Resource Tycoon Reborn

Masao Matsuno, the vice president of Sony Corporation. Although this person seems to be relatively unknown in the Japanese corporate world and does not have much popularity, everyone inside Sony knows that Masao Matsuno is working at Sony Corporation.

Internal importance! Because he is in charge of choosing the future direction of the company's technology development! He decides where most of Sony's huge technology research and development funds every year go.

At this time, Mashiro Akino stood in front of Masao Matsuno with his head down like a pupil who made a mistake, not daring to express his anger! Although he is the person in charge of Sony's office in Hong Kong, considering Masao Matsuno's position in Sony Corporation

, it is not difficult to change his position!

At this time, Matsuno Masao was walking around in front of the window a little irritably! Occasionally he would stop in front of the window and look at the bustling flow of people downstairs! In fact, it is no wonder that he reacted like this at this time, things are really a bit tricky!

When two new electronic products, MP3 and USB flash disk, appeared in Hong Kong, Akino Mashiro notified Matsuno Masao immediately. Matsuno Masao also showed enough attention to these two technologies and proposed it on the same day.

Met with Fang Mingyuan to negotiate on the licensing of two technologies. However, Fang Mingyuan politely refused, and the relevant negotiation matters were also handed over to Fang Bin!

Although Fang Bin is Fang Mingyuan's brother-in-law and the vice president of Hong Kong Kumho Film Group, and has achieved many dazzling achievements in recent years, to be honest, Masao Matsuno doesn't think highly of him. The reason is simple.

, in Matsuno Masao's view, the reason why Fang Bin is where he is today is entirely because he is Fang Mingyuan's brother-in-law! Otherwise, with his qualifications, how could he possibly sit in such a high position as the vice president of Hong Kong Kumho Film Group Company! So,

Masao Matsuno gave up the idea of ​​going to Hong Kong to negotiate with the Fang family in person on the licensing of the two technologies. However, although others did not go, it did not mean that he took the matter lightly. Masao Matsuno was still paying attention to the negotiations.

Process!

Because Masao Matsuno has always admired Fang Mingyuan! As a core cadre of Sony Corporation, he naturally knows Fang Mingyuan in detail and knows many things that ordinary people don't know. At least he knows that Fang Mingyuan is a famous screenwriter."

square"!

Fang Mingyuan's brilliant achievements have made Masao Matsuno dare not to underestimate the two technologies he is optimistic about! Especially the MP3 player, it is simply launched to compete with Sony's MD!

Fighting in the ring is a ring, and if it can achieve good economic benefits, Masao Matsuno wouldn't mind licensing its technology for production! Sony's huge productivity requires product diversification! Moreover, in today's world, a company wants to own its own

It is absolutely impossible to patent all the products it produces. The amount of patent fees Sony pays to patent owners every year is also a huge amount! One or two more patents are nothing, as long as it can make money, wool

You can always get it from sheep!

Moreover, Masao Matsuno knows one thing very well, that is, the future world will be the computer age. Computers, a high-tech product that was considered a luxury product just a few years ago, will penetrate into people's lives. The future prospects of electronic products are bright.

!Although md is a product carefully crafted by Sony, and the current sales are quite gratifying, Masao Matsuno has a feeling that the future of mp3 may be brighter than md!

The reason is very simple. As an electronic product, MP3 can theoretically be upgraded much faster than other products. Today it is still an MP3 player, but maybe in the year after next, it will become an MP4 player. Maybe

In six or seven years, it will become an MP5 player. By then, I am afraid that it will not only be able to listen to music, but it may also be able to be used as a small TV! And MD, no matter how it develops, I am afraid that it will not be able to have such a function!

Masao Matsuno did not mention this conclusion to others much, but it remained in his mind for a long time!

Therefore, Masao Matsuno decided to obtain the technical authorization for MP3 players. On the one hand, Sony could make profits by producing finished products and putting them on the market. On the other hand, Masao Matsuno also relied on the authorized technology to carry out

The idea of ​​redevelopment. He believes that with Sony's strong R&D strength, it will definitely be able to develop more and more practical technologies in the production technology of MP3 players!

However, Matsuno Masao did not expect that the negotiation to obtain the authorization was not so smooth from the beginning. Fang Bin, the head of the Fang family's negotiation team, made it clear that he hoped to exchange technology for technology and refused to pay the patent.

Licensing to Sony Corporation in the form of a fee! What the Fang family is interested in is Sony's several DVD-related technologies.

