Reinventing the Millennium

On the evening of the third day of the Lunar New Year, Ni Runfeng, the head of Changhong, arrived in Luzhou with his son Ni Boren and met Mr. Fang.

When he saw Mr. Fang, he laughed and sighed repeatedly.

"The semiconductor business is not easy to do, so Mr. Fang has to come to see the gate."

"This business is indeed difficult, and I have really racked my brains for it." Fang Zhuo spread his hands and smiled, "But looking at the gate these days is really a rare and special relaxing time for me. It would be better if there were not so many New Year greetings messages. "

Ni Boren was a little embarrassed, holding the Sichuan specialty that he had just taken out of the trunk.

Fang Zhuo glanced at it: "They all have to be like Xiao Ni, so that they can help me get some benefits."

Ni Boren said respectfully: "Uncle Fang, happy New Year. This is our specialty there. Zigong cold rabbit, Zhang Fei beef, and some home-made salted preserved eggs."

He addressed Fang Zong according to the seniority introduced by his father when he first met him, and the respect was not entirely due to this.

After quitting his internship in Changhong and joining Yike, he observed the company under his father's rule from a spectator's perspective and thought about the media's analysis of Changhong. Ni Boren had a vague understanding of the dinner that night when Mr. Fang came to his home in Chengdu. A feeling of clarity.

Therefore, matters such as Changhong's innovation, its acquisition of Luzhou Meiling, and the introduction of LCD products into the channels of Dazhong Electrical Appliances are all... more revealing of Mr. Fang's skills.

Ni Boren's relationship with his father is relatively traditional, and he has never asked him about the company. Now that he sees the giant in his eyes from the side, he feels very complicated in his heart.

"Okay, you and your son came here and brought your own food and drinks. It just so happened that I had two chefs invited in the canteen and asked them to process it." Fang Zhuo said with a smile.

Ni Runfeng followed and walked in: "We've brought the appetizers, Mr. Fang will serve us good wine."

"No problem." Fang Zhuo took care of everything, "The people from Morningstar Semiconductor went back to get the wine. I heard that customers are coming, and the wine they brought will definitely be good."

Ni Runfeng laughed: "Others will bring the food and wine. Where are you, Mr. Fang?"

"I just need to show my face. Without my face, you wouldn't be able to sit down and talk about it." Fang Zhuo said calmly.

Ni Runfeng nodded in agreement. He really had to have Mr. Fang, the middleman, to introduce him. Otherwise, he would not have given Morningstar Semiconductor a chance.

The three people entered the Bingxin Canteen.

Ni Boren consciously took the specialties to find the chef.

When he sat next to his father, he heard Mr. Fang talking about his work.

"Xiao Ni is quite stable in the supply chain." Fang Zhuo said, "I heard our director Sun Qi from Yike praise Xiao Ni several times."

Ni Runfeng smiled when listening to such comments.

"Xiao Ni, look at your dad's expression. He must think I'm being polite." Fang Zhuo looked at Ni Boren, "Mr. Sun should have told you."

Ni Boren nodded and said, "Mr. Sun said he wanted to transfer me to the purchasing department of Tesco."

Ni Runfeng said in shock: "Why didn't you tell me?"

"I haven't thought about it yet." Ni Boren replied seriously.

"You didn't tell me and asked me to help you with the details." Ni Runfeng frowned.

Ni Boren remained silent.

Fang Zhuo tapped the table with his fingers and said with a smile: "Come on, Xiao Ni, sit next to me. I hope you two chat for a few more words. Your dad might slap you. Sit next to me and I will support you." "

Ni Boren actually sat down.

Ni Runfeng couldn't laugh or cry.

"Both Yike and Tesco have good development opportunities. Tesco will have greater competition in the domestic e-commerce market. This position will be very training and testing for people." Fang Zhuo called his son over and said I have to give an explanation, so I will tell the two people, "But Yike Supply Chain has mobilized a group of backbones. Promotions and promotions will be faster, and they will be relatively stable for two years, but they will also have to prepare for competition later. "

He smiled and said, "You can choose whatever you want. Mr. Sun said that you are down-to-earth and can endure hardships, so keep this work style and see if you can be a leader in the future."

Ni Boren was not excited by Mr. Fang's words that contained a promise, and nodded calmly: "Uncle Fang, I will think about it carefully."

Ni Runfeng looked at this scene, feeling relieved and a little disappointed.

He did not show such emotion. He only told his son and then turned the topic to Changhong's affairs and told the latest news: "Mr. Fang, Zhang Xuebin is coming to Luzhou."

"Hey, this is good news." Fang Zhuo was a little surprised, "He is still willing to try to master a new platform independently."

