Reinventing the Millennium

"The Chinese New Year is coming soon. It's really annoying that Apple has to choose this time to cause trouble."

"Is it possible that Apple doesn't pay much attention to the timing of our Spring Festival?"

"Thank you, Mr. Fang. If you hadn't told me, I would have been kept in the dark."

When Fang Zhuo arrived in Shanghai, he first went around the company, then had dinner with his parents and family, and finally paid a visit to Mr. Su Wei and completed a series of fruitful exchanges with her.

Because Fang Zhuo still opened his notebook and read the report attentively after taking a short rest, Su Wei had to complain a little.

"We still have room to talk with Apple. Samsung has already carried out cross-patent licensing with Yike, and Sony Ericsson's mobile phone patents have been packaged and licensed for a long time. The real problem-prone is Nokia." Fang Zhuo and Weiwei laughed and talked, pointing out that Yike A real threat.

"You're not saying that the Nokia ship is in disaster and will turn around." Su Wei said this first, and then added, "Apple can talk to Yike, but Nokia can't sit down and talk?"

Fang Zhuo told a piece of news that only a small group of executives within the company knew: "Nokia refused to license patents to Yike, um, for a fee."

Su Wei frowned, what kind of signal is this?

She thought for a while and said, "Yike holds the key patent for touch screens. Can Nokia circumvent it?"

"What Yike is doing is based on technological research on capacitive screens. Hey, do you think Nokia has announced whether this year's touch-screen mobile phone will use a capacitive screen or a resistive screen?" Fang Zhuo said with a smile.

"No way? Could it be a resistive screen?" Su Wei was confused.

Fang Zhuo nodded: "I was very sure that Nokia would launch a capacitive screen, but Sony Ericsson's new mobile phone is definitely a resistive screen, which made me hesitate again. The success of Mars has indeed touched peers, but their understanding of the product is different from my imagination. It’s not the same.”

He continued: “Secondly, our current capacitive screen patent is based on hardware, which is difficult to circumvent in a short period of time. However, according to internal evaluation, the same effect can be achieved by not only relying on hardware, but also using a combination of software. "

Su Wei concluded: "So, this can be used as an important bargaining chip. You can't count on it 100%. It works well for Apple now, but it has little effect on Nokia?"

Fang Zhuo thought about it: "It depends on Nokia's situation. The patent process is mainly mediation. I don't want to use it to kill any competitors."

Su Wei said nothing, and gently slid her fingers on the man's back.

After a while, Fang Zhuo noticed the two letters Weiwei repeatedly wrote with her fingers, and laughed dumbly: "LG, this LG, well, it's not that I am hostile to it, it's Google's Schmidt who always keeps asking for help from LG. Come and use coercion and inducement.”

The PRO Alliance has free patent licensing. As long as you install Android and join the alliance, you will not be troubled by Yike's key patents.

According to Schmidt, this is a benefit that Yike, the eldest brother in the camp, gives to his brothers.

Fang Zhuo stood up and ended the discussion with one sentence: "Yike must continue to invest in R\u0026D and innovate. This is the long-term solution."

Su Wei's wrist was grabbed and she was unable to resist: "Hey, aren't you tired? You've been on the plane for so long again."

Fang Zhuo Ran: "The more tired you are, the easier it will be to sleep soundly at night."

Sure enough, this sleep was particularly sweet.

On the second day after returning to China, Fang Zhuo held a meeting between Yigou and Yike as arranged.

He is assured of Tesco. After the continuous Double Eleven activities, Tesco has already established a certain brand guarantee in the e-commerce field. The next step is to set up more warehousing centers step by step, further improve the logistics system, and patiently welcome changes in the industry. Big competition.

Tesco has already launched a lot of Japanese and Korean cosmetics in its activities before this year, and plans to develop a more dynamic customer group.

Coincidentally, according to feedback from electrical appliance suppliers, Taobao is in contact with them in preparation for the 618 event this year and wants to recruit a group of electrical appliance brands.

Taobao is undoubtedly the number one e-commerce company in China. Now, it seems to be interested in expanding its business boundaries after cleaning up Paipai.com.

This is bound to cause competition, and considering the size and ambition of the other party, the level of competition may not be much lower.

Fang Zhuo listened to the assessment of a group of people eager to make preparations, but he was not very excited.

Even if Taobao starts to do B2C, the methods of the two sides are still different. Tesco's first task is still to be itself. At the very least, there is still no foundation for speeding up logistics. This is an internal skill that Tesco still needs to cultivate.

Compared with the preparations of Tesco, the atmosphere of the meeting of Yike's domestic company is even more eager to try. There is no better foundation than having already established the reputation of Zhonglian mobile phones in foreign markets.

Although China Unicom has not yet been reorganized, Yike is already in some contact with it, and is also doing preliminary preparation work including channels.

A problem now facing Yike domestically is how to deal with the relationship between Mars and the new model to be launched in June. It not only wants to use the old model to sink the market, but also ensures the positioning of the new model to consumers. Cognition.

This is a work that requires coordination and detail.

Is Liu Qiangdong a suitable candidate?

Judging from the response to Fang Zhuo's introduction to Dongzi, there were quite a few complaints within Yike, but some people had different thoughts in their minds. This Liu Qiangdong came in after being acquired, and was first responsible for warehousing and logistics, and then transferred to offline electrical appliances. , this time jumping to the expansion of Yike’s mobile phone business...

Just like a brick, move it wherever you need it.

If Yike Mobile is completed in China, will anyone else take over this position?

We don’t know what Mr. Fang is thinking, but the person in charge is determined and the decision is made by Mr. Fang himself. So, Domestic Yike, which is obviously about to usher in great development, can only move forward bravely.

Fang Zhuo had a busy day of work and didn't rest at night. He continuously communicated with Qiu Ciyun and Liang Mengsong on the expansion of ice core production and technical difficulties. As for... the German factory he had discussed with Qiu Ciyun had been put on hold for the time being.

Germany did not offer very good conditions, and even if Fang Zhuo had the idea of ​​investing, he was not in a hurry.

There are still two days left before the Spring Festival. After carefully reviewing the results of the past year and considering the upcoming Apple conference in March and the colorful new phone plans of friends, Fang Zhuo finally had the time to make a call to Lao Xiong.

"Hey, Lao Xiong, take it in, take it in, Yike doesn't need you to settle the grievances and cool down the situation." Fang Zhuo and Lao Xiong were talking about Zhihu's discussion about Apple's patent complaint against Yike.

Compared with other websites, Zhihu is very popular. Many professionals are very down-to-earth and even use past cases in the US market as examples to prove the dangers of patent disputes.

Fang Zhuo didn't know if Lao Xiong was behind it, but Yike really needed to deal with such matters in a low-key manner. There was no need to set up a target before the character was even revealed.

Besides, he would do it himself if necessary.

Xiong Xiaoge gave a simple defense for his website, saying that what he meant by "authenticity", "independence" and "purely everyone's enthusiasm" made his subsequent New Year greetings more cheerful.

On New Year's Eve, apart from the phone calls he had to answer, Fang Zhuo finally took another holiday for the New Year.

He thought that everything would be put aside for now, but he didn't expect to receive a substantial New Year's gift from Hanwang Company, which he had never dealt with before.

Liu Yingjian, the head of Hanwang Company, publicly announced in an interview with the media: "The domestic trademark of i-phone is in the hands of Hanwang Company. Apple wants to buy it, but on behalf of the company, I am willing to transfer it to Mr. Fang for free."

Fang Zhuo didn't expect this to happen at all.

This is... the Chinese New Year, is it really okay for everyone to go shoulder to shoulder like this?