Reinventing the Millennium

The latest trends among mobile phone manufacturers have emerged, which is hard not to be linked to Yike’s determination of the launch date.

As soon as Yiko decided to release its new phone in Silicon Valley on the 27th, HTC and Sony Ericsson chose the 25th, Nokia chose the 26th, and Motorola took the opportunity to sue to add to the fun, and the competing iPhone just announced that it had exceeded 2 million sales.

As a result, the actions of the world's top mobile phone manufacturers have been crowded in the past few days, which has really made the media easy to write about. Nokia has an industry share of 38%, and Motorola has dropped by 8 percentage points and still has 10%. It will soon Catching up with Motorola’s Sony Ericsson phone…

And, although the same camp has not yet determined the time for its new phone, it is said that Samsung will not be too far away.

The new products of any mobile phone manufacturer are enough to be reported by relevant media, but now they are all crowded together, which shows how ferocious an Oriental catfish can be when it gets mixed up in a school of sardines!

That night, Fang Zhuo, who suddenly felt energetic, received frequent calls from his partners, all of whom were agitated by the news announced by their business partners.

Google's Schmidt, in particular, was furious.

Fang Zhuo was puzzled: "They are encircling Yike. Why are you so excited? The press conference is scheduled in front of us. Let us see what level they are at."

Schmidt's tone on the phone suddenly became serious: "I am also a director of Yike."

Fang Zhuo: "..."

Oh yes, in principle, this person can be considered a Yike person.

Schmidt also shared some news from his side: "Samsung is likely to hold a press conference next month. They are discussing cooperation with many telecom operators such as T-Mobile, Sprint, AT\u0026T, etc. If not next month, they will eventually Chi is also expected to go on the market within the third quarter.”

"And Motorola, they will definitely launch new products with Sprint next month."

Fang Zhuo pondered: "It's really a double attack. Legere and I briefly talked about Samsung's negotiations with them, but we didn't expect that Samsung and AT\u0026T were also negotiating together?"

T-Mobile is a cooperative operator of Yike, AT\u0026T is a cooperative operator of Apple, plus, Sprint and Motorola cooperate...

Samsung wants to wipe out all operators in one fell swoop!

"From last year to the first half of this year, Samsung's market share has been 12%, ranking second in the world." Schmidt briefly talked about Samsung's strength and the current cooperation situation, "After all, Apple, AT\u0026T, and Yike The cooperation with T-Mobile has been very successful. It is precisely because of your expansion of the cooperation model that operators are more open to cooperating with a strong manufacturer than before."

Fang Zhuo didn't feel dissatisfied after hearing this truth.

He has long said on different occasions and with different people that whether it is product supply chain, operators, intelligent systems, etc., it is difficult for Yike to do it by himself, especially when he talked with operators about the day of the press conference, but later It is easier for manufacturers to develop on the existing basis.

There is a wolf in front and a tiger behind.

The release of this generation of Mars is much more exciting than before.

Fang Zhuo considered the competitive situation facing Mars 2 and still maintained an optimistic judgment on sales. The first-generation Mars had sold almost 7.5 million units as of the 27th, and the minimum target of Mars 2 was to exceed 10 million units.

First of all, in August, Yike will be able to open China's local mobile phone market.

Secondly, despite the many competitors, the Android system still has very good software adaptation. It is a smartphone system that is at the forefront of the times and can bring continuous improvements based on user feedback.

Finally, the pie of 3G smartphones is still expanding, and the share that traditional manufacturers are bound to take away may not necessarily grow as fast as it does.

Several factors come together, and a higher goal may be to envision 15 million units, and try to feel like one of the top ten manufacturers in the world.

Taking advantage of the silence of the night, Fang Zhuo not only cleared his thoughts, but also exchanged his heartfelt feelings with Su Wei and made a long phone call.

On one end of the phone, he was talking about the new changes in the situation faced by Yike Mobile, and on the other end, Su Wei was talking about... the big e-commerce news she had caused in the country in the past two days.

——"Taobao and Tesco are at war!" 》

——"Who is the No. 1 e-commerce company in China?" 》

——"Taobao changes managers, Tesco shows its sword"

In the first half of this year, because Taobao established Taobao Mall and tried B2C, Fang Zhuo had some minor frictions with it and made substantial preparations for competition.

When it comes to the most important "618" promotion event held by Taobao, Tesco, which was generally considered to be on the defensive, appeared on June 18 two days in advance to fully promote its cosmetics and women's clothing for the same period.

E-commerce originally had agreements with many Korean cosmetics brands, but due to the involvement of E-commerce and LG Electronics, almost all of these have been stopped.

