Resource Tycoon Reborn

Chapter 124 The wolf is really coming

In October 1995, the summer heat in Beijing had dissipated, but the aftermath of the National Day was still lingering. The short footsteps of autumn were walking briskly on this land.

But for people in the supermarket chain industry in Beijing, this autumn is not so wonderful. The reason is simple. In just one week, the American Wal-Mart Group and the European Carefour Group have announced that they will officially enter the mainland market.

And their first choice city is the capital of China!

Moreover, what shocked them even more was that the two major groups had already purchased stores when they announced their entry into the Chinese market. Carefour Group was located near the International Exhibition Center on the Northeast Third Ring Road, while Wal-Mart Group was located in Beijing.

On the side of the Third Ring Road in Nancheng, there are two major groups, one in the north and one in the south, each occupying one side, and they seem to have quite a tacit understanding.

Although the stores are still in the renovation and purchase stage, retail companies in the capital have already felt the tremendous pressure from the two major groups. How many people have cried wolf, but this time the wolf has really come!

The high-profile entry of the American Wal-Mart Group and the European Carefour Group into the market has caused quite a stir among the citizens of Beijing. As Chinese people living in the capital of China, it can be said that they are the first group of people in China to see the world, and relatively

Their generous income and benefits also allow them to have more spare money for consumption than residents of second- and third-tier cities. And they also have higher spending power on imported goods.

The citizens are excited that they have two more good places to shop, but for many supermarket chains in the capital, it is like a loss.

The combined annual turnover of the world's two largest supermarket chains is close to US$200 billion, while China's GDP in 1995 was less than US$800 billion. This huge gap makes many people feel

, this is not just a wolf coming, it is simply the evil dragon from the West charging into China.

Whether it is the purchase channels or the purchase scale; whether it is the service quality or service attitude; whether it is the abundance of own funds or the ability to borrow from banks, these supermarket chain companies in Beijing believe that they cannot compete with these two giants.

What's more, everyone knows that once a problem arises, the government's attitude towards these two giants will definitely be to raise the board high and then put it down gently. But if it were these supermarket chains in the capital,

If no one protects him, he will definitely be beaten to death!

For a time, the retail industry in the capital was in a state of turmoil and chaos!

It was a Sunday morning. Fang Mingyuan and Lin Rong were walking on the streets of the capital. After returning from Finland, Nokia Group quickly sent an inspection team led by the group director to conduct a detailed investigation of the investment environment in Qinxi Province.

During the investigation, Fang Mingyuan naturally wanted to come forward to receive them. The inspection team was warmly received by the Qinxi Provincial Party Committee and Provincial Government, Fengyuan Municipal Party Committee and Municipal Government in Fengyuan City.

These leaders are keenly aware that as an internationally renowned communications equipment manufacturer, if Nokia Group can invest in Qinxi Province, it can play an extremely critical role in driving related industries in Qinxi Province - Nokia

The arrival of the group not only brought huge investments and solved the employment problem of a large number of people of working age, but more importantly, with the gradual localization of Nokia Group's products, the electronics industry in Qinxi Province is bound to develop rapidly.

.Thus forming a large-scale parts supply chain. This is tantamount to providing timely help for many electronic companies in Qinxi Province that are under-employed!

Moreover, what these leaders value more is the demonstration effect brought by Nokia Group's landing in Qinxi Province! Back then, Guo's Shipping Group Company's investment in Qinxi Province attracted many Hong Kong companies to invest. Nokia Group

Now if it can land in Qinxi Province, it will also have a demonstration effect for companies in developed countries in Europe and the United States! I believe that after the Nokia Group’s investment is indeed implemented, it will attract a new wave of foreign investment!

This result is undoubtedly a hot political achievement for the leaders of Qinxi Province!

Therefore, the Qinxi Provincial Government Department was extremely enthusiastic about the arrival of the Nokia delegation. If Fang Mingyuan hadn't poured a lot of cold water on it, I'm afraid it would have really been a super-standard reception scene.

Fortunately, the leaders of Qinxi Province also understand that the Fang family is primarily responsible for the arrival of the Nokia Group's inspection team! And the Nokia Group's intended partner is also the Fang family! Therefore, in all aspects, the Fang family's opinions

None of these people dare to look down upon them in the slightest.

After finally putting the satisfied inspection group on the return flight, Su Huandong made a phone call and summoned Fang Mingyuan to the capital.

The arrival of the Nokia Group inspection team has actually alarmed the capital. As for the communications industry, many people have been staring at this fat piece of meat for a long time, wishing to swallow it all in one bite. It’s just that these mobile phone manufacturers in European and American countries

The attitude of enterprises is very clear, that is, if they want to buy mobile phones, there is no problem, but when it comes to introducing technology, they shake their heads faster than a rattle! Not to mention companies with well-known brands like Motorola, Ericsson, and Nokia, even those second- and third-tier companies

The same is true for companies. Occasionally, one or two companies will relent a little and offer astonishingly high prices!

This time, Fang Mingyuan not only acquired a complete set of mobile phone manufacturing technology and equipment from the Nokia Group, but also reached an intention to jointly produce domestically with the Nokia Group, which immediately shocked the top management.

Although the mobile phone manufacturing technology sold by Nokia Group is already facing elimination for Nokia Group, it is still competitive for the global communications industry. The current production technology of some second- and third-tier companies

In some indicators, it is not as good as it!

So someone used their brains...

Fang Mingyuan and Lin Rong stood on the sidewalk three to four hundred meters away from the International Exhibition Center. Not far behind them, Chen Zhong and two middle-aged men were smoking silently.

Not far ahead is the Carefour Group's first store in China - a four-story building next to the International Exhibition Center. I have to admit that the Carefour Group chose its location well. It is next to the expressway from Beijing to the airport.

, there are many residential areas around it. The International Exhibition Center holds various exhibitions from time to time, attracting a large number of tourists from all over the capital. After watching the exhibition, most of these people will also stop by the supermarket next to it. Although

, you may not necessarily buy anything, but it quickly makes the carefour group famous.

Fang Mingyuan had also thought about this treasure land at first, but the International Exhibition Center had been unwilling to transfer it. After this, with the completion of the layout of Carrefour supermarket in the main urban area of ​​​​the capital, Fang Mingyuan naturally did not let go of it.

It's in my heart.

Today, CareFour Group's first store in China will officially open. The street outside is already filled with Chinese people waiting for the moment the store opens. There are thousands of people in the crowd. The Beijing Police Department has

A large number of police officers were deployed to maintain order and ensure that no accidents occurred during the process.

"There are so many people!" Lin Rong exclaimed slightly. Among domestic enterprises, except for Carrefour Supermarket, which can be seen when it opens its first store in a first-tier city in China, it is probably difficult for other enterprises to achieve such a spectacular crowd.

scale.

Fang Mingyuan disagreed. In fact, he had been mentally prepared for this situation. Chinese people are very curious. This is the first time that a foreign supermarket chain has entered China. Everyone wants to see how these foreigners run supermarkets and how they compare with China.

Compared with other supermarkets, what's the difference? That's why so many people gather here! After all, today's social life is a bit monotonous, and people don't have more ways to entertain themselves.

Ten years later, when South Korea's largest supermarket chain Lotte Mart entered China, it would have been completely uneventful. To be honest, if he hadn't accidentally seen it online later, Fan Mingyuan would not have known how many times he had been there.

Lotte Mart is a top-notch company.

"Mingyuan, do you think the CEOs of retail companies in Beijing will turn green when they see this scene?" Lin Rong asked with a smile.

Fang Mingyuan shrugged. Isn't this a self-evident thing? Looking at today's layout, the customer flow of this store in one day may exceed the total customer flow of many supermarket companies in all stores in the capital.

"Huh! Let them keep rejecting our proposal. Now it's better. The wolf is coming. Let's see how they face these two hungry wolves!" Lin Rong clapped his hands and said angrily.