Sony is very careful about those core DVD technologies! Naturally, it is unwilling to license them to the Fang family. You must know that the Fang family's Wanyan Company also masters several core DVD technologies and is also in the DVD industry.

It occupies a place in the standards. If Wanyan Company is allowed to obtain the authorization of these core technologies from Sony, it will be like giving wings to a tiger! Sony does not want to cultivate another strong rival in its own field.

Come!

Moreover, Masao Matsuno is a little more wary of the digital technology R&D center under the Fang family. It can develop DVD technology, MP3 player and USB disk technology, but the strength of this digital technology R&D center is also incomparable.

Looked down upon!

It’s not like Sony has never thought about exchanging other technologies with the Fang family, but Fang Bin’s vision is too high and he actually asked for several technology patents on Sony’s PS, which Sony can’t even accept! Sony now uses electronic game consoles at home

In the market, the fight with Sega Corporation is in full swing, and the Fang family is Sega Corporation's largest overseas supplier. If you license the PS technology patent to the Fang family, wouldn't you be making yourself unhappy?

Therefore, the negotiations between Sony and the Fang family have stalled.

If it's just like this, it actually doesn't matter. Although this kind of business negotiation can cut through the mess with a sharp knife and reach an agreement quickly, it can also be dragging its feet and dragging on for a year and a half. There is nothing surprising in either case. But.

, but Sony is not the only one negotiating with the Fang family!

Samsung Group in particular was the first to reach an agreement with the Fang family and obtain authorization for two technologies! This is undoubtedly a strong stimulus for Sony!

Compared with the already successful Sony Corporation, Samsung Group is undoubtedly an out-and-out pursuer. However, the rapid development of Samsung Group in recent years has forced established Japanese companies such as Sony, Panasonic, and Hitachi to

Pay attention to its existence. When the financial crisis broke out in South Korea and the news came out that Samsung Group was facing huge debt repayments, Matsushita Masao still felt great joy - although Sony is a well-known company in Japan and has relationships with many Japanese banks.

Even with an extremely good relationship, it is impossible for the Samsung Group to borrow money like crazy to develop! So at that time, the Samsung Group still put a lot of pressure on Sony.

However, the Sony people were not happy for a long time when news came from South Korea. An overseas company injected huge capital into Samsung Group. Not only did Samsung Group's huge debt become a thing of the past, it also prompted many banks to extend Samsung Group's loan repayment.

This period, both inside and outside, suddenly made the capital flow of Samsung Group abundant. In recent times, in addition to selling its Samsung Motors Company to external parties, it has acquired no less than ten companies in South Korea!

It can be said that it is flying against the market!

Now that the Samsung Group has snatched away the production technology license for MP3 players and USB flash drives, it has to build a world-leading 12-inch wafer factory and launch a 0.13 micron process. This has put Sony under great pressure!

"Akino-kun, what progress have been made between other companies and the Fang family recently?" Masao Matsuno stopped and asked in a deep voice, "Fang-kun... do you know what he is doing now?" Sony's rivals are not

Just Samsung Group, Panasonic, Hitachi, Sharp, Apple... are all its competitors!

"There should be no progress. Apple's negotiator almost had a dispute with Fang Bin a few days ago. It seems because the conditions proposed by the Fang family were too harsh!" Akino Mashiro said respectfully, "Deputy General Manager of Diamond Company

Ralph Waldo Whitney has returned to China for a while and just came back a few days ago. He is in contact with the Fang family."

"Dimeng Company?" Masao Matsuno frowned and said, "Don't pay attention to him. You are mainly concerned about the above companies! Well...especially Apple!" I don't know why, but for the declining Apple company,

, Matsuno Masao does not dare to underestimate him at all, not to mention that its founder returned to the company after running away. For this person, Matsuno Masao still respects him very much! Under the leadership of this person, perhaps only

With an opportunity, Apple can return to glory! Become a pioneer company that is looked up to by the business community around the world!

"Yes! I must be keeping an eye on Apple's negotiators!" Akino Mashiro bowed.

Masao Matsuno sighed softly. It is important to keep an eye on other companies, but more importantly, what is Sony going to do next? Should it continue to negotiate? Strive for more favorable terms? Or simply give up? If

If you give up, will it have any significant impact on Sony's future development?

This is a difficult problem!

At this moment, Matsuno Masao especially wanted to talk to Fang Mingyuan! But what on earth is this guy doing now?

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