In order to make up for the vacancy in this area, the team responsible for this area and Su Wei herself worked overtime urgently. Instead of continuing to work on cosmetics, they talked about women's clothing brands.

This time, Tesco's positioning in this regard is "fast-moving consumer goods", and it has negotiated the entry of brands such as Uniqlo and Zara.

The two major areas catering to the female population, especially the women's clothing brands with lower prices, made Taobao furious and immediately launched a strong counterattack. It was also the first electrical appliance supplier on Tesco to try to do both.

I don’t know what kind of conditions Taobao has given, but TCL announced the establishment of a Taobao mall store on the eve of 618, guaranteeing high quality and after-sales service.

Also, on the day of 618, Philips and Panasonic also entered Taobao Mall, adding a brand-name atmosphere to Taobao's B2C platform.

Along with the respective actions of both parties, the anger in public opinion became somewhat unbearable.

"Who is the No. 1 e-commerce company in China? I don’t need to answer this question, but since you asked, I have to say that Taobao is not only the No. 1 e-commerce company in the C2C field today, but will also become the No. 1 e-commerce company in the B2C field in the future. An e-commerce company.”

Ma Chen, the head of Alibaba, revealed his goals in the B2C field for the first time in an interview with the media, aiming to be number one in China.

The head of Yike was not at home, and Su Wei, who had been in charge of Yigou, had no choice but to accept the interview reluctantly, talking about competitors and the development prospects of the industry.

After hearing Ma's remarks repeated by the reporter, she immediately expressed her gratitude: "I am very happy to hear Mr. Ma say this. It seems that he also thinks that Huaxia B2C is now the number one in Tesco. This makes me and all the employees... Very pleased.”

"Mr. Ma is willing to put effort into B2C, which is great, but he must remember to invest and not just be asset-light as he said."

"You can talk about it, but if you actually do it, I hope Mr. Ma will notice the difference between the two models."

Ma Chen and Su Wei were at odds with each other in public opinion, and the people below were even less idle.

Just when Yike Mobile is facing off against traditional manufacturers, Tesco and Taobao are competing in aspects such as publicity, public opinion, discounts, and smear.

Su Wei talked about this endlessly.

Fang Zhuo listened carefully to the battle between the two sides, and suddenly asked thoughtfully: "There seems to be no movement at Paipai.com."

In the corner of e-commerce, Paipai lives silently.

"Huh? Paipai.com, oh..." Su Wei almost didn't react, "Penguin may be hesitant about the positioning and prospects of Paipai.com. Taobao is developing so well that it is difficult for it to get room for development. As for B2C, they don’t seem to be willing to make large investments.”

Penguin is still very rich, but even if they also do B2C, they will still face the situation of having a leader in front of them like C2C.

This time, in the field of e-commerce, Penguin cannot make a success simply by relying on traffic.

Fang Zhuo recalled the exchanges he had with Pony since they met, and sighed: "Paipai.com is like this, Penguin is also cooperating with Taobao, and it even invests in entrepreneurship and mobile phones. Why is Pony like this?"

"Since the interests are related, I won't answer your question." Su Wei said with a smile, "Looking at the many manufacturers you mentioned, I am too busy recently and can only wait for the media to see the summary of competing products."

It was already late on Fang Zhuo's side and he planned to end the phone call: "Come on, I want to see female consumers send banners to our company when I return to China."

"I will send you an email later. Remember to read it before going to bed." Su Wei said.

When Fang Zhuo opened his notebook and clicked on his mailbox, he saw some collection of public opinion reports from Teacher Xiao Su.

Even though he was not in the country this time and was busy with his mobile phone, the reporter couldn't help but bring himself along. Regarding female consumers, these reports may not be a banner but a banner.

——The two men behind women’s online shopping.

——Who is the man who understands women best?

——Mr. Fang: Taking selfies, online shopping, and cosmetics, I know women’s hearts.

Fang Zhuo felt dumbfounded, well...Yike plans to release a mobile phone named Selfy next year, and its positioning may indeed be more oriented toward female users.

Counting this one, entry-level products will be launched next year, and I don’t know if the Hummingbird chip in cooperation with Samsung and Apple can be used for personal use next year.

Fang Zhuo's mind started to think further, and the products of nearby competitors were soon put in front of him with the press conference.

Sony Ericsson and HTC on the 25th.

The dates of their releases almost overlap.

Fang Zhuo focused on Sony Ericsson's new phones and waited until the press conference was over before looking at HTC.

