Reinventing the Millennium

The closer we get to the end of the year, the colder the weather is, and the more the world is feeling the chill of the financial crisis.

This is the first time that many people have noticed words such as "subprime mortgages," "financial derivatives," "systemic risk," "CDO and CDS," and "asset securitization." It is also the first time that many people have witnessed the ferocity of the global financial crisis.

Exports are declining, the economy is slowing down, and employment pressure is high.

More "bailouts", "support" and "bravely overcoming difficulties" are also appearing in everyone's sight.

Under such circumstances, profitable businesses become more and more cherished.

On January 18, Qi Zhengyang, the owner of Dingli Mobile Phones in Baoding, Hebei Province, was swaying in his truck to the capital to pick up goods.

I had good luck this month. I originally contacted the dealer in the provincial capital to buy a batch of Yike mobile phones, but they were all fully booked. Instead, the inventory in the capital happened to be just filled, and I was able to bring a cart back to sell.

"Brother-in-law, how come this is Tesco's sign?" When the driver's brother-in-law arrived, he saw the eye-catching word "Yigo".

"Hey, they are all from the same family, almost." Qi Zhengyang asked his brother-in-law to drive the car to the queue position before continuing, "I asked when I came here. There are two lines for Yike mobile phones. One is from China Unicom operator. One side, don’t think about it, the other is to rely on Tesco’s warehousing to distribute goods.”

He lit a cigarette and said with a smile: "People from the provincial capital also come here to buy goods, but I don't know how much they charge for the goods."

The brother-in-law leaned half out of the car window, looked at the long queue in front of him, and said with a sigh: "We came very early, the queue is already so long here."

"You can still get the goods, but I don't know how many of them didn't come." Qi Zhengyang exclaimed, "Who doesn't know that Yike's mobile phones are easy to sell now. We can have a good year at least!"

The brother-in-law smoked a cigarette from his brother-in-law's cigarette case, lit it and smoked for a while, then asked: "Brother-in-law, how much does it cost for our family to get the goods?"

Dingli Mobile Phone is not ranked among the best in Hebei Province, but it is ranked among the best in Baoding.

Qi Zhengyang glanced at his eager brother-in-law and counted the number: "Less than 2,000."

"Huh? It's not as much as our Tianyu mobile phone!" The brother-in-law was surprised.

Qi Zhengyang breathed out: "What do you know? Can the Tianyu mobile phone be sold? Can it be sold better than Nokia and Samsung? Now this Yike mobile phone is treated like Nokia in the country. Come and sell one, this 15,000 units per year Half of it is digested before the Lantern Festival, and it will definitely be sold out before the Lantern Festival!"

"Moreover, with the market being so hot, Yike will still receive rebates as usual."

My brother-in-law thought about the price reduction of Yike and the current price of 2199. If I get the goods for 1900, I will get a rebate. This...

He asked: "Is Yike still making money? How much can it make?"

Qi Zhengyang laughed: "There is no business that does not make money."

He checked the time and stretched his head to look at the storage center.

This is the first time for Dingli to purchase mobile phones from Yike. Previously, apart from unstable network channels, only eight pilot cities could get the goods.

But Qi Zhengyang has been paying close attention to changes in the industry for a long time, and he knows that Yike is so popular in the mobile phone market that it is really hard to find a machine.

He also tried to analyze the matter.

The 3G pilot itself is in short supply and demand. 3G officially started in January this year, and everyone must be rushing to try it out.

Yike Company obviously anticipated this situation. First, it never reduced its promotional efforts, but continued to increase its intensity. Second, it used price reductions on a mix of old and new models to further attract consumers.

Now is the New Year's Eve, which is the regular peak consumption season. Although we are experiencing a financial crisis, it is still stronger than usual.

Another point is that Yike Mobile has returned home after fighting abroad. It actually fought with Nokia, LG, Samsung and other big brands for a while before launching its business in China.

Various reasons add up, that is...the queue of trucks queuing up at the warehouse is getting longer and longer today!

