Reinventing the Millennium

Fang Zhuo was only responsible for the first and most important batch of communication between Tesco and brand owners.

After sending away Zhou Houjian, Zhang Xuebin and others, the company is still intensively consolidating brand relationships to prevent problems in the bud.

And then... everyone saw the comments from the head of Alibaba.

Alibaba is indeed successfully listed, and Taobao is indeed the number one e-commerce company. However, no one at Tesco thinks that everything the leader says is right. What's more, in such a competitive situation, what he says is more important. Depends on where his butt is sitting.

The head of Alibaba did not mention his name, but many executives of Tesco were quite angry. Su Wei also arranged for the media to respond tactfully.

Fang Zhuo actually didn't take Mr. Ma's remarks seriously. The competition between the two sides would eventually come to fruition. However, considering morale and considering that this might be the first close contact between Tesco and Taobao, he just put on the keyboard. Two problems with Taobao were named.

Mr. Ma doesn’t mention names, right? Then I will name them and make it clear.

With the prosperous Weibo platform and the influence of his status, Fang Zhuo doesn't mind taking the lead in public opinion.

However, although there was no private communication, the other party did treat her coldly and silently.

Fang Zhuo and Su Wei proudly took credit in the evening.

However, by the next day, more subtle changes were immediately noticed in the company.

Taobao’s newly launched “Taobao Mall” has quietly increased its cooperation with Penguin Traffic.

Penguin is the traffic overlord of the domestic Internet, regardless of portal or communication software, and Tesco originally had normal business cooperation with it.

However, since Penguin acquired Friends.com, for some reason, it was not even willing to make money and cut off the cooperation between the two parties.

But, how good can Ali be?

Penguin's Paipai.com has been moribund in the past year because of Taobao. The power of competing with others is extremely powerful. Even if Penguin lodges a complaint against this behavior, by the time the investigation begins, Paipai.com is already dead. Half done.

Moreover, nothing was found in the investigation in the end, and no big improvement was seen after the light punishment.

Fang Zhuo saw the company's report and was puzzled.

Penguin, Penguin, how can you join forces with Taobao?

Pony, Pony, why is it that the knife inserted by Fang Zhuo is a knife, but the knife inserted by Ma Ren is not a knife?

"Perhaps the Penguin side is more afraid of your complex?" Su Wei's indignation at Fang Zhuo was a bit funny. "I feel that many people are watching the launch of your mobile phone in China with different emotions."

"Overseas urging, domestic urging, this urging, that urging, are the competitors also urging? It is best to go on the market next month. The province will always pay attention to this matter. Once it is actually launched, there will be no so many thoughts." Fang Zhuo shook his head repeatedly.

"I heard that Penguin is also looking to cooperate with mobile phone manufacturers or invest in startups in this field." Su Wei said about the news she heard, "Penguin seems to attach great importance to the mobile Internet."

Fang Zhuo nodded seriously. China is still dominated by PCs, and Pony is very good at it. However, mobile phone manufacturers...

He talked about another thing: "Morning Star Semiconductor's team will come to Shanghai the day after tomorrow to talk to me about the Hong Kong stock market listing. They are still striving for the design of entry-level chips. MediaTek has already started verification, and Morning Star may not be able to catch up. Our models for the second half of the year.”

"Tell me, should I release vague good news about cooperation with Morningstar first, and then wait for bad news to short it? MediaTek is still quite good, and it seems that it also wants to increase its investment in TV chips. I also have some concerns about domestic TV manufacturers. Influence."

Fang Zhuo and Su Wei naturally spoke frankly.

Financial turmoil + Yike's news + MediaTek's attack + short selling in the secondary market...

Su Wei stared blankly at Fang Zhuo, who was also a shareholder of Morningstar and shorted himself...

After a moment, she said sincerely: "Pony's fear is right!"

"Morningstar's team is in Yike's Silicon Valley R\u0026D center, but when I was given the opportunity, it didn't work." Fang Zhuo swore that he initially had the idea of ​​​​giving a helping hand and was optimistic that Morningstar could come up with a suitable product. mobile phone chip.

However, successive tape-out failures prove that even the design field is not that simple, and time waits for no one in the semiconductor field. If you can't help it, just work together.

Fang Zhuo believes that judging from the current situation, Morningstar cannot beat MediaTek of similar nature alone. Regardless of MediaTek, the reference standards are different. Instead of letting it struggle, it is better to help. .

"I will definitely write a memoir in the future." Su Wei shook her head slightly, "I will recall your glorious deeds."

"That's good, remember to write down the situation faced by Tesco when you look back on this year." Fang Zhuo said with a smile, "Taobao and Penguin merged, Dangdang was chasing behind, offline Suning and Gome were ready to make a move, Fang Zhuo's sad night I couldn't sleep at night. Mr. Su led the team to first destroy Dangdang, then pinch Su Mei, and then fight Penguin and fight Penguin angrily. She is a well-deserved powerful business woman in China."

Su Wei ignored him: "Go to sleep. Tomorrow I will also read foreign observation reports on LG's new phones."

She turned slightly sideways and said the last news related to the company: "Tomorrow afternoon, I will discuss with you the Tesco cosmetics event that will be launched simultaneously on June 18th."

Taobao went to the B2C mall, Ma Yan criticized the business model, and Taobao deepened its cooperation with Penguin.

Faced with frequent moves by rivals, Tesco had to discuss a proactive attack and planned to launch a long-prepared cosmetics category on the same day as Taobao’s big sale.

Fang Zhuo knew that everyone in the company had fighting spirit, and agreed in principle to the start of substantive competition.

The next day, as soon as I arrived at the company, Yike America sent me a report email.

LG's new touchscreen phone has been on sale for a week now. It is a last-come-first-come-first-served product, while the iPhone still has another week to go on sale.

There is no official announcement on sales volume yet, and the market response to LG’s new Symbian is mediocre. However, LG’s machines are cheap, carrier channels are strong, Symbian is still a golden brand, and the full touch screen is still a strong attraction. force……

It is said that although LG’s product is not as ground-breaking as last year’s iPhone, nor is it as disruptive as Mars, its actual sales are also good. Not only is it $50 cheaper, but the tariff package is also relatively more cost-effective.

Fang Zhuo doesn't know how much appeal this level of $50 can add to consumers.

However, as he read the report in the President's Office, a new piece of news also arrived.

——Apple sued LG for infringing three mobile phone patents on products sold in the United States.

Yi Ke is still observing LG's sales, and Apple, which is closer to being attacked, has already begun to take action.

When Fang Zhuo was thinking about the changes brought about by the start of this patent war, Google's Schmidt took advantage of the New York night to make a call.

"Mr. Fang, Steve Jobs has taken action against LG. Would you like Yike to take advantage of the situation and make some moves?"

Schmidt has deep feelings for LG, which had contacted Android and then switched to Symbian.

Fang Zhuo pointed out something: "Schmidt, you called me right after Steve Jobs. Are you a director of Apple or a director of Yike? Do you care about Apple or Yike?"

Schmidt replied without hesitation: "Tonight, I don't care about Apple and Yike, I only care about LG."

He wanted to reveal the camp's weapons and increase his leverage in negotiations with manufacturers.

"In that case, let's do it." Fang Zhuo agreed readily this time.

Regardless of whether LG's products pose a sufficient threat, regardless of Schmidt's plans on behalf of Google, he also wants to see how Korean manufacturers respond to the patent war this time.

After all, the eyeing Nokia is unwilling to license patents.