Resource Tycoon Reborn

Chapter 248 Living Lei Feng?

Fang Mingyuan's words made Luo Mingguang and Shi Zhihui startled. This was always a request made by the client to the advertising agency, but now it was actually the request made by the advertising agency to the client. Isn't this the mouse chasing the cat!

However, Shi Zhihui thought about it again and understood what Fang Mingyuan meant. Such a commercial is not only advertising the customer's products, but also branding for Sanjiang Advertising Co., Ltd. If Lucky Company buys it

, just broadcasting it for a month or two during the garbage time of some local TV stations is simply a waste of people's hard work. It is not building a brand for Sanjiang Advertising Co., Ltd., but destroying Sanjiang Advertising Co., Ltd.

reputation.

The reason why Fang Mingyuan chose Kodak from the beginning was probably because Kodak has a lot of money. If he really likes this advertisement, it will definitely be played for a long time on the first channel of China TV Station during an important time period, attracting more people.

Only in this way can a win-win goal be achieved. If it is just to earn a little bit of advertising production costs, why bother to rack your brains to make such a classic advertising film and actively send it to

Come to Lucky Company.

Although today's Sanjiang Advertising Co., Ltd. is not at its peak in the advertising industry in Beijing, it does a lot of general advertising business. The production cost of this advertisement is not in their eyes -

- Fang Mingyuan is someone who dares to demand that he shoot at least three episodes first regardless of whether the TV drama approval department will eventually allow the release of "Bright Sword". Moreover, all the expenses have been transferred to Shi Zhihui's company account.

Went. That cost hundreds of thousands of yuan, and Fang Mingyuan made it very clear that if it was not enough, more could be added, and these first three episodes must be filmed well!

How could someone like Fang Mingyuan care about the small cost of advertising production?

Luo Mingguang was surprised but also a little angry. Yes, he admitted that this commercial was indeed the best commercial about film that he had ever seen in his life. After watching it,

, the aftertaste is long! But this does not mean that you are superior to me. In the final analysis, I am the buyer, and you are the party selling services. How can an advertising company actually make demands to customers!

Shi Zhihui had known him for many years, so how could he not know his temper? Before Luo Mingguang could speak, he had already kicked him in secret - even if he and Fang Mingyuan failed to cooperate, they should never become enemies! Luo Mingguang suddenly realized that,

Even if you are angry, don't let it go lightly, otherwise wouldn't it mean that Shi Zhihui would be caught in the middle and become a pie?

"Perhaps people in your company will think that I am a bit bullying. And I also know that your company is financially tight now. Well, let me propose a cooperation plan. Manager Luo might as well report it back to the head office and let your leaders hear this advertisement.

I don’t charge you for production, and I don’t need you to go to Huaxia TV to buy advertising time. All these costs will be borne by our Sanjiang Advertising Co., Ltd...." Fang Mingyuan paused here.

However, Luo Mingguang and Shi Zhihui were a little doubtful that their ears were hallucinating. Since they do not charge advertising fees and do not need Lucky Company to pay for advertising time, does Sanjiang Advertising Co., Ltd. plan to imitate Lei Feng?

"I only have one condition. During the broadcast period of the advertisement, if your company's performance increases by more than 20%, half of the profits earned will be given to me, Sanjiang Advertising Co., Ltd.! If your company's performance growth does not reach the

Twenty percent, then we won't take any money. I wonder what Manager Luo thinks of this condition?" Fang Mingyuan looked at Luo Mingguang with a smile.

Fang Mingyuan is sure of this! In China in the 1990s, it was definitely an era when advertising was king. Even unknown local wineries such as Qinchi and Kongfu Yanjiu only won the title of China Television's brand king.

, carried out advertising bombings during the prime time of TV, and in two years created a national industrial brand, a famous Chinese liquor brand. For a time, the entire prime advertising period of China Television was filled with the smell of Shandong liquor.

"You know Qin Chi?"

"Of course, there's no one in the country who doesn't know about Qin Chi." This was a simple conversation between exhibitors and dealers at a national alcohol exhibition in the late 1990s.

At the end of 1995, at the Media Center of China Television, Qin Chi defeated many competitors and won the bidding title in an astonishing move as a dark horse with a sky-high price of 66.66 million yuan. The next year, Qin Chi continued his efforts and with a sky-high price of 320 million yuan

Shocking the whole country, it once again won the China Vision Award. With the phrase "Forever Green, Forever Qinchi", a small winery that had never sold wine beyond Weifang instantly became famous all over the country.

"Every day a Santana drives into China Television and a luxury Audi comes out." These were the heroic words of Qin Chi's boss at the time! This shows the charm of China Television's standard king!

However, the subsequent development of Qinchi made the title of "King of Brands" somewhat unbearable. It is true that building a commercial brand requires extremely high visibility. However, a product with extremely high visibility does not mean that it is a famous brand product, nor does it mean that it is a famous brand product.

