Resource Tycoon Reborn

On September 29, BHP Billiton Group Company announced that it had reached an iron ore price agreement with China for 2008. The next day, Rio Tinto Group Company also announced that it had reached an iron ore price agreement with China for 2008.

The ore price agreement means that China has finally won the iron ore price negotiation that has been delayed for nearly a year, but this victory is in the iron ore spot market. The price of iron ore is already different from that of Changxie Mine.

There is a bit of irony in the face of the reality that it is not much, or even lower than that of Changxie Mine. Also on this day, it was reported from the United States that Lehman Brothers, the fourth largest investment bank in the United States, has fallen into a serious financial crisis and announced that it has filed for bankruptcy protection.

This means that a more serious global financial crisis is coming!

On October 8, the American media suddenly broke the news that Microsoft was in secret negotiations with Japan's Sega Corporation. Microsoft and Sega Corporation would jointly invest in a new company. In the future, the new company would be responsible for the research and development of the next generation of home game consoles.

Production and sales work! As soon as this news broke, it immediately caused an uproar in the global home game console industry!

Sega Corporation is the well-deserved leading company in the home game console industry today, occupying nearly 40% of the market share. The remaining market share is divided between Microsoft Corporation, Sony Corporation, and Nintendo Corporation! If

Saying that Sega Co., Ltd. and Microsoft are joining forces in the home game console industry means that the new company occupies more than half of the market share in the home game console market, further widening the gap with Sony Co., Ltd. and Nintendo Co., Ltd.

!When he heard the news, Heike Jiro seemed to have aged several years all of a sudden, looking a little senile.

Since Sony's ps3 went on sale, although it has still achieved quite good sales results in Japan, compared with the x-wave x360 and "Leo" that took the lead, it seems to be inferior. Not only does it not compete with the "Leo"

In the fight to become the sales leader of the new generation of consoles, even Microsoft's x-wave x360 has struggled to catch up in global sales. The ii home game console launched by Nintendo Co., Ltd. has emerged as a new force, occupying the top spot in the home game console market.

Amazing market share. These have severely squeezed Sony Corporation's market share.

Although this does not change that ps3 is still an important profit point for Sony Corporation, the management of Sony Corporation knows very well that if no changes are made, the profits that this profit point can provide to Sony Corporation in the future will be

There will be fewer and fewer! This is definitely not a good thing for Sony Corporation!

Sony was once brilliant. Although Sony is still a world-class company today, it has gradually lost its leadership position in the industry and become mediocre. As an old man of Sony Corporation, Heike Jiro can see this clearly.

It couldn't be clearer. Sony Corporation is like a shambling giant. Although it is still moving forward, its steps are getting slower and smaller. Every product that once dominated the world has been replaced by its peers.

They chased after him.

Faced with this situation, Sony Corporation's management has no good countermeasures. They can only cut costs, reduce mid- and low-end products, focus on the development of high-end equipment, and sell assets that are difficult to reverse the decline.

Return to profitability. Since Sony Corporation shocked Japan by announcing 17,000 layoffs centered on its electronics business in the last year of the last century, it has carried out layoffs of 10,000 to 20,000 people almost every three years, and has laid off nearly 50,000 people so far.

People, but Sony still doesn't seem to be able to get on the right track!

As the vice president of Sony Corporation and an old man of Sony Corporation, Heike Jiro can naturally understand many secrets that are difficult for outsiders to understand. For example, as of the end of August, Sony Corporation has lost nearly 300 yuan this year.

Half a billion dollars, the management is now racking its brains to consider how to reduce this number as much as possible in the remaining time. If there is no good way, then selling the company's assets will undoubtedly be put on the board of directors' agenda again.

At this time, it was revealed that Microsoft is discussing with Sega Corporation to merge the two companies' businesses in the home game console industry. This is nothing short of adding insult to injury for Sony Corporation!

Although many people were confused after learning the news, how could Microsoft, which is ambitious in the home game console industry, quietly and suddenly hook up with Sega Corporation? Although, yes

The two companies jointly established a new company to take over the existing home game console business of the two companies. However, since it is a cooperation, there must be a question of who is the master and who is the slave. Although the market value of Microsoft Corporation far exceeds that of Sega Corporation, it is

In the home game console industry, Sega Co., Ltd. is the unshakable leading company. Moreover, Sega Co., Ltd.'s current financial situation has always been good, how could it possibly give up its dominant position and succumb to Microsoft.

Moreover, it can be said that Sega Corporation is now controlled by Fang Mingyuan personally, and with strong support from Amestation Corporation, Square Enix Corporation, and Enix Corporation, Fang Mingyuan has never heard of a lack of funds on hand. With Fang Mingyuan's usual style, naturally

It is impossible to give up controlling interest in the new company to Microsoft.

