Reinventing the Millennium

Silicon Valley, the center of technological innovation.

Here you can often smell the latest trends in the world's technological frontiers.

Microsoft, Apple, Yahoo, Cisco, Google, Oracle, Amazon and many other companies that are familiar to the world were born here.

There are technological geniuses, investment elites, the most influential business leaders, and liars and gangsters who are good at disguise.

It is not easy to arouse the well-informed emotions of media reporters in such a place.

But at the press conference held by Yike, the Mars displayed by Fang Zhuo seemed to be a new stage of smartphones and a new dawn of the mobile Internet.

Many reporters and guests were applauding and thinking. From PC Internet to mobile Internet, with the speed increase of 3G network, the advancement of mobile phones as a carrier, and the application of Internet companies...the mobile Internet still has greater development potential. What's missing?

It seems that there is a lack of user recognition.

Apple iPhone and Eco Mars both choose touch screens as the way for smartphones to interact with users. Will this gain widespread recognition?

Relevant articles were woven in the minds of reporters one after another, while the press conference continued.

"First of all, our mobile phone is planned to be released at the end of the year. I hope to put Mars in front of everyone before Christmas."

Fang Zhuo paced slowly on the stage: "From today, June 26th to December 25th, in these six months, our mobile phones must be certified by the Federal Communications Commission (FCC). This is a necessary procedure. In addition, One of the most important things for us is to convince more Internet companies to develop software applications based on Android."

Everyone in the conference hall listened very attentively to the information from Mr. Fang.

Fang Zhuo took a sip of water, calmly switched to another mobile phone, and then continued: "As mobile devices occupy an increasingly important position in all of our lives, it is inevitable to use mobile phones to process information from the Internet. the trend of."

"The YouTube just shown has already taken the lead, and the Facebook that will be shown soon will be the same. More and more software applications will soon join the Android system family."

Fang Zhuo suddenly stopped here and looked at the guest seats below: "Hey, Bezos, I'm just telling you."

Bezos, who was sitting in the front row, was suddenly cueed and burst out laughing when he heard this.

He came today because he actually recognized the development of the mobile Internet. Previously, he only considered security issues and delayed the development of applications. This will naturally not cause trouble. He replied: "I hope we can get this done together by Christmas." .”

Fang Zhuo smiled at the bald head and continued to show the Facebook application.

During this period of time, among the several Internet companies that Yike promoted and negotiated, except for YouTube, which has been acquired by Google, Facebook has responded most actively. Zuckerberg has repeatedly asked questions after personally using the Android system of the Mars prototype. Collaborative things.

At this moment, Fang Zhuo introduced Facebook step by step. The difficulty of this application is actually much lower than YouTube.

He stood on the stage calmly and showed off, but the people in the audience were still interested in it.

Fang Zhuo was just about to end this section when he suddenly saw Schmidt and Legere sitting in the first row.

Google-led Android system and T-Mobile's procurement cooperation, both of which are crucial to Yike mobile phones.

As soon as he thought about this, he planned to leave something behind on such a memorable occasion as the Yike mobile phone conference.

"Schmidt will introduce the results of the Android system to you later, and Legere will also introduce the development of the 3G business."

"It must be said that a successful product is the progress of all aspects. T-Mobile's active investment in 3G and Google's vigorous research and development of the Android system are the two reasons that make me firm in my belief."

"Schmidt, Legere, since everyone wants to see Facebook, let's take a photo together and show everyone the effect."

Fang Zhuo chatted eloquently and sent an invitation for a group photo.

Schmidt and Legere were both stunned. They had not mentioned this link before.

Legere stood up without hesitation and walked happily to the stage.

Schmidt thought a little more. Could it be that there was something wrong with Mr. Fang’s mobile phone? Do you want to cover? How to do this?

He stood up slowly, his expression becoming more serious.

Fang Zhuo asked Legere to stand on his left and Schmidt on the right. Then he raised his phone, adjusted the angle slightly, and quickly took a commemorative photo.

Google's Schmidt is serious, Yike's Fang Zhuo is handsome, and T-Mobile's Legere is laughing.

A group photo of the heads of the three companies was quickly sent to the website using Facebook's Android app.

The reporters at the scene looked at the real-time photos displayed on the big screen, thinking about their identities, and couldn't help but jot down a title - Iron Triangle.

