Resource Tycoon Reborn

Sony Corporation has once again become a hot topic of discussion in the electronics industry in recent months, because on August 25, IBM, Sony Corporation, Sony Computer Entertainment Corporation and Toshiba Corporation simultaneously announced in Tokyo and New York that

The new microprocessor they jointly developed has the performance necessary for supercomputers such as high-performance floating point operations and the measured maximum clock speed exceeds 4ghz. Next, this microprocessor they call cell will enter the mass market.

production stage.》

The four major companies claim that the cell microprocessor can be called a "monolithic supercomputer". It successfully combines Toshiba's advanced semiconductor technology and IBM's world-leading multi-processing technology used in high-end servers, as well as Sony and Sony Computer Entertainment's computers.

The perfect combination of the entertainment system gives the cell microprocessor a breakthrough multi-core architecture and ultra-high-speed communication capabilities. In most cases, its performance exceeds the latest PC processor by nearly ten times!

Cell will become a high-bandwidth processor widely used from industrial applications to digital home devices! Sony Computer Entertainment will use the "cell" processor as the core component of the next-generation PS3 host, and IBM will use the "cell" processor

To build high-performance computer workstations, Toshiba will use "cell" processors for digital home appliances.

But these senior executives of Sony Corporation are worried at this time. Because they have just received the news that due to problems in IBM's chip production department, Sony Computer Entertainment will take longer to obtain the first batch of cell processors than originally planned.

The time is at least eight weeks late! This has undoubtedly seriously disrupted the company's production plan for the ps3 game console. Whether the ps3 game console, originally planned to be launched in the spring of 2006, can be launched on time will have to be marked by a big deal.

question mark.

Moreover, they are currently facing another serious problem, that is, because the ps3 game console uses a Blu-ray drive, the production cost of the ps3 game console remains high. Although it has been compressed several times, the price on the market is still expected to be as high as six

About a hundred dollars. Even so, Sony Computer Entertainment may lose nearly a hundred dollars for every ps3 sold! In contrast, the game consoles produced by Microsoft and Sega Co., Ltd. all have DVD drives.

In terms of cost control, each item is dozens of dollars less than the PS3!

If this is all, it is not enough to make these senior executives so worried, but they have already learned that following Sega Corporation's announcement that it will officially release the new generation console "Leo" to the world on January 1, 2006

Later, Microsoft will also announce that their new console x360 will be released on Christmas Day 2005. Microsoft, which was originally the last company to enter the home game console industry, actually became the first to launch the next generation of home game consoles.

manufacturer!

Microsoft's decision has little impact on Sega Co., Ltd. After all, the two consoles were released only a few days apart. As a veteran home game console manufacturer, "Aquarius" is firmly in the previous generation.

As for the sales leader of home consoles, Microsoft is only a few days ahead of the launch of new home consoles. In addition to occupying a small position, it actually does not pose much of a threat to Sega Co., Ltd. The final performance depends on how many units it can sell.

Host!

Moreover, they also heard that when Sega Corporation's "Leo" was released, it included copies of the highly anticipated "Final Fantasy 7" and "Final Fantasy 8", "Kingdom Hearts 2", "

There are a total of 19 new games for masterpieces such as "Age of Discovery 5" and "Resident Evil 3". By June 2006, the number of new games supporting the "Leo" home game console will be expanded to 51.

Compared with the excitement and promises, x360's launch game lineup is much thinner, with only twelve new games in total. And by June 2006, there were only forty-three new games.

In terms of the number of games, Microsoft is at a disadvantage. As for the predictability of games, although x360 has the support of many game production companies including Gamestation Corporation, Square Enix Corporation, and Enix Corporation, it is not as competitive as

The starting camp of "Leo" is quite inferior in comparison.

As for Sony Computer Entertainment's PS3, the currently confirmed launch game is Gamestation's "Onimusha 3", but there is nothing else besides this. Neither Square Enix Co., Ltd. nor Enix Co., Ltd. have new work support. Although

Said that most of the games from Gamestation Company, as well as Square Enix and Enix that were first launched on "Leo" and x360 will be ported to other models in a few months. If we talk about ps3

The release of PS3 will be delayed for another three or two months than expected. By then, PS3 will have the most games at launch, but that is a bit ugly after all - Sony Computer Entertainment has always been obsessed with pulling Sega Corporation down.

