Reinventing the Millennium

The Double Eleven sale is over.

From 10:30 pm on the 10th to 10:30 pm on the 13th, the three-day comprehensive promotion event of the first e-commerce platform on the entire network came to an end, leaving many consumers still feeling unsatisfied.

E-commerce is booming in the country, but it’s still not a mass market.

This time, Tesco’s multi-channel and multi-level publicity made many consumers try online shopping for the first time.

The reason is that it's cheap.

Tesco B2C implements the long-standing advertising slogan-no middlemen to make the difference.

Electrical appliances and electronic products are often sold on the market through several channels. Each channel requires more or less profit, and the implementation to the terminal store is another layer.

For example, the domestic demand for computers and computer accessories that sold well in Tesco's event continues to rise. However, due to factors such as models, accessories, and second-hand mixing, the profit margins in traditional computer malls are particularly large.

Therefore, Tesco has cut off the vague and uncertain profit margins. Even if the focus of resources this time is more towards electrical products, electronic 3C is still very obvious.

It’s cheap, it’s novel, it’s claimed to be guaranteed – this has yet to be proven.

That night, the Tesco page returned to normal, and many consumers were still browsing the web page.

Some consumers who have picked up the goods and have already received the goods are seriously writing reviews. They have a strong desire to share and describe their first e-commerce promotion experience.

At eleven o'clock at night, as these consumers refreshed the page, Tesco posted a banner-style summary of results at the top.

Simple, straightforward, no redundant information.

——Yigou 11·11, sales of 712 million in 3 days!

Consumers are just surprised when they see this number, they are just amazed, they just sigh that besides themselves, there are many people shopping online, and they are browsing, taking a rest, and commenting.

But executives across the entire e-commerce industry are almost awake.

They were extremely shocked when they saw this number. It only took 3 days! The sales exceeded 700 million?

It has only been 9 months since e-commerce was launched. What kind of results are these? !

The e-commerce executives were not sleepy. Soon, they saw a more intuitive description simply by looking at the numbers.

Sina Finance was the first to describe Tesco’s Double Eleven, and Fang Zhuo’s blog was also the first to reprint Sina Finance’s report.

——"E-commerce's first e-commerce promotion for the entire network was a complete success, with sales reaching 712 million in three days. It is destined to become a highlight in the history of China's e-commerce development."

——“Yigou adopts B2C to directly connect enterprises and consumers, and has successfully created an advanced e-commerce model in China.”

——"Compared with the current domestic B2C companies, Tesco has boldly adopted electrical and electronic products as its main products. This Double Eleven event also successfully proved the correctness of its strategy."

——“Let’s take Dangdang.com as a comparison. Dangdang’s annual revenue this year is estimated to be 450 million. Tesco has achieved nearly twice as much as Dangdang in just three days.”

Sina Finance's extensive report, many of which contained praise, also pointed out that Tesco is still facing challenges in logistics and transportation, express delivery experience, and after-sales guarantee.

Fang Zhuo's blog received many comments immediately after reposting this article.

This time the Double Eleven promotion also focused on online platforms such as Sina Blog. For example, successful house grabbers within three days attracted a lot of attention on blogs.

"Almost twice as good as Dangdang? That's amazing!"

“Can I get extra coupons by commenting here?”

"Online job hunting, Yike needs talents. If Mr. Fang sees it, please contact me."

“I hope every day is Double Eleven!”

Ordinary consumers flocked in, and the shocked e-commerce practitioners quickly noticed Mr. Fang’s blog.

The QQ-style blog space launched at the beginning of this year did not shake the development of Sina blogs with public domain traffic. Instead, it became more prosperous due to the cultivation of grassroots, celebrities, and various events, making the word "blog" almost certain to become an annual hot topic in 2005. word.

Fang Zhuo and Lao Xiong saw familiar names appearing in the blog comment area.

To be honest, what Fang Zhuo didn't want to see was that even the reprinting of Sina Financial News was encouraged by Lao Xiong with great interest. In the end, it was the IDG president who personally did it with his laptop.

Different from Fang Zhuo's perception of new online media, a large number of people, including Lao Xiong and others, like blogs as a form that can be shared with many people. This is also a freer exploration and experience in today's era.

It is worth mentioning that this is also the reason why Lao Xiong insists and urges Zhihu to launch in China again tonight. He can’t wait to see whether the Q\u0026A community can make waves on the Internet.

"Hey, it's a certified account. This is real. This is real." Xiong Xiaoge stayed in front of his notebook to search and report in real time. "It's Sun Tongyu of Alibaba. He is the president of Taobao. His comment is' Awesome, really awesome'!"

Fang Zhuo drank tea and read the report, but did not respond.

Xiong Xiaoge continued happily: "And Peng Lei, is this Sun Tongyu's daughter-in-law? She also commented, saying, 'Activities like Double Eleven are really good, setting a precedent for domestic e-commerce.' Hey, Mr. Fang, do you have a good relationship with Ali?"