"What Vice President Heike is saying is that Microsoft should be cooperating with Sega Corporation in this matter?" Chairman Howard Schunger said in disbelief, "In order to enter the home game console industry, Microsoft has

How could we give up so easily after losing billions of dollars? It’s really hard for me to imagine that Bill would agree to such a result.”

"Chairman, Mr. Gates has announced his retirement and will no longer be involved in Microsoft's affairs." President Ryoharu Shinhara slightly raised his eyes and glanced at Howard and said, "As far as we know, Fang Jun is also a member of Microsoft's board of directors.

The company's shares he owns are firmly the second largest shareholder. If Mr. Gates continues to reduce his holdings, Fang Jun is likely to become the largest shareholder of Microsoft. With Fang Jun among them, the two companies made such a decision,

I think it's normal." Although this matter has not been officially confirmed by Sega Corporation and Microsoft, judging from the information obtained, it is nine out of ten that it is true. Of course, they can't wait for the news

We will discuss countermeasures after it is confirmed. Everyone present nodded slightly. Although some people were surprised that Fang Mingyuan was the second largest shareholder of Microsoft, they are all people who have been in high positions for a long time. How could they show cowardice in such an occasion?

.

"What President Shinhara said makes sense. Fang Jun has a strong voice in both Sega Corporation and Microsoft. Moreover, Microsoft has entered the home game console industry for several years. Although it has established a firm foothold, it has not been profitable in terms of profits.

From a perspective, it is far away. It is said that there are many directors on the Microsoft board of directors who are quite dissatisfied with this. It is just because no one can shake Mr. Gates’ authority in the company, so Microsoft’s x-wave x project

It has continued. Now, Mr. Gates has announced his retirement, and Microsoft has taken this project out to cooperate with Sega Corporation. I think the board of directors who were originally opposed to it are happy to see this result." Director Katsumi Kobayashi suddenly said.

Howard's eyes twitched. Katsumi Kobayashi is a director of Sumitomo Mitsui Financial Group and represents Sumitomo Mitsui Financial Group on Sony's board of directors. She has always looked down upon him, a foreigner who sits on the chairman's chair.

"And those directors who originally supported this project will also be happy to see this result." Ryoji Shinhara sighed. Fang Mingyuan and Bill have a good relationship. This is not a secret. When "Tangshan Earthquake" premiered,

Bill also went to the Tangshan site. After Bill retires, his influence will not decline immediately, and Fang Mingyuan must also have considerable influence in Microsoft. Microsoft and Sega Corporation have joined forces. For Fang Mingyuan,

, that is, no more internal friction, and Bill’s original intention of establishing the x wave x project will definitely be reflected in the new company’s products. This is simply a result that all three parties are satisfied with! It’s just that before this, no one thought of it,

Is it possible for Sega Corporation and Microsoft to cooperate?

"The opinions of Director Kobayashi and President Suhara are... This news is probably true. I don’t need to tell you what the cooperation between Sega Corporation and Microsoft in the home game console industry means to us. I believe it

Everyone knows very well, and what this result means to us at Sony Corporation, everyone also knows in their hearts. Now the next question is, how should we deal with this result? Vice President Heike, you and

Mr. Fang is the most familiar with it, do you think it is possible for us to persuade him to give up this plan?" Howard asked Keijiro Hira directly.

Heikejiro pondered for a long time before he said slowly: "I'm not sure. If there is any cooperation project that can interest Fang Jun, I can try it." Everyone present fell silent. What else does Sony have now?

Can Fang Mingyuan give up the cooperation between the two companies? You must know the cooperation between Sega Corporation and Microsoft. As long as the executives are not overwhelmed, the next generation of consoles will definitely still be theirs, and the market share is likely to reach

About 60%, forming a crushing force on the home game console business of Sony Corporation and Nintendo Corporation.

Looking at the gloomy faces of everyone, Taira Keijiro secretly sighed in his heart. In the 1990s, Sony Corporation must have had many things that Fang Mingyuan was interested in, but now, where are the businesses that Sony Corporation has that can be transferred?

He is not the best in the world in a field, but if Fang Mingyuan is still tempted, 80% of the board of directors will never agree to the transfer. He glanced at Howard. After taking office, most of this person's energy was focused on how to reduce business operations.

Although short-term measures such as production and sales costs, outsourcing operations, sales departments, and overseas production made Sony Corporation's performance improve in the early days when he took over, Sony Corporation's operations deteriorated over time. In digital products,

Core electronics fields such as home entertainment consumer products have missed development opportunities and have become sluggish. In contrast, former competitors are thriving one by one.

Heike Jiro couldn't help but turn his mind to Fang Mingyuan. Had he foreseen Sony's today? If Fang Mingyuan had not deceived him, Fang Mingyuan had never planned to hold Sony stocks for a long time.

"Ahem, everyone, it seems that no one has a clue as to how to persuade Fang Jun to give up the cooperation between Sega Corporation and Microsoft. Can we let this matter go for now?" Director Yotaro Yamauchi said suddenly.

