Reinventing the Millennium

"The most passionate team owner in history!" 》

"The last stop to three consecutive championships!" 》

"The Rockets boss was moved to tears, Why not?" 》

"The Rockets pull out the thorn and meet the Cavaliers in the finals!" 》

"Why not to create miracles, We can to achieve elusiveness!" 》

As the tiebreaker between the Rockets and Spurs came to an end, the NBA's inherent media ecosystem began to report on the result.

The Rockets, who experienced a wave of injuries this season, only finished fifth in the Western Conference in the regular season. However, in the playoffs, with all the players in place, they played better and better, regained their style as the defending champions, and successfully defeated the Spurs, their biggest rival. It was almost announced in advance. Three consecutive championships.

Player injuries, the trough of the championship, the boss's declaration, the underestimation of public opinion, a strong recovery and what may be the last season of the Trident - Carter, who did not renew his contract in advance this year, is very likely to leave the team in the summer and announce the Trident. disintegration.

With all this, as Fang Zhuo won the tiebreaker, angrily tore up his jersey, and shouted "Why not," the basketball and sports circles recognized the Rockets' performance this season.

What is sportsmanship?

This is!

What is Basketball Tycoon?

He took over the Rockets for four seasons, hired coach Nelson, built a Big Three lineup, wore two championship rings, and hit three consecutive championships in team history. He is committed to becoming the fourth team in the history of the league after the Bulls, Lakers, and Celtics. Dynasty team!

After only playing in the Western Conference finals and not officially starting the finals, Fang Zhuo's scene of tearing off his jersey angrily has become the cover photo of the world-famous magazine "Sports Illustrated".

In addition to the regular coverage of basketball events in the sports circle and mainstream media, some media also mentioned O'Brien who appeared in the tiebreaker.

Well, this is the public opinion that Fang Zhuo helped to buy, mainly to create a binding effect.

Although Xiao Ao is running for the election, there is another Xiba who has confirmed to compete for the leadership position the following year before him. She is the most promising and most supported democratic leader within the faction, and the others seem to be just running along.

However, the road is taken step by step.

O'Brien attended the Rockets' celebration banquet celebrating their victory in the Western Conference Finals. He was quite satisfied with the miracle he watched this time.

Different from past campaign strategies, Xiao Ao's team attaches great importance to the power of new media on the Internet.

Just watching the game, just shouting a few slogans, you can share the fans' emotions caused by the Rockets' miracle. There is nothing more cost-effective than this.

The celebration banquet was enjoyable, the team was happy, and Fang Zhuo and Xiao Ao were like old friends.

How can you be an administrator in the United States without having a few wealthy friends?

How can you do business in the United States without having a few administrative friends?

In addition, Xiao Ao really likes basketball, so this two-way trip is even more enjoyable.

The next day, Xiao Ao asked Mr. Fang before leaving: "There must be no problem in this finals, right?"

"I'm very sure. The Cavaliers' lineup is not good." Fang Zhuo is very confident about the finals. "If there are no accidents, the Rockets will win the cup 4:0 or 4:1."

"Then we will win the championship at the Cavaliers' home court." O'Brien said with a smile, "How about I come to celebrate for you in the fourth game?"

The Rockets, fifth in the Western Conference regular season, had home court advantage after entering the finals. Both scores were away wins.

Of course Fang Zhuo agreed.

By the way, he also talked about financial management.

Xiao Ao had previously put a small amount of money into Fang Zhuo's fund, and then put it into Paulson's short-selling fund, and the returns have been quite good.

As the saying goes, if you don't manage your money, your money will not care about you.

Xiao Ao is very satisfied with this completely formal income.

Fang Zhuo now plans to invest the money in a somewhat secretive short-selling operation against Lehman. It is still formal and every penny is well-documented. As for how much he can make in the end, it depends on the short-selling operation in the process. .

Although the Rockets have not yet won the championship, it has come to an end in Fang Zhuo's mind. Not to mention his ties to O'Neill and further interests. Calculating the time, the positive sportsmanship after the finals can be introduced into the mobile phone press conference.

The team is preparing for the final push for the championship, and the friends in the villa are also relaxed.

Then Fang Zhuo, the most passionate boss, flew to Silicon Valley again.

There are only two weeks left until the launch.

While Mr. Fang was busy with the team, Yi Ke's team had two more rounds of talks with T-Mobile.

On June 12, the R\u0026D center submitted the finalized mobile phone Mars.

Its biggest advantage is that it is currently the best front-facing camera mobile phone product in the world.

Its biggest drawback, Android system stability is still a concern.

As the person in charge of the past two rounds of negotiations, Yu Hong also witnessed the Mars that was about to be released on stage.