Fang Zhuo answered this question: "Alibaba and Taobao are busy working on eBay and don't see Tesco as a threat. Ma Ren is doing C2C and is not interested in B2C."

Xiong Xiaoge looked back and said, "It won't be certain after today. Not to mention the establishment of your national warehousing and logistics system, the results of Singles' Day alone are enough to rank among the first-tier domestically."

He continued without waiting for Fang Zhuo to speak: "Although this is inseparable from the cooperation between Suning and the others, your ongoing logistics construction, and the acquisition of Dazhong Electric Appliances, everyone is definitely paying more attention to this dazzling double-digital enterprise. Grade 11.”

Fang Zhuo was stunned for a moment: "Well, you said everything."

Xiong Xiaoge, who was very logical, continued to take Mr. Fang's computer and wander around Mr. Fang's blog. He soon saw Ma Huateng's name and said in surprise: "Ma Huateng started his own QQ blog. Does it still have certification from you?" "

Fang Zhuo said calmly: "I still use his QQ."

Xiong Xiaoge thought about it, and he read out Ma Huateng's evaluation: "'I admire it, it's worth learning, and I look forward to Mr. Fang sharing his experience.' What experience should you share? Write it in a blog?"

"No, Ma Chen held a domestic e-commerce exchange meeting in Yiwu in December, which probably refers to that." Fang Zhuo replied.

Xiong Xiaoge nodded, and suddenly saw Li Guoqing's evaluation, and was even more surprised: "Li Guoqing is also certified in your blog? He said, 'Don't use watered-down data to compare with Dangdang.'"

Fang Zhuo was silent, it had to be Qingzi.

He thought for a while and discussed with Lao Xiong: "Who wrote this report on Sina Finance? Isn't the wording unfriendly?"

Xiong Xiaoge agreed with this and said: "I may have written it to guess your intentions. After all, you and Dangdang fought once, but it was nothing. This is an objective description. Dangdang will not be able to make 500 million if we continue to do it this year. It can’t create a Double Eleven battle like yours at Tesco.”

Tesco worked hard on warehousing and logistics, and teamed up with Suning, Five Star, Gree, Changhong and other companies to create this Double Eleven.

For Dangdang, the full-category strategy that it stopped last year cannot support such a scale of marketing. In the current environment, it is impossible to increase revenue simply by selling books.

"Then ignore him and let him go." Fang Zhuo has changed his way of dealing with the world, and "being kind to others" is always on his mind.

Xiong Xiaoge glanced at Mr. Fang in surprise and praised him in his heart for being different from the past.

He continued to read out some familiar comments, while Fang Zhuo was listening to them all.

After reading this for a while, Fang Zhuo's cell phone rang.

"Wait a minute, Lao Xiong, be quiet. This is the call from Bank of China."

Fang Zhuo signaled Lao Xiong to stop making noise and answered the call from President Li.

In the evening, the acquisition team reported on the negotiations with Bank of China. I thought President Li would call, but I didn't expect it to be so late.

"President Li, are you still asleep?" Fang Zhuo greeted first.

President Li said tiredly: "I just finished the meeting, went downstairs and got into the car."

Fang Zhuo looked at the time, it was already eleven twenty.

He was in awe: "President Li, you are holding on to your body and presiding over the work of the bank, but you have to pay attention to your health. All the big and small affairs of the bank are directed at you, and the listing of our Bank of China is also directed at you."

Director Li smiled and said: "I know my own body. If there is nothing I can do about it, I will be able to withdraw once my wish to go public is fulfilled."

Fang Zhuo immediately said: "President Li, apart from anything else, I have not seen many people like the president in our country who are determined and capable of turning the tide in a difficult situation. You can't retreat. Good times are behind you." .”

President Li likes to hear this. Who wouldn’t praise Bank of China for “turning the tide” this time?

He spoke modestly and got down to business: "In the evening meeting, we initially decided to go to Xiangjiang for an international road show in early February next year. Mr. Fang, what do you think? Even though you cooperated with ICBC early, our Bank of China is faster than them. "

Fang Zhuo changed his mind and heard the other person's intention, which was that he wanted to go too.

He didn't answer the question. He just praised Bank of China's work efficiency and talked about their business cooperation with Deutsche Bank.

After listening to this patiently, President Li finally said, "This road show in February will be the first time for us to get on the sedan chair as a big girl. Mr. Fang, you have to give us some guidance. It's best to support us together."

Fang Zhuo laughed and decided to be more straightforward: "President, the road show is a big deal. I believe Goldman Sachs and Deutsche Bank can arrange it properly. Goldman Sachs arranged my last trip to Yike. The president also knows about Xiangjiang. The Li family and I have some disagreements, if I go, it will not be a good thing if something really happens."