System software, mobile phone hardware, 3G communications.

These three companies have joined forces to launch a Mars. Once successful, wouldn't this be a model of cooperation in the industry?

"Okay, Facebook will be displayed here." Fang Zhuo motioned to his two partners to step down.

Legere was very satisfied with his smile on the screen.

Schmidt, on the other hand, had some hindsight. Is this the end? Just take pictures? Just take pictures? Tell me earlier! You can smile!

After live demonstrations on YouTube and Facebook, there is no doubt that the Android system equipped on Yiko Mars can apply to the Internet. As the large screen switches back and forth between videos and photos that have been posted on the website, buzzing discussions can be heard in the conference hall.

The demonstration of the Mars mobile phone in the hands of Mr. Fang was very successful and perfect, and as you can see, the interaction with the touch screen is also very smooth, and there is no barrier to use as expected.

Fang Zhuo always paid attention to the situation at the scene and guessed what everyone was thinking at this time.

While opening Yike's signature iMusic, he smiled and said: "The iPhone is a touch screen, LG has also released a touch screen in South Korea, and the Mars is also a touch screen. How do we adapt to the use of keyboards and touch screens?"

Fang Zhuo asked himself and answered, shaking the Mars in his hand: "Facts have proved that as long as you throw away the shackles of thinking, everyone will get a bigger screen and a better way of interaction. Maybe it only takes half a day or even less time." Get a touch screen phone.”

Yike's music software iMusic was opened. This is its own application. It has been polished for a long time and there were no problems.

In fact, Fang Zhuo also had software developed by Twitter and Google on his phone, but considering the popularity and roughness, he did not continue to demonstrate in this session.

Just looking at the expressions of reporters and guests at the scene, these displays are enough.

"From the beginning of the press conference to now, I have repeatedly mentioned the Android system, which is an important foundation for Yike mobile phones to reach today."

"Now, Google CEO Schmidt will introduce to you the operating system that is bound to usher in the global smartphone era."

According to the press conference procedure, Fang Zhuo applauded to welcome Schmidt to the stage.

Today is a joint press conference between Yike and Google. Schmidt will officially announce the establishment of the open source and open mobile phone alliance for Android systems.

This meaning is no different than Yike taking out the Mars mobile phone.

In fact, many reporters immediately thought that this was the highlight of the day when they heard the decision announced by Schmidt on behalf of Google.

The Android system jointly developed by Google and Yike will be open sourced to all mobile phone manufacturers around the world for free, which will undoubtedly lower the threshold for smartphone research and development. The existence of the Open Mobile Phone Alliance seems to be able to further reduce the development and promotion costs of mobile devices and related services.

what does that mean?

Can other mobile phone manufacturers cross the river by holding the Android mobile phone Mars?

Is the Android system a strong challenge to Nokia's Symbian and Microsoft's WM system?

After Mr. Fang announced that he would redefine smartphones, Schmidt sounded a more powerful charge horn?

Touch screens, 3G, smartphones, operating systems, software applications, mobile Internet, alliances of software and hardware manufacturers...there are too many elements in the conference so far!

However, any element can produce a manuscript.

"We hope that the powerful platform we have launched will be applied to thousands of different mobile phone models." Schmidt clarified the goal after announcing two major decisions. "We hope to jointly develop Android with all partners." system, make it better and better, and become more and more popular among consumers.”

He finally said: "I also believe that the Mars mobile phone released in December will be the first to prove the excellence of the Android system. Thank you everyone."

Schmidt walked off the stage to loud applause.

Fang Zhuo did not go to the center, but directly acted as the host at the edge: "T-Mobile is Yike's global partner. I am looking forward to Legere being able to talk about their excellent business performance, and welcome Legere."

Legere welcomed the applause and took the stage confidently.

Very boring speech.

Legere even took out a small stack of cards from his pocket without leaving the script.

Fang Zhuo took a sip of water and looked around the press conference.

After drinking almost half a glass of water, Legere finally said something useful.

"We at T-Mobile have been in contact with Yike since last year. When I met Mr. Fang, I immediately realized that he is an excellent business leader."

"He is smart, sharp, decisive in decision-making, and full of curiosity about everything."

"Oh my God, he's even that rich!"

