Resource Tycoon Reborn
Chapter three hundred and fiftieth eight long-term vision
Of course, it is impossible for Jiangning Automobile Group to easily decide to spend tens of millions of pounds to compete with BMW Motors for the purchase of Morisgarages Automobile Company. Not to mention that the original offer was only 90 million pounds, and tens of millions more would be needed.
Sterling, this requires real money in foreign exchange. Jiangning Automobile Group is a state-owned enterprise, not a private enterprise. Even if the boss has great power, it is not easy to get approval for the use of so much foreign exchange.
.
But what Chen Zhendong needs is time. As long as Jiangning Automobile Group can delay the signing of the contract between Phoenix Group and BMW, then everything is still possible! Maybe he can find a way to push Jiangning Automobile Group to really spend this money
Come on, maybe he can figure out a way to persuade BMW to withdraw from the bidding war.
But before that, Chen Zhendong made an appointment with Cui Yutang, the president of Volkswagen China Sales Co., Ltd.
"Mr. Cui, please sit down, please sit down! Thank you Mr. Cui for taking time out of your busy schedule to come." Chen Zhendong stood up and greeted Cui Yutang with a smile on his face. Cui Yutang is now the top person in charge of the Volkswagen Group in China.
The German person in charge of Shanghai Volkswagen Co., Ltd. is even lower than him. For such a person, no matter how high his self-esteem is, Chen Zhendong must also be polite on the surface. With the temper of the Germans, it will not be because Chen Zhendong thinks Cui Yutang is not good.
They will be replaced. Cui Yutang smiled and said a few polite words before pulling Chen Zhendong to sit down. Shanghai Automobile Group Company is the most important partner of Volkswagen Group Company in China. Of course, he will always pay attention to its changes.
Naturally, there is a lot of attention paid to Chen Zhendong, who came from the air to serve as the powerful vice president of Shanghai Automobile Group Corporation.
After chatting for a few words, Chen Zhendong turned to the main topic. After all, we are not idlers. We are not close friends with each other, so we don't have so much time to talk about heart-to-heart topics.
"Mr. Cui, you must have heard about some of the recent events of the Shanghai Automobile Group Company, right?" Chen Zhendong said straight to the point. The bidding of the Shanghai Automobile Group Company and Jiangning Automobile Group Company for the Mourisgarages Automobile Company was a major issue in the international automobile industry.
Naturally, it is impossible to hide the uproar in the industry from the Volkswagen Group.
Cui Yutang nodded and said nothing. The Volkswagen Group's attitude towards this matter has always been very clear, that is, it is not welcome! Shanghai Automobile Group Corporation's acquisition of Morisgarages Automobile Company is obviously for the purpose of Morisgarages Automobile Company.
The company's technology. If you want to start a new car production company in addition to Shanghai Volkswagen Co., Ltd., this will undoubtedly reduce the status and influence of Shanghai Volkswagen Co., Ltd. in the Shanghai Automobile Group Company.
So from the beginning, the Volkswagen Group has been resisting this matter, either overtly or covertly, of course. The matter was not done in a high-profile manner, and the effect was naturally not obvious. So when the Shanghai Automobile Group Company decided to withdraw from the sgarages
When the car company was acquired, the Volkswagen Group was still very happy.
"I know that the Volkswagen Group is very dissatisfied with our acquisition of Morisgarages Automobile Company, but to be honest, we are also very dissatisfied with your company. How many years has your company stopped producing a Santana model in Europe? Other automobile group companies have not
Before entering China, you don’t change. Well, let’s not say anything. Nowadays, many world-renowned automobile group companies have entered the Chinese market. A large number of new models are constantly being launched, but you are still taking your time like this. As a result,
The market has been taken away by other companies!" Chen Zhendong said, "If you don't provide new technologies and new models, are you not allowing us to acquire other companies in the international market?"
Cui Yutang was silent for a moment. He knew that what Chen Zhendong said was the truth. It was precisely because it was the truth that it was difficult to answer. The Volkswagen Group has already paid the price for this, and the sales data for 2005 have been released.
, in short, in the Chinese market, whether it is FAW-Volkswagen, Shanghai Volkswagen, or Volkswagen China Sales Co., Ltd., the sales performance is very bleak, and the Volkswagen Group's share of the Chinese automobile consumer market has increased significantly.
The decline can be said to be a foregone conclusion!
But understanding is understanding, Cui Yutang still knows his position, and he must speak for whoever takes the job! It is impossible for him to admit that Volkswagen Group's decision-making is wrong.
"Mr. Cui, I'm not here to accuse Volkswagen Group." Chen Zhendong waved his hand and interrupted Cui Yutang, who was about to speak. "I invited Mr. Cui to come today. I do not represent Shanghai Automobile Group Co., Ltd., nor do I want Mr. Cui to speak."
You are meeting with me as the representative of the Volkswagen Group in China, and I am here to meet with you, Mr. Cui, in a personal capacity." Cui Yutang blinked, he was a little confused, what did Chen Zhendong mean, a personal relationship meeting to discuss business?
"I heard that Mr. Cui has spent a long time in Germany. I wonder if he is familiar with BMW?" Chen Zhendong pondered for a moment and said. Cui Yutang suddenly realized that Chen Zhendong wanted to find out about BMW's acquisition from him.
Find out the truth and inside story of the Japanese car company. Cui Yutang has stayed in Germany for a long time and is in this industry. Even if the Volkswagen Group and BMW are competitors, he is in the BMW company.
There is no familiar person, which is nonsense. But... why did he want to help Chen Zhendong? Shanghai Automobile Group Co., Ltd.'s withdrawal from the acquisition of Morisgarages Automobile Company is a good thing for Volkswagen Group Co., Ltd., if it is for its own sake
, what kind of trouble would this matter cause? Wouldn't it mean that you are digging a hole for yourself? No matter how optimistic the headquarters of the Volkswagen Group is about you, it will definitely not be able to tolerate you.
Cui Yutang smiled and said: "Haha, if you say you are not familiar with it, Mr. Chen will definitely not believe it. After all, it is a famous automobile company in Germany and even the world..."
"But it goes without saying!" Chen Zhendong interrupted Cui Yutang and said, "I know Mr. Cui has concerns in his heart. As the saying goes, the butt decides the position. I won't say that helping Shanghai Automobile Group Company is patriotic or other nonsense.
I just want to ask Mr. Cui, do you think I have hope of becoming the second-in-command of the Shanghai Automobile Group Corporation in the next few years? Why do you think I should fight for that position? Mr. Cui, people always have to take a long-term view.
. Only then can we get the greatest return. Do you think this is true? Especially in this country. I don’t think I need to explain the importance of favors in detail to Mr. Cui, right?"
Cui Yutang was moved. What Chen Zhendong said was correct. Although he didn't know Chen Zhendong's background, the fact that he was able to parachute to Shanghai Automobile Group Company and directly serve as the powerful vice president already showed Chen Zhendong's ability. Volkswagen Group Company also
If we want to continue to develop the Chinese automobile market, it is inevitable to have good relations with the powerful figures of the Shanghai Automobile Group Company.
However, Cui Yutang also had concerns. After Chen Zhendong became the vice president of Shanghai Automobile Group Company, he clamored to compete with Qinchuan Samsung Automobile Group Company to purchase Jiangning Automobile Group Company. This is no secret in the industry. Although Volkswagen Group Company said it had already
Hong Kong's Kumho Film Group signed a contract to embed advertisements in "Transformers", but the role assigned must be the most marginalized. Although the Volkswagen Group is dissatisfied with this, it has nothing to do.
They were the last to know, and their attitude was the least "respectful". If it weren't for the relationship, Hong Kong Kumho Film Group originally intended to exclude the Volkswagen Group. Moreover, they just refused to participate, and some car companies were willing to take their place.
They, and that little role, can be easily digested by the other three major car companies.
