Resource Tycoon Reborn

Chapter 126 Emergency Removal

Reasonable and legal collective enrichment? Li Mingji and others feel that their heads are a bit lost.

This statement is not wrong, but it is very difficult to implement it! As a chain supermarket retail company, if you want to make a profit, you can only rely on buying low and selling high. And the lower the purchase price of the goods, the naturally they will

This gives them greater control over the setting of selling prices.

In today's China, when people are shopping, most people still pay more attention to price. The lower the price, the more customers will naturally be attracted, and the business of the supermarket will naturally be better. Carrefour Group, naturally

It is no exception, and it can be said that it is probably the one with the lowest cost price in China when purchasing goods from manufacturers. However, this price cannot be lowered indefinitely. After all, supermarkets still have to ensure their own costs.

Although they also understand that it is absolutely undesirable to squeeze manufacturers without restrictions, but now, facing the low-price offensive of Carefour Group, how can they take into account the needs of those manufacturers? It is already difficult to protect themselves!

"Mr. Hua, when did Sun Zhaolun say this?" Li Mingji asked anxiously.

"Uncle Sun did say such a thing, and it was said at a collective meeting of the Shanghai Supermarket Association!" Fang Mingyuan said with a smile. Although Sun Zhaolun proposed this idea himself, without his own acquiescence, Sun Zhaolun also

I would not say it openly in such a public place.

In the previous life, China was known as the "factory of the world", but it was also a country where fakes, shoddy products and piracy were rampant. The reason why these fakes and shoddy products appeared, became so rampant, and were banned repeatedly was because of the protection and protection of local protectionism.

In addition to the illegal profiteering by unscrupulous enterprises, China's heavy tax burden is also one of the important reasons why they have to bow their heads.

Although those quarrelsome critics have repeatedly said that China’s tax burden is not the heaviest in the world. However, they have intentionally or unintentionally ignored that in China, whether citizens or enterprises, in addition to paying

In addition to the taxes stipulated by the state, we also have to bear a variety of fees that are almost as much as the tax burden!

Excluding these expenses, the normal profits of these companies have been greatly suppressed, and costs remain high. In this case, for these large supermarket customers, the profit margin between their ex-factory price and cost can be said to be very thin.

.

In previous lives, the reason why many entrepreneurs later gave up the real economy and devoted themselves to the real estate industry and stock exchanges was because it was easy to make losses in business, but it was too difficult to earn satisfactory profits. Instead of working hard,

It is better to engage in speculation than to work hard to run a business.

Workers' wages have always been difficult to increase and cannot keep up with the growth rate of the country's GDP. This is also due to this reason. Not all entrepreneurs are evil-minded and do anything to exploit workers, but they provide workers with long-term benefits.

After losing the salary, the remaining profit makes people feel that the busy year is not worth it. Entrepreneurs are also human beings, and they also need to pay attention to the balance between investment and return, especially in the business industry. Making the enterprise bigger and stronger may require

Ten years or even decades, but it may only take a few years for it to decline!

If things go on like this, Chinese enterprises will show a trend of hollowing out.

Sun Zhaolun saw the dangers of this. If a large number of small and medium-sized enterprises went bankrupt or changed production, leaving only large group companies, then it would not be a good thing for the retail industry. Because their upstream channels for incoming goods will be

If it is concentrated in the hands of a few companies, the retail companies will be controlled by the other party.

Therefore, in recent years, Carrefour Group has been expanding to second- and third-tier cities in China on the one hand, and on the other hand, it is also acquiring some factories to establish and improve the internal supply system of supermarkets. However, this can only be said to be a stopgap measure, or a temporary solution.

This kind of supplement cannot play a decisive role.

Therefore, Sun Zhaolun believes that in order to ensure that Carrefour Group develops rapidly as planned, it is necessary to ensure that there are stable commodity supply companies. So how to enable these companies to develop stably? This has become the main content of Sun Zhaolun's recent thinking.

And his talk at the Shanghai Supermarket Association was naturally asking for advice. Judging from the feedback from the members of the Shanghai Supermarket Association, most people agreed with Sun Zhaolun's point of view, but in practice,

But it is so difficult that no one wants to try it.

"But if you say this, doesn't it mean that we have set a price limit for ourselves?" Lin Rong said with some confusion.

Fang Mingyuan shook his head slightly and said: "Rongrong, if the success of a company only relies on continuously squeezing the reasonable profits of its upstream supply companies externally and the reasonable income of its employees internally, then it definitely cannot be called a company.

A successful company! Your idea is obviously a misunderstanding! Our Carrefour supermarket never claims that the prices of the products we sell are the cheapest, but only the best!"

In Fang Mingyuan's view, supermarkets that advertise that the goods they sell are the lowest in the city, and even double the price difference to customers whenever they find a lower price, are immature practices. They blindly drive down the sales of goods.

Price will only form a vicious cycle in the supermarket industry. Everyone pays attention to price, but ignores that the price of supermarket products is determined by various comprehensive factors.

This is just like in Beijing, can the prices of products in a supermarket on Chang'an Street be compared with the prices of similar supermarkets located outside the Fifth Ring Road? If we say that the prices of products in supermarkets located in the city center are even lower

Compared with the similar products provided by supermarkets outside the Fifth Ring Road, there is obviously a problem. How can the huge land price difference between the two be equalized? Supermarkets are not Comrade Lei Feng who does not ask for anything in return. Of course, it is impossible to do this.

It is a loss-making business! Then it will inevitably be seriously inferior to supermarkets outside the Fifth Ring Road in some aspects.

“We provide customers with products that they can use with confidence, convenient after-sales services, a comfortable shopping environment, sufficient supply of cheap products, a happy shopping mood, etc., etc., etc., etc., etc., etc., all of which are combined to make our Carrefour supermarket in customers

The image in their minds!" Fang Mingyuan turned around and said to the middle-aged man following him, "Luo Shen, you must remember this. Carrefour supermarkets must not rely solely on price to win. I don't want the citizens of the capital to win in the future.

I heard from my mouth that Carrefour Supermarket is the cheapest supermarket!”

Luo Shen quickly nodded in agreement. He is the general manager of Carrefour Group's Beijing District. This time Carefour Group's first store in China is opening, and he naturally wants to come and observe it.

"Young Master Fang!" Chen Zhong suddenly handed the mobile phone in his hand to Fang Mingyuan and said, "Mr. Sun's phone number!"

Fang Mingyuan took it, and after just listening to a few words, his face showed joy and said: "Uncle Sun, this is great! Well, I agree, let's implement it immediately! Hey, Manager Luo is by my side, you can tell him directly

Let's go." After that, he handed the phone to Luo Shen again.

Luo Shen answered the phone without knowing why. After only listening to a few words, a look of extreme surprise appeared on his face. He hesitated repeatedly, but in the end he agreed.

The Dahongmen store of Carrefour Supermarket is already crowded at this time, and nearby residents are enjoying weekend shopping here.

Zhou Yulin and his wife are a young couple living nearby. They are both from Sanxiang, so they have a special preference for spicy food. Although they came to the dry capital, their tastes are still hard to change.

"Brother Yu, let's buy two bottles of Heinz chili sauce today. I heard that it is a product of an internationally renowned company." His wife Ling Yan hugged her husband's arm and pointed to the shelf not far away. As imported food,

The price of Heinz chili sauce is twice as expensive as similar products made in China! If Zhou Yulin hadn't received a one-level salary increase this month, she wouldn't have given it up.

Zhou Yulin smiled knowingly, and of course he could not refuse his wife's small request.

Zhou Yulin had just taken a bottle off the shelf and was about to put it into the shopping cart when a young man wearing a Carrefour supermarket employee badge suddenly walked over from the side and said softly: "Sir, I'm sorry, we got an order from our superiors, Heinz

The chili sauce will be taken off the shelves immediately due to quality issues! The checkout counter has also received the news to stop the sale of Heinz chili sauce. So, please give it to me!"

"Remove it immediately?" Zhou Yulin was taken aback and asked in surprise, "Why?"