"I quickly told myself that T-Mobile should not miss the opportunity to cooperate with Yike, and should not miss a smartphone that is unique in the world."

“As the global operator partner of Yike Mars, I solemnly promise to launch pre-sales in Finland as soon as possible.”

Legere reviewed Mr. Fang's teasing and succeeded in arousing some laughter.

Fang Zhuo smiled and walked up to Legere and hugged him in greeting. They really looked like friends who had only known each other for a short time but trusted each other.

Although...the two had an argument in the conference room upstairs an hour ago.

"Schmitt has led Google to do a lot of outstanding work, and Legere's emphasis on 3G is worthy of appreciation." Fang Zhuo briefly commented on the two partners, and then praised, "They, as well as Qualcomm's chips specially developed for Android, Sharp The screen customized for us, Sony's world-leading sensors... these are all integrated into a mobile phone, so how much does it cost?"

The screen behind Fang Zhuo displays the hardware parameters of Yike Mars.

Qualcomm chip, front 1 million pixel camera, rear 2 million pixel camera, 3.7-inch screen, TFT main screen material, 139 grams weight, CMOS sensor...etc.

The reporters took pictures of this.

Fang Zhuo also looked back at the parameters, mentally reviewing what he had said before.

"Oh, yes, there is one very important thing I forgot to tell you. In order to provide users with the best tactile experience, Yiko Mars uses advanced German technology, and the back cover is made of glass."

“Because of this excellent cover, after many discussions, our engineers believe that the battery should not be made removable. For this reason, Yike will launch a battery management policy at the time of sale to resolve users’ concerns about the battery. "

"I think Mars feels great, and the engineers at Yike did a great job."

Fang Zhuo held up the phone to show off its smooth glass back cover.

Ten seconds later, he said again: "So, the retail price of the 8G storage version of Yike Mars is..."

399!

Prices are displayed on a large screen.

For only USD 399, take home a Mars!

There were exclamations of unknown meaning at the press conference.

Cheap? expensive? parity?

Fang Zhuo couldn't figure out everyone's feelings for the time being. Regarding the pricing of mobile phones, he had discussions within the company and also conducted research with Google and T-Mobile.

The 8G version of Mars was once priced at $349.

According to Fang Zhuo's idea, the price of 349 is conducive to future upgrades. A sudden increase of 100 is not acceptable, and an increase of 50 or 50 will not be so conspicuous.

However, when Mars has a unique front-facing camera in the world, the price is raised by $50 to $399.

For reference, Nokia's N95 is $799, Sony Ericsson's P1c is $599, and Apple's iPhone is $499.

The N95 is the king of machines, the P1c is known as Sony Ericsson's most powerful business machine, and the iPhone is a similar competitor.

US$399 is the mid-to-high-end price range in today’s mobile phone market.

For example, Sony Ericsson's music flagship phone K790/K800, which sold more than 5 million units last year, and this year's K818, which is positioned as an imaging flagship phone, are priced around US$400 depending on the region.

Google actually hopes that the price of Yike Mars can be appropriately lowered so that more consumers can experience the Android system.

But in the end, Fang Zhuo still insisted on the price of 399 after internal discussions at Yike.

Judging from the current situation, contract machines in cooperation with operators are the main sales force. 399 occupies the mid-to-high-end market price, and the advantages outweigh the disadvantages.

Fang Zhuo then announced the price of 16G storage, which is US$499.

This actually doesn’t add much. The purchase cost of 8G storage is still US$70, and 499 is a reasonable version price.

Fang Zhuo did not promote or comment too much on the two prices.

Not to mention the future, as far as the current situation is concerned, he is relatively confident in the contract price of 399 and T-Mobile's 199.

"Before, I said that I didn't pay much attention to hardware parameters, because Yike uses first-class hardware in the industry, and it will still maintain this level in the future."

“We are more concerned about the actual experience changes that hardware advancements can bring to users.”

"Yike launched Mars. I hope that users can pursue themselves from a new perspective, enter the network from the entrance of mobile Internet, and truly experience the most advanced human-computer interaction."

“Yike’s mission is to keep improving.”

"Yike Mars will bring users a more convenient and enjoyable experience."

Fang Zhuo showed the mobile phone to the live footage again and expressed his expectations with its name: "I hope that the Yike mobile phone will bring an experience revolution like Mars hitting the earth to users, and a great collision of heaven and earth to the industry." Innovation changes.”

