Resource Tycoon Reborn

Chapter 126 Public service announcement - the first shot of opening

"What? They want to see me?" Fang Mingyuan almost doubted whether his ears were hallucinating. It was enough for the representatives of Wal-Mart Group to come to China to add chaos, but they actually came to find him!

Krusman Tom, chief representative of Wal-Mart Group, just made a suggestion to Sun Zhaolun. Since Carrefour Supermarket is now facing the acquisition of Carefour Group, Wal-Mart Group is willing to provide some help within its ability to let Carrefour Supermarket get rid of

This dilemma. All Sun Zhaolun had to do was to introduce them to Fang Mingyuan. This may sound like a fantasy, but it actually happened.

"Master Fang, it's absolutely true! It's absolutely not false!" Sun Zhaolun could understand Fang Mingyuan's disbelief. To be honest, when he heard all this, he found it even more incredible than Fang Mingyuan, so that Mr. Tom had to repeat it again.

once.

Fang Mingyuan picked up the phone, turned around and sat on the window sill, looking down at the busy highway, but he was rapidly calculating the purpose of Wal-Mart Group's visit.

As two of the world's top retail companies, it is naturally impossible for them to coexist harmoniously. If one was not in Europe and the other was in the Americas, they would have been at war with each other. But so far, as far as Fang Mingyuan knows, the two companies

The management of the company still maintains a certain degree of restraint. Although the Carefour Group also has its own stores in the United States, and the Wal-Mart Group has also opened branches in Europe, England, France and Germany, the two parties did not fight against each other, but had a

An invisible tacit understanding. Of course, this does not mean that they will live in their own corner like this in other countries in the world.

Wal-Mart Group takes this opportunity to suppress CareFour Group's domestic layout in China? This is a reasonable reason. But what does this have to do with them wanting to see themselves?

Carrefour Supermarket has developed to this point. It can be said that except for the heavy debts and insufficient development funds due to Fang Mingyuan withdrawing a large amount of funds in a short period of time, there are no obvious flaws. Of course, this is something that Fang Mingyuan thought about again and again and finally adopted

This is related to the Wal-Mart Group's business model. More than 90% of the supermarket's products are purchased on a large scale by the supermarket's purchasing department to buy them at low prices and then sell them at a higher price, rather than in large quantities like the Carefour Group.

The land rental counter-style operation means that there is not much pressure to pay the merchants every month, and there is no possibility that the entire capital chain will be broken due to temporary tight capital turnover.

If Sun Zhaolun hadn't proposed to borrow chickens to lay eggs and take this opportunity to increase the popularity of Carrefour Supermarket in China, in fact, they would not have given Frank and the others the slightest chance. All the equity is in the hands of Fang Mingyuan, and Carrefour Supermarket is now in the

In terms of Qinxi's foundation, not to mention the Carefour Group, which has little influence here, even the provincial party committee and provincial leaders, if they really want to move Carrefour Supermarket, they have to think carefully and find some reasons, otherwise they will be inadvertently

It is very possible that Carrefour Supermarket will fight back and lose its face. However, Fang Mingyuan believes that it is not difficult to see this from the perspective of Wal-Mart Group management. If you want to get Carrefour Supermarket, you have to offer a sky-high price.

Everyone is tempted by it, otherwise it would be impossible to get it from Carrefour supermarket.

The management of CareFour Group must have felt that the Chinese market had just opened to the outside world and that the national capitalists cultivated before the founding of the People's Republic of China had either fled to Hong Kong, Macao and Taiwan, or had disappeared without a trace in the previous domestic movements. With the help of habit

People in the planned economy, who are unfamiliar with the market economy, are here to fish in troubled waters. If they were not reborn, and encountered such a "beautiful thing", I would probably not be able to help but agree to it.

But Wal-Mart Group, with their strength, even if they want to suppress the Carefour Group, they don’t seem to need to show themselves like this? Today’s Carrefour supermarket is just a black fish next to the two giant crocodiles, and it completely poses a threat to them

No threats...

"Master Fang? Master Fang?" Sun Zhaolun's surprised voice came from the phone, causing Fang Mingyuan to wake up.

"Well, Uncle Sun, I understand. Let's do this. You receive them first and try to convince them of their purpose. After I finish handling the matters here, I will return to Qinxi!" Fang Mingyuan thought about it and realized that this matter was also a mess.

It's been a long time. Now that Wal-Mart Group has also joined in, let's get over it as soon as possible. Don't drag it around. By then, if the intention of using the Carefour Group to become famous is too obvious, it will be a shame.

That makes sense.

Go and see for yourself, what kind of medicine is being sold in the gourd of this Wal-Mart Group, and how did you find it on your head!

Just as Fang Mingyuan hung up the phone, Lin Lian and others pushed the door in. The people who came were none other than Chai Yan, Mei Dongze and Lu Mingyue.

Fang Mingyuan hurriedly greeted him and said, "Aunt Chai, Uncle Mei, and Uncle Lu just received an urgent call. I'm really sorry for not being able to go downstairs to greet you." Naturally, Chai Yan and the other three said it didn't matter.