Ni Runfeng nodded: "Does Meiling's work need to be mentioned again?"

"Okay, I'll make another call tonight to communicate and ensure that President Sun Da lands in Luzhou smoothly." Fang Zhuo smiled, "Zhang Xuebin is willing to take charge of Meiling. Mr. Ni, don't let this unofficial crown prince compare you."

"The LCD products launched by Changhong this time have performed well. If Zhang Xuebin can build the Meiling brand with the help of the development of LCD TVs, then there is nothing wrong with me stepping down and giving way to others. After the residual heat is burned out, people will have to accept their old age." Ni Runfeng said with a smile on his face. smile.

Fang Zhuo looked at it for a few seconds and said, "Old Ni, if you can do one thing before me, Changhong will have to thank you in the future."

Ni Runfeng guessed the answer, while Ni Boren listened carefully.

"If you can make Changhong make a decision to upgrade the panel, you will give a thumbs up when you mention it ten years later." Fang Zhuo said.

"President Fang, what you are saying is that you want me to force decisions in my last time in office? If panel investment drags down Changhong, I will really be a sinner." Ni Runfeng lit a cigarette.

"Anyway, your residual heat has been burned out, so what are you afraid of? Just bet your life and death, and don't worry about the flood." Fang Zhuo encouraged.

Ni Runfeng waved his hands repeatedly, firmly refusing to say this.

As for the impact of panels on product costs, Changhong has already felt it with this batch of officially launched TVs.

A 30-inch LCD TV costs 11,000 yuan. The screen panel accounts for 70% of the cost, and 70% of the components have to be purchased from abroad.

Everyone can see that this field is controlled by others. However, panel production capacity is also rising globally, and the cost of procurement this year and next year will continue to decrease.

Moreover, the domestic TV market is still dominated by domestic products, and the comeback of foreign brands has not had a particularly big impact.

In this case, not to mention the difficulty of participating in the implementation of decisions upstream of the industry chain, Ni Runfeng could not make this decision easily based on his own understanding.

Fang Zhuo turned his head and lectured Ni Boren: "Did you see that? Last time your dad and I visited BOE in Beijing, we know that someone in our country is working on a panel production line. I guess there is Xiao Jiujiu who is enjoying the benefits with Changhong."

"It's a business behavior, it's understandable. Who doesn't want to make others suffer?"

"But the difference between first-class and even great companies and others is that when you see the right direction, you think about how to push it and do it, instead of sneaking around, let alone eating and not fighting."

"Xiao Ni, don't imitate your father, think about taking the initiative in the long term."

Ni Boren nodded seriously.

Ni Runfeng looked helpless.

At this time, two senior executives of Morningstar Semiconductor arrived at the Bingxin Canteen.

Because there was such a meal today, Fang Zhuo moved his seat to a slightly off location so as not to affect the employees' normal meals.

Fang Zhuo introduced in the middle, Morningstar Semiconductor's Vice President Wei Xuanping, Marketing Director Wei Boyun and Changhong Head Ni Runfeng were polite.

"I've been waiting for Mr. Wei's wine. Speaking of which, I haven't had any wine during the Chinese New Year this year." Fang Zhuo waited until everyone sat down and said with a smile, "Thanks to Mr. Ni today, I can taste the good wine." .”

Ni Runfeng joked: "As for the companies under Mr. Fang, I think Bingxin ranks first in my heart. Mr. Fang, a Moutai dealer, didn't even drink during the Chinese New Year. This really shows his status."

Fang Zhuo took a breath and admitted generously: "Who says it's not the case?"

Wei Boyun was surprised that Mr. Fang had such a nickname, and quickly said: "We at Morning Star can put a R\u0026D team in Luzhou. Regardless of Bingxin and Changhong, they are all good friends who will have good wine when they come here."

"It's Mr. Wei's diligence in marketing that makes me think they can succeed." Fang Zhuo said with a smile, "It is not easy for IC designers to have a service mentality for customers, which is rare in Morningstar."

Wei Boyun didn't think "diligence" was a derogatory term. He patted himself and then patted the thick briefcase on the table: "No matter what it is, we at Morningstar are willing to communicate with customers."

The briefcase is full of IC chip information and actual machine data performance.

Ni Runfeng glanced at the briefcase and said thoughtfully: "Now that we're here, and since Mr. Fang said this, let's talk about serious things before drinking. The Philips chip we use at Changhong is pretty good."

Wei Xuanping, Vice President of Morningstar, said: "Mr. Ni, we know about Philips' chips, and we have also compared competing products. All of them are real data without adulteration, including the prototype that was shipped to Luzhou today."

He took out the materials in his briefcase and handed them over, and began to introduce important performances.