"Mr. Yu, this is actually pretty good, isn't it?" Fang Zhuo played with Mars, holding a rough prototype and a marketed machine with completely different feelings.

"I think my colleagues in the R\u0026D center are worthy of commendation." Yu Hong said with certainty, "They are doing pioneering work, which is not easy."

Fang Zhuo habitually took a selfie, nodded slightly, and turned the topic to Mr. Yu's work: "Then, let's sign the cooperation draft with T-Mobile first."

Yu Hong was not satisfied with the content she was responsible for: "Now it seems that we can only wait for the iPhone to be launched to see if its performance can stimulate changes in Legere. This cooperation draft will be postponed to the 24th. I think Look at their attitude at the end."

A press conference will be held on the 26th, and a cooperation draft will be signed with operators on the 24th.

Now, the purchase price negotiated by Yike has been increased from the original 270 to 290, and the share ratio has been increased from 5% to 6%.

Negotiations are still quite difficult.

T-Mobile is no longer willing to increase prices. Legere clearly knows that the Yike launch conference is just around the corner, and they are not the one in a hurry.

Yu Hong believes that there is still room for negotiation between the two parties.

Half a year is enough time for Yike Mars to be optimized to a better level, not to mention that Yike has indeed spent a lot of money and energy on this front camera. Its global uniqueness deserves a higher purchase price.

However, the operator also asked a tricky question - how long can Yike Mars remain unique?

Once Mars proves the appeal of front-facing cameras to consumers, other mobile phone manufacturers are bound to follow suit. Moreover, the Android system will also be officially announced as open source at the Yike conference. The smart system will not be a threshold for some competitors. .

This is the basis of the objections of Yike and T-Mobile.

"290, 6%, 3+9, 2 years of exclusive, No. 24." Fang Zhuo talked about the current negotiation situation.

Yike actually has a last resort sales bet that has not been included.

He thought about it for a while. The cooperation draft was not binding and was just a display of the attitudes of both parties.

"Mr. Yu, what do you think if we add the condition of sales volume and talk for the last time? There is also this 2-year exclusivity. 2 years is no problem. Can the exclusivity conditions be changed?"

Yu Hong heard Xian Ge and knew what it meant: "Do you still have hope for V merchants?"

"I think the iPhone's performance in the second half of the year will really touch the operators. Apple has signed an exclusive contract with AT\u0026T. Should we give some warmth to those operators who have no choice?" Fang Zhuo was very gentle.

Yu Hong considered the situation of her two rounds of negotiations.

Two years of exclusivity is not a condition of cooperation that is subject to much discussion, because neither party has much choice.

But this thing is more symbolic.

The conditions that the two parties had never discussed were suddenly modified. Isn't the intention obvious?

Therefore, this requires the addition of new condition sales hedging.

Negotiation, negotiation, requires negotiation and individual judgment.

The contact with T-Mobile was actually handled by Google last year. Until this year’s press conference is about to begin, it is still not completely determined.

Operator cooperation is a tough nut to crack.

"The European market is still exclusive to T-Mobile. They may be able to achieve better sales in that market than the US market. The US can try to talk about it." Yu Hong thought for a while and said.

"We'll have another round of talks on the 23rd. I'll call Schmidt and Jacob, and we'll have another argument." Fang Zhuo pondered, "How do you think the sales conditions should be set appropriately?"

Yike's internal expectations for Mars vary at different time periods.

Before negotiating the subsidy intention with T-Mobile, the pricing was planned to be lower. The hardware cost was 220, and the listing price was around 360. The preferential strategy would be determined depending on the situation. The sales target within one year was 2 million units.

After discussing the subsidy intention, the target became 5 million units within a year.

This is only Yike's unilateral assessment, and more detailed consideration should be given to T-Mobile's development of the 3G market.

But regardless of the price and corresponding sales volume, although it is far behind mobile phone giants such as Nokia, Sony Ericsson, and Samsung, which often sell over 100 million, it can still be regarded as a firm foothold and success in entering the mobile phone market for the first time.

After all, the estimated global sales of smartphones this year account for 10% of the overall mobile phone market, with annual sales around 100 million units.

Moreover, Yike has not considered the Chinese market that will open in the second half of 2008.

Yu Hong did not hastily answer Mr. Fang's question about sales.

She had her own judgment in mind, but she still held a small discussion before giving her opinion: "T-Mobile is willing to subsidize users. 3 million and 5 million are appropriate numbers. Adding 1 million to this will increase the sales volume." There’s a lot of pressure.”

