Reinventing the Millennium

May 16th.

Panasonic head Yoichi Morishita led a team to the capital to discuss cooperation on plasma PDP production lines.

The team from Tokyo received a warm reception.

Even when they got off the plane, they could feel the importance of China. Fang Zhuo personally picked them up and drove the latest Rolls-Royce.

However, it was slightly different from what Panasonic imagined. This car was not something Fang Zhuo wanted to use, but was half-used to borrow.

The owner of Rolls-Royce is Zhang Chaoyang, the head of Sohu. He has become very popular since he entered the entertainment industry last year. He even shouted the slogan "I am the richest and most famous person in China" to the media.

At first, he didn't know that Mr. Fang had come to the capital. Suddenly he saw on the news that he was accompanying the leader to inspect the production line, so he made a phone call and offered to lend his new car to Mr. Fang to drive in the capital.

Fang Zhuo was puzzled: "Why did you buy this for nothing?"

"You can always buy a Ferrari, but I can't buy a Rolls-Royce?" Zhang Chaoyang said proudly, "Not only Rolls-Royce, I also want to buy a yacht and an airplane."

Fang Zhuo was speechless. This man seemed to have bought a yacht before he became depressed. He was not joking.

He reluctantly accepted the offer with a bit of flamboyance.

After Zhang Chaoyang saw Mr. Fang's agreement, he said cheerfully: "Mr. Fang, you can take over the Internet sponsors of this Olympics without me."

Fang Zhuo didn't know about this at all, but as soon as he thought about it, he knew that it must be one of the various tasks ahead of the 2008 Olympics. He said awkwardly: "Mr. Zhang, why don't you lend me this car? I'm not doing anything for personal reasons. people."

"No, please drive my Rolls-Royce and give me some advice. Let's see whether it's a Ferrari or this one..." Zhang Chaoyang just said this, not expecting Mr. Fang to let go.

Fang Zhuo once again thanked Mr. Zhang for his help in borrowing the car and then hung up the phone. After considering the future's condition, he decided that an overly comfortable situation was not suitable for him, so he immediately called Sina CEO Wang Yan.

The content is very simple.

Fully bid for Internet sponsors of the 2008 Olympic Games.

According to Wang Yan’s feedback, CCTV issued bid documents to domestic Internet companies in March, and the results will not be available until October or November, and will eventually select the exclusive Internet sponsor for the 2008 Beijing Olympics.

This was something he planned to report in the middle of the year. Recently, he has been focusing on the game "World of Warcraft".

Internet + exclusive, well...

Fang Zhuo once again stressed that he should go all out, and by the way, he even helped think of the slogan - "Watch the Olympics, go to Sina."

After such an episode, Fang Zhuo and Wang Dongsheng took a Rolls-Royce together to pick up Panasonic head Yoichi Morishita from the Beijing International Airport.

The three of them talked freely, and highlighted Changhong's free release of hundreds of plasma patents.

Yoichi Morishita praised Changhong’s selflessness and believed that it played an extremely important role in the ecological construction of the plasma industry.

Fang Zhuo made a small suggestion: "Indeed, Mr. Ni has made great determination for the development of plasma. Today's Chinese market is almost blank. The cultivation here cannot be separated from the courage of the major manufacturers to break the boat. After all, Samsung and others Liquid crystal technology is being vigorously developed.”

Morishita Yo laughed and did not express his position.

Of course, the main manufacturer is Panasonic. It’s not that we can’t talk about some technical patent issues, but don’t be impatient. Panasonic certainly has its own considerations.

Wang Dongsheng saw this scene in his eyes and sighed deeply in his heart.

When the group arrived at the hotel, Fang Zhuo and Wang Dongsheng's mobile phones vibrated almost at the same time. They received a joint offer from four LCD panel manufacturers, Samsung, LG, Sharp, and Chi Mei, to contact them.

While the Panasonic senior executives went upstairs to rest first, Wang Dongsheng asked Mr. Fang: "They are finally here. Do you want to split up into two people and let Mr. Ni and Mr. Zhou go and contact them first?"

