Reinventing the Millennium

A trademark is worth millions of dollars.

It is said that free transfer really means that even the agreement will bring about free transfer.

Unlike Fang Zhuo, Liu Yingjian has several companies. He only has one company, Hanwang, and Hanwang has not yet been listed.

This shows his generosity even more.

If Yike, Hanwang, Fang Zhuo and Liu Yingjian can complete such a transfer, it will be a good story that will be widely praised in the business world in the future.

However, if it really fell on Fang Zhuo, he still couldn't help but think more about it, what did the King of Han want? What does Mr. Liu want?

You can't just give away a huge amount of trademarks just because his son is a fan, right?

Fang Zhuo is a selective appreciation person.

Before meeting Liu Yingjian, he got to know Hanwang Company a little bit. He didn't see much room for cooperation between them, but he did know that Hanwang would have a famous product - Hanwang electronic paper book.

It's an e-book reader similar to Amazon's Kindle.

"Mr. Liu is so straightforward. It would be very nice if I refuse again."

Fang Zhuo pushed a few more words, but saw that Liu Yingjian insisted on fulfilling what he said to the media.

In this way, he actually picked up the pen and signed his name with a "swish, swish, swish" sound. Although he had some thoughts in his mind, he just took it. There was no trademark transfer fee, so he would just reciprocate in another way.

Fang Zhuo couldn't show off himself directly, but he happened to have a young fan like Liu Qiutong nearby, so he naturally used this as an entry point.

"Qiu Tong, how do you feel about using our mobile phone? I heard from people in the company that our game is quite popular. I wonder if any of your peers play it?" Fang Zhuo was very kind. .

Liu Qiutong tried not to get too excited about the conversation with his idol, but he almost immediately talked about Yike Mars and answered Mr. Fang’s questions.

very popular! "Fruit Assassin" is very popular!

Many of his friends bought Mars because of this game!

Fang Zhuo said logically: "I will also play this game when I have nothing to do. However, there is still a shortcoming. Well, it is not a shortcoming of the game, but a shortcoming of the mobile phone."

The attention of Liu Qiutong and Liu Yingjian was attracted by the shortcomings of the mobile phone described by the head of Yike.

"It would be great if the screen of this mobile phone could be larger, so that it would be more fun to play." Fang Zhuo said with a smile, "It would be better to have a 7-inch, 8-inch, or 9-inch screen. The gaming experience will definitely be better."

Liu Qiutong was still lowering his head to imagine what a mobile phone with a 7-, 8-, or 9-inch screen would look like, but he stopped smiling in surprise.

"Does Yike want to make the phone that big?" Liu Yingjian asked.

Fang Zhuo asked back: "Isn't it possible? Mr. Liu, don't you think this is a good direction? Put the computer in your hand in a smaller size, or call it something else instead of a mobile phone, which can satisfy consumers. For more diverse needs, at least, you can use multiple lids when making noodles.”

Liu Yingjian suddenly fell silent.

After a moment, he asked seriously: "Mr. Fang, according to you, is Yike going to make a product similar to Amazon Kindle?"

Amazon released the Kindle last November.

"Kindle? That's interesting, but it's not our direction. It's too limited to e-books. We really want to make a product with more universal needs. We have just launched the project and haven't set a time yet." Fang Zhuo said sincerely Questions answered.

Liu Yingjian has a different view on this: "Mr. Fang, is Kindle limited? I think its direction is very meaningful."

Fang Zhuo smiled slightly: "Mr. Liu, I would like to hear the details."

"The Internet is developing so fast. Images, videos, and sounds have all become digital in this era. Now there are only texts and books. The digitization is still very lacking. Kindle is a product that combines text and digitization." Liu Yingjian Frowning, he expressed his opinion.

"There is no problem with this logic. Kindle is a good product from Amazon, but it is still only a narrow-market product." Fang Zhuo shrugged, "digitization of text is a direction, but why should I do it with a single demand?"

"After I make my phone bigger, I can also read e-books. Not only that, I can watch videos better and do simple work. I have a big direction, why should I follow the small direction?"

Liu Yingjian was thinking about how to explain his business logic.

Fang Zhuo continued: "Amazon Kindle is nothing more than a closed loop of hardware, content copyright, and book channels. This is our idea of ​​a player for music. But now, we have launched Mars to better integrate player functions. When it comes to mobile phones, this has already seen obvious sales feedback.”

"Of course products with a single function can also be successful, but multi-functional products are the big market and are more worthy of investment."

Liu Yingjian heard this, pondered for a while, and said truthfully: "Mr. Fang, to be honest, our Hanwang is planning to release an e-book product this year, targeting the Kindle. Do you think it can't be successful?"

Fang Zhuo said without hesitation: "Maybe there can be temporary success, there can be temporary concepts, but in the domestic environment, even if Hanwang has quality that is not inferior to Kindle, it will be difficult to achieve the same success as Amazon abroad. The environment The factors are here, do you understand?"

He affirmed again: "Such a product will have a certain market, but, as I said, as long as a product that can meet more needs appears, it will be defeated, falling from a narrow niche to an even narrower niche, and eventually become He was dying."

Fang Zhuo finally said: "I am sure that Yike will launch such a product, well, it can be called a tablet, and other companies will also enter this field."

There is no more authoritative product news than the personal words of the head of Yike.

At this time, Liu Qiutong suddenly said: "The Android system is very open, so it will definitely support e-books, right?"

Fang Zhuo smiled and added half a cup of tea to him.

"Mr. Fang, I am very satisfied with Hanwang's products. I think it is very competitive and will not be afraid of competition." Liu Yingjian did not expect to hear news of competition from Mr. Fang today, and said slowly after thinking deeply .

The research and development of Hanwang e-book has almost been completed. How could it change its course just because of a few words?

Fang Zhuo said with a relaxed smile: "No problem, Mr. Liu, the tablet is not afraid of competition. It is not competing for your products. It is just to play with you with its e-reading function after meeting more needs of consumers. "

"It has what you have, and it has what you don't have. If it were me making e-books, I wouldn't know how to win in this domestic environment."

He picked up the cup, touched Mr. Liu's cup, and said, "If Mr. Liu can make this business stronger and bigger, then all I can say is..."

Fang Zhuo took a sip of tea and gave a thumbs up: "You are awesome!"

Liu Yingjian looked at Mr. Fang who was smiling but not smiling. He was stunned for a while and said helplessly: "Mr. Fang, how can you say such cold words when you are celebrating the New Year?"

"It's just small talk. However, after listening to others' advice and having a good meal, Hanwang Company can focus on temporary success, and also think about what kind of direction can drive the development of the company." Fang Zhuo said with a smile, "Mr. Liu, What is your ideal?"

Liu Yingjian has not been asked this question for a long time, ideal? Be a scientist?

"My dad wants the company to become a Fortune 500 company!" Liu Qiutong betrayed his father's ideal.

Liu Yingjian glared at his son. For some reason, he felt a little guilty talking about such an ideal in front of Mr. Fang.

"Very good." Fang Zhuo hesitated for a moment, but still managed to destroy the flower. "But if you want to become a Fortune 500 company with a product like e-book, Mr. Liu, why don't we buy a house as soon as we make money."

Liu Yingjian's stubborn temper rose and he glared: "Are you so sure? I don't believe it yet!"

Fang Zhuo blew the tea and said calmly: "Then let the electronic paper book wait for death."

Liu Yingjian suddenly stood up and said loudly: "Okay, Mr. Fang, I believe it! Then tell me, what is a longer-lasting product?"

Dad, why are you talking so loudly? Is this the way to ask for advice? You believe it too quickly!

Liu Qitong: "..."

Fang Zhuo didn't take it seriously. Although Mr. Liu spoke loudly, he didn't hesitate when he handed him the agreement. This was all about mutual exchange.