The Volkswagen Group, which has been dominating the Chinese automobile market, can be said to have suffered two consecutive blows. First, last year's performance fell sharply, and then it missed this good opportunity to promote its products globally. The board of directors was also really annoyed. Huaxia
, many staff including those in Hong Kong were punished, but Cui Yutang was promoted because he finally "persuaded" Hong Kong Kumho Film Group Company to give Volkswagen Group Company a chance. In fact, Cui Yutang himself knew that on that day, he and
Fang Mingyuan didn't say a few words at all. Fang Mingyuan was more lazy and wanted to give Volkswagen Group Company this face because of the face of some people.
BMW suddenly came out to buy the Japanese car company. Others thought that the management of BMW wanted to turn back for some reason, but Cui Yutang had an inexplicable intuition. Could it be that BMW was also the same company?
The middleman? Someone else who really wants to buy the car company?
Although Morisgarages Automobile Company is also a car company with a long history, its production technology and brand can be said to be at least in the mainstream globally, but if there is anything about it that is worthy of being acquired by BMW Motor Company, Cui Yutang
I don't believe it.
The Japanese car company has been run by BMW for many years. Even if there are any good things, they have been squeezed out by BMW. After that, BMW split the company and resold it. It reached an agreement with the British Phoenix Group
Cui Yutang didn't know what the secret was behind the transfer agreement of Morrisgarages Automobile Company, but he did know that BMW Motors must have had no intention of acquiring Morrisgarages Automobile Company. Otherwise, there would be no Shanghai Automobile Company at all.
The group company and Jiangning Automobile Group Company have room to raise prices.
So who is the person who really wants to acquire Moorsgarages? Who has the ability to instruct BMW to fight for him?
Cui Yutang is not without suspects, but he does not have any evidence to prove his guess, and he cannot even say it easily. If it reaches that person's ears, he may not be able to clean up the Volkswagen Group.
, but cleaning himself up is just a matter of a few words. Even though he has made great contributions to the Volkswagen Group's business development in China, Cui Yutang still believes that the company's board of directors will be happy to abandon him to please that person.
Cui Yutang pondered for a long time, and Chen Zhendong waited silently. This was not a simple matter. It was normal for Cui Yutang to have difficulty making a decision for a while. Chen Zhendong's heart calmed down a lot without a single refusal. He was also helpless.
For example, the Shanghai Automobile Group Company has a close relationship with the Volkswagen Group Company, and does not have much relationship with the BMW Motor Company. He just wanted to inquire about some information, or secretly pass on some information, but there was no suitable channel for a while. But he knew
, Cui Yutang has a very good German friend, he should have some connections in BMW Motor Company, and he seems to be not ordinary.
"Mr. Chen, to be honest, now that BMW has opened its mouth, there is no doubt about the fate of Shanghai Automobile Company. Shanghai Automobile Group Corporation contacted BMW because they wanted to get more money from BMW.
Will the company buy the Japanese car company?" Cui Yutang asked, "In my personal opinion, it is unlikely that BMW will nod." No matter what agreement is reached between BMW and Phoenix Group, unless
It is said that the asking price of BMW Motor Company exceeds that of Jiangning Automobile Group Company. Otherwise, the Morisgarages Motor Company acquired at a price of 500,000 pounds cannot be transferred to other companies at a high price in the short term. Even if Phoenix Group has no objection, BMW Motors
The company still needs face.
Chen Zhendong spread his hands and said helplessly: "Although I want to answer this question, I'm sorry..."
"I know the trade secrets." Cui Yutang waved his hand and said, "Since Mr. Chen doesn't want to talk about it, I won't ask any more questions. If Mr. Chen wants to get the inside story of the transaction between BMW Motor Company and Phoenix Group from me,
I can only say that you have found the wrong person. Maybe someone on the board of directors of Volkswagen Group will know, but it will definitely not be me, a small manager. I can only tell you my personal opinion. This transaction is basically
It is a foregone conclusion that the price may still fluctuate slightly, but Phoenix Group will not reject BMW."
Chen Zhendong felt a little disappointed, but he also understood that Cui Yutang was telling the truth. If this kind of thing had been known to everyone, it would have been exposed long ago.
Cui Yutang said regretfully: "I'm sorry, I can't help Mr. Chen in this matter..." (To be continued.)
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