They came this time just to respond to Fang Mingyuan's request for cooperation a while ago. The three families solicited the opinions of family members and communicated with each other in private. They felt that with Fang Mingyuan's business talent, since he is so

He attaches great importance to the advertising industry, and it must not be without purpose. The market of hundreds of billions may be an exaggeration, but the market of tens of billions should be there. The three companies have joined forces with him to test the advertising industry, so they might as well give it a try——

Anyway, if the four companies join together, the average amount of investment per company will not be too large.

"If there is something urgent, it doesn't matter if we talk about it another day." Chai Yan looked at Fang Mingyuan's study and said with a smile. After that conversation, Chai Yan and Fang Mingyuan became closer.

Some.

Fang Mingyuan greeted the three of them to sit down and said with a wry smile: "It's urgent, mainly because it happened so suddenly and caught people off guard. As you know, the European Carefour Group is now in Fengyuan and wants to acquire my company.

Carrefour Supermarket. I just received a call that the American Wal-Mart Group also sent people to Fengyuan."

"Wal-Mart Group? The American Wal-Mart Group? That American retail giant with an annual turnover of tens of billions of dollars?" Chai Yan and the others couldn't help but be startled and asked urgently.

"Besides it, is there a second Wal-Mart Group?" Fang Mingyuan smiled and poured tea for the three of them with his own hands.

Chai Yan and the other three looked at each other. They are not ordinary citizens. To this day, they still know little about the situation abroad. They also know little about the Wal-Mart Group in the United States, which has transformed its stores in less than thirty years.

The American retail giants that have opened all over the United States and have a turnover of tens of billions of dollars have long heard of it. Fang Mingyuan's Carrefour supermarket is interested in Carefour Group and wants to acquire it. This matter has been widely spread.

Why is Wal-Mart Group interested in him now? What is so special about this Carrefour supermarket, and how could it attract the collective attention of two retail giants who are also among the best in the world?

This was sensational news. The three of them glanced at each other calmly, and their evaluation of Fang Mingyuan was undoubtedly a little higher. In any case, this is also an ability. Some people are eager to gain some traction with others.

When it comes to relationships, people tend to ignore them, but for some people, they are eager to acquire them. There is no comparison between these people!

"Mingyuan, the reason we are here this time is to discuss with you how to distribute the shares of this company?" Chai Yanyan said with a smile, "The three of us have discussed it and decided to join forces with you to enter this industry and follow you.

I drink some soup behind me and take advantage of you, but I don’t know whether you are welcome to Mingyuan or not."

Fang Mingyuan couldn't help laughing and said: "Aunt Chai, of course I welcome you with both hands. I once said that the essence of advertising is communication, but the soul of advertising is creativity! But with good creativity, you cannot win good advertising time.

, that's also half the result with twice the effort. With Aunt Chai and you guys joining me, my pressure is much lessened." Fang Mingyuan said this from the bottom of his heart. Although he was fully prepared in terms of advertising creativity and advertising spokespersons,

But in the capital, without huge connections, nothing is easy. There are too many people who are stuck in every aspect. With the participation of Chai, Mei, and Lu, those who want to cause harm must think twice before doing anything.

.

After some bargaining, the two parties decided that the four families would share 80% of the shares equally, and the remaining 20% ​​of the shares would be determined by the end of the year based on the roles the four families played in the company.

After redistribution, the four parties contributed a total of 10 million yuan.

At first glance, this result seems a bit unfair to Fang Mingyuan. As a promoter, he only held one-fifth of the shares. It can be said that he did not get the initiative. However, the relationship between Chai, Lu, and Mei

The relationship is far closer than with him. If they are intentional, the three companies can join forces to completely sideline Fang Mingyuan. But this result is intentional by Fang Mingyuan. First of all, his main focus will not be on the advertising industry, although it has

There is a market worth hundreds of billions, but Fang Mingyuan is not interested in being the number one person in Huaxia Advertising Company. He only needs to have enough voice in this industry. Secondly, the reason why he chose this industry is largely because of this.

The industry is still an emerging industry for China and has not been monopolized by some people. Intervening in this industry will not lead to a strong backlash from the original interest groups. Fang Mingyuan is still fledgling now, so naturally he is not willing to provoke it easily.

Others; again, this industry can be said to be used by him to win over allies. It can be said that these families are naturally advantaged in this industry, and strong connections are enough for them to live well in this industry. In addition,

With your own support, you can naturally become a blockbuster!

Moreover, Fang Mingyuan believes that the more they understand this industry, the more they will understand that it is not difficult to survive, but if they want to become bigger and stronger and become a leader in the Chinese advertising industry, their creativity and vision cannot be replaced.

What is missing is that as long as nothing unexpected happens to the Su family, and as long as their creativity is not exhausted, they will never do that easily. But as time goes by, the friendship and interests between the two parties are mixed together, forming an intricate relationship, and the three families' own

Interest needs will change, and it will not be so easy to join forces to isolate ourselves!

After the shares were distributed, the rest of the specific matters were naturally not left to those present to worry about. Chai Yan asked seemingly casually: "Mingyuan, have you ever thought about the first business after the establishment of this company?"

That is very important and affects our future development. Have you ever thought about how to open this situation?"

Fang Mingyuan was secretly happy. He had thought of Chai Yan's move a long time ago. Among the three people, Aunt Chai was the best at charging into battle. But thinking about it, it makes sense. The Ministry of Foreign Affairs was in charge of negotiations between countries.

Even if it is a place where country-to-country negotiations are possible, she will naturally want this private negotiation. However, so far, the positions between the two parties are basically the same. The real negotiation level of Aunt Chai is beyond Fang Mingyuan.

I haven't really experienced it yet.

"Aunt Chai, in your opinion, what exactly is advertising and what role can it play?" Fang Mingyuan asked.

"Advertising, to put it bluntly, means advertising widely. In a broad sense, advertising includes non-economic advertising and economic advertising. Non-economic advertising usually refers to advertising that is not for profit, also known as effect advertising, such as government administrative departments,

Various announcements, notices, statements, etc. made by social institutions and even individuals are mainly for promotion; advertising in the narrow sense only refers to economic advertising, also known as commercial advertising, which refers to advertising for the purpose of profit, usually by commodity producers and operators.

It is an important means of communicating information with consumers, or an important form for enterprises to occupy the market, promote products, and provide services. The main purpose is to expand economic benefits. Mingyuan, am I right?" Chai Yan looked at Fang Ming with a smile.

Yuan Dao. In the past few days, she has put a lot of effort into researching knowledge about advertising.

Fang Mingyuan raised his thumb and said, "Aunt Chai's answer is as accurate as a textbook." Chai Yan's cheeks turned red. This was really the textbook definition of advertising, and she memorized it.

"In advertising, there is another type of advertisement called public service advertisement! Well, how should I put it? Public service advertisements can be advertisements designed by the government for the purpose of seeking public benefits and improving welfare benefits, such as public service advertisements that promote quitting smoking and drug addiction.

For example, public service advertisements promoting fire prevention and disaster prevention; it can also be a company or social group clarifying its functions and responsibilities to society to consumers, indicating that it is not only pursuing profits from operations, but also intervening and participating in how to solve social problems.

It refers to advertising that is not for profit but serves the vital interests of the public and social fashion. For example, automobile companies can make public service advertisements to remind traffic safety, and alcohol companies can make unnecessary

Drunk driving advertisement. While doing public service advertising, it also improves the image of the company and shows the company's philosophy to the society." Fang Mingyuan paused for a moment and looked at Chai Yan and the others.

"Are you talking about the ones on Huaxia TV that advertise water and energy conservation?" Mei Dongze said with some uncertainty, "Does this kind of advertising have a definite effect on the development of enterprises?"

"Uncle Mei, don't underestimate this public service announcement. Its appeal can be said to be the broadest, and it is a way of disseminating information to the entire public. For example, the advertisement about not drinking and driving is just

It is aimed at motorists, but the harm of drunk driving is understood by the whole society. It harms not only the driver, but also other people on the road. Therefore, this is easily recognized and resonated by the general public.

I think public service advertisements are easy to be deeply rooted in people's hearts. And it is easier for companies to gain recognition from the public by making such advertisements." Fang Mingyuan explained, "Most commercial advertisements can only target a certain group of people. For example, cosmetics

, that is aimed at young women; most food products are also targeted at women and children, which has a relatively narrow audience. And another very important point is that the production cost of public service advertisements is relatively low, and it is relatively easy for TV stations to get approval and approval, and it is also easy to obtain

The favorable opinion of the corresponding government departments. Our company has just been established and it is time to establish our own brand. Several impressive public service advertisements can undoubtedly achieve our goals at a low cost."

Lu Mingyue couldn't help but laugh. He had noticed that since Fang Mingyuan started his business, whether it is Fang's Restaurant or Carrefour Supermarket, it can be said that he has paid great attention to the relationship with the local government and gained their favor. Now, entering the advertising industry,

He still does. He has to admit that Fang Mingyuan is very smart. After many years of planned economy, the Chinese government can be said to have unparalleled energy in the country. Enterprises that have good relations with the government are developing.

, you will get help from the government, and this help can sometimes be said to be decisive.

"What kind of public service announcement is it?" Chai Yan asked, "And are you planning to do it for government departments or companies?"

"Since I made this proposal, I will do the first order. Well, let me think about it, is it better to do it in the name of Fangjia Restaurant or Carrefour Supermarket?"

To be honest, I have already thought about the advertising slogan!" Fang Mingyuan said confidently.

"What kind of advertising slogan? Let's hear it." Mei Dongze said with a smile, "Let us also see Mr. Fang's creativity."

Fang Mingyuan took out a pen and paper, wrote something down on the paper, handed it to Chai Yan, and the three of them came over.

"Whether the bird or the egg came first, you don't know, I don't know, only the bird knows; whether the bird disappeared first or the egg disappeared first, you know, I know, only the bird doesn't know. So please protect wild animals!"