Reinventing the Millennium

November 10, evening.

Different from the slight slack at this time in the past, all Gome stores are extremely nervous.

On the one hand, there are still a few hours before we are surrounded by competitors. On the other hand, it is also because the boss, who has been in jail for more than three months, has finally returned. This makes everyone excited, but also a little uneasy. They don’t know what will happen next. What kind of development will it be.

In the conference room of the Gome headquarters, Huang Guangyu immediately held a high-level meeting to hear the recent competition situation after going home to tidy up.

What the company has faced recently is not only the promotion initiated by Tesco. In his view, what is more important is the attack launched by traditional rivals such as Suning on the home appliance chain market in the past three months.

The atmosphere in the conference room was quite depressing.

Huang Guangyu was originally a taciturn person, but this time he suffered a setback and became even more silent.

From the beginning of the meeting to the end, the boss at the main seat didn't say a few words, and the heads of each region couldn't help but be even more cautious in their words.

At 7:30 in the evening, Huang Xiuhong finished her speech. She found that her brother was a little distracted and quickly touched him lightly.

Huang Guangyu retracted his thoughts, did not discuss it, and directly ordered: "Stop the construction in East China District 1 first, and do not continue to choose new stores in Jinling. Before the end of the month, I want to see Gome's overall promotion plan."

The executives present were all shocked. Jinling was easy to understand. It was the home base of Suning. Although they had won a battle before, the impact of that victory was quickly eliminated by recent changes. It was necessary to maintain stability.

But this East China District... It was Gome's original key development strategy for the second half of the year. Its establishment was led by Huang Xiuhong, the boss's sister, and its target was Yongle Electrical Appliances in East China.

Now it has stopped directly...

Almost instantly, a person's name emerged in the minds of the executives - Fang Zhuo.

However, in the face of Gome's major strategic change decision, everyone seemed to be strangely avoiding asking questions and just nodded silently.

The atmosphere in the conference room was even more subdued.

“Being number one in the industry is something you work out, not say it.”

"Tesco is weak and the competitive alliance it has pieced together is destined to not last."

"Suning is cautious, Yongle is seeking to go public, and Five Star has been short of money."

"How do they eat the market that has been eroded in the past three months? Let them vomit it out before the Spring Festival."

Huang Guangyu no longer has high spirits, but he still has a domineering edge and has firmly set goals before the Spring Festival.

When the executives heard these words, they couldn't help but feel certain in their hearts. Most of their suppressed emotions were swept away, and they all responded.

Huang Guangyu listened quietly, glanced at everyone, and announced the end of the meeting.

Soon, only Huang Guangyu and Huang Xiuhong were left in the conference room.

"Brother, East China District 1..." Huang Xiuhong was not notified in advance, that is, she just heard that she was relieved of her duties like everyone else.

"It's not suitable now. Let's wait for the opportunity." Huang Guangyu said calmly.

Huang Xiuhong couldn't help but ask: "Are you considering Fang Zhuo?"

Seeing that her brother didn't answer, she asked the question that had been lingering in her heart: "Brother, is he plotting against you this time?"

Huang Guangyu did not have the emotional fluctuations Huang Xiuhong imagined. He just asked: "Everything has happened and it has come to an end. What's the point of still dwelling on this now?"

Huang Xiuhong refused to give up: "I just want to know!"

"It was the money and relationships that went wrong a few years ago." Huang Guangyu said this first, then paused and then said, "But when I went to Shanghai to meet Fang Zhuo, he said to me before leaving, people always There are highs and lows, multiple friends and multiple paths, do you think this is a threat from him to me?"

Huang Xiuhong thought, like, very similar.

"There are many things that are unclear. Who can know whether Fang Zhuo is adding fuel to the flames or adding insult to injury?" Huang Guangyu said, "There is no point in worrying about these things. Making Gome stronger is our most important task."

Huang Xiuhong sighed, taking a step back, the sky is brighter. Moreover, Fang Heizi undoubtedly has the ability to add fuel to the flames and add insult to injury. Now Gome needs to continue to develop the most, and now his brother also needs to keep a low profile.

Huang Guangyu looked at his sister's expression and showed a rare smile: "The future is long, Gome has a solid foundation in the home appliance chain market, and the temporary storm only swept away some dead leaves."

He stood up, and the arrogance he had restrained due to frustration burst out: "Gome is still the number one in the industry. Now that I, Huang Guangyu, have come out, how can I lose to such an industry number one?"

Huang Xiuhong nodded deeply.

right!

This is my brother, this is Mr. Huang!

She also stood up: "Let's go, brother, let's catch up with the wind and wash away the dust tonight, and let's see what trouble Tesco's so-called Double Eleven can create!"

Huang Guangyu smiled and looked at the night view of the capital outside the window.

Somehow, he suddenly thought for no reason that "Bodhi has no tree, and the mirror is not a stand." The depression of more than three months was swept away from his heart.

The brother and sister were preparing to leave the conference room. There was a family dinner in the evening.

But just as they walked to the door, their phones vibrated one after another.

Huang Guangyu and Huang Xiuhong looked at each other, and the slight vibration of their mobile phones in the quiet conference room gave them the same ominous premonition.

Huang Guangyu’s was a phone call, and Huang Xiuhong’s was a text message.

"Mr. Huang, the latest news is circulating, saying that there will be a 'transaction method' that regulates retailers and suppliers. The content is to clearly stipulate the payment period in the contract."

"The maximum period of time is probably no more than two months after receipt of the goods, which is 60 days!"

Huang Guangyu frowned slightly when he heard his friend's voice and asked, "Is it accurate?"

"Grapevine news, 70% to 80% accurate."

Huang Guangyu frowned deeper and replied briefly: "Okay, I understand."

The call ends.

Huang Guangyu turned around and sat at the end of the conference room, carefully weighing the latest news received.

If this news comes true, it means that Gome's strategy of deferring payments and accumulating funds will be restricted.

Huang Guangyu took a deep breath. Even though he had lost more than three months, he was very clear about the Gome system he had built. According to this 'transaction method', at least 7 billion of the loans in Gome's listed stores this year have exceeded the deadline. The payment for unlisted stores is about 8.4 billion.

This will put great pressure on Gome's capital operations.

This kind of pressure transmission will most likely slow down the pace of channel expansion.

Huang Guangyu thought about the changes in things and exhaled a sigh of relief. Fortunately, the company was listed and he could consider selling shares to relieve some of the pressure.

At this time, Huang Xiuhong, who was also sitting next to him, asked: "Brother, what should I do?"

Huang Guangyu said in a deep voice: "Don't worry, we can't move the foundation."

Huang Xiuhong nodded.

Huang Guangyu said: "Looking at it this way, it is more necessary to stop the construction of East China District 1."

Huang Xiuhong was a little confused.

Huang Guangyu pondered for a few seconds and talked about the company's capital chain operation.

Huang Xiuhong became serious again.

The brother and sister communicated for a while, and with the urging of family members, they got up again and prepared to go to dinner.

Huang Xiuhong opened the door of the conference room and suggested: "Brother, I think we should go to Bank of China."

Huang Guangyu felt confused: "Why go to Bank of China?"

"Let's see if we can discuss reducing this ratio." Huang Xiuhong replied.

Huang Guangyu was stunned: "What ratio? What reduction?"

"Margin for bills payable." Huang Xiuhong was stunned when she saw her brother's reaction. She shook her phone and said, "Didn't the call you just answered talk about this? Bank of China wants to increase our margin ratio for bills payable, and also needs to add a third party guarantee."

Huang Guangyu's heart was shocked and he lost his voice: "What!"

Huang Xiuhong understood that what she and her brother had just said were not the same thing. Then...why did her brother also mention the issue of the capital chain? What news did he receive?

She clicked on her phone, found the text message, and handed it to her brother.

In the past three months, the company's important affairs were basically handled by Huang Xiuhong, and she successfully stabilized the situation.

Today's text message report was still sent to Huang Xiuhong.

The Bank of China has just issued an informal notice that it will increase the margin ratio of Gome Electric Appliances' notes payable to 62.3%, and will also increase third-party guarantees.

This will undoubtedly increase Gome's financial pressure.

Huang Guangyu sat down again, staring at the text message and calculating the situation.

Bank of China is the bank that cooperates with Gome the most. At this time, the ratio will be increased...

He shook his head and said decisively: "Tomorrow I will go to Bank of China. In addition, I will communicate with other banks we cooperate with on this aspect."

Huang Xiuhong suddenly hesitated.

She asked: "Brother, do you think there is someone behind this? Apart from Bank of China, we cooperate the most with ICBC, but that Fang Zhuo is now strategically cooperating with ICBC and will become a director of the bank."

During this period, Huang Guangyu also heard outside news through his lawyer, knew about Fang Zhuo's affairs, and knew about the turmoil in the bank's strategic cooperation, but he had never been contacted by his family.

Now when I heard my sister say this, my thoughts suddenly started to tumble violently.

No way?

Was it Fang Zhuo who spurred changes in bank cooperation?

He suddenly remembered that he had heard that Fang Zhuo held a supplier meeting in Shanghai. It was said that Fang Zhuo had aggressively attacked Gome's payables cycle. Could the current policy changes be related to this?

One is a coincidence, and two are also coincidences?

Huang Guangyu sat in the conference room in a daze, feeling two sledgehammers hit his heart heavily.

The pressure on the capital chain... Once the news comes true, the pressure on the capital chain will be quite huge.

