Resource Tycoon Reborn

On May 17, 2006, the Yingnan Provincial Department of Quality Supervision, Inspection and Quarantine announced that during a quality inspection of the Yingnan Provincial Dairy Group Co., Ltd., it was found that the coliform bacteria in the fresh milk sampled exceeded the standard by up to 1,000

Ten thousand times, this news immediately caused a nationwide sensation after it was reported by China Channel's 7 o'clock news in the evening!

"Ten million times?" Fang Mingyuan immediately opened his eyes and asked, "Can the milk still be drunk?"

"It is said that the milk has a peculiar smell, is very thick and lumpy, and looks a bit like tofu curd." Zheng Jiayi said, "It is said that there were many consumer complaints about this matter half a year ago..."

"Wait, wait, wait, you mean, it took half a year for consumers to complain before the results of the investigation were released? Why did it take so long?" Fang Mingyuan asked with a frown. Yingnan Province is also a populous province, with tens of millions of people.

, even if only some people drink milk, and some of these people drink fresh milk, the number of consumers that may be involved is at least millions! How can the results be obtained in such a long time? This is a huge impact on consumption.

Totally irresponsible for the patient’s health!

"That should be the meaning. You also know that your officials are used to making a simple matter complicated, or in the face of reporters' questions, they ask questions and answer questions, and make assumptions about it." Zheng Jiayi shrugged.

"According to officials from the Yingnan Provincial Department of Quality Supervision, Inspection and Quarantine, the sampling locations for their fresh milk inspections this time were divided into large supermarkets and household milk boxes, including hundreds of supermarkets and three supermarkets in many provinces, prefectures and cities in Yingnan Province.

Thousands of families.”

"Is there something wrong with the fresh milk on the shelves of Carrefour supermarkets?" Fang Mingyuan asked immediately. Although fresh milk cannot be sent to Hong Kong and is uniformly tested by the quality inspection center, Carrefour supermarkets in each city have their own.

Complete testing procedures for fresh food.

"The purchasing department of Carrefour Group in Yingnan Province does not purchase fresh milk products from Yingnan Dairy Group Co., Ltd. So, this matter has nothing to do with us. But companies like Wal-Mart, Carefour, and some domestic supermarkets

Enterprises were not spared this time." Zheng Jiayi chuckled and said, "The fresh milk products of Yingnan Dairy Group Co., Ltd. are not only supplied to this province, but also to several cities in neighboring provinces. Uncle Sun is already in Shanghai.

The headquarters announced that Carrefour Group has not purchased fresh milk products from Yingnan Dairy Group Co., Ltd. in the past year. Therefore, consumers of Carrefour Group please feel free to consume." Fang Mingyuan also burst into laughter, but Sun Zhaolun seized every opportunity to provide

Carrefour Group's food safety advertising.

"Since Angelina wants to do it, I can't say whether Xintong will join me, but I am very interested." Zheng Jiayi thought for a while and said. Although she is favored by the old man in the Zheng family, she is the third generation after all, and

She is a daughter, and her net worth is not very rich. Although Fang Mingyuan will definitely give her a share of the property to manage in the future. But she still prefers to invest and start her own business. Moreover, this matter is something that Fang Mingyuan is happy to see happen, and she naturally also

Hope it can help.

Fang Mingyuan pulled her to sit on the sofa, pondered for a moment and said, "What can you use about Yingnan Dairy Group Co., Ltd.?"

"Are you planning to ask Carrefour Group to completely close its doors to Yingnan Dairy Group Co., Ltd.?" Zheng Jiayi looked into Fang Mingyuan's eyes and asked. After following him for so long, she would naturally have some ideas about Fang Mingyuan's behavior.

learn.

"Well, I will say hello to Uncle Sun. Carrefour Group will stop purchasing all products of Yingnan Dairy Group Co., Ltd. And I will ask Uncle Sun to recruit other colleagues. In Yingnan Dairy Group Co., Ltd.

Before making substantial changes, we will not place any product orders with it." Fang Mingyuan nodded. The reason why scandals in China's dairy industry are common is because the government's supervision and management are full of loopholes, and those who commit crimes

Companies that have made mistakes have been treated lightly. This time, since Yingnan Dairy Group Co., Ltd. has taken the initiative to come to the door, it might as well kill the chicken and scare the monkeys.

"Then let's publicize the establishment of the new company in a high-profile manner and use this shareholder style!" Zheng Jiayi rubbed her eyebrows and said, "Then we have to discuss with Angelina as soon as possible the basic equity ratio of the company and the company name.

, a lot of things need to be prepared.”

"Although it will be very busy, it is worth it." Fang Mingyuan put his arm around her shoulders and said, "Intangible advertising and word-of-mouth are incomparable to any amount of advertising in the future." Zheng Jiayi nodded. It was indeed what Fang Mingyuan said.

At this time, announcing this news in a high profile will undoubtedly draw more people's attention to the matter. This will undoubtedly be extremely beneficial to the company in opening up the market in the future.

Zheng Jiayi rested her head on Fang Mingyuan's shoulder and sighed softly: "Okay, I'll go check on Angelina later and talk to Xintong about it."

"Yeah. I have to talk to Uncle Sun and Director Wei about this in advance." Fang Mingyuan said.

On May 18, the day after it was announced that the coliform bacteria in the fresh milk of Yingnan Dairy Group Co., Ltd. exceeded the legal limit by 10 million times, Sun Zhaolun, chairman of Carrefour Group, made a speech at the Carrefour Group headquarters in Shanghai.

A reporter from Shanghai TV mentioned in an interview that in order to protect the interests of consumers and ensure that no dairy products exceeding the standard enter the market, Carrefour Group has decided to take action at Yingnan Dairy Group Co., Ltd. on the crazy excess of coliform bacteria in fresh milk.

Before substantial rectification, Carrefour Group will stop purchasing all products of Yingnan Dairy Group Co., Ltd., and all products of Yingnan Dairy Group Co., Ltd. that have been purchased will also be temporarily sealed and will be reviewed by the Quality Inspection Center.

After inspection to ensure that the quality is up to standard, it will be considered for sale.

This news quickly aroused the response of other local supermarkets in Shanghai. In fact, they did not have many products from Yingnan Dairy Group Co., Ltd., but one after another supermarket chain retail companies came forward and announced

The temporary suspension of purchasing products from Yingnan Dairy Group Co., Ltd. is still very shocking. In particular, Carrefour Group is the leader of domestic chain supermarket retail companies, and Shanghai is the largest economic city in the country.

, its influence can be said to be beyond the Shanghai stock market.

On May 19, foreign-funded supermarket companies that have entered the Chinese market, such as Wal-Mart, Carefour, and Jietian Group, also announced that the products of Yingnan Dairy Group Co., Ltd. will be removed from the shelves.

The products of the Group Co., Ltd. will be sealed or returned until they meet the Huaxia dairy product safety production standards.

On May 20, a number of well-known supermarket chain retail companies in China also announced that they would follow the footsteps of Carrefour Group and "ban" the products of Yingnan Dairy Group Co., Ltd. until their products have not received quality certification.

Before the guarantee is confirmed, any products of Yingnan Dairy Group Co., Ltd. will no longer be sold. Many well-known domestic dairy product manufacturers have also launched self-examinations and drawn a clear line with Yingnan Dairy Group Co., Ltd.

From May 21st to May 23rd, Tongyi TV, Huaxia TV, Shanghai TV, Beijing TV, Pengcheng TV, Yangcheng TV, and many TV stations in Hong Kong gave detailed reports on the incident.

In addition, Tongyi TV, Huaxia TV, and Beijing TV each produced a special historical program reviewing the substandard quality of dairy products in China in the past ten years, pushing this incident to the forefront.

Yingnan Provincial Dairy Group Co., Ltd. was suddenly thrust into the limelight, its popularity increased greatly, a large number of products were returned, orders were cancelled, and the company's production came to a complete standstill. At the same time, the Yingnan Provincial Quality Supervision and Inspection Bureau

After receiving multiple complaints from consumers, the quarantine department spent half a year investigating and collecting evidence, and was unanimously condemned by the society. The head of the department had to apologize to the society.

"You, this time you have severely offended the person in charge of the relevant departments of Yingnan Province." Su Aijun smiled, "All the calls begging for mercy from Yingnan Province came to me." Although Fang Mingyuan himself did not come forward, but

The successive "actions" of Carrefour Group and Tongyi TV Station have clearly shown Fang Mingyuan's attitude behind them.

Although Yingnan Dairy Group Co., Ltd. is only a provincial dairy production company, it is also the largest local dairy production company in Yingnan Province, with more than 18,000 employees and total assets of 30

More than 100 million yuan! Such a company is in operating difficulties, how can it not make local officials heartbroken?

Fang Mingyuan shrugged and said: "Yes, a good company will be in trouble because of this, and may even suffer a large loss, or even more seriously, it will go bankrupt. Of course they will feel distressed. More than 10,000 employees may

It is indeed unbearable to face unemployment, but until now, I have not heard from Yingnan Province that it will provide support to consumers who have spent money on milk in the past six months, but have harmed their health.

What kind of substantive compensation? A few words of apology from Kongbaba can make up for their behavior? In order to ensure the normal operation and profitability of the company, and to ensure the jobs of the company's employees, the interests and rights of millions of consumers can be ignored.

Good health, I think their butts are sitting in the wrong place."

"And Carrefour Group has escaped this time. Uncle Su, do you know that officials from Yingnan Province have repeatedly greeted the head of Carrefour Group's Yingnan Branch and asked them to purchase Yingnan Dairy Group Co., Ltd.

Products, including fresh milk products with seriously substandard quality. I can only say that fortunately the managers of Carrefour Group withstood their pressure, otherwise the reputation that Carrefour Group has earned through hard work over the years would have been lost!

"Fang Mingyuan said angrily, "I haven't settled this matter with them yet." (To be continued.)

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