“Then let’s talk about it like this, 3 million, 5 million, 6 million, and finally add a layer of 7 million or 8 million.” Fang Zhuo said, “The final sales volume can exceed T-Mobile’s psychological expectations, and the purchase price is also easy to negotiate. "

Yu Hong put forward an opinion: "I'm afraid that the previous purchase price will be suppressed again."

"Let's talk about it last. I'll get Schmidt to stir things up." Fang Zhuo didn't forget his partner and sighed, "You have to have some dreams."

Smartphone sales are estimated to be 100 million units this year, and 8 million units represents 8% of the global market.

However, Yike's sales proportion should be classified into 2008, when the global smartphone market will have a considerable increase.

Yu Hong nodded. This is what high-end negotiations are like. Schmidt is very suitable. He has a loud voice. Mr. Fang also had an advantage in this kind of scene from the beginning. She will never forget that Mr. Fang was at Hang Lung 23. Dismiss the VC scene one by one.

The co-founders continued to chat about the preparations before the mobile phone launch conference, and did not forget to remind Mr. Fang about the rehearsal.

Finally, she asked: "The mobile phone will be released soon, are you nervous?"

Fang Zhuo made a gesture of tearing his jersey angrily: "Fortunately, after training on the field, I have become stronger."

Yu Hong knew that Mr. Fang had feelings for basketball, indeed, but not that much.

…

Yiko Company announced the time of the mobile phone launch conference and invited media and guests to witness the new smart phone on June 26.

This caused ripples in the mobile phone industry and technology circles.

Apple iPhone is confirmed to be released on June 29. As an old rival, Yike deliberately released it three days in advance. The intention of sniping is quite obvious.

Everyone is very curious, what kind of product will Yike come up with to attack its friends?

Many media outlets enthusiastically signed up to participate, and Apple also expressed concern after receiving the news.

Yike Company conducts final debugging on the mobile phone and researches and releases process tips, while Fang Zhuo continues to witness the Rockets' three-consecutive crowning journey.

On June 14, the first game of the NBA Finals started at the Rockets' home court.

Not surprisingly, the Cavaliers led by LeBron James trailed from the beginning to the end of the first quarter and ultimately lost the game with a score of 86:103.

Smith, the live broadcast commentator, even commented directly: "You shouldn't criticize James too much. The Cavaliers have already created their team history. This year's finals is the moment when the Rockets create team history."

"I believe that the next three games will be equally boring. I may be more looking forward to the scene of Mr. Fang tearing off his jersey when he wins the championship."

As expected, there were no big surprises in the next three games, except for the twists and turns in the third game, including the final game that decided the series.

On June 21, the Rockets swept the Cavaliers 4-0 and won three consecutive championships in team history.

However, team owner Fang Zhuo remained calm while sitting on the sidelines during these four games.

Instead, Xiao Ao, who came back for the last game, raised his hand excitedly after confirming that the Rockets had won, and then grabbed Mr. Fang's arm: "Yes, we can, we can!!"

He's like a huge Rockets fan.

But Fang Zhuo knew what he wanted. Some reporters also interviewed Xiao Ao and asked him bluntly whether he was confident of winning next year.

"Hahaha, I came here today just to enjoy the game. I love basketball and sports very much."

"We only talk about sports, not politics. You are asking about next year."

"If I had to answer, I really like the Rockets' championship spirit this year."

"Why not?"

Xiao Ou, who enjoyed the game, answered the questions cheerfully. The Rockets, who were not optimistic, won the championship. Let everyone see what else can happen.

The championship scene was a little chaotic.

After being interviewed, Fang Zhuo hugged the coaches and players one by one, and also briefly communicated with the disappointed Cavaliers players.

He finally hugged James of the Cavaliers, comforted the swept opponent, and patted his arm: "The future is yours."

James was very moved.

League President Stern presented the championship trophy to the Rockets and announced that Yao Ming had won his second FMVP trophy.

Fang Zhuo delivered a brief victory speech.

"Thank you to my coaches and players. It is your championship heart that has won all this. Thank you to the fans who always support us. It is your every encouragement that supports our strong fighting spirit."

“Thank you also to the alliance and all our partners.”

"Finally, I would like to thank the team's newly signed sponsor, Yike Mobile Mars."

Fang Zhuo is very sincere.

There were sporadic sounds from fans at the scene.

"Tear one off!"

"Tear one off!"

Fang Zhuo heard the requests from the fans and fulfilled their wishes, giving the Rockets the last chance to win three consecutive championships.

The jersey was not torn.

The shouting remains the same.

"Why not?"

The young team owner was thrown into the sky by the cheering players on camera.

While Fang Zhuo is worried that this group of people will not be able to connect him, he is already looking to Silicon Valley to start the launch of Yike Mars.