"Don't take chances, it must be him." Huang Guangyu said slowly, his throat a little dry.

Huang Yanhong asked: "Brother, what did the phone call you just received mean?"

Huang Guangyu briefly told the gossip.

Huang Yanhong was shocked. She was also aware of the company's loan cycle problem, and she was also aware of the financial pressure that would be caused by these two blows coming at the same time.

She sat silently, her heart a mess.

The phone rings again urging for dinner.

Huang Guangyu rang the phone and said directly: "I won't eat anymore, it's a meeting."

He himself seemed to be awakened by the word "meeting" he said, and re-informed the senior management who had dismissed the meeting to come back for an emergency meeting.

Eight o'clock in the evening.

Huang Guangyu sat back in the main seat with a solemn expression.

The executives haven't arrived yet.

Thinking about the two worst news he had received, he had to admit: "I didn't expect that Fang Zhuo would come to compete with us like this. He wants to pinch our vitals. He wants to pinch our vitals!"

"Even if we postpone the expansion of channels, even if we temporarily..." Huang Yanhong considered the possibility of financial pressure, but paused here, "Even if we temporarily lose the number one market share in the industry, as long as we endure Without the pressure of funds, Gome will still be Gome.”

Huang Guangyu was silent. Although he said Suning was cautious, no matter how cautious it was, it would probably not miss such an opportunity. As long as the news comes true, it is almost expected that a new pattern of market share will emerge.

Suning's caution has brought rewards for resisting risks.

"Gome can't fail." Huang Guangyu made a fist with his hand and lightly hit the conference table. "There will be trouble. If we can't fail, get through it. After this period, the overall expectation of the home appliance chain is to continue to rise, and our stock can relieve the pressure. "

Huang Yanhong nodded silently.

The door to the conference room was pushed open and the first executive came back.

Huang Guangyu picked up the newly brewed coffee, took a sip, and said before regaining his energy: "The antelope hangs its horns, Fang Zhuo is really ruthless."

Huang Yanhong didn't answer her brother's words, but a word she saw on the Internet popped up in her mind - dimensionality reduction strike.

Hard times are coming, but as long as you get through them, it will still be spring.

…

November 11, 8:30 am.

Huang Guangyu stayed up half the night, not only preparing to deal with the company's financial pressure, but also staring at Tesco's Double Eleven promotion.

By the time he woke up, he had not seen the data disclosed by Tesco, but his secretary reported that Tesco's website had been down twice.

Obviously, this promotion will do well.

However, Huang Guangyu no longer cares about this. He is going to visit the leaders of Bank of China this morning, hoping to reduce the margin ratio and bring some breathing space to the company.

When the car arrived at the Bank of China headquarters, Huang Guangyu had just gotten out of the car when he suddenly saw a figure that was not familiar but was unforgettable.

"Eh? Mr. Huang? Good morning."

Huang Guangyu watched as Fang Zhuo greeted him as if nothing had happened, as if nothing had happened to him in the past three months, as if the two swords yesterday had nothing to do with him.

He did not want to lose his grace: "Mr. Fang, long time no see."

"You have something to do with BOC? Let's go together." Fang Zhuo said with a gentle smile.

Huang Guangyu acquiesced.

The two walked into the office building together.

"Mr. Fang, the president is waiting for you."

As soon as he entered the door, the president's assistant who was already waiting greeted Mr. Fang with a smile on his face. He also saw Huang Guangyu, but he just nodded slightly in surprise.

Huang Guangyu didn't want to speak out at this time, and just watched with cold eyes. He was not here to visit the president today, but just to see the director in charge.

"Mr. Huang, I have something else to do, so I'll be busy first." Fang Zhuo and Mr. Huang said goodbye.

"Okay, Mr. Fang, you're busy." Huang Guangyu's expression remained unchanged.

Fang Zhuo had just taken two steps when he suddenly turned around and said, "Oh yes, Mr. Huang, do you have confidence in Gome?"

Huang Guangyu sneered in his heart, not afraid even after suffering a double blow: "Of course I am confident."

Fang Zhuo nodded: "That's good."

He smiled at Mr. Huang and continued to lead people to the president's office.

Huang Guangyu was a little surprised. Could Mr. Fang just be mocking him?

From this point of view, it's nothing more than that. Do you really think that you can defeat Gome like this?

However, while he was sitting waiting for the bank leader, a call came in.

"Mr. Huang, someone is shorting our Hong Kong stocks!"

Huang Guangyu was surprised at first, and then felt depressed. Who could it be? Who else could it be?

No wonder Fang Zhuo just asked himself if he had confidence in Gome!

The stock is shorted. How can the major shareholders cash out at this time?

This Fang Zhuo wants to lock up the space for Gome’s funds to move around!

Cruel, cruel, not just cruel, but vicious!