"Director Yamauchi, do you have anything to say?" Howard's eyes turned to Yotaro Yamauchi. Behind him was Japan Steel Engineering Holdings.

"On behalf of Japan Steel Engineering Holdings, I would like to ask Chairman Shi Junge that as of the end of August, Sony Corporation has lost nearly 3.5 billion U.S. dollars this year, which can be said to have set a new record in recent years. I don't know what's wrong?

What targeted measures does Chairman Shi Junge have?" Yotaro Yamauchi asked in an aggressive tone, "Shouldn't we lay off more employees and sell the company's assets to make up for the company's deficit?"

Howard was surprised. Although Sony's performance this year is indeed poor, it is also because there are many factors involved. Moreover, this fiscal year is still long, and there is still a lot of time for him to move around.

, to reduce the amount of the deficit as much as possible. At this time, Yamauchi Yotaro suddenly asked what this meant?

"Director Yamauchi, the company's performance this year is indeed very unsatisfactory, but this is also due to the sluggish international trade environment." Director Miyauchi Fueo, who has been silent, said softly, "Not only our Sony Corporation, but also domestic companies

The performance of these companies has generally declined."

"Director Miyauchi, I admit that the performance of domestic companies has generally declined, but don't you think the company's performance has never been good in recent years?" Yotaro Yamauchi looked directly into Miyauchi Fueo's eyes and said, "

If we blindly rely on selling company assets and laying off employees to make up for the shortfall, I'm worried that within a few years, the company's people will be dispersed. By then, even if they are determined to change, they will be unable to make up for it!" Howard's pupils couldn't help but shrink.

, Yotaro Yamauchi, what does this mean? Is it an attack on yourself?

Howard himself knows that since he took charge of Sony Corporation, Sony's performance has not improved as shareholders expected. Instead, it has been unable to continue after the initial improvement and has returned to the track of decline. But to be honest

, he has also tried his best. Under his leadership, Sony Co., Ltd.'s financial, film, music, and insurance businesses have all operated vigorously and have become Sony Co., Ltd.'s pillar industries. The main cause of Sony Co., Ltd.'s losses is Sony.

Co., Ltd.’s traditional businesses include mobile phones, televisions, computers and other fields.

The meeting broke up unhappy in the end. These people gathered together and did not come up with a definite countermeasure. The only decision was to ask Heike Jiro to determine the authenticity of the cooperation between Sega Corporation and Microsoft as soon as possible and the relationship between Fang Mingyuan and Fang Mingyuan.

attitude on the matter.

On October 10, the passenger plane Heikejiro took landed at Fengyuan International Airport, and Fang Mingyuan went to the airport in person to greet his arrival.

"President Heike, are you here for the cooperation project between Sega Corporation and Microsoft?" After some pleasantries, while still in the car, Fang Mingyuan got straight to the point.

"Fang Jun, this time you are..." Heikejiro sighed. Although no one from Microsoft or Sega has publicly admitted this matter, no one has come forward to deny it. Microsoft

As a result, the stock price rose significantly, rising by nearly 7% in two days. Sega Co., Ltd. is not listed, otherwise, I am afraid it may rise by 20 to 30%! Microsoft, although it is said that in Nas

After the collapse of the Dak Index, the market value has shrunk greatly, but in the eyes of most people, the shadow of a famous tree is still a giant that needs to be looked up to. Sega Corporation cooperated with Microsoft Corporation to strengthen

The thought of joining forces is enough to make investors flock to it.

"Haha, there is no way. Microsoft has put too much pressure on Sega Corporation. Bill, that guy, is just using money to smash his way out. If he continues to play like this, I'm afraid it won't take a few years for the next generation of home appliances to

The game console is about to be launched again." Fang Mingyuan smiled and said, "I think you, Sony Corporation, don't want to see this result, right?"

Heike Jiro nodded, Microsoft's cash flow is really abundant, Xwave lost billions of dollars, and it actually developed and launched Xwave 360 ​​just four years later, forcing other peers to do so.

They update their home game consoles at their own pace. For Sony Corporation, the ps2 had to launch the ps3 before the value of the ps2 was exhausted, which put great financial pressure on the company.

"The rapid replacement of home game consoles has not only put great financial pressure on our four companies, but also put great pressure on players and game production companies. In four years, many game production companies have just

After adapting to the performance of the new generation of consoles, we have to prepare for the next generation of consoles, which wastes a lot of resources and makes today's games eager for quick success. More and more games are being launched, but the playability of the games is getting worse.

It's getting worse. Few game production companies are willing to spend two or three years to refine their works, forming a vicious circle. I believe you are also deeply aware of these shortcomings, right?" Fang Mingyuan said,

"After Sega Corporation cooperates with Microsoft, it will slow down the speed of console updates and will only continue to make small-scale performance improvements. This should be beneficial to the entire home game console industry." (To be continued.

)