Resource Tycoon Reborn

After dark, the lights were brightly lit in the Li family villa. Official members of the Li family gathered together for a rare occasion, and the core figure was naturally Fang Mingyuan, who came to Seoul for the first time after the Spring Festival this year. Everyone present understood that Fang Mingyuan's

This visit was not only to make up for his failure to come to Seoul for the Spring Festival, but also to confirm with the Li family the future development direction of the group company in the new year, as well as some major cooperation matters between the two parties.

There were also some important persons in charge of the group companies and their families who were also invited and had the honor to attend.

As Li Jianxi's confidant and Fang Mingyuan's favorite manager, Yin Zhonglong is naturally qualified to participate.

"Master Fang, congratulations to you and the third lady." Yin Zhonglong came to Fang Mingyuan's side, raised his glass and smiled. He also learned from Li Jianxi about the matter between Fang Mingyuan and Li Xintong. Although he said that he felt for Li Xintong in his heart.

There was some "crying out", but he also understood that as long as Fang Mingyuan could treat Li Xintong sincerely, the result would be a good result for the Li family, Li Xintong personally, and even the group company.

"Thank you!" Fang Ming raised his glass, clinked it with Yin Zhonglong, and drank it all in one gulp. Korean sake, for Fang Mingyuan, who had tasted Qin Xi Xifeng wine since he was a child, there was no pressure on him.

"Uncle Zhonglong, why didn't you see Xiuyin?" Li Xintong asked. Yin Xiuyin is Yin Zhonglong's youngest daughter. She is nearly ten years older than Li Xintong, but they have a very good relationship. When they were young,

, Yin Xiuyin is even called Li Xintong’s little tail.

"She went to Europe the night before yesterday. Didn't she mention it to you?" Yin Zhonglong said with a smile, "School has started there. If her homework can be as good as the third lady, I will be relieved."

"Oh, she left the day before yesterday without saying anything to her. I'll go see her off." Li Xintong whispered in surprise.

"It's rare for Third Miss to return to South Korea for the New Year. There are so many things to deal with. Xiuyin has already delayed Third Miss a lot of time during the New Year. How can I ask you to see her off in person?" Yin Zhonglong said with a smile.

Fang Mingyuan patted Li Xintong's hand and said, "We will go to Europe later, so you can take the time to go to school to see her."

"Uncle Yin, I am very satisfied with Samsung Electronics' performance last year. Thank you for your hard work." Fang Mingyuan said sternly, "But what's going on with the first plan? That "Result Report for Predicting the Prospects of Advertising Models and Celebrities..."

Is the content true or false?”

Yin Zhonglong shook his head with a wry smile. He is the president of Samsung Electronics and the vice chairman of Samsung Group. Although he is not directly in charge of First Project, Fang Mingyuan was right to ask him. First Project is a subsidiary of Samsung Group

A comprehensive agency marketing communications group company, it was founded as early as the 1970s and has grown with the development of Samsung Group. It is now the leader of the Korean advertising industry and has won dozens of domestic and foreign advertising awards.

, which also includes the famous Golden Lion Award at the Cannes International Advertising Festival. The company's many customers include many well-known companies in South Korea and even around the world. Last year, it was ranked 16th among the global advertising companies by the industry's authoritative magazine.

First Project's status in South Korea's advertising industry determines that its revenue is very generous. Last year, with advertising revenue of up to 2.1 billion US dollars, it exceeded the second place in South Korea's domestic advertising industry by nearly three times.

It can be said that the First Project is a powerful tool for Samsung Group to develop domestic and foreign markets and attract money.

However, in November 2005, an internal document titled "Report on the Results of In-depth Interviews with Experts for Speculating Advertising Models and Celebrity Prospects" was circulated and uploaded to the Internet.

It caused an uproar in South Korea and shocked the entire entertainment industry. The 125-page document analyzed in detail the development prospects of the 97 most popular artists in the Korean entertainment industry. Of course. If

If it's just this, it's not a big problem. As an advertising company, when choosing the right celebrities and models to endorse, it is natural to understand the basic situation of the other party and make a professional analysis to ensure that the advertisements made by these people can be received by consumers.

recognition. However, because this report mentioned the "popularity" of these 97 artists, and most of them had very negative reviews, Korean society with a well-developed entertainment industry and a large number of fans was shocked.

"Well, judging from your expression, there must be truth in it." Fang Mingyuan shook his head and said, "In the entertainment industry... there must be people who have emerged from the mud without getting dyed. But there must be a lot of people who have been dyed black by this dye vat.

