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Klinsmann Thomas Rodman, president of Walmart Asia, is indeed negotiating with Seibu Group Corporation about taking a stake in its subsidiary Seiyu Corporation.

Wal-Mart, the world's largest global supermarket chain, can be said to have been coveting the retail market in Japan, the world's second largest economic power. However, the lessons learned from the past have also made Wal-Mart hesitant - foreign retail

It is not difficult for companies to enter the Japanese retail market, but it is not easy to successfully establish a foothold and make profits.

In the 1970s, nearly 30 large-scale foreign-funded retail companies entered Japan, and 27 later withdrew; in the 1980s, 24 foreign-funded retail companies entered Japan, and later 21 withdrew, including

Including two of the batch of foreign-funded retail companies that entered Japan in the 1970s and have been struggling to support them; and 19 of the 37 foreign-funded retail companies that entered Japan in the 1990s withdrew. And the world's second

The large retailer Carefour Group Company entered Japan in the middle of the 2000s, but now, Carefour Group Company, which has been operating in the Japanese market for almost three years, still has no hope of making a profit.

Among the foreign-funded supermarket chain companies that have entered the Japanese market, the most successful one is Carrefour Supermarket from China! This supermarket chain company, which entered the Japanese market by taking advantage of the aftermath of the Kobe Earthquake, now has a large and small presence in Japan.

It has more than 70 stores and employs more than 3,000 people.

But the success of Carrefour supermarket is not so easy to copy. Firstly, it is no stranger that the owner of Carrefour supermarket is Japanese. He even has a large number of fans of "Fang", which makes those young people naturally accept it. Secondly,

Many stores in Carrefour supermarkets cooperate with Sogo0 Co., Ltd., which is a long-established enterprise in Japanese department stores. This has also made many Japanese people accept it. Thirdly, just as many people in Japan understand the Chinese people

There are also many people in China who know Japan well. The operation of Carrefour supermarkets in Japan can be said to be completely in line with the consistent style of the Japanese retail industry.

It is not that easy for foreign retail companies to adapt to the Japanese market. But no matter how difficult it is, as the world's second largest economy and the second most populous country in the world, once they successfully enter this market

, means huge profits, which foreign retail company is willing to give up the Japanese market?

Rodman is no stranger to Carrefour supermarkets, not only because, in the Chinese market, it can be said that Carrefour Group is Wal-Mart's biggest competitor and the well-deserved leading company in the Chinese supermarket chain industry, but also because... Carrefour Group and Wal-Mart

There is also a history. In order to hinder its biggest competitor, Carefour Group, from entering China, Wal-Mart once had a cooperation with Carrefour Group.

During those years, Carrefour Group sent dozens of people to Wal-Mart for study every year. The prototype of Carrefour Group's overseas procurement channels was also established with Wal-Mart's help, especially the Carrefour Group's internal quality inspection agency, which was almost copied.

A simplified version of Wal-Mart. Although the cooperation between the two parties only lasted four to five years, and as Wal-Mart entered the Chinese market, all cooperation between the two companies stopped - Carrefour Group's development speed is really

It was so fast that it has become a leader in the Chinese supermarket chain industry.

Although Wal-Mart stopped further cooperation with Carrefour Group Company, this did not prevent Carrefour Group Company from reaching the top among its Chinese counterparts.

Therefore, Wal-Mart learned from the mistakes of many foreign retail companies and decided to enter the Japanese market steadily.

Its first goal is not to open its own stores in Japan as a sole proprietor, but to first acquire shares in local Japanese supermarket chains. It is familiar with the local characteristics of Japanese supermarket chains. Klinsmann Thomas Roeder

After many rounds of selections, Man finally selected Seiyu Corporation, a subsidiary of Seibu Group Corporation, as the target of Wal-Mart's investment.

Seiyu Company mainly operates supermarket chains and grocery stores in Japan. It is the fourth largest supermarket chain enterprise in Japan. In Japan, it has a total of more than 390 stores of various sizes, distributed throughout Japan. If we say

Just in terms of the number of stores, Seiyu is the largest retail company in Japan!

But so far, the negotiations between Rodman and Seibu Group have been going on for half a year, and the process has not been so smooth. Although the overall profits of Seibu Group have been declining in recent years, although Seiyu Corporation

It is also facing many problems such as insufficient working capital and dilapidated stores. However, Seibu Group is unwilling to easily agree to Wal-Mart's request for equity participation. The conditions proposed can be said to be quite harsh.

After the SARS epidemic broke out in Japan, the Japanese economy, which had been on a slight upward trend in 2002, suffered a severe setback. Many companies under the Seibu Group were deeply affected, and Seiyu Corporation was naturally no exception. Rhodes

Man feels that Wal-Mart’s opportunity has come!

But...Rodman heard a piece of news that made him very unhappy today. A Japanese newspaper broke the news that Masaki Fukuda, the president of Carrefour Group's Japanese branch, and Takeo Hanzawa, the vice president of Seiyu Company, met on March 21

The meeting lasted for two hours at 9pm in a coffee shop in Ginza, Tokyo! Although the content of the conversation between the two is unknown, judging from their expressions when they left the coffee shop, it was obvious that the exchange between the two

It was friendly and successful. There was also a photo attached to the report. From it, it is easy to see that both of them were smiling and looking relaxed.

Rodman didn’t think that Takeo Hanzawa and Masaki Fukuda were exchanging their experiences with women in a coffee shop in Ginza! After the SARS epidemic, the Japanese have minimized their time outside as much as possible.

Normally, they would not stay in public places for any major event. Moreover, if Masaki Fukuda and Takeo Hansawa have such energy, they might as well think hard about how to restore the company's declining performance!

Obviously, Carrefour Group has also set its sights on Seiyu, a piece of meat! This made Rodman immediately feel a sense of crisis. Compared with Wal-Mart, the Japanese seem to be more able to accept the company that has already established a foothold in Japan.

Carrefour Group.