Ni Runfeng read through it carefully and asked questions based on the words of Wei Xuanping and Wei Boyun.

Fang Zhuo drank a drink by himself first, not paying attention to their discussion of TV chips, but looking at the team of experts who came to have dinner today.

Wu Jingang, Qiu Ciyun and others sitting in the east seemed to have differences of opinion, and the discussion and debate were heated.

Fang Zhuo felt that the air pressure in that area was relatively low, and he guessed that there might be some progress problems.

He hesitated, but still didn't get up.

Let technology be technology, and the level of any one of those people is one of the best in the country. It would be better not to interfere with their discussion - although it looks like they are about to start a quarrel...

Fang Zhuo stared in the east direction.

Soon, he no longer had any worries. Qiu Ciyun left the cafeteria in a huff without taking two bites. Wu Jingang and other experts also left without eating for too long.

Fang Zhuo estimated that these people were working overtime again.

Ni Boren is the youngest here, and he consciously adds wine to several others.

Fang Zhuo picked up the wine glass he had just filled, suppressed his worries and said with a smile: "It is not easy to reassure people just by words. Since Mr. Wei said that the prototype has been shipped, there is no need to wait for tomorrow. I will let people It’s all about luck, what could be more intuitive than actually seeing it?”

Wei Xuanping agreed and liked Mr. Fang’s efficient approach.

"The TV in our cafeteria is the latest LCD brought from Changhong Meiling." Fang Zhuo raised his finger and pointed at the large TV that had not been used for a few days. "The size should be different, right? How big is the sample of Morningstar? Go to Meiling now. How about bringing over a TV of the same size for easy comparison, Mr. Ni?"

Ni Runfeng also agreed, although he felt that it would be a bit uncomfortable to eat and turn it into a product.

Seeing that there was no problem on both sides, Fang Zhuo arranged for someone to sell the products.

Which chip Changhong uses is not just a matter of product performance, but it is undoubtedly an important factor and will also determine its attitude towards future contacts with Philips and Genie.

"Mr. Ni, since this is the case, you can call the technical staff from Meiling over to test it. What can a group of us see here with our naked eyes?" Fang Zhuo said, "Today we have a rough idea. In a few days, Zhang Xuebin will When I came to Luzhou, I just happened to call him up to talk about chip purchasing options."

Ni Runfeng was startled. Unexpectedly, Mr. Fang's thoughts turned directly to Zhang Xuebin, who had not yet joined the job.

This is really a good opportunity for Zhang Xuebin to integrate into Meiling.

Since we value Zhang Xuebin, and since we have promised to give him an independent platform, we can indeed discuss the selection of important TV parts together.

"While you're on the way to collect the prototype, call Zhang Xuebin and tell him about this and let him confirm the time." Fang Zhuo looked at the two senior executives of Morning Star, "Mr. Wei and Mr. Wei can't wait forever, can they?" , everyone should do things more efficiently."

Ni Runfeng picked up the phone.

Fang Zhuo made a fuss about the arrangements, holding the TV and shaking people, turning the wine bureau into a product promotion meeting.

Ni Boren likes his boss's style, which is very straightforward.

After Ni Runfeng and Zhang Xuebin finished talking on the phone, a more professional product comparison was scheduled for the day after tomorrow. By then, Zhang Xuebin would fly to Luzhou.

Several people drank a glass of wine together, and Wei Xuanping and Wei Boyun continued to introduce their "nanny" business to the head of Changhong, promising that it could be implemented in the contract.

Fang Zhuo listened for a while and unconsciously considered the gains that IC design can bring.

Before he could think more, the phone vibrated on the table and Stringer's name lit up.

Fang Zhuo stood up, walked a few steps to the door, and answered the phone.

Stringer also knew about the Spring Festival in China. After a few polite blessings, he got straight to the point: "Fang, are you interested in attending Sony's shareholders' meeting in Tokyo?"

"Shareholders' meeting, eh." Fang Zhuo immediately thought of this person's last phone call and asked, "Sony is willing to give in?"

"The group is willing to allow the board of directors to conduct more international management and no longer establish the position of 'representative director' for Nakahata Ryoharu, but Nakahata Ryoharu and Ihara Katsumi's president and CFO can no longer move," Stringer said.

After Sony was willing to accept a foreign chairman, they made another concession and agreed not to give Nakabo Ryoji the position of "representative director", that is, junior chairman, on the board of directors.

As for the president and CFO, this seems to be the bottom line.

Three concessions and three concessions, it seems that he was squeezed to the end.

Fang Zhuo had thoughts running through his mind, and without any further suggestions, he agreed to Stringer's invitation to Tokyo.