Resource Tycoon Reborn

Chapter 11 Dilemma

Masamichi Matsumoto felt that he had never encountered a negotiating opponent as difficult as the Fang family in China.

On behalf of Nippon Steel, his negotiations with the Fang family have entered the fourth round, but the two parties still have not reached any feasible agreement. And he has not even met the actual controller of the Fang family, Fang Mingyuan, until now.

Yes. This makes Matsumoto Masamichi feel crazy! This is simply something that sounds incredible!

You must know that Masamichi Matsumoto represents Nippon Steel in China, a well-known steel company in Japan and the world's steel industry. The official meeting with him is the result of countless people in the Chinese steel industry trying every possible means to pursue it.

.And as long as you take his business card, let alone visit the domestic steel companies in China, you can also meet with the leaders of the relevant departments of the steel industry of the Chinese government. Under normal circumstances, those below the department level do not need to make an appointment, as long as the person

If he is not there, it is impossible not to see him. And he must be welcomed in politely and sent out respectfully!

And if you go to those steel companies, it goes without saying that it is no less than superior leaders coming to inspect the work!

But when we arrived at the Fang family, everything completely changed. In the first three rounds of negotiations, the Fang family only came with Fang Mingyuan’s female assistant. Although she was as beautiful as a top Japanese actress and very eye-catching, it still made her accustomed to

Masamichi Matsumoto felt a little uncomfortable when he was greeted by the leaders of the Chinese people. Although he also understood that this did not mean that the Fang family despised him. He was only the representative of Nippon Steel in China, and Lin Rong was Fang Mingyuan's assistant.

, although his status cannot be said to be the second person under Fang Mingyuan, he is definitely an important high-level person in the Fang family industry. It is difficult to say who is higher and who is lower in status between the two, but Masamichi Matsumoto just feels very uncomfortable.

adapt.

Moreover, not being able to see Fang Mingyuan made it impossible for Matsumoto Masamichi to figure out Fang Mingyuan's true attitude towards Nippon Steel! This also caused Matsumoto Masamichi to deal with the leaders of Huaxia Steel Enterprises and government officials in the past during negotiations with the Fang family.

Those "methods" used to try Bailing are completely useless!

Masamichi Matsumoto has heard that the Fang family has also been in contact with Albeid Steel Company at the same time. It is obvious that Albeid Steel Company has made great efforts this time in order to open up the unfavorable situation in China. Albeid Steel Company

Fernand Jacobs, the top commercial representative in China, went to the battle in person to preside over the negotiations with the Fang family. Moreover, Masamichi Matsumoto also heard some rumors, although Fernan's last two negotiations were also with this person named Lin Rong.

Assistant, but before the formal negotiations, Fernand had a meeting with Fang Mingyuan! This made Matsumoto Masamichi feel great pressure!

The Fang family is a typical family business. It does not have a board of directors, nor many shareholders. In short, it is the real decision-maker of the family. It can decide the direction of the family's development and partners without having to worry about it.

It is necessary to persuade board members, not to mention being responsible to many shareholders. Although such a company cannot be called a modern corporate management system and has many disadvantages, it is difficult for companies that want to sell products to them.

There is also an advantage - as long as you convince the family decision-makers, everything will be fine! Don't worry, the agreement may be rejected by the company's board of directors!

Therefore, Masamichi Matsumoto felt threatened. One party had not met Fang Mingyuan until now, while the other party had a formal meeting with Fang Mingyuan before the negotiation. So, isn't it obvious which party has the advantage? And with such a result,

, from the side, it undoubtedly confirms the rumors that have been long-compared with Nippon Steel, the Fang family prefers to cooperate with Albeid Steel Company. Even if Albeid Steel Company's asking price is higher.

Moreover, after several rounds of negotiations, Matsumoto Masamichi also confirmed one of his major guesses, that is, the Fang family really does not care much about whether they can obtain low-interest long-term loans in Japanese yen. Lin Rong made it clear that compared to Nippon Steel

Whether the loan can be provided, the Fang family pays more attention to whether Nippon Steel is willing to transfer the production technology of automobile steel plates at a suitable price.

In the domestic and foreign steel industