Reinventing the Millennium

Since Yongke Real Estate won two high-quality real estate projects from the Li family, it has been nicknamed the "Tiger of East China" in the real estate industry.

First, it praises Yongke's strength. In particular, winning the 2-3/2-4 plot of Zhuyuan Trading for just over 40 million is a legend in the industry.

The second is a description of the scope of Yongke's activities. Its real estate is mainly concentrated in Shenzhou, Zhejiang, Anhui and other East China areas with good political and business relations.

If we say that this nickname was a bit flattering at the beginning, but as Liu Suyi completely integrated the several real estate companies he acquired, with the help of the examples of two large projects and Mr. Fang's name, the East China Tiger is no longer just an illusion.

Liu Suyi seized the opportunity to rise to the top and learned something from Mr. Fang - diligence that takes pleasure in work.

Unknown to outsiders, he was really worried that Yongke Real Estate would be sold by Mr. Fang at some point...

If...if there really comes a day, he hopes that he will have enough strength to leverage funds and truly become Yongke's talker.

But no matter what, he had both gratitude to Bole, awe for the relationship with the boss, and the spirit of being the richest man. Therefore, when Liu Suyi saw Huang Guangyu being disrespectful to Mr. Fang, he was really angry and resentful. .

In particular, he became even more angry after learning more details about Gome's actions against Tesco.

What is the size of Tesco?

What's your body size?

So instead of Suning, Five Star and Yongle doing business, why don’t you come to Shanghai to build Mr. Fang’s e-commerce business?

Moreover, Tesco is engaged in Internet e-commerce. Even if some electrical appliance retail businesses are duplicated, there is no such tit-for-tat rationale.

What's more, this person is not just running for business, he even starts to criticize Mr. Fang in front of the media!

Liu Suyi felt that Huang Guangyu was not convinced that he was outranked by Mr. Fang on the Forbes list, so there was this inexplicable competition.

He put himself in Mr. Fang's shoes and thought that from Mr. Fang's point of view, it was not easy to have an equal counterattack - if others underestimated Mr. Fang in the media, and Mr. Fang fought back like this, wouldn't that be a devaluation?

On July 22, Liu Suyi made an urgent appointment with his real estate colleagues to increase cooperation in the development of a commercial real estate project.

Originally, this development was optional, and it was not led by Yongke, so I tended to look for better land. But now, with the participation of Gome Real Estate, the wrong option was automatically eliminated. .

Gome has been engaged in real estate for a few years and established Pengrun Real Estate Company, but it seems to have been put on hold due to financial problems. At the beginning of this year, on the basis of the original, it established "Tomorrow Real Estate", "Gome Real Estate", "Zunjue Real Estate" three real estate companies.

This time, the real estate company whose real estate tentacles have spread to the Shanghai market is Gome Real Estate, which wants to bid for land in Shanghai.

Liu Suyi believes that his task is to cut off Gome's reach. If possible, he can also go to the capital to target Gome a little. However, the latter may require Mr. Fang's permission.

Whether the East China Tiger can become the National Tiger may still depend on this wave.

With this in mind, Liu Suyi quickly arranged the bidding matters.

He is even working on directly eliminating Gome Real Estate's bid qualifications. Although the other party is backed by Gome, it was just established this year. Sometimes, there are certain thresholds that cannot be ignored, and peers like himself are needed to remind them.

Two days later, Yongke Real Estate did not come forward, and a colleague directly questioned Gome Real Estate's qualifications. According to the reply, there is a high probability that the purpose can be achieved.

That night, Liu Suyi came forward to treat his colleagues to dinner. It was a small expression of gratitude and further deepened the relationship between them.

The development of Yongke Real Estate cannot be achieved solely by working alone; cooperation is more important.

With the wine flowing and our ears warm, we talked about Mr. Fang.

Liu Suyi had nothing to say about his respect for Mr. Fang, and he did not hesitate to talk more about Mr. Fang's reputation.

"Do you think Mr. Fang is just hanging around in our Shencheng area? He has influence all over the country, even in Xiangjiang, a place where everyone is mixed."

"So what if Xiangjiang is listed? As for Mr. Huang, Mr. Fang will do it as he says."

Liu Suyi was talking about Skyworth, which was listed in Xiangjiang, and Mr. Huang who was released on bail after an accident and went back in again.

However, Gome is also listed in Xiangjiang, and its surname is also Huang. It seems that there is a conflict.

Everyone at the wine shop became energetic when they heard what Mr. Liu said.

Who is Mr. Liu?

Mr. Liu is a popular person around Mr. Fang.

Can this news be false?

It should be said that Mr. Huang really angered Mr. Fang and directly threatened to mess with him.

However, Mr. Huang is also a rich man on the list. Is there a fight between the dragon and the tiger this time?

Everyone toasted.

Liu Suyi has a good drinker and refuses to accept anyone who comes, but the topic soon turns to Yongke Real Estate's proud work. The Li family's reputation is much stronger than that of Guomei. Didn't they lose in Shanghai?

Moreover, the current commercial development includes cooperation with Bailian Group and the addition of a Korean luxury hotel, so the future is bright.

The banquet ended late at night with eating and drinking.

Liu Suyi believed that when the matter was settled, it would be time for him to meet Mr. Fang and strongly suggest to him to enter the capital market.

…

Before Tesco's supplier meeting even started, the pressure from Gome suddenly became much greater.

Brand owners who are deeply dependent on Gome have no choice but to make phone calls in person to discuss the end of cooperation with Tesco.

Some brands that have a large presence in Gome but are not vital to their lives have put forward bottom-line requirements and given a suggested price for their products. If Tesco promises not to be lower than this number, then they will continue to cooperate.

Fang Zhuo can clearly feel the pressure changes on suppliers.

He felt strange about this, and after asking around, he learned that Huang Guangyu, who had returned to Beijing from Shanghai, held a second supplier meeting specifically for Tesco. He heard that he got angry at the meeting and directly compared the development prospects of the two companies.

"Next year our Gome development will only be faster. We will open 100 more chain stores across the country! Our revenue will increase by 15 billion!"

"No matter who it is, I think they should think carefully about how to choose."

"I don't understand what e-commerce is and isn't business. I only know that Gome is far from realizing its growth potential!"

"Today, we all make friends, and tomorrow we will continue to make a lot of money."

Fang Zhuo thought that Mr. Dahuang's words were quite straightforward and rude, and he also felt that his repeated meetings to pressure suppliers were a bit... not very calm.

Based on his judgment, the concentrated competition between Tesco and Gome may continue until the end of the year, and the normalized competition between the two parties may continue until one party shows signs of decline.

It is impossible for Tesco to give up e-commerce, nor its main business strategy of 3C electrical appliances.

On July 24, Tesco officially announced its strategic cooperation with Gree Air Conditioning, which can be regarded as the first shot to counter the competition from Gome.

At the same time, Fang Zhuo also scheduled a meeting and negotiation meeting with eight TV companies on August 2.

He was nicknamed the "Eight Heroes of TV" in China because of their panel production line. They have developed a good personal relationship with each other, but this personal relationship obviously cannot directly affect the company's development strategy.

From a market perspective, Huang Guangyu’s arrogance is well-founded.

Today's situation is that it is difficult for any electrical appliance manufacturer to ignore Gome's voice.

Even Gree, which is at odds with Gome, has its product prices affected by Gome.

Gome has lowered its prices, will you lower your Gree prices?

Gome is opening new stores to further strengthen its influence. Will Gree follow suit?

If prices don’t drop, consumers will choose cheaper competing models.

Failure to follow may mean the collapse of a small market.

Gree's choice to build its own three-level marketing network of cities, counties, and towns is a very courageous thing, but it also means that such development and construction is not easy.

Fortunately, although few suppliers have been as tough as Gree in recent years, they are not without complaints privately.

Every time Gome opens a new store, it has to charge entry fees ranging from tens of thousands to hundreds of thousands. It also requires free distribution of goods in the early stage. In addition, there will be subsequent promotion fees, sponsorship fees and other items.

In addition, Gome's loan cycle is gradually lengthening.

After fully understanding these situations, Fang Zhuo believed that there was no room for utilization.

The e-commerce supplier meeting is scheduled for July 28.

Because the market share is too low, many suppliers are unwilling to attend.

To this end, Fang Zhuo once again used the very useful name of the richest man to make phone calls one by one. While fully demonstrating his sincerity, he also stated that he would not make tit-for-tat demands like Gome did.

In fact, Tesco itself does not have this condition.

But when he, the richest man in the Mainland, spoke, the feeling was extremely different.

Fang Zhuo does not require the supplier's speaker to be present in person, suggesting that "even a front-line employee can come and observe."

In this way, the invitation of suppliers has achieved results.

In the final analysis, although Tesco alone has a website with the title of the richest man, it is far away from the specific supplier. They only make the money they can and do not rely on the rich man for food and drink. However, the phone can shorten the distance and relax the conditions. Still very useful.

On the morning of July 27, Tesco launched its second counterattack and announced a strategic cooperation with Sony. As for whether the latter's products will be removed from the shelves in Gome, it will be left to the other party to decide.

Fang Zhuo's current attitude is that, unlike Gome, he will never force suppliers to choose one from the other, and will definitely welcome suppliers to come to Tesco for business cooperation.

At three o'clock in the afternoon, Su Wei hurriedly finished the matters at hand and walked into the president's office of Hang Lung 23. She saw documents and information scattered on Mr. Fang's desk.

She picked up a few and looked at them, and found that they contained data analysis from Gome.

"I have to say, I haven't dealt with him before, but I got to know him recently. This Dahuang is always quite arrogant."

"He said to all suppliers last year, 'If you can pay for me, I will support your products, and if not, I will support your opponents.'"

“They also publicly claimed that they could make use of the funds on their books.”

Fang Zhuo saw Mr. Su's actions, took out the two personal information of Mr. Dahuang that he had just read, and handed them over.

Su Wei saw Mr. Dahuang's quotation on the first page - "I have a huge amount of cash, and no one can tell who it belongs to. If it is not used, wouldn't it be a mechanical business acumen?"

She turned two more pages and asked in surprise: "Did he say this publicly?"

Fang Zhuo nodded: "So, I say he is arrogant."

He thought for a while and added: "If he really thinks so, Mr. Dahuang seems to be a person who sticks to his word."

Su Wei nodded silently and turned to the analysis of Gome's vigorous expansion and real estate business.

This is not focusing on the competition in the electrical appliance business, but analyzing the development chain of Gome.

She asked: "Do you think Gome's capital chain is tight?"

"I won't be particularly nervous, at least, not now." Fang Zhuo has always maintained the habit of studying opponents. This time, Mr. Dahuang took the initiative to come to the door and analyzed the situation in detail, "However, it has also been prolonging its dealings with suppliers. There should also be pressure on the payment cycle.”

"After all, hundreds of companies may expand radically within a year, so funding for this needs to be questioned."

Su Wei said: "Where is Gome's market position? Suppliers may be angry but afraid to speak out."

"The aggregation of accounts payable is a considerable amount of money. If suppliers can regulate this, Gome will definitely face greater pressure." Fang Zhuo tapped the table with his finger, "General Dahuang Branch asked suppliers to write a joint letter Write to me. I also hope that this supplier meeting can have a similar charter to promote administrative standards and at least prevent Dahuang from delaying wages."

Su Wei frowned: "It's not easy for suppliers to come. Can they write a joint letter or something like that?"

"I guess there's a lot of talk, but not many people actually write about it." Fang Zhuo said with a smile, "So, I invited a deputy director to hang out at the scene and listen to the voices of the people."

Su Wei: "..."

"Regulating the accounts payable/receipts of retailers and suppliers is not something shameful, right? Isn't it better than Dahuang always driving those suppliers to cut off supplies?" Fang Zhuo said, "This supplier meeting is also For themselves.”

"Yes... it's a good thing. For suppliers, if someone steps forward to regulate the industry, it can be done." Su Wei agreed with this point.

"Suppliers have been suffering from the United States for a long time." This is what Fang Zhuo learned about the situation.

Su Wei thought about it for a while and asked, "What about this?"

"I don't know if this can promote success. If it succeeds, Gome's financial pressure will be widely publicized." Fang Zhuo said slowly, "General Dahuang's radical expansion is nothing more than the flow of funds. As long as it affects him, A little, and people will become honest."

"Regulating enterprises is one aspect, but this is a conspiracy."

"On the other hand, once Gome's financial pressure is publicized, it can also promote the bank's margin ratio for notes receivable from Gome. The current ratio is said to be not high."

"If this is pushed to 50% or 60%, Gome's money may be very tight when it is involved in real estate."

"I would like to see how confident Mr. Dahuang is."

Fang Zhuo patted the document in front of him: "With Gome's money tightening, its expansion will inevitably slow down. As for Suning, Five Star, and Yongle in the market now, I don't believe they will miss such a competitive opportunity."

"Since Mr. Dahuang insists on disobeying the advice and turning his guns to the fledgling Tesco, then prove to him that his competitors are not setting things up."

Forging iron requires hard work.

While forging Tesco, Fang Zhuo also wanted to see the quality of Gome's iron. This was a test of the corporate model that would not point the finger at Da Huang personally.