"This... order came very suddenly, and the leader did not have time to explain the reason to us. And not just our store, but all supermarkets under the Carrefour Group, Heinz chili sauce will be completely removed from the shelves today. I want to know the specific reason.

, you will know in two days, now, I am really sorry!" the young man said politely.

Zhou Yulin couldn't help but murmur even more, what's wrong with Heinz chili sauce? Carrefour supermarket has implemented a collective delisting of it from all stores nationwide!

Ling Yan took the Heinz chili sauce from Zhou Yulin and handed it to a Carrefour supermarket employee. Only five Carrefour supermarket employees pushed a trolley to the shelf and swept away the Heinz chili sauce on the shelf like a whirlwind.

And empty. Then several Carrefour supermarket employees brought new products and rearranged them on the shelves. Zhou Yulin noticed that the products that were removed from the shelves seemed to be more than just Heinz chili sauce.

"Emergency notice, this is an emergency notice!" A sweet voice suddenly came from the ear, "Dear customers and friends, we have now received an order from the Carrefour Group headquarters. The existing Heinz chili sauce in our supermarket is "Shanfeng"

Stir-fried radish with brand-name oil, King of Rapeseed, mustard shreds, mustard slices, delicious mustard, gold medal delicious mustard... These fifteen products will be taken off the shelves urgently! Customers and friends who have purchased them, please give them to Carrefour Supermarket

Employees! For those who have already paid, you can go to the service desk with your shopping receipt, and we will double your shopping money. We apologize for the inconvenience caused to your shopping activities! "

The emergency notice was repeated continuously in the supermarket. Zhou Yulin saw that many customers took out the products from their shopping carts and baskets and handed them to the employees of Carrefour supermarket.

"Zhou Yulin, what are they going to do at Carrefour Supermarket?" Ling Yan pointed at the busy Carrefour Supermarket employees in the store and asked in surprise. Such a scene is really rare.

In fact, scenes similar to this do not only occur in the Dahong store of Carrefour supermarket. As the Carrefour supermarket employee just said, the same scene is staged in all supermarkets of Carrefour Group in China. This is undoubtedly an immediate

It attracted great attention from the media from all over the country, and people couldn't help but speculate about what happened that actually caused the Carrefour Group headquarters to order that all fifteen types of products be removed from the shelves immediately!

Many media rushed to Carrefour supermarkets immediately to get first-hand news. However, whether it was the headquarters of Carrefour Group in Beijing or the managers of major supermarkets, they all had the same message - they received the news from the headquarters of Carrefour Group.

Following the order, these fifteen products were removed from the shelves for reasons that the headquarters did not explain.

By noon, these fifteen products had completely disappeared from the shelves in the Carrefour supermarket store in Beijing, and a formal notice was posted in front of the Carrefour supermarket.

For customers of fifteen products, regardless of whether the product has been consumed, as long as they can bring the shopping receipt at that time, Carrefour Supermarket will unconditionally refund double the purchase price!

As a result, the effect was even more sensational! For a time, all kinds of speculations were flying all over the sky.

"Are Carrefour supermarkets crazy?" Li Mingji said in disbelief. Fifteen products were immediately removed from the shelves, including foreign brands such as Heinz chili sauce. This was the first time in the history of Carrefour supermarkets.

"It can't be a wanton act. It's not like everyone doesn't know about Sun Zhaolun. He must have his intentions in doing this!" Zou Hua frowned and said in a low voice. He had studied Sun Zhaolun carefully. Although that person's business style

I can’t say that I am conservative, but I am definitely planning before I act!

"The question now is not why Carrefour supermarket did this, but whether we need to follow up!" Hua Liang gritted his teeth. Although the supermarket under his name may not have foreign brands like Heinz chili sauce, but

State-owned products such as "Shanfeng" brand fried radish and King of Vegetables are 80% available.

Li Mingji answered a call at this time, and after a while he looked a little weird and said to everyone: "Other members of the Shanghai Supermarket Association have also removed these fifteen products from the shelves in all their supermarkets."