Qi Zhengyang was a little lucky that he came early and could catch up with the sales when he returned in the afternoon.

"You wait here, I'll go down and take a look."

Qi Zhengyang loaded up his cigarettes and got out of the car.

He believed that there must be a lot of people like him coming with the car today, and it would be a good time to exchange experiences.

Qi Zhengyang looked left and right and saw a person with a dog-legged look in front of him.

There must be a boss within five steps of the loser!

As expected, Qi Zhengyang went up to him with a smile on his face and handed him a cigarette. The man holding a briefcase turned out to be Wang Zhenghong, a big dealer from Tianjin.

"Tianjin, hey, isn't Tianjin a pilot city? Mr. Wang, why do you still come to the capital to get the goods?" Qi Zhengyang was a little confused. Tianjin is one of the eight pilot cities for China Unicom's 3G.

"There are few goods allocated over there, and the warehousing here in the capital is convenient, so we can get a lot of goods." Wang Zhenghong blew out a smoke ring, "This is called helping Yike share the cash pressure, and it is our duty to do so."

Qi Zhengyang laughed loudly and exchanged contact information in addition to business cards.

"Brother Qi, how much is the price of the goods you get here?" Wang Zhenghong asked a question.

Qi Zhengyang talked to his colleagues: "1950, Mr. Wang, what about you?"

Wang Zhenghong smiled slightly: "It's almost the same, only 40 yuan cheaper."

Qi Zhengyang also asked a question: "Mr. Wang's rebate for purchasing goods is..."

"Brother Qi, this is my first time here. Yike is actually very transparent. The rebate points for Mars1 are all the same, just one point. You can get money for this point, or you can directly use it as a mobile phone of equal value." Wang Zhenghong is Pilot dealer, familiar with Yike's process.

He glanced at Qi Zhengyang and thought he was very kind, so he gave him a suggestion: "You'd better keep this rebate. Didn't you get Mars 2 for this batch of goods? If you don't ask for the rebate, they won't give Mars 2, but you If you tell me and open up an opening, it will be easier to talk about it in the future."

Qi Zhengyang's heart skipped a beat. He was lucky this time, but he only had 15,000 units of the first-generation Mars.

In the past, I heard that there are other 2:1 matchings, but the phone call only gave me the first generation. If you want to buy new models in Baoding, you can only go to China Unicom business hall or the regular delivery on the Tesco website.

He knew that the current retail price of Mars 2 has also dropped by 100 yuan to 3899, so he couldn't help but ask: "Mr. Wang, what is the purchase price of Mars 2 here?"

Wang Zhenghong refused to say anything. He laughed and patted Qi Zhengyang on the shoulder: "Brother Qi, sell it quickly. Mars2 is the thing that makes money."

Qi Zhengyang's heart was tickled by this sentence.

The profit from our batch of 15,000 first-generation Mars plus rebates totals 4 million. If it is equipped with Yike's high-end model...

He said with a shy face: "Mr. Wang, you have a big business, please give me more advice. I don't know what to do today. My brother will set up a table at noon."

Just as Wang Zhenghong was about to speak, his eyes suddenly lit up and he saw the manager of Yigou Warehouse.

He pointed at his pocket and said with a smile: "If you don't want to eat, I will definitely pack it back before noon. If you have a chance to go to Tianjin, I invite you, Brother Qi, let me go and say hello first."

Qi Zhengyang watched Wang Zhenghong quickly go find someone to talk to, but after only a few words, the person from Tesco hurriedly left.

Wang Zhenghong followed and chatted with him, but he didn't mind being treated coldly.

Qi Zhengyang was a little envious, and handed Mr. Wang's thug another cigarette, and slowly returned to his car.

"Brother-in-law, how are you?" My brother-in-law was playing "Temple Run" on the latest Mars2 and asked without looking up.