"Hey, I am a little less patient than I thought." Fang Zhuo shook his head, "No, since it is the common intention of the four families, we can meet Panasonic directly after entertaining him in the evening."

Wang Dongsheng wondered: "Is it too late?"

"It may not be a test, and there is no need to be too enthusiastic. We are now embracing Panasonic's lap." Fang Zhuo said with a smile, "Now they want to surpass us. Mr. Wang, stand up."

Wang Dongsheng had not slept well since the limit of the seven-day appointment appeared, but Mr. Fang felt refreshed.

At seven o'clock in the evening, there was no change in the plans for the reception dinner.

All eight members of the television alliance were present, and there was also an unidentified deputy director among them.

On the one hand, there are heavyweight companies in the plasma camp, and on the other hand, there is market demand with endless potential.

The former is still showing some signs of cooperation, while the latter is taking advantage of the game but is hypocritical.

The purpose of a dinner party is to make a guest and a host have a good time.

At eleven o'clock at night, the dinner came to an end. Panasonic thanked them for the grand reception, while Fang Zhuo, smelling of alcohol, drove to meet the LCD Alliance.

However, when Fang Zhuo led people into the conference room, he unexpectedly did not see the president of Samsung Electronics, Lee Ki-tae. Instead, Samsung Crown Prince Lee Jae-yong showed up, while the other three companies were still in charge of the original ones.

His heart moved slightly, he stopped, glanced coldly at the LCD Alliance who stood up to greet them, then turned around and left.

This caught people on both sides off guard.

Wang Dongsheng and the people from the TV Alliance hesitated for a moment, then turned to leave the conference room without saying a word.

"Etc., etc!"

Zhao Zirui, vice president of Chimei Electronics from Baodao, chased him out in substandard Mandarin and trotted to block Mr. Fang.

Samsung Crown Prince Lee Jae-yong looked confused and didn’t understand what was going on.

Vice President Zhao Zirui blocked the way and said in confusion: "Mr. Fang, since you are here, why are you leaving without saying a word?"

Fang Zhuo said angrily: "Get out of the way!"

How could Zhao Zirui give in at this time? He insisted: "Okay, Mr. Fang, even if you leave, at least let us know what went wrong without saying a word. I will never accept it!"

Fang Zhuo turned around and pointed at Lee Jae-yong at the door of the conference room: "If you say you want to meet, we will come over late at night! If you say you want to talk, we will risk Panasonic's displeasure by coming over!"

"The results of it?"

"I'm here, who can make the decision?"

"Where's Lee Ki-tae? Are you still waiting behind the scenes for our slow back-and-forth negotiations!?"

Zhao Zirui was startled and said, "I can decide on Chimei's cooperation!"

Fang Zhuo smiled disdainfully: "It's today, who is taking the lead? Do you think we can't see it? Your invisible alliance in the upstream link was established with the help of Samsung!"

Zhao Zirui did not refute and turned back to see Li Zaiyong.

Fang Zhuo nodded secretly in his heart. Sure enough, this LCD alliance was instigated by Samsung.

Lee Jae-yong at the door of the conference room stared blankly at the Huaxia president pointing his finger at what he was talking about, and then saw an excited conversation between him and Chimei's vice president.

The translator hurriedly told the prince the conversation between the two parties.

Lee Jae-yong frowned slightly and said calmly: "President Lee was ill and had to return to Seoul urgently for treatment. I am responsible for Samsung's cooperation in China. Mr. Fang, please don't misunderstand and you must believe in our sincerity."

Fang Zhuo didn't need to say anything, he just stood there, raised his chin, and looked at Lee Jae-yong with contempt.

Lee Jae-yong took a breath and spoke slightly faster: "I am the vice president and chief customer officer of Samsung Electronics, and I have been granted authority to handle this cooperation by the chairman."

The chief customer officer is relatively rare. This is a position specially arranged by Samsung to train the prince, while the vice president is a temporary promotion title.

Hearing this, Fang Zhuo showed an expression of disbelief on his face and confirmed again and again: "Mr. Li, are you sure you can take charge of such a big project? Today, I think there is no need to put out those temptations between us. Plasma is better than For better LCD products, I firmly believe that 'technology comes first' and it can bring the best experience to consumers."