The mobile phones released by these two companies are equipped with Microsoft's WM system.

Fang Zhuo once invited the old Jazz to let Sony Ericsson try out the Android camp. In the end, he trusted Microsoft's strength more and came up with a resistive slider phone on this day.

The resistive screen is equipped with a stylus, and the physical keyboard is the ultimate.

What should I say?

Fang Zhuo had asked the head of Sony's mobile phone department before and knew that Sony Ericsson was likely to use resistive screens. The reason he heard at first was "cheap", but he still had expectations in his heart and believed that Sony Ericsson should see the market develop.

Now the resistive screen is here as promised.

Fang Zhuo could only give a euphemistic evaluation: "A classic mobile phone from Sony Ericsson."

In comparison, HTC followed the trend and came up with a capacitive screen mobile phone, but it also had a slider design, with a 3.2-inch touch screen on top and a traditional keyboard on the bottom.

Fang Zhuo’s evaluation of HTC is clear: “It’s an infringement.”

Just like LG mobile phones, a capacitive screen mobile phone without Android system must have patent problems.

There is no need to deal with this too fiercely like LG. You can discuss patent licensing and try to collect patent fees first.

Just one day later, when reviews of Sony Ericsson and HTC products began to appear online, Nokia's massive product launch conference was also held in the afternoon in Silicon Valley.

Just as it was predicted, a full touch screen product appeared at the conference!

Because it is not a live broadcast, it is timely updated information through the media and blogs.

When Fang Zhuo saw the text update and saw Nokia's new touch screen products, he unconsciously sat upright and paid close attention to the global mobile phone giant's menacing blockbuster products.

Nokia 5800!

S60 V5!

A full touch screen candy bar phone!

In other words, Nokia followed the trend and canceled the physical keyboard!

only……

"Resistive screen? Resistive screen?" Fang Zhuo saw the most critical piece of information and leaned back on the boss's chair again. Nokia also used a resistive screen this time.

The 3.2-inch resistive screen comes with a stylus.

Nokia has optimized the operation of the stylus on the resistive screen. According to the publicity at the press conference, the sensitivity has been increased by 30%. It will be the best resistive screen Symbian mobile phone in the world.

However, the best resistive screen mobile phone is still a resistive screen.

"Resistive screen, Symbian."

Fang Zhuo extracted the elements, and for a moment he actually hoped that Nokia was really making a mobile phone out of patent avoidance considerations, instead of thinking that such a design was still at the forefront of the industry.

Let’s say it has not improved, since the physical keyboard is obviously cancelled.

Let’s just say it’s an improvement. If you build a resistive screen, it’s better not to cancel the physical keyboard.

Fang Zhuo is not sure whether ordinary consumers will think the same way as him. It is true that the original mobile phone customer group still accounts for the majority in the market, but... the industry giants' failure to think about changes will inevitably bring about potential brand awareness.

Simply put, the accumulated reputation over time will make many people think that iPhone and Mars are more fashionable.

Fang Zhuo looked at the other claimed functions of the Nokia 5800. They were still quite complete, but the front camera only had 500,000 pixels...

When the press conference was over, he pondered over and over again and gave a slightly emotional comment: "Nokia is burning."

Yike's three competing mobile phones before the 27th all showed their true colors.

In the office, information about three mobile phones is posted on the whiteboard.

Fang Zhuo watched their situation and couldn't help but sigh to Yu Hong: "Yuan Shu from Huainan, Yuan Shao from Hebei, Sun Bofu from Jiangdong... This, this is really a gathering of heroes from all walks of life..."

Yuan Shao of Hebei Province, the fourth generation and the third Duke.

Yuan Shu in Huainan is well prepared with troops and food.

Sun Bofu from Jiangdong was full of vigor and vitality.

Such heroes from all walks of life, really, really...

Yu Hong understands what her boss means, and has only one question: "Why do they have to struggle with resistive screens? Capacitive screens are very acceptable to consumers on both the first and second generations of iPhones, and the same is true for us and LG."

Before Fang Zhuo had time to answer this question, a call came in from T-Mobile Legere.

"Mr. Fang, Samsung's mobile phone uses a capacitive screen and a 3.8-inch size, and is also equipped with Android system." Legere said in a serious tone, "We have refused to cooperate with it, but it is likely to challenge Mars."

He expressed his dissatisfaction: "The size and style of Samsung are somewhat similar to Mars. This is intentional!"

3.8 inches, Android system, capacitive touch screen.

Somehow, when Fang Zhuo heard such product information, he felt a sense of comfort for no reason. It had to be Samsung.