhuo has gratifiedly consolidated the consensus with the head of Changhong and will continue to pursue consistent interests.

Regardless of B2C e-commerce or the industrial prospects of LCD TVs, these are undoubtedly incremental markets.

As long as you follow the right direction, you have a high probability of getting rich returns.

Lao Ni came to Lu. This trip was mainly to communicate the expected production capacity of ice cores. Secondly, it also involved Changhong’s overseas products that were held by Yike. The latter’s shipment speed must be accelerated, otherwise it will also face LCD The impact of new products.

Fang Zhuo had no objection to this, but just reminded Lao Ni that the clamping effect of overseas channels would become smaller and smaller.

The two focused on this topic when they inspected the ice core factory together the next day.

"Lao Ni, how is Changhong's administrative level in Sichuan and Sichuan? Do you have to pay attention to your age when trying to solve overseas problems?" Fang Zhuo pointed out the concerns he had in his heart.

"There are also some weak voices about retiring at age." Ni Runfeng said thoughtfully, "After all, they wanted to replace Zhao Yong with a younger Zhao Yong. This reason is also difficult to blame."

This is the public opinion situation that exists in this era. Changhong is not like companies like Yike and Sina.

He continued: "Therefore, we must pay attention to Changhong's performance after fully switching to the LCD technology route. If the market responds well, then there is no big problem. Otherwise, it will inevitably be a more ferocious counterattack after suppression."

Fang Zhuo looked at the complete outline of the ice core factory in front of him and said with emotion: "Yes, everything depends on performance."

Ni Runfeng was silent for a while, looked at the engineers coming in and out of the factory, and asked: "Mr. Fang, is the purchase license obtained for ice cores issued once a year?"

"No, once every four years, there will be random inspections in the middle." Fang Zhuo shook his head, "Their export licenses total 176 items, 113 of which are non-sensitive items. In addition, there are equipment and technologies from other countries. Hey, most of them are now Already arrived."

His eyes seemed to be passing through the factory building, seeing the equipment that had just arrived or being debugged, and he said sincerely: "It's very expensive!"

Ni Runfeng calculated the time in his mind. The permit he got this year will have to be applied for again in 2008. At that time, he didn't know what the direction would be.

Maybe it was the tacit understanding between friends, and Fang Zhuo happened to think of this, but unlike Lao Ni's worries, he was more confident about his next application.

On this day, the two of them visited the ice core factory and the Meiling base acquired by Changhong.

There are a large number of technical personnel transferred from Sichuan and Sichuan by Ni Runfeng against all objections. They want to make Changhong's LCD TV products away from the interference of many factors. According to the current progress, they will be rolled out in December.

There are already LCD products from domestic TV manufacturers on the market, but Changhong is not far behind.

Ni Runfeng predicts that next year will be the year when everyone accelerates the elimination of CRT color tube TVs and switches to LCD products in a large scale.

In the evening, Fang Zhuo and Ni Runfeng, new and old entrepreneurs, were entertained by the administrative leaders of Anhui Province. Ni Runfeng was also asked about the development direction of the television industry, because the province and Konka were still discussing further cooperation. The head of Changhong This is the opinion of professionals.

Ni Runfeng did not speak ill of his competitors on this occasion. He talked about the development of the TV industry without reservation and frankly acknowledged the distance between Changhong and its competitors.

After hearing these words, Fang Zhuo was the first to applaud at the dinner, thinking that this was very entrepreneurial.

The atmosphere at the dinner was particularly harmonious.

After the reception, Fang Zhuo communicated with the leader about the ice core situation for a while, and then returned to the hotel with satisfaction and started to contact the secretary Zhao Zhishan on the other side of the ocean.

While inspecting the ice core today and talking about the purchase permit, he remembered the work he had assigned to Zhao Zhishan.

In the process of ice core being approved, Goldman Sachs' resources played a very important role. Otherwise, even if you have money, you won't know where to spend it.

Therefore, Zhao Zhishan stayed in the United States and tried to study methods of lobbying, funding, and cooperation that suited the national conditions of the United States.

This is not easy, and it is very challenging.

Including Fang Zhuo himself, he had no idea about this and planned to study it carefully after going to the United States to prepare for future needs.

The next time ice cores will apply for a license will be in 2008. The global financial crisis at that time will surely be a suitable time for ice cores, but it would be more reassuring to have more chips.

Fang Zhuo felt that it was better not to place his hopes on others, especially on matters related to the survival of the company.

Otherwise, if Goldman Sachs withdraws from Ice Core, it will inevitably be at a loss when applying.

"Mr. Fang... I, I flew to New York and Washington... However, the congressmen who spent a lot of effort to contact me did not give a very positive response."

As a secretary, Zhao Zhishan was very efficient and had good academic qualifications. However, when he received a call from his boss, he couldn't hold back his tears without even saying a few words.

She was with her boss and knew how difficult it was to apply for ice core. Naturally, she also knew what she wanted to do with her current job.

However, the actions in both New York and Washington were frequently frustrated, and they also received support from General Yu.

She couldn't understand that it was clear that the congressmen introduced by lobbyists were specialized in doing this job, but in the end they had no intention of being friends and didn't even want to answer the phone.

"Mr. Fang, we may need more professional people to handle it." Zhao Zhishan felt ashamed. Although he had said similar words when he was assigned, he still felt that he had betrayed his trust because he had not done a good job.

Fang Zhuo was not too disappointed. It was always better to do this kind of thing by yourself.

He thought for a while and asked Zhao Zhishan to explain her contact process in detail, hoping to see if there were any lessons learned.

Zhao Zhishan calmed down quickly, knowing that what his boss wanted to hear was not his own thoughts, but the matter itself.

She tried to describe the process as objectively as possible.

There are many lobbyists in Washington, one connecting with companies and the other connecting with legislators. This is where money can impress.

But the reaction given by the congressmen I met later was very disappointing. They didn't care about a company like Bingxin that was willing to spend money.

Or, it can be said to be completely ignored.

"Well, it won't work even if we spend money again, even if we find a lobbyist, even if it's just to express that the ice core is not offensive." Fang Zhuo summed it up briefly.

"Yes, Mr. Fang, we have been sincere in our series of visits." Zhao Zhishan said.

"Sincerity is worthless. Anyone can be sincere." Fang Zhuo first pointed out this point and then said, "It is also very common to spend money. Whether you are looking for a lobbyist or meeting a congressman, you must always have money in mind."

"Both of these are standard features, but they are not too lazy to respond. They can't all be racist."

Fang Zhuo was a little puzzled.

Zhao Zhishan also felt that this was not the reason.

The two discussed it on the phone for a while, and Zhao Jishan added some more rejected scenes.

Although there are differences between Chinese and Western cultures, some ways of doing things should also have something in common.

Fang Zhuo pondered for a while while listening to the report.

"Xiao Zhao, since the people the congressmen see are your kind, and money and sincerity are the most common, then other conditions must be added."

Zhao Zhishan asked: "Mr. Fang, what other conditions are there?"

"For example, I am a congressman. I have to take time to meet with many business representatives every day to examine the benefits they can bring. Day after day, year after year, I take money from this company and money from that company. It's also money, how do I filter it?" Fang Zhuo said hypothetically, putting himself in his shoes.

Zhao Zhishan was silent, knowing that the boss was in his own thinking channel.

Fang Zhuo further hypothesized: "I want to sell my conscience. If I sell to this house, I will sell to that house. How can I choose a good buyer?"

Zhao Zhishan felt that his boss's thinking began to gradually deviate from the scope of his imagination.

"Stable and long-term. If you add time to your money and sincerity, it will seem like a good buyer." Fang Zhuo followed the logic and gave the result, "I want to choose from a group of buyers. Of course, pick a target that you don’t have to constantly scrutinize.”

He continued: "For another example, when I came to you, I stated my intention at the beginning - Ms. Zhao, Ms. Zhao, I am Fang Zhuo, the director of Bingxin Public Relations Department. In the next ten years, our company hopes to maintain a good relationship with you. Good relations, whether in New York or Washington, Ice Core is always there.”

“We’d love to have a strong relationship of trust with each other, and you can call me anytime.”

Fang Zhuo paused: "Then, let me introduce the tendency that Bingxin hopes to express. It is a semiconductor company committed to normal business scope."

On the other side of Washington, Zhao Zhishan held his cell phone and suddenly felt that his boss's words made sense.

"Mr. Fang, shall I try again?"

"Well, trying is a good process. Ice Core has now obtained the permit, so we are prepared for any dangers." Fang Zhuo agreed, "Just focus on contacting lobbyists and congressmen. Other think tanks and the like can wait until I get there. Try it slowly.”

Zhao Zhishan agreed.

She felt suddenly enlightened.

Fang Zhuo ended the call and pondered this unfamiliar field based on Zhao Zhishan's report.

