Resource Tycoon Reborn

Chapter 93 Acquisition from carefour (Part 2)

"Second, the real estate prices in Japan are too high, even higher than our prices in Europe. The cost of renting a store is a huge expense every year, which is enough to wipe out the little profit we make.

Purchasing a store, on the one hand, goes against our usual business style of leasing stores. On the other hand, it has to be said that this is also a huge cost that may take many years to recoup. In contrast, we are across the sea from them.

In China, which faces China, today's store rental costs can be said to be surprisingly cheap. Based on these two considerations, we believe that the Japanese market is not the right time to intervene."

In 1990, Japan's land prices were at their peak. Another landmark in Tokyo, the Tokyo Empire Plaza, the price of one square mile of land under the square was actually higher than the land value of the entire California. The price of a piece of land in Tokyo was equivalent to

Regarding the land prices across the United States, Japan is immersed in the myth of "land prices will not collapse".

"If you sell all the land in Tokyo, you can buy the United States, and then lease the American land to Americans to live in." This is a topic that many Japanese people talk about.

At the same time, Japanese capitalists were also attacking in all directions, buying real estate in other countries. In 1989, in Hawaii, only one valley where golf courses could be built was still in the hands of the Americans, and the rest were all bought by the Japanese. Most of them

Representative is Tokyo billionaire Hideki Yokoi, who purchased Thame Park on the outskirts of London, Mount Jupiter in southern England, as well as Scotland's prestigious landmarks - Glenap Castle and Felguera on the outskirts of Barcelona in Spain.

Palace. Later, the Empire State Building, considered the heart and soul of New York, was acquired for US$40 million.

From this, you can imagine how crazy Japan's land prices were at that time. No one among the directors here can deny this. Although the Japanese still believe that their land price myth can continue, many foreign experts are not convinced.

Concerns have been expressed about this.

"After more than a year of research and investigation, our staff believe that among the East Asian markets, the Chinese market should be the market we attach most importance to at present. Both its population and its future development prospects are quite bright. It can be said that it

It has great potential for development. Over time, I think China will become a huge market that is not inferior to the Japanese market, the American market and the European market. Even if we can only occupy half of its market share..."

"Nicholas, China is an important sales market for our group in the future. I have no objection to this. But I want to ask, is it too early to get involved now?" Another director raised his hand and interrupted him.

, "As far as I know, China's per capita GDP today is probably less than one thousand US dollars. Can their national income support the consumption power we envision?"

Nicholas smiled confidently and said: "Director Pierre, we have already considered the point you mentioned. Regarding this point, I can tell you responsibly that this is not a problem. First, China's economy is growing rapidly.

The development of China, and our entry into China, also requires time and a process; secondly, although China’s per capita GDP is only a few hundred dollars, due to unfair distribution of social resources and other reasons, China’s regional per capita GDP varies greatly, and the southeastern coastal areas

It is several times higher than that in the inland areas of the northwest, and in the cities on the southeastern coast, the income of urban residents is several times that of rural residents. In other words, the gap between the rich and the poor in China is very large. A few people control most of the

Wealth. According to our estimates, the total population of this part of the country should be tens of millions. And they are concentrated in major cities in China, such as Beijing and Shanghai. These are already in the folder in front of you.

I won’t go into all the detailed explanations here. All in all, I believe that the future of our group’s entry into the Chinese market is bright, and it will become an important profit growth point for our group in the next few decades!”

"Tens of millions!" All the directors present showed joy on their faces. Although this part of the population may account for less than 10% of the total population of China, the absolute number is

However, it has surpassed most countries in Europe. With such a huge population, it is no problem to support carefour’s early investment. And as time goes by, with the economic development of China, the urbanization of the population, and the expansion of supermarkets

There will be more and more consumers! This sounds like a wonderful prospect indeed.