"President Fang, please come in and talk." Li Zaiyong made an invitation gesture, "There is a lot of room for cooperation between us."

Fang Zhuo thought for a few seconds, nodded, and walked into the conference room again.

While sitting, he took out his mobile phone and sent a text message to Wang Dongsheng, the head of BOE, next to him: "Find someone to check whether Li Jitai's flight left the country and returned to South Korea."

Wang Dongsheng looked at the content of the text message and was silently stunned for ten seconds before replying to Mr. Fang: "I don't know him. I can't find it."

Fang Zhuo: "..."

Chimei Vice President Zhao Zirui personally poured tea for everyone and said some words to liven up the atmosphere.

Fang Zhuo reorganized the content of the text messages and politely asked the deputy director who was in the team to help check. This time, he finally did not get a "not found" answer.

He put down his cell phone, blew on the tea, and his heart suddenly became alive.

This one came to our door today. Could it be that Samsung changed its generals at the last minute?

Is the role of the head of Sony Group greater than imagined?

Or maybe the pressure conveyed by Stringer was first felt by Samsung Prince Lee Jae-yong?

Fang Zhuo has not been idle these days, focusing on studying the operations of Samsung Electronics in recent years. He has also repeatedly pondered the behavior of Samsung Chairman Lee Kun-hee and Samsung Electronics President Lee Kit-tae. As for Lee Kun-hee’s only son Lee Jae-yong sitting in front of him, he also took a look at it. Check out your resume.

The Samsung prince entered Samsung Electronics after graduating from Harvard in the United States and had a smooth journey. Now he is responsible for the seventh-generation panel production line jointly owned by Sony and Samsung.

If Sony puts forward opinions on LCD issues, Lee Jae-yong is the leader who directly puts pressure on them.

Fang Zhuo didn't know if this suspected change of hometown had such factors, but he was keenly aware that the situation was more optimistic than imagined.

Soon, Chimei's vice president finished his speech, and LG's began to talk about the prospects of LCD technology, which also warmed up the upcoming negotiations.

The phone vibrated on the table.

The content of the text message was just three words - not leaving the country.

In other words, Lee Jae-yong lied.

What's there to lie about?

Fang Zhuo basically finalized the situation of Li Jitai being replaced on the spot, and began to consider the intention of Samsung Chairman Li Jianxi to replace the general with his own son. In addition to receiving the situation analysis from China and Stringer's suggestions, Is there also a test and temper for the successor Lee Jae-yong?

The successor of a large group will always try to handle big projects. Although the joint production line between Sony and Samsung is already a project with a large investment, its establishment was not led by Lee Jae-yong.

Executive Assistant of Samsung Electronics, Executive of Business Planning Group, Chief Customer Officer, Vice President of Strategic Planning Department...

It is not unacceptable that Lee Jae-yong is in charge of the LCD business, and it is not unacceptable to use China's commercial confrontation and cooperation to practice his skills. Even if there is no agreement, it will be a year or two before China's LCD production capacity gradually becomes competitive.

Chimei, LG, Sharp, three companies said it again.

It was the turn of Samsung Crown Prince Lee Jae-yong to appear last.

He started with what Mr. Fang just said: “When Mr. Fang said ‘technology first’ just now, he explained it from the perspective of consumers. I think...”

Boom, boom.

Fang Zhuo knocked his cell phone on the table and made three crisp sounds.

He said directly: "BOE wants a 7th generation line."

Wang Dongsheng almost gave Mr. Fang a kiss. Is this what he said before? Even Samsung only has one 7th generation line in joint venture with Sony!

Let’s just say, is this what BOE can think of?

Lee Jae-yong was interrupted and heard ridiculous requests from the translator.

He shook his head repeatedly: "Impossible! Mr. Fang, what are you talking about?"

"Why is Samsung so insincere?" Fang Zhuo criticized, "You said you were in charge of China's business, you said you could represent Samsung, and you asked us to sit down and talk. Where is your sincerity?"

He stood up.

Wang Dongsheng and those from the Television Alliance also stood up.

