Reinventing the Millennium

The hot sales of Yike Mobile Mars abroad have laid a good foundation for the domestic team.

In addition, the purchase cooperation intention negotiated by Fang Zhuo personally with the operator China Unicom also puts Yike domestically at a starting line that can compete with international big names.

However, after all, this is the first time for Yike’s domestic team to launch a mobile phone business...

Fang Zhuo hopes that this first time is correct and profound enough to maintain the competitiveness of the product in the future.

He transferred Liu Qiangdong to develop the domestic mobile phone business, and also wanted to observe the performance of senior executives in the process and make changes as appropriate.

This meeting, the explanation, communication or training on Mars2’s design, cost, operator cooperation, etc., is just a part of observation. We need to continue to see more of everyone’s performance in the future.

The meeting lasted for a long time, and after it ended, the individual communication with Liu Qiangdong and other senior officials took a long time.

After waiting for the internal team to gather a little more, Fang Zhuo counted the time and called the head of China Unicom, Chang, and talked about 3G, the Olympics, and Yike's next publicity investment.

He and Leader Chang only communicated in general terms, and the topic even got to the point of the international financial market situation and it took half the time.

But this kind of phone call can only be like this, and it is impossible to discuss in detail the implementation of the mobile phone launch in August. Moreover, even if he can talk about Yike's plan, the leader on the other side may not know China Unicom's plan.

Therefore, Fang Zhuo went through the pragmatic process with Leader Chang to ensure that their cooperation was consistent and harmonious.

There are still two months until the launch of Yike Mars 2, and more than three months until Mars is launched in China. The Yike mobile phone, which has been promoted since the Spring Festival Gala this year, has finally tightened the domestic string.

However, domestic Yike is busy, and foreign companies are not idle either. The European and American markets are still working hard to achieve the sales target of Mars, and incidentally, they have also implemented the boss's order to sue LG's patent.

On April 21, Yike America officially filed a lawsuit against LG for patent infringement in court.

This is also the second patent lawsuit LG has suffered in the US market after Apple.

At the same time, Yike also filed the same lawsuit with the ITC and asked LG to stop selling infringing models in the US market.

Yike filed the lawsuit quietly without any fanfare, because according to past experience, patent cases are often lengthy and can often be counted in years. Therefore, Fang Zhuo also felt that he only needed to wait for the process to advance.

Just like Apple and LG, both parties are very calm.

However, Yike America just filed a lawsuit in New York State, which immediately shocked everyone at LG.

In just one day, Fang Zhuo received a call from Yu Nanjun, the president of LG Electronics (China), in the office of Hang Lung 23.

Yu Nanjun was 59 years old. He joined LG after graduating from college and worked in North America, Europe, and South Korea. In 2006, he was transferred to China as the president of Greater China. He is indeed a meritorious senior executive of LG.

Of course, Fang Zhuo only learned a little bit about this after hanging up the phone.

When he received the call, all he knew was that the other party announced his home address and then spoke in an incredible tone.

"Mr. Fang, LG has always attached great importance to the Chinese market and is committed to providing the best products and services to Chinese consumers. Why are you suing LG in the United States?" Yu Nanjun asked a question.

Fang Zhuo was very surprised: "Yike is suing LG in the United States. This has nothing to do with the Chinese market. The reason why we are suing is because you have infringed the law."

"No, Mr. Fang, LG has been deeply exploring the Chinese market. Not only does it have a good reputation, but it is also cultivating talents for China's mobile phone industry. As a Chinese company, I think both parties should consider the overall situation." Yu Nan Jun is quite upright and awe-inspiring.

When Fang Zhuo heard these words, he hesitated for a while, not sure whether the other person was the president of LG China. Such communication sounded unclear.

He considered it again and again, and said tactfully: "LG has worked hard to cultivate talents for the Chinese mobile phone industry and bring products to consumers. LG has worked hard. Let Yike do such hard work in the future. Do you have a president in the United States?" ? Is he working so hard? Please tell him that Yi Ke is also willing to help LG America."

Yu Nanjun was speechless.

"LG's touch screen machine is based on the Symbian system and will never infringe on Yike's patents." He said after a few seconds, "Yike's practice of starting a war is an extremely wrong behavior."

Yu Nanjun mentioned Saipan, and the meaning behind it is self-evident.

Fang Zhuo said simply: "Then you can correct me."

He didn't talk nonsense, feeling that the two parties were not on the same frequency, so he ended the call.

I don’t know if Yu Nanjun came to Hang Lung 23 in person to correct the idea of ​​​​the head of Yike, but Wayne, the president of LG Electronics USA, contacted Fang Zhuo very quickly.

Wayne's call sounded like he was a normal person.

He expressed that he was aware of Yike's prosecution, was willing to actively communicate, and looked forward to having a sincere meeting with Mr. Fang on this matter.

Should it be said or not, Fang Zhuo was much more satisfied with Wayne's attitude after listening to the comparison of the phone calls before and after.

Then, he regretfully rejected the other party's request to meet. He thought that there was a good example in this matter, so he should go through the legal process first like Apple.

Apple is trying to kill its competitors and impact the Symbian system.

In addition to having the same purpose and learning from the experience of Korean manufacturers, Yike also has another important consideration. The operator that cooperates with LG in the US market is the very powerful Verizon.

Next month, the six-month exclusive agreement between Yike and the US operator T-Mobile will expire, which means that Mars2 will almost have to use T-Mobile + several small and medium-sized operators that have been contacted in advance as a sales channel.

However, the small and medium-sized operators together cannot compare to a Verizon.

AT\u0026T has Apple's iPhone, Sprint and Motorola are still actively promoting their 3G standards. Only Verizon had previously shown interest in Mars, but chose LG because of T-Mobile's exclusivity.

Fang Zhuo hopes that this time Verizon will be able to reverse its course and realize who is a better partner in this era.

He doesn't want LG's patent fees, what he wants is its operators and its market prospects.

This is not something that can be solved in one or two phone calls or one or two consultations, so there is no need to waste more time on it.

Unfortunately, the tree is still but the wind is not stopping. Yu Nanjun, the president of LG China, did not stop after being hung up on. On the one hand, he continued to contact Yike Company, and on the other hand, he also put pressure on the public opinion.

As a veteran, he pointed out one point clearly: "Although Android claims to be an open source system, Yike is using patents to try to threaten mobile phone manufacturers to join its PRO alliance. This is extremely unfriendly and not conducive to long-term development."

This point is quite correct and can be regarded as a consensus between Google and Yike.

However, China has no idea about the PRO Alliance. It was only after hearing this that it understood such a framework alliance based on patent cross-licensing.

What? As long as you join, you can enjoy patents for free?

Is there such a good thing?

Isn't Yike too kind?

This is not Mr. Fang’s style!

Before Zhonglian’s mobile phone was launched, the PRO Alliance first became a small hit among domestic manufacturers, causing a lot of ripples.