President Li said seriously: "If cooperation does not lead to trouble? Mr. Fang, you are worrying too much. This road show of Bank of China can be said to be watched by all the domestic banks. How dare he cause trouble? Mr. Fang, I sincerely invite you to participate." "

Fang Zhuo thought for a while, and it made sense. Everyone was watching, and his hometown wouldn't be so arrogant.

He agreed: "Since I was invited by President Li and the leader is protecting me, I dare to break into even the dragon's den and the tiger's den."

President Li laughed heartily when he heard such remarks. He was within the system and didn't think there would be any problems with this trip.

The phone call between the two ended and they decided to hold a road show in Hong Kong in February next year.

Fang Zhuo pondered this matter for a while, and suddenly found that Old Xiong was still there.

He chased the guests and said: "Old Xiong, it's so late. Go back and rest. There will be more detailed data analysis tomorrow. Let's take a look at it together when we visit Peking University."

Xiong Xiaoge said in shock: "Hey, it's so late. We won't go back tonight. We will go directly to Peking University tomorrow morning."

Fang Zhuo hesitated and said, "Then you want to spend the night next door? You have to talk to your sister-in-law."

Xiong Xiaoge nodded and dialed the phone while saying, "You have to say something. It just so happens that she is very concerned about the house. You should also say a few words."

Fang Zhuo was a little shocked, but he quickly chatted with Mrs. Xiong on the phone about Yongke Real Estate, and also talked about Shengtian and Lao Xiong's work trip.

When the phone call ended, he looked at the back of Old Xiong leaving and felt a little unexpected.

Lao Xiong is actually such a person who respects and loves his wife.

…

The trip to Peking University on the 14th was with Bingxin Qiu Ciyun.

Bingxin is extremely thirsty for talents and has set up many scholarships at domestic schools with relevant majors. The same is true for Peking University this time.

Fang Zhuo was afraid that Mr. Qiu's reputation would not be enough, so he followed along and listened more to the progress of Bing Xin's work.

However, before they arrived at Peking University, Xiong Xiaoge, who was riding in the car, reminded him of the new news - Li Guoqing wrote a blog post specifically criticizing Tesco's Double Eleven promotion data, thinking it was absolutely impossible, and also expressed his disapproval of Sina Dissatisfaction with financial reporting.

——"Forget that there is a problem with the data, what does Sina Finance mean? Are you just trying to catch us? Just because you and Mr. Fang did something about the book, and are you keeping an eye on it? It's extremely lax and irresponsible. !”

After Xiong Xiaoge finished reading, he asked: "What should I do? Do I want to issue a statement?"

Fang Zhuo pondered.

Xiong Xiaoge suggested: "How about blocking his account."

Fang Zhuo: "?"

He said angrily: "It's just a few words, but Qingzi is such a big talker. If he doesn't retaliate today, he will be interviewed by the media tomorrow, talking about Sina Finance and E-commerce data."

"Bring me the notebook, I'll have a few words back and forth."

Fang Zhuo took the notebook from Lao Xiong, thought about it for a while, and directly named Li Guoqing in the title.

——"Qingzi, I know you feel very unhappy when you see that Tesco's three-day revenue far exceeds Dangdang's one-year figure."

——"But you should turn your unhappiness into motivation and resolutely do a good job in Dangdang. I am the person in the world who hopes you do a good job in Dangdang most. I can't sell my Dangdang shares yet!"

——"As for Sina Finance's report, I apologize to you on behalf of the reporter. He is too young and does not know that the rigor of data is important."

——"According to a Dangdang shareholder named Xiong who wishes to remain anonymous, Dangdang's revenue this year is 450 million yuan. Therefore, the report cannot say that it is nearly double. This is too imprecise and irresponsible."

——"I will ask him to modify it to 1.58 times, and I will definitely satisfy you, Qingzi."

——"Resist arrogance and impetuosity, and work together."

The shareholder surnamed Xiong read Mr. Fang's announcement and asked, "Is it a bit of a loss? Aren't you trying to be kind to others?"

Fang Zhuo sighed: "Being kind to others is left in the office."

The car arrived at Peking University, and Li Guoqing's reply also arrived.

Li Guoqing: "Compare the watered-down data with Dangdang's real revenue. Fang Zhuo, you are the only one who can do this!"

Fang Zhuo frowned and said to Old Xiong, "He really doesn't believe it."

Xiong Xiaoge asked: "What's going on?"

Fang Zhuo hurriedly updated his blog before getting off the car and replied: "Qingzi, I still like the way you called me late that night to ask for investment. Please pay more attention to Dangdang."

Li Guoqing, who is also in the capital, looked at the surge of comments and the onlookers with clear attitudes. He stayed silent for a long time and updated his last blog post: "Don't call me Qingzi."

Li Guoqing canceled his blog and vowed to ask Mr. Fang to sell his shares in Dangdang!