Reinventing the Millennium

Fang Zhuo’s inspection of Sony’s CMOS image sensors was a project initiated last year.

Compared with its peers, its research and development progress is moderate.

Because Sony itself is the world's largest manufacturer and supplier of CCD sensors, and many well-known brands of consumer digital cameras use Sony sensors.

This is somewhat similar to the competitive relationship between mp3 and walkman, but unlike the former which is mixed with additional Internet factors, Sony still carried out the research and development project as a matter of course.

Judging from what Fang Zhuo has learned, this project is relatively stable within Sony.

Even if Stringer wants to cut back on business and R\u0026D, it probably won't hit CMOS.

As a foreign director, Fang Zhuo told him about this matter again and gave him a report on the results. Although there was some possibility of guidance, he did not intend to operate from this perspective. The success rate was not high and it would not help in the long run. Benefit.

If Sony's CMOS technology prospects really help mobile phones, it would be based on normal business cooperation and then using mutual relations to negotiate more favorable conditions.

Not only is it related to personal reputation, but also because Sony's technical strength is very strong and can bring about continuous changes. Yike is obviously weak in this aspect. It is better to pursue a win-win situation before having a certain foundation.

Fang Zhuo had considerations in his heart, but he didn't show it on his face at all.

This made Ishiguro Suke, the technical team leader responsible for the CMOS project reception, very uneasy.

Ishiguro doesn't think that the project in hand is so certain, especially since the group has changed. Not only has an American chairman come, but it has also recruited an enemy of Sony. Now it goes straight to CMOS on the second day of the shareholders' meeting... …

Who knows what will happen?

Therefore, before Fang Zhuo and his party arrived, Ishiguro told his colleagues and subordinates that they must be respectful and polite this time and not let the other party make any excuses.

In order to take precautions, Ishiguro also carefully studied and asked for advice.

When Fang Zhuo and others arrived at the department office accompanied by Ishiguro, they saw a very Chinese scene, with a red welcome banner already put up.

"Mr. Fang, I heard that you came to care about our project. The whole department is very grateful. We kindly ask you to leave your calligraphy for us to encourage us from time to time."

Ishiguro Suke pointed seriously at the pen, ink, paper and inkstone that were also displayed, his attitude was extremely sincere.

Fang Zhuo couldn't help laughing when he listened to this man's strong Japanese English and looked at the ridiculous inscription scene.

He looked around. On the left were teachers and students from Tsinghua University, and on the right were two technical talents from Xu Keden and Howey Technology. He found this matter more and more interesting. He smiled and said in Chinese: "Does Japan also have an inscription culture? It's so funny."

Whether it's associate professor Liu Quanpeng or Xu Keden, everyone really doesn't know whether this custom exists in Japan.

Xu Keden suppressed his laughter and asked: "Mr. Fang, I am very kind to you. Just write whatever you want."

Fang Zhuo took two steps forward, looked at Ishiguro and the equally respectful Japanese behind him, and felt that this world was really wonderful.

While dipping his brush in ink, he asked, "Ishiguro, do you really know how to whip me up all the time?"

Ishiguro said seriously: "President Fang, you are our director, and of course we will follow the leadership's instructions."

Fang Zhuo estimated that as a director, he would be able to serve until Stringer stepped down, which might take several years.

He thought for a while, not wanting to waste time on such flattery, so he wrote eight words with a splash of ink.

——Both enemies and friends, seeking common ground despite differences.

Ishiguro, or Ishiguro people, I know that there are some inexplicable slanders against me from the outside world, and they call me "Sony's enemy" and think that I came to Sony to cause trouble. These are all misinformation. ah.

Yike does have some competitive relationships with Sony, but in a globalized business environment, competition and cooperation are normal. We can retain some objections to each other and pursue common development goals.

Fang Zhuo's calligraphy is quite skillful.

But Liu Quanpeng and Xu Keden, who gathered around curiously, applauded because of the meaning behind the word.

"Do you think they can understand it?" Fang Zhuo asked with a smile in Chinese, throwing up his pen.

"You should be able to understand. There are many people here who understand Chinese characters." Xu Keden said.

Fang Zhuo nodded, seeing Ishiguro respectfully put away the inscription, he smiled again and said: "This person is interesting, a bit slippery. Please be careful when looking at their technical progress and prospects. In the evening or tomorrow, I want to see something I can An understandable submission.”

Everyone around him nodded.

Seeing that Mr. Fang was not knocked unconscious by flattery, they became more and more sober.

No matter how I got into Sony, this kind of occasion is really rare.

At present, in the world's CCD industry, more than 90% of the global market is occupied by Japanese manufacturers, and Sony dominates it.

But when it comes to CMOS research and development, Canon is the earliest to start. According to the estimate of Chu Dingzhang, who switched jobs from Haowei Technology, Canon's research and development progress is definitely ahead of Sony, and it is likely to be the first in the world.

Fang Zhuo likes to listen to the objective expressions and speculations of experts.

For example, the situation of Canon can be confirmed again. If it is true as Chu Dingzhang said, then chatting with Stringer will have another motivating factor - look at Canon, we Sony are lagging behind, why not? Find a helper to work with?

Serious technical exploration and exchange begins.

Fang Zhuo talks about technology = Xu Shu enters Cao's camp - without saying a word.

He brought people here today just to show off his face. All he had to do was open the door and give a serious expression.

For example, CMOS involves pixel array, timing control, signal denoising and other exchanges. He can just have a basic impression of it. When Stringer was presented with these, he didn't even know what CMOS was, so he might have to praise him. Be professional yourself.

Fang Zhuo was generally serious, sometimes shaking his head slightly, sometimes nodding slightly.

Ishiguro was already sweating on his forehead from Liu Quanpeng and Chu Dingzhang's repeated questions. Looking at Mr. Fang's expression, he realized that he had come prepared today and had many plans.

In particular, Chu Dingzhang, who spoke very standard English, asked extremely tricky questions. Some forward-looking technology nodes were key points planned by Sony but had not yet been developed.

As Ishiguro answered, he suddenly became a little suspicious. Could it be that this person was born in Canon? Could it be that outside technology research and development has already reached that advanced level?

Fang Zhuo saw Ishiguro's embarrassment under the sweat, and took advantage of the gap to ask strangely: "Is Sony's technology very backward? Why is this Japanese team leader starting to stumble?"

Chu Dingzhang answered the new boss's question: "Mr. Fang, it is easy to ask questions but difficult to develop, and it is easy to destroy but difficult to build. I asked some questions that Haowei Technology also found difficult. If it were me to answer them, I would not be as good as him."

Fang Zhuo: "..."

He asked: "Judging from the current questions and feelings, what is the level of Sony's technology in this area?"

"Compared with Haowei, they have their own merits, but like Germany's Allais, the machine they will launch this year will be a step ahead." Chu Dingzhang paused, "However, according to Sony's plan, if small problems are solved, The problem of built-in ADC digital-to-analog converter in a small size should develop very quickly in the future.”

I'm late for socializing. I'll see if I can make up for it tomorrow.