Resource Tycoon Reborn

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The three old Bairinhas looked at each other. The three of them had not yet reacted to Fang Mingyuan's jumping topic. They were obviously talking about a large soybean order of 900 million U.S. dollars, so why did they jump to the Brazilian retail market again?

Before the three of them could speak, they saw a young man walking quietly to Fang Mingyuan's side and said a few words softly.

"Huh? Mr. Camille Valls came so quickly." Fang Mingyuan showed a little surprise. This time when he came to Brazil, because he wanted to meet Yu Rui's parents, he did not bring Zhao Ya with him. This young man is Zhao Ya.

Ya's deputy.

Johannes Hayek Kemmeling Valls is the person in charge of the Dutch Ahold International Group in Brazil. This time Fang Mingyuan came to Brazil to talk to him about the Ahold International Group in Brazil.

The issue of ownership of the retail supermarket chain Paul Mubreck.

Speaking of Dutch Ahold International Group, many people will feel unfamiliar, but in fact, Ahold International Group is a food chain retail tycoon under the ice. It has a history of more than a hundred years and owns many companies.

They operate food retail businesses and provide catering services under their own brands. They have more than 9,000 retail stores in more than 20 countries around the world. The company's annual sales revenue exceeds 60 billion U.S. dollars! Someone once described it as a slight exaggeration.

Hodder International Group is the world's largest food retailer that no one knows. Its overall size is only inferior to Wal-Mart and Carefour, making it the third largest retailer in the world.

Moreover, Ahold International Group is the only European food retailer to successfully enter the United States. At this point, even Carefour, the world's second largest supermarket chain, has to be defeated.

The reason why many people are very unfamiliar with it is because Ahold International Group is different from Wal-Mart and Carefour! Localization is its biggest feature. It has more than 9,000 stores in more than 20 countries around the world.

, belonging to twenty-six different brands. Ahold’s name is not uniformly used. Whether it is a grocery store located in a gas station or a super large shopping mall, it will be difficult to see if you are not an industry insider.

It turns out that they both belong to Ahold. Because Ahold International Group believes that the most important point of the company's culture is to highlight localization - the most important thing that distinguishes Ahold from others is that they are regarded as locals by customers.

, rather than outsiders.”

However, Fang Mingyuan did not expect that the Ahold International Group would be so proactive. Not long after he returned to the farm, their people were already on their way over.

At this time, on the road leading to the Barroso Comprehensive Farm in Salvador, the capital of Bahia, three luxury cars formed a small convoy.

Johannes Hayik Kemelin Valls looked at the scenery outside the window and said to another person in the car: "President Balke, the Barroso Comprehensive Farm is the largest farm of the Fang family in Bahia. It was originally built by

The three farms were merged, with a total area of ​​almost 610,000 hectares. We have been on the Fang family’s land since 20 minutes ago. We want to thank the Fang family, after they got this piece of land

, this section of the road was seriously built, and now it has become one of the important passages from El Salvador to Sirsa. After a while, we will turn into a branch road from the front. That is the accommodation area of ​​the Barroso Comprehensive Farm."

Diderik van der Balck, the president of the American branch of Ahold International Group, came to Bahia, Brazil, on behalf of Ahold International Group after receiving the news from the headquarters in the Netherlands.

Contact Fang Mingyuan regarding the acquisition of Paul Mu Blake Company.

"Were the roads here in poor condition before?" Balk frowned. Although the business in Brazil is also under his jurisdiction, his office is usually in the United States, and even when he comes to Brazil, he rarely goes to the countryside.

"Very bad, unimaginably bad!" Kemelin Valls said without hesitation, waving his hands, "When it rains, this place will turn into a big swamp!" Bahia is Brazil's largest economic state, and Salvador

It is also the former capital of Brazil and a famous city in Brazil, so he has stayed here for a long time. Therefore, he has a deep impression of the situation of the Barroso integrated farm.

"Big mire? Hehe, big mire!" Balk muttered to himself, twitching the corners of his mouth, and fell silent again.

Kemelin Valls smiled helplessly in his heart. He did not expect that Balke would be so sensitive - today's Ahold International Group is like being trapped in a quagmire, in a dilemma. Just in March of this year, due to the

A scandal involving an American food service company that overstated its revenue by at least US$500 million in 2001 and 2002 broke out. Ahold International Group's stock price fell in response to the news that day, halving by half.

many.

