Resource Tycoon Reborn

Chapter 45 Why is it successful?

Japan is still humid and cold in March, but this does not stop Japanese women's beauty-loving nature. Young women wearing short skirts, with exposed knees and smooth calves can still be seen everywhere on the streets.

People from other countries who came to Japan during this season marveled at the Japanese people's cold tolerance, and at the same time they couldn't help but have a deeper understanding of the saying "Japan is a paradise for men".

But Fang Mingyuan, who was sitting on the plane at this time, had no time to think about this. He was flipping through the thick stack of information about Nintendo that Lin Lian had prepared for him. Although many of the contents in it, Fang Mingyuan had already known it in his previous life.

He knew, but he still looked at it very carefully and seriously. He had just arrived in Hong Kong and had not stayed for three days when he received a call from Aso Xiangyue. Nintendo seemed to be relenting on his request to authorize the production of Famicom.

, but he, the boss, needed to personally negotiate. So Fang Mingyuan had to hurriedly take Lin Lian and Chen Zhong on a flight to Japan.

Fang Mingyuan did not dare to have the slightest contempt for the leader of Nintendo. Taizu once said, "We must despise the enemy strategically, but we must pay attention to the enemy tactically." Although he had enough confidence to put himself in the position of

Japan's industry has developed and grown to such an extent that colleagues in the Japanese software industry are amazed, but when they think of having to face the longest-lived video game platform company in history, as well as the most influential and famous game platform manufacturer in the previous life

Shang is the leader of the portable game console platform. Fang Mingyuan is still feeling heavy in his heart and can't breathe.

The more people know about Nintendo, the more they will understand that its success is simply irreplicable! In his previous life, there are several data about Nintendo that remain fresh in Fang Mingyuan's memory. He has never forgotten that Nintendo had only more than 800 employees.

, has defeated Japanese super companies like Toyota several times, becoming the most profitable company in Japan, and once created the myth that each employee of the company creates an average of 1.5 million US dollars for the company every year. Everyone who knows this is amazed

I can't help but marvel at it. Its game consoles have sold hundreds of millions all over the world, and have entered more than one-third of American households in the United States alone. And its ace game "Super Mario" series is popular

Sales volume reaches nearly 100 million boxes in 150 countries around the world. There are hundreds of millions of "Super Mario" fans around the world, with a total number comparable to the national population of China.

Although Sony and Microsoft later entered the field of home game consoles one after another, and each took the lead for three to five years, until they finally shared the world with Nintendo, in the field of video games, no one can deny that Nintendo is the most successful.

, and also the most dazzling.

"Sister Lian, please take a look at these materials." Fang Mingyuan casually handed some of the materials he had read to Lin Liandao beside him, "This is a company you have to respect. Its business philosophy is worthy of our attention.

Learn from it.”

Lin Lian couldn't help but feel a little moved. Although she had read the information before handing it over to Fang Mingyuan, she did not expect that except for a few people, such as Miyamoto Oriichi and Aso Xiangyue, it seemed that they had always been interested in the Japanese.

Fang Mingyuan, who doesn't have much favorable impressions, would give such a high evaluation to a Japanese company.

As if seeing Lin Lian's doubts, Fang Mingyuan sighed softly: "When dealing with people, whether they are friends or enemies, you must have an objective understanding. Regardless of whether they are friends or enemies, treat everything about them as

Throwing dregs into the trash can is the most undesirable and stupid behavior. Just like the American soldiers on the Korean battlefield, on the one hand they hated the joining of the Volunteer Army, but at the same time they invested huge sums of money to study the Volunteer Army's tactics and strategies.

Same. Although Nintendo is a Japanese company, if we want to surpass it, we must first understand why it is successful!"

"Then why did it succeed?" Lin Lian asked curiously.

"First, it entered the home game console market early! When other Japanese companies were still waiting to see the video game console market in the 1980s, Nintendo entered the market firmly and quickly after conducting in-depth research on market demand.

Unfamiliar territory." Fang Mingyuan raised his first finger. Lin Lian can't always be his secretary. One day, he will have to go out on his own, so when he has the opportunity to teach her, Fang Mingyuan will never give up.

"Well, I can understand that. Are you the first person to eat crabs?" Lin Lian nodded.

"Second, it captured the key to industry development. Nintendo's leadership clearly put forward the development concept that 'customers need fun games.' It can be said that Nintendo was the only company on the market at that time that deeply understood customer needs.

Game manufacturer. It is precisely because it can think about problems from the perspective of "customers need fun games" that Nintendo was the first to realize the decisive position of game software in the development process. No matter how advanced your game console is, it will not be good.

For customers, games are just a pile of scrap metal. To ensure the excellence of game software, Nintendo alone is not enough. Therefore, at the beginning of its development, Nintendo authorized other Japanese manufacturers to develop software that can be used on Nintendo machines.

Play games, and there are many wonderful masterpieces among them. The best-selling games have brought about a sales boom for the Nintendo Famicom, and the sales of the Famicom have in turn promoted the sales of game software. This policy eventually developed into Nintendo and game software development

The strategic alliance between the two companies played a key role in Nintendo achieving its current position."

"Third, it sells industry standards and continues to this day." Fang Mingyuan raised his third finger.

"Selling standards?" Lin Lian tilted her head slightly and said in surprise. This was the first time she heard this term.

Fang Mingyuan smiled slightly. The so-called standards are the rules and guidelines for the development of the industry. In the previous life, in the late 1990s in China, there was a popular saying among the top managers of enterprises - "Fourth-rate companies sell hard work, and third-rate companies sell technology.

"Second-rate companies sell brands, while first-rate companies sell standards." That's because more and more Chinese companies have worked hard and worked hard only to find that they only made a fraction of the total profits of their products, with most of them being sold by foreign companies.

Enterprises took it away. This experience and lesson shows that standards will affect the competitiveness of an industry. Whoever participates in the formulation and revision of standards will have a say in market competition to a certain extent and become a leader in the competition;

Without the right to speak about standards, you can only follow others. If not, you may not be able to get a market pass because you do not meet the standards, and you will have to pay expensive "tuition fees."

Therefore, Chinese companies later began to focus on investing in research and development technology, thus doing everything possible to squeeze into the upstream of the industry to earn the qualifications to participate in the formulation of industry standards. But this is not easy!