This shouldn't be complicated. After all, there is already a precedent for ice cores to obtain permission. If Xiao Zhao makes no progress, maybe it will be effective to do it himself.

Fang Zhuo temporarily put aside matters in the United States, and continued to focus on ice core and e-commerce B2C in the next few days.

Bingxin still has an old problem, the lack of talent.

In addition, there are more or less problems encountered in the installation and use of equipment and machines, as well as the digestion of Belgian technology.

Fang Zhuo cannot solve professional problems, but he can find professionals.

During the National Day holiday, Fang Zhuo and other professor Hu Zhengming, who flew back from the United States, invited him to visit the ice core factory and equipment.

"Mr. Fang, I haven't passed the non-compete agreement yet." Hu Zhengming declined with a smile.

"Just look, I didn't ask the professor to share any business information about TSMC. This is an academic exchange." Fang Zhuo added, "Besides, I'm not paying for it now."

Hu Zhengming smiled: "Is there anything we can exchange academically with you?"

After saying this, he no longer refused.

On October 3, Bingxin had a holiday, and the chairman and the distinguished professor from the University of Science and Technology of China traveled together arm in arm. Only a few engineers with key technologies remained in the factory.

Hu Zhengming entered Cao Ying as Xu Shu and followed Fang Zhuo to browse the factory buildings and equipment without saying a word, listening to the engineers' introductions.

The introductions of these engineers are just introductions, but their introductions always mention the confusion and problems encountered in actual work.

In fact, Professor Hu's academic research focuses more on more cutting-edge technologies, such as the 10-nanometer silicon transistor FinFET.

However, the 130nm process introduced by Ice Core from Belgium is a technology that TSMC has long mastered. This process flow is already backward in Hu Zhengming's eyes, and he can basically answer the engineers' questions.

However, due to the non-compete agreement, Hu Zhengming simply listened and watched.

Until the end of the National Day holiday, Professor Hu held an open class at HKUST, talking about application examples of technology and technology, and also assigned homework.

Bingxin engineers did not attend the lecture, but that night they studied the video materials of Professor Hu's class together, and also did homework that was obviously beyond the scope of the students.

This won't solve all problems, but it will point the way to solving them.

What you learn on paper is ultimately shallow, but you also need to practice it on the equipment.

But even so, Qiu Ciyun chatted with Fang Zhuo in private and spoke highly of Professor Hu's help.

On October 10, Fang Zhuo, who originally planned to go to Shanghai, postponed his trip and waited for Vice President Hu Zhengda.

Vice President Hu came to Luzhou this time to further confirm his IC design company. He plans to formally resign at the end of this month and devote himself to a new challenging field.

"Mr. Hu, when you set up your company in Luzhou, you have an IC design job right in front of you. Changhong needs a chip solution for LCD TVs. Can you solve it?" Fang Zhuo and Hu Zhengda were chatting, and suddenly an idea occurred to them. Resource pooling.

"Well...Mr. Fang, I'm afraid we won't be able to make it in time. We won't be able to start until the middle of next year at the earliest." Hu Zhengda felt a little regretful.

Fang Zhuo nodded: "Then we can only talk about it then."

He asked again: "Mr. Hu, do you think we can get orders from Philips by joining forces with Changhong?"

Hu Zhengda pondered and understood Mr. Fang's plan.

As the vice president of marketing at TSMC, he has a deep understanding of the market.

After a moment, he shook his head: "It's difficult, Mr. Fang. Philips' orders have always been partly digested by themselves, and partly by TSMC. As for TV chips, TSMC has very little. In other words, Bingxin wants to divide it." What’s gone is the meat from Philip’s own mouth.”

"I'm afraid Philips' attitude towards the requirements from mainland manufacturers..."

Fang Zhuo frowned. TSMC was very strict about keeping customer orders confidential, and the information previously reviewed was distorted.

He changed his mind and asked: "As for the IC design of TV chips, does Mr. Hu have any relevant resources to introduce? It may not necessarily be Philips."

Hu Zhengda thought about it for a while. The company with the largest share of the TV chip market was American Jenny. Their quality has always been good. Now when it comes to LCD TVs, the solution provided by Philips is more cost-effective.

As for other IC solutions...

He thought carefully and said, "There is a new company in Baodao that is also working in this field. Maybe we can give it a try."

"A new company? What's its name?" Fang Zhuo asked.

"Morningstar Semiconductor." Hu Zhengda replied.

Fang Zhuo remembered the name in his mind and planned to keep in touch as a spare tire. Now he would try it with Philips first, and if it doesn't work, he would look for someone else.