Lee Jae-yong was not intimidated. He looked up at the president of Huaxia and said plainly but forcefully: "Sincerity is a reasonable content that both of us are willing to negotiate, rather than asking for a sky-high price. There is only such a 7th generation line in the world, how can I give it to you? "

Fang Zhuo argued rationally: "I know that LG and Philips are also jointly jointly developing the 7th generation line. When BOE completes the construction, you should move to the 8th generation line, right? Such a one-generation gap is enough for you to take the lead!"

He looked down at Lee Jae-yong and sneered: "Reasonable content? Why didn't you come and tell me what was reasonable when the Samsung factory caught fire?"

Li Zaiyong said calmly: "Mr. Fang, we are already sitting at the negotiation table today, do we still have to talk about those past events? The LCD market has great prospects, which is something that both of us should grasp."

"A great man in China once said, seek common ground while reserving differences. This is exactly what we should do now."

Fang Zhuo refused to give in: "I can make plasma with Panasonic, so why bother sharing the market with you? Changhong's patents have been made public, and Panasonic is evaluating their patents that can be made public for free. The 7th generation line, this is the bottom line for us to consider. "

Chimei Vice President Zhao Zirui smoothed things over and said: "Mr. Fang, sit down. You guys sit down first. Everything has been negotiated. Isn't BOE also in the LCD line now? If it suddenly turns to plasma, all TV manufacturers, including all TV manufacturers, will suffer great losses."

Fang Zhuo took a sip, looked sideways at the TV Alliance, and then sat down and said, "It is precisely because of the existing market demand that we are sitting here. Otherwise, we would have signed a contract with Panasonic today."

Li Zaiyong said: "Mr. Fang, have you ever thought about why Panasonic is willing to talk to you? It is precisely because plasma has great limitations in the market."

"I never thought about it." Fang Zhuo pressed the phone, looked at the time, and suddenly laughed, "Or, if you really can't make the decision, you can call your dad."

Li Zaiyong's expression became a little cold.

Fang Zhuo continued: "I respect Chairman Li Jianxi very much, and I don't want to talk to you at this juncture of negotiating with Panasonic. If there is sincerity, then continue to talk. If not, welcome to cooperate next time."

Lee Jae-yong was silent for a while, neither picking up the phone nor speaking.

Fang Zhuo waited for a while, and when there was no movement, he stood up for the third time.

This time, Lee Jae-yong did not stay.

There is no immediate retention.

When Fang Zhuo stepped out of the conference room, Li Zaiyong's voice sounded, this time without a translator, speaking directly in English.

"Mr. Fang, the 7th generation line is impossible, at least not now. No matter what, you always have to consider the actual situation. We at Samsung have just mass-produced it."

Fang Zhuo stopped and said in English without looking back: "What does it mean it's impossible now?"

Lee Jae-yong also stood up and took two steps: "As far as I know, BOE's technology is a 5th-generation line. The 6th-generation line is advanced enough for you. Your joining the LCD lineup means that you can continue to do it without loss." Big market."

"Mr. Fang, what a big market this is!"

"Now there is such an opportunity in front of us. As long as we cooperate, the price of LCD panels will continue to decrease and the plasma technology industry will be defeated!"

"If our cooperation with each other goes smoothly, it is not impossible to consider cooperation with the 7th generation line or even higher generations in the future. This is something I am willing to promote."

Fang Zhuo slowly turned around and stared at Li Zaiyong: "Are you pushing? What guarantee do you have?"

Lee Jae-yong said seriously: "I guarantee it in my name, Lee Jae-yong."

Fang Zhuo looked at the Samsung Prince and nodded slightly after about ten seconds: "I don't know why, but I always feel like I've seen Chairman Li's style."

He stepped into the conference room again: "Remember, Mr. Li, it was your sincerity that moved me."

Take your seat again.

Fang Zhuo glanced sideways at Wang Dongsheng and said concisely: "Let's talk about it."

Wang Dongsheng: "..."

Fang Zhuo noticed the aura hidden in Li Zaiyong's eyes out of the corner of his eye, and suddenly missed the president of Samsung Electronics.

Lee Ki-tae, where are you? Your Samsung Prince's bank card password is six sixes.