It is precisely because of this scandal that shareholders' dissatisfaction with the management of Ahold International Group has erupted. In the past ten years, Ahold International Group has become a global giant, with sales revenue doubled several times.

That's because it has made dozens of acquisitions around the world, and for this, Ahold International Group has spent nearly 20 billion U.S. dollars. These funds basically come from the issuance of new shares and debt! The massive acquisitions have certainly made Ahold

Deutsche International Group has become the world's third-largest retailer after Wal-Mart and Carefour, but the growth in investment income has been pitifully low.

After the scandal involving over-reporting of earnings by a U.S. food service company broke out, the management of the parent company collectively announced their resignation, which plunged Ahold International Group into a precarious situation.

If it weren't for this, how could the Fang family's proposal to acquire Paul Mu Blake Company get an immediate response from the headquarters! You know, in the past ten years, Ahold International Group has spent most of its time busy merging and acquiring other companies.

company, instead of transferring its own industries!

Balk did not notice Kemelin Valls's reaction. His thoughts at this time had all fallen on Fang Mingyuan, who was about to meet him.

Regarding the Fang family's acquisition request, the headquarters' opinion is very clear. As long as the price is right, not only Paul Mubrek, but other industries in Brazil can also be transferred, and even companies in other American countries such as Argentina and Mexico can also be transferred.

Today's head office is in urgent need of cash to ensure the normal operation of the company, stabilize the stock price, and stabilize the hearts and minds of shareholders.

However, Balke was still very sad to give up the Paul Mu Blake Company. The Paul Mu Blake Company has more than 130 stores and large supermarkets in Brazil. It can be regarded as one of the top brands in Brazil's domestic retail industry.

It is a giant in the top three. Ahold International Group spent almost 100 million US dollars to acquire it seven years ago. Over the years, it has successively invested nearly 300 million US dollars, making Paul Mu Blake the scale it is today.

Seeing that the Baomu Blake Company was about to start its harvest season, but had to sell it, how could this not make Balk feel aggrieved.

When Balke and his vehicle drove into the yard, Balke noticed the four people standing on the steps. Fang Mingyuan was of course the best to identify. His age and skin color made Balke immediately identify him. However,

The identities of the three middle-aged and elderly white men standing next to him made Balk feel a little confused.

"Mr. Fittipaldi? Old Patriarch of Bairinhas?...You are from the Jeronimo family, right?" Kemelin Vals on the side had already shouted out loud. He has been in Brazil all year round and comes here often.

Camilin Vals of Bahia is no stranger to old Bairinhas and Joan, and Cayetano also looks familiar to him.

"John!" Joan greeted Camille Valls. He and Camille Valles had met several times. Although they couldn't be said to be close friends, they could still be considered friends.

Old Bairinhas also greeted Kemillin Vals with a smile. Although they didn't know who Balk was, they could be sure from Kemillen Vals's attitude towards Balk.

Ke should be the boss of Kemiline Valls! This shows that what Fang Mingyuan said just now, that he wants to acquire the Brazilian retail supermarket chain Paul Mubrek, a subsidiary of Ahold International Group, is true.

The three of them couldn't help but feel very good. When a big deal of US$900 million was pending, it would be good to make a fortune in other areas.

Although Carrefour Group still lags behind the world-renowned retailers, considering that Carrefour Group has only been established for more than ten years and has the backing of the Fang family, who dares to say what Carrefour will be in twenty years?

The group is not another Wal-Mart or Carefour. It took decades for these two companies to reach where they are today.

Balk looked at the three of them in surprise. Although he had been in the United States for many years, Kemelin Valls had also mentioned these three families to him in general along the way. Unexpectedly, he was here today at the Barroso Comprehensive Farm.

, representatives of the three families actually gathered together! His eyes fell on Fang Mingyuan. It was obvious that these three people came because of him.

If Balk could have come earlier, he would have seen Governor Anastasciotto and Director Da Silva present. In this case, he would have had more influence over the Fang family's influence in Bahia.

A deeper understanding.

Camille Valls made an introduction to everyone, and Fang Mingyuan led everyone back to the living room to sit down.

Just as he sat down, Zhao Ya's deputy hurried over and said softly to Fang Mingyuan: "Young Master Fang, Yu Dongfeng, President Yu's emergency call!"