Mars hit the Earth.

Deep Impact.

Finally, Fang Zhuo said the concluding remarks: "Welcome to the era of smartphones. Mars looks forward to seeing you all again at Christmas."

As the lights flashed, Ledger was the first to stand up and applaud.

The conference hall instantly burst into warm applause. This press conference brought a lot of new things, enough to make people talk about it, and enough to make people look forward to it.

The press conference did not set up an interview session, and it was officially over.

Fang Zhuo happily handed Mars over to the staff. From the corner of his eye, he saw that one of his own had taken away the cell phone on the stage when the reporter came forward, and he was completely relieved.

Media reporters are constantly asking questions.

Fang Zhuo smiled and said nothing, or just pointed at the screen: "I have said all that needs to be said at the press conference. Just wait for the new phone to be released. We will release pre-sales as soon as possible. The Mars shooting is on the other side. You can Take photos.”

Mars learns from the experience of friends and businessmen and is placed in a glass cover to avoid any omissions.

Seeing that Mr. Fang was about to leave the conference room with the team, a female reporter suddenly questioned loudly: "Mr. Fang, Mr. Fang, why can't you give us your mobile phone to experience? Is this machine still a semi-finished product? Yours Were those videos and photos really taken with Mars?"

Fang Zhuo stopped and answered the previous question lightly: "There is only one mobile phone in the entire conference hall. We have considered the shooting needs of media friends. As for the videos and photos, they were just uploaded in front of everyone. , how else to prove it?”

"I'm Rihanna from the San Francisco Chronicle." The female reporter introduced herself and asked quickly, "At the very least, we didn't see the real video shooting in the audience. The video in YouTube was obviously shot in the audience. I didn’t see who was filming or what machine was used.”

They seemed to be questioning and making things difficult, and there were many reporters from other media watching the scene.

Fang Zhuo was neither panicked nor angry. He pondered for a moment and said with a smile: "Rihanna, since you ask that, it's very simple. I'll just take a video for you with my phone. Can you dance?"

Rihanna paused.

Fang Zhuo signaled the staff to take out their mobile phones and said loudly: "Friends, Yi Ke sincerely invites Ms. Rihanna to dance to celebrate Mars."

There were whistles and messy applause.

When Rihanna saw that the phone was in Mr. Fang's hand, she was not afraid of the stage. She handed the phone to her companion, rolled up her blond hair, and tied her skirt to her thighs: "Then I will dance a cha cha dance."

"Come on, let's make a beat for Rihanna." Fang Zhuo held his mobile phone in his hand and motioned to the people present to make a beat.

Soon, Rihanna performed a thirty-second Cha Cha dance, and the blonde girl was quite charming.

Fang Zhuoru filmed and uploaded it calmly, and then asked the staff to use the computer to conduct an on-the-spot search. Sure enough, the freshly released dance video was on YouTube.

"I hope all users will have a wonderful life of dancing, recording and sharing."

Fang Zhuo smiled and handed the phone to the staff again, waving to the media reporters present: "Thank you everyone, thank you for your interviews and attention, I will invite you to dance next time, have a nice dinner, have a good time."

The last part of the press conference ends.

Fang Zhuo walked out of the conference hall with the Yike team, Google, Qualcomm, and T-Mobile.

Yu Hong followed closely and asked after being slightly away from the scene: "Did you prepare this in advance?"

"How is it possible?" Fang Zhuo was surprised at Xiao Yu's imagination of himself and said, "This kind of unexpectedness is the surprise in life. Mr. Yu, congratulations, the press conference went well."

"You changed at least 4 mobile phones along the way, right?" Yu Hong felt relieved and asked softly.

Fang Zhuo smiled and didn't answer. After passing by, it didn't matter how many machines there were. What was important was that everyone saw only one.

"The era of smart phones has arrived?" Google's Schmidt suddenly said, seeming to be a question and a discussion.

Fang Zhuo stopped and looked back at the conference hall. He could still vaguely hear some noise. He thought for a moment of mobile Internet, browsers, 3G applications, and even the penguin brothers thousands of miles away.

He answered this question very firmly: "Yes, the era of smartphones has arrived."

This is a new era that breaks the old pattern.