There are many, such as Hollywood, Hong Kong, Japan, and South Korea cannot be that special one. How to solve this matter?" Fortunately, in this incident, the four artists that Entertainment Co., Ltd. planned to sign basically did not

What was clearly affected?

"The artists are uniting to take First Project to court, and First Project is in settlement negotiations with them." said Yin Zhonglong. "Report on the Results of In-depth Interviews with Professionals to Speculate the Prospects of Advertising Models and Celebrities" is just the first report

The standard set by the project to select stars and models was originally only used as an internal company document for managers to make decisions. This time it was accidentally leaked, making No. 1 Project very passive.

"Reconciliation! It's easy for me to take the next step." Fang Mingyuan nodded, saying something really needed to be torn apart. Although those celebrities who were indeed blackmailed had a hard time, the first project would definitely be affected in the future.

.After all, advertising is inseparable from artists, and it has to be said that Korean artists are relatively high-quality and cheap, even compared to Chinese stars.

"Does Mr. Fang intend to let First Planning cooperate with Sanjiang Advertising Co., Ltd. in your country?" Yin Zhonglong asked.

Fang Mingyuan nodded. Sanjiang Advertising Co., Ltd. is now also a top advertising company in China. He founded Sanjiang Advertising Co., Ltd., but after opening up the initial situation, he transferred all the company's shares and operating rights.

He handed it over and left only a few shares to show his attitude.

Nowadays, China's domestic advertising industry is booming. Many TV stations, large and small, across the country provide sufficient platforms for more advertising companies, and more companies also need to produce and broadcast a large number of advertisements in order to expand the market. However,

I have to say that although they are all advertisements, some advertisements make you not mind watching them again and again, while some advertisements make you want to change the channel as soon as you see them, or even make you tired of listening to them. Sanjiang Advertising Co., Ltd.

Although the responsible company is said to be better than other advertising companies in this area, compared with internationally renowned advertising companies, there is still a big gap. Many of the advertisements that Fang Mingyang doesn't even look at are from

its hands.

The cooperation between First Planning and Sanjiang Advertising Co., Ltd., on the one hand, allows those in charge of Sanjiang Advertising Co., Ltd. to see how mature advertising companies in the world operate, and also to see other people’s excellent advertisements, and to find out the relationship between the two parties.

gap, so as to be aware of shame and then be brave, and improve one's own level. On the other hand, it is also used to further consolidate the position of Sanjiang Advertising Co., Ltd. in the Chinese industry and further expand its market share, rather than being satisfied with a corner. Chapter 2

One Planning has established nearly 30 offices in more than 20 countries around the world, and its overseas business revenue has exceeded one billion U.S. dollars, accounting for more than half of its total business volume. Sanjiang Advertising Co., Ltd. today

, still has not expanded its business to the whole country, let alone overseas.

Although the land area of ​​China is almost the same as that of the whole of Europe, and compared with South Korea, it is more than ninety times larger, not to mention the population. The current market share of Sanjiang Advertising Co., Ltd. is also extremely considerable.

, but this lack of motivation to go global makes Fang Mingyuan a little dissatisfied. You must know that Samsung Group's first planning also plays a very important role in the overseas promotion of Samsung Group's products, and can even be said to lead Samsung Electronics' global marketing.

Activity.

"Actually, it's not just First Planning and Sanjiang Advertising Co., Ltd., I also plan to promote the cooperation between Korean TV stations, Tongyi TV station, and Fengyuan TV station, and expand the exchange of variety shows, TV series and other programs between the two parties." Fang Mingyuan said with a smile.

, "So Uncle Yin will need more help by then."

Yin Zhonglong was startled for a moment, and then he said happily: "You are too polite, Mr. Fang, this is what I should do." As a Korean, Yin Zhonglong naturally knows that the Korean government has been sparing no effort to promote

Korean cultural export has also achieved some results in Asia. But to be honest, European and American countries have their own cultural systems. It is not easy to enter the European and American cultural market and be fully accepted by European and American people. The differences between Eastern and Western cultures are not that easy.

Easy to smooth out.

Within Asia, the two largest markets are undoubtedly Japan and China. Japan itself is a cultural exporting country. Although South Korea has achieved good results in cultural export, it is already facing a ceiling if it wants to expand further. China

The market is broader than the Japanese market, and it is also a market with great development potential. Koreans have long been salivating, but if they want to break into the Chinese cultural market, it is more difficult than opening the Japanese market, because not only

It is a question of whether the people will accept it. There are many obstacles from the government. Therefore, the results have always been so-so. Compared with the hot economic and trade exchanges between the two countries, they are really not on the same level.

If Fang Mingyuan intends to promote it, it can play an important role in Korean culture entering the Chinese market. (To be continued.)

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