At this time, at the other end of the avenue leading into the city from the International Exhibition Center, four cars were parked on the street.

In one of the cars, four middle-aged men looked at the crowded crowd not far away with sweating eyes, their hearts already feeling cold.

Although Carefour Group and Wal-Mart Group had obtained permission to enter the Chinese market as early as years ago, they have never announced their official entry into China. After experiencing the initial panic, the supermarket owners

The threats to the two major groups were gradually forgotten.

In their view, compared with these two major groups, the threat from Carrefour Supermarket is more immediate.

In the supermarket retail market in Beijing, Carrefour Supermarket, which has eleven branches, is undoubtedly the owner with the largest market share, and these four of them have divided up most of the remaining market share. With the basic expansion in China,

Compared with the Carrefour Group, if the four of them had not relied on the advantages of local companies and the protection of officials behind them, and Fang Mingyuan and Sun Zhaolun both understood, if Carrefour Supermarket was in the unified supermarket retail market in Beijing, the limelight would be too much.

If they are prosperous, it will inevitably arouse taboos from the top management, so there is no deliberate suppression of these four companies.

Moreover, after Carefour Group and Wal-Mart Group announced their entry into the Chinese market, Carrefour Group also proactively proposed to the four supermarkets to form a supermarket association in Beijing. They would share some resources and integrate the strengths of each company to better cope with foreign chains.

The challenge from the supermarket giant. However, all four of them, without exception, adopted a silent attitude of not responding to the olive branch extended by Carrefour Group. Later, the matter dropped.

But at this moment, the four people in the car suddenly remembered this incident.

"Everyone, this is just the beginning. Just one store has opened, and its radiation capacity is only within a few kilometers of the surrounding area. The impact on all of us is actually not great. However, I believe that the amazing turnover will stimulate carefour

The senior management of the Group and Wal-Mart Group, by then, I am afraid that more stores will open one after another. And by that time, I am afraid there will be no place for us to survive!" The person who spoke was Zou Hua, the boss of Ekolon,

His face was as gloomy as water.

Everyone else in the car fell into silence. Everyone knew that less than one stop away from here, there is a branch of Ekolon here. The turnover ranking can be ranked first among the nearly 30 Ekolon stores.

Among the top six. However, with the opening of carefour group stores, future sales may be greatly affected.

"So what Mr. Zou means..." Li Mingji, the boss of Century Hualian, asked with a frown.

"It is impossible for the four of us to resist the entry of the two giants and devour our market share. The only domestic supermarket company that can become a rival to the two giants is Carrefour Group. They have enough scale to compete with the two giants.

The giants compete in the market. Although everyone will feel uncomfortable when they say this, it is a fact!" Zou Hua said solemnly, "But, I'm afraid they haven't differentiated themselves yet, and the four of us have already.

Suffered a heavy blow!"

The other three people in the car nodded in agreement.

"Then we probably have only two options. Either surrender to Carrefour Group and form the Beijing Supermarket Association headed by them. Everyone can share some of Carrefour Group's resources and cheer for them to compete with the two giants. Or we can use our hands to

"Sold our stores to these two giants!" Zou Hua sneered, "These days, both the Carefour Group and the Wal-Mart Group have sent people to lobby me and want to acquire my Yikelong store in Beijing. It's just that

I rejected it! Ekolon is my hard work for many years, just like a child raised by me, I will never let it become a foreign company!"

Li Mingji sighed. Among the people present, none of them had worked hard to make the company bigger and stronger, and they had spent all their efforts to reach the scale it is today. Although it is not comparable to Carrefour Group,

In this three-thirds of an acre of land in the capital, they are considered a well-known company. Now they have to give up all this. Who will be willing? Who can bear it? But if they don't do this, they will be caught between Carrefour Group and the two overseas companies.

among giants...

"Hey! Look, the store is open! They're about to open!" Suddenly someone pointed out the window and shouted hurriedly!