Profit. For a famous brand product, the most important thing is to build reputation and integrity in the minds of consumers, and these two cannot be created by relying on advertising and slogans. This is why China Television’s previous achievements

Most of the "standard kings" do not end well.

But Lucky Company is not as good as Qinchi, Kongfu Yanjiu, etc. They were originally just small local factories. They just relied on China Television's "standard king" halo and relied on prime time advertisements to bombard nationally famous companies. Although their sales volume was as high as that of

It soared like a rocket, but the production volume and the factory's management mechanism failed to keep up in time. As a result, the quality of the products deteriorated, and finally a scandal was exposed and it collapsed.

Lucky Company, which was originally the leader in the domestic production of photosensitive materials, has its own strict set of rules in terms of product production and company management mechanisms. It has a market share of one-third of the domestic market.

With a strong foundation, it is just that due to the suppression of dumping actions by Kodak and Fuji, it is unable to fully utilize its production capabilities. Therefore, Fang Mingyuan believes that even if the sales surge due to China Television advertising, it will not be as bad as Qin Chi

Like them, they fell to the ground within two years of glory.

Therefore, this proposal, on the surface, seems to be a loss for Fang Mingyuan and Sanjiang Advertising Co., Ltd., but in fact, Fang Mingyuan and the others will make more!

Luo Mingguang and Shi Zhihui naturally didn't know about Fang Mingyuan's plan. They were already stunned by Fang Mingyuan's words. Is there such a good thing in this world? They don't have to spend advertising production fees or buy TV stations.

of advertising time, the performance growth is less than 20%, Sanjiang Advertising Co., Ltd. does not take any money, and if it exceeds 20%, it only takes half of the profit. It can be said that all risks have been taken by Sanjiang Advertising Co., Ltd.

Go, but most of the benefits stay with Lucky Company. Such a good thing, you are not just dreaming, right?

"Master Fang? Are you kidding me?" Shi Zhihui asked quickly.

"Are you kidding? How could I make a joke about something between the two companies!" Fang Mingyuan said displeasedly, "For such a big matter, I think, Manager Luo Mingguang, you can't make a decision yourself, so you'd better contact us as soon as possible.

Please contact your company's headquarters. I will leave this video tape with you. You can take it back to show them. However, Manager Luo, I must remind you that if you or your company's leaders circulate this advertisement privately,

Go out, I believe you will definitely not be able to afford the consequences!"

As the saying goes, you must not have the intention to harm others, and you must have the intention to guard against others. Regarding Lucky Company, Fang Mingyuan must also remind him that although this advertisement has been circulated, there are many classic advertisements about film in his mind.

Not much, but that’s disgusting after all, isn’t it? If you just pay yourself some advertising production fees, what does that count?

Before Luo Mingguang could speak, Shi Zhihui nodded repeatedly and said: "Young Master Fang, you can rest assured that Lao Luo is not that kind of person. If he really dares to do this, I, Shi Zhihui, will never recognize him as my brother for the rest of my life.

"Shi Zhihui's eyes when he looked at Fang Mingyuan were filled with gratitude. Naturally, he didn't know that Fang Mingyuan was absolutely sure of this plan. He thought that Fang Mingyuan was looking at his own face and helped Lucai in various ways.

The company and Luo Mingguang came together. In his opinion, since this opening was made, Fang Mingyuan and Sanjiang Advertising Co., Ltd. should not suffer losses, but they would not make too much profit. Instead, they would bear a lot of risks that they should not bear in the first place.

, this favor is huge. With this achievement, Luo Mingguang has taken another step in the past two years and entered the ranks of senior leaders of Lucky Company, which is almost a foregone conclusion!

Luo Mingguang also reacted at this time, and naturally assured him that he would immediately rush back to the Hebei Provincial Headquarters with the videotape to report the matter to the company leaders, and he would also pay attention to confidentiality and never let the content of the advertisement be leaked.

.

Fang Mingyuan stood up and said: "Manager Luo, I will give you three days to make a decision. After three days, if your company has not made a clear decision, I will hand over this advertisement to Kodak." In Business Talk,

It can be said that I have done my best. If the leaders of Lucky Company still cannot seize this opportunity, it can only be said that everyone is not destined.

Fang Mingyuan and Chen Zhong walked out of the reception room. Shi Zhihui pulled Luo Mingguang from behind and said in a low voice: "When you turn around, do this immediately. Also, tell the leaders of your company not to think of any wrong ideas. Behind Mr. Fang's back is you and me.

, and there are big shots that even your Lucky Company can’t afford to mess with!” If the leaders of Lucky Company dare to come up with any crooked ideas, it will be easy for Mr. Su to deal with them. As long as they go to the Minister of Chemical Industry to recite sutras, Lucky’s senior management will probably

There's going to be an earthquake!