……………

"Dear directors, this is our last proposal at this meeting. It is about unifying the Chinese name of my carefour after we enter the Chinese market. Nicholas and the others previously solicited opinions from Chinese people in Europe, and among the many names they provided

, the name Carrefour is the most favored by Nicholas and others. Chinese people are very particular about omens in their lives. If the omen of this name is not good, then it will cause them to have bad associations and make them think about a certain person.

In other words, the resistance and rejection of something. I believe that everyone can understand this. After all, we ourselves also like our daughter’s name to be called an angel, not a witch. Don’t you?” Chairman Henry Brann

Ke's words aroused knowing smiles from the directors present.

"Henry, can you explain to us what these three Chinese characters mean?" Director Gabriel said, pointing to the three characters Carrefour.

"Well, according to those Chinese people, these three words, home, means family; Le, can be understood as joy; Fu, naturally means happiness. The overall meaning can be understood as, everything we do will be for their family

Bringing joy and happiness. I personally think this is very good. As a retail chain enterprise, this is exactly a wish and a corporate image that we should express to the people. And the Chinese pronunciation of these three words is closely related to our

The pronunciation of carefour is very similar, so Nicholas and the others listed this name as their first choice. I personally think that this translation should be comparable to the translation of Coca-Cola when it entered China!" Henry laughed. All the directors also nodded in approval of Henry's choice.

Speech.

"But now there is a problem. Nicholas and the others have investigated in China, and this name has been registered by the Chinese. This company is also a supermarket chain company." Henry said with regret on his face. The directors couldn't help but look at each other, one of them had been

How could Henry still praise such a registered trademark in front of everyone?

"This Chinese company is not large in scale, and it is a private company. It currently occupies a certain market share in China's Qinxi Province. Nicholas proposed that either we acquire this company, or we buy the trademark from them.

Henry smiled and said to everyone, "I just want to ask everyone's opinion here. Is it worth it for us to do this for this name?"

"Nicholas, can you tell us where in China this Qinxi Province is? And what are the current assets of this company?" someone asked.

"Qinxi Province is located in the northwest inland region of China. Maybe you don't have any idea about it, but believe me when I tell you that its capital is the famous Chang'an in history, the eastern starting point of the ancient Silk Road, and the world-shocking Terracotta Warriors of Qin Shi Huang.

Once the land is released, everyone will understand." As Nicholas explained, many directors showed expressions of sudden realization. "The exact number of the current assets of this company has not been obtained, but I think it should not exceed 200 million yuan.

In RMB, it’s probably less than 30 million US dollars.”

"Oh..." The directors showed disapproval. Such a small amount of assets is nothing compared to carefour!

For a mere asset of less than 30 million U.S. dollars, it is really not a good idea to challenge the chairman who is obviously very fond of the company's Chinese name. Therefore, the directors approved the proposal without objection. Carefour will be in the near future.

Send people to Qinxi Province in China to discuss the transfer of the trademark with this company. If the other party refuses to transfer the trademark, then it may be possible to acquire the entire company.

Although the decision of the company's board of directors is to purchase the trademark first, Nicholas does not think so. Although the information in his hand is not detailed about this company, Nicholas can see that this company was only born two or three years ago.

The development speed of Huaxia private enterprises is quite impressive. They started from a small county town and in such a short period of time, stores have spread all over the province. This shows that the person in charge of this enterprise still has quite strong business capabilities.

Nicholas knew that before the reform and opening up, China implemented a planned economy. Unlike Western countries, they had a deep understanding of the meaning of trademarks. Therefore, many companies did not have the awareness to protect the registration of commercial papers, and even purchased their trademarks at all.

It didn't cost much, but for some reason, he always had a feeling that the owner of this company might not be so ignorant.

"Acquiring the entire company is also a good choice." Nicholas tapped on his desk and thought to himself. Although Qinxi Province is located in the inland of China, there is a big gap between the economy and the coastal areas.

, but it is located in the middle of the northern territory of China. It is a good choice to capture Qinxi Province and then radiate the group's influence in all directions. With thirty million US dollars, it can capture a province in the hinterland of China.

He pressed the button on the phone and said to his secretary: "Ask Mr. Frank to come to my office."