"I'm just going to go shopping, what can I do?" Qi Zhengyang was thinking about the old and new models of mobile phones. Seeing him playing games again, he frowned and said, "I don't understand what's so fun about this?"

My brother-in-law laughed and said, "It would be a waste to use a touch screen machine and not play touch screen games."

Qi Zhengyang rolled his eyes. He had no interest in games, and now he just wanted to make more money.

As the sun gets higher and higher, the sound of people, cars, horns, and forklifts mix together, and the Yigou Warehouse Center becomes extremely busy.

The queue was slower than expected.

At noon, I wanted to take turns looking at the cars, but there were staff at Tesco to maintain order, so Qi Zhengyang took his brother-in-law to have a meal in the canteen, which tasted pretty good.

The forklift loaded the goods without rest until 2:30 in the afternoon when the mobile phone was finally loaded.

Before leaving, Qi Zhengyang took a look at the still long queue and estimated that he might have to work all night.

The distance between Beijing and Baoding is very close, only 150 kilometers.

At four o'clock in the afternoon, before the truck arrived in the city, Qi Zhengyang hurriedly took out his mobile phone and called his wife, urging the flag to be hung up.

——The latest arrival of Yike Mobile Phone!

——Free film for Yike 3G touch screen machine!

After another half an hour, the truck stopped at the door of the store. Qi Zhengyang jumped out and greeted the employees to unload the goods. He also saw that there were obviously more customers than usual wandering around the store.

"Did you buy a mobile phone?" Qi Zhengyang asked his wife who came out in a hurry.

"Yes, people came as soon as the banner was hung up. They have been waiting for a while."

Qi Zhengyang licked his lips and suddenly saw a competitor in the mobile phone store diagonally opposite standing on the steps looking over.

His mood suddenly improved: "Quickly, first open a box and take it to the customer. Don't rush to put the film on, be sure to put it on properly."

My wife applied the film, the employees unloaded the goods, and my brother-in-law drove to the small warehouse.

Qi Zhengyang was in high spirits. Seeing the customers who were attracted to the store again, he decided to open the store until 12 o'clock tonight and then close it.

Give employees red envelopes this year and give them a salary increase next year.

Qi Zhengyang took a breath, raised his head and glanced at the "Latest Arrival of Yike Mobile Phone Store" flag, and in his heart wished the head of Yike good health, all the best, good luck, and a prosperous new year.

…

Shanghai, Hang Lung 23, President Office.

Fang Zhuo was concentrating on the patent competition between Yike and Nokia, when the intercom phone on the table suddenly rang.

"Mr. Fang, your mother is here."

Fang Zhuo put down the phone a little unexpectedly, and soon saw his mother Zhao Shumei pushing open the door and entering.

It stands to reason that my dear old mother should be greeting relatives who are visiting Shanghai during the Chinese New Year.

"Mom, why are you here?" Fang Zhuo stood up and poured a glass of water.

Zhao Shumei said angrily: "What? Do I still need to make an appointment?"

Hearing this tone, Fang Zhuo felt menacing and said with a smile: "What about making an appointment? I was just thinking about calling you and going home to eat the braised pork you made in the evening."

Zhao Shumei's face softened slightly, and she immediately criticized: "How old are you? My grandson can make soy sauce. What are you busy with every day?"

Fang Zhuo looked solemn: "Mom, since you are the one asking me, I won't hide it from you."

He clapped his fingers seriously: "I'm busy with Qimonda's patents, busy with acquiring Infineon's shares as a shareholder, busy taking stock of the market situation of mobile phones, busy recruiting and investing in Bingxin, busy with the lawsuit between Nokia and Yike, busy……"

"Okay, okay, please give me a confirmation. When will you have a child?" Zhao Shumei interrupted.

"We are all very busy. Why are we in a hurry? We have a throne to inherit at home." Fang Zhuo said leisurely, "Weiwei's career is at a critical juncture. Let's talk about it in two years."

"You two, you two..." Zhao Shumei said helplessly, "You are busy with work, don't you want life? Without succession to the throne, this situation is not bad."