Of the king's throne.

Of course, Sony is very dissatisfied with the Gamestation Company's approach, but it has nothing to do. After all, for Fang Mingyuan, Sega Corporation is his official subsidiary, and Microsoft is only an important shareholder, and Sony,

He only served as a short-term shareholder, made some money from the stock market and then quit. Of course, that was the case on the surface. As for whether Fang Mingyuan still holds shares in Sony, only Fang Mingyuan himself knows.

Square Enix Co., Ltd. can basically be said to be a subsidiary of Gamestation Company, and its attitude is naturally to stand in the same camp as the parent company. Enix Co., Ltd. is an important ally of Gamestation Company, and they have cooperated with it for so many years.

, we all have a good relationship, so naturally we have to give face to the Gamestation Company, that is, to Sega Corporation.

The ps3 itself also has its own shortcomings. More than one game production company has reported that it is very difficult to develop ps3 games. But now, Sony has no choice but to bite the bullet and go ahead, and can only hope that it will continue to develop.

As time goes by, game production companies will become more and more familiar with PS3 game development.

Heikejiro put down the document in his hand and rubbed his eyes. The young female secretary standing next to him quickly stood up, walked quickly behind Heikejiro's chair, and gently massaged his temples. Heikejiro took advantage of the situation and moved toward him.

He leaned back against the secretary, enjoying her attentive service. This look made him feel that his already aging body could have a little more vitality.

Sony has been having a hard time in recent years. After the Sony shock incident, not only Sony's stock price plummeted, but Sony's image in the international community was seriously damaged. Sony's leader Nobuyuki Idei was even named by the American business magazine "Business".

Weekly magazine rated it as "the worst manager". Although Sony has not been without bright spots in recent years, its shortcomings have not been concealed. As a result, Nobuyuki Idei had to step down and Howard Schunger was appointed as Sony Corporation.

Chairman and CEO, this can be said to be an unprecedented first in the history of Sony Group.

After Howard Schunger officially became the chairman and CEO of Sony, he carried out some drastic reforms of Sony. Some projects will be abandoned by Sony, and some projects will be strengthened. And these projects that will be abandoned by Sony,

How to find a good home for them, so as to recover part of the funds and make up for the company's technology development shortcomings, has become a concern for Sony's management. Heike Jiro naturally thought of Fang Mingyuan, the number of the Fang family.

The Technology Research Institute, Deguang Electronics Group Company, Xinyi Group Company and Wanyan Group Company have all performed very well in the past few years, and naturally they have enough financial resources to acquire the technologies they are interested in. It just so happens that Sony Group

Now I am thinking about how not to hand over the future OEM production of PS3 to Deguang Electronics Group. Can this also alleviate some of Fang Mingyuan's dissatisfaction?

In any case, Sony now has a very close relationship with the companies under the Fang family, and the development of Sony also requires the cooperation of the companies under the Fang family. Moreover, how to make the cooperation between the two parties closer is what the Sony Group has been trying to do in recent times.

Under consideration.

It's not that Sony has never thought about accepting the Fang family's capital and making them shareholders and board members. In this case, on the one hand, it can use the name "Fang" to boost the popularity of Sony, whose brand value has been declining. On the other hand, it can also

The interests of both parties are more tied together, and this has an obvious effect on opening up the Chinese mainland market. Although the establishment of diplomatic relations between South Korea and China was far later than the establishment of diplomatic relations between China and Japan, Japanese companies entered China much earlier than Koreans.

Years ago, Samsung, with the help of the Fang family's cooperation, has indeed expanded its market share in mainland China in recent years, and has a strong tendency to catch up from behind.

However, there are also practical obstacles to accepting the Fang family's capital to join Sony's board of directors. With fewer shares, Fang Mingyuan may not be interested in it at all, let alone join Sony as a mascot. But if there are more shares, these existing shareholders

They are also worried that their right to speak will be greatly weakened. If magpie nest doves appear again in the future, they will lose their wives and lose their troops.

Moreover, Japan's social environment also determines how many Japanese people in Japan, which has shown obvious signs of turning to the right, can calmly accept the presence of Chinese directors on the board of directors of Sony Group, which was once the representative of Japan's electronics industry in the world, even if it is "

"Fang"! (To be continued, please search Piaotian Literature, the novel will be better and updated faster!