Fang Zhuo was even more disapproving: "You still think about this."

He suddenly remembered something interesting: "Why, when you give birth to a son in Houston, the mention of the word Yike makes the local people look in awe of your son?"

Zhao Shumei didn't understand, but she could understand the tone.

"If you don't lack food, clothing, and education, just get a fund and that will be enough." Fang Zhuo said with a smile, "You also want me to train someone who can compete with all kinds of business giants."

He didn't have this idea anyway, so why bother with Schmidt's stuff if it was so bad.

"Let's go, Mom, I'll take you downstairs to buy a bag. I heard from Weiwei that there are new products downstairs, and it just so happens that my aunt and the others can give them away." Fang Zhuo said this first, and then said, "If you don't want to, I will It’s a meeting, everything is waiting.”

"You have your meeting, I'll go find Weiwei." Zhao Shumei stood up and left.

"Hey, hey, she really knows how to do it." Fang Zhuo shouted from behind.

Zhao Shumei paused, glared at her son, and decided to do his work first while buying bags.

…

On the 22nd floor of Hang Lung, under the witness of Su Wei, the two leaders of Yike Mobile argued over their qualifications to speak at the annual meeting.

Pan Ben, the person in charge of Europe, came from IDG. He first started in the US market, then developed in Europe, and finally became the person in charge of the European business. He believed that he was qualified to represent the annual meeting.

Liu Qiangdong, the person in charge of Huaxia, was acquired. He first worked on Yigou warehousing, then on Yigou offline appliances, and finally transformed into Yike mobile phones. Although it only took a year, he believes that the local market is the greater future.

This annual meeting was of great significance. Both Liu Qiangdong and Pan Ben believed that they were more qualified to be the ones to ask questions to Mr. Fang.

"How many units have you sold here?" Pan Ben was puzzled, "Not to mention the time when you joined the company, just the amount of business, you said that you represent Yike, I want to laugh."

"The growth rate of Yike Huaxia's business is definitely faster than that of Europe. Mr. Pan, local is the future. Please wake up." Liu Qiangdong did not back down because of his job level.

"It's funny. I said I'm bullying you this year, but next year, can your revenue exceed mine?" Pan Ben realized that this person was serious.

"That's because the local market is also taking into account the task of laying out the sinking market. Otherwise, the sales of Mars2 will greatly increase revenue." Liu Qiangdong is very serious.

The two of you said something to each other, and no one gave in to the other.

Finally, we still have to ask Mr. Su, who is in charge of the overall situation.

"Mr. Su, I was the one who moved goods with Mr. Fang in New York." Pan Ben talked about the friendship, but he was afraid that it was not enough, "Mr. Xiong asked Mr. Fang to treat me well. I couldn't even ask a question. I I feel dissatisfied."

Liu Qiangdong sensed the moment of decision and said: "Mr. Su, although I was bought in, I will go wherever it is needed without a single complaint. Mr. Fang asked me to go to Yike, so I will go to Yike." Ke, if you don’t show up at the annual meeting now, I’ll really complain.”

Su Wei was a little embarrassed, but everything seemed to make sense.

After a while, the secretary suddenly answered the phone. She walked to Mr. Su and whispered a few words.

Su Wei smiled: "Mr. Pan, Mr. Liu, let's do this. After all, I'm not responsible for Yike's affairs. Otherwise, let someone else decide."

Besides Mr. Fang, who else can make the decision?

Pan Ben wondered: "Doesn't Mr. Fang know that?"

"Mr. Yu came back from the United States. She asked her to come and asked you to talk to her in person." Su Wei said, "How about you three talk later?"

Mr. Yu is the old boss, and he was created by her subordinates.

Pan Ben: "..."

Mr. Yu is the founder and director, and his level is quite different.

Liu Qiangdong: "..."

Forget it, the King of America is back, so why fight?

Liu Qiangdong and Pan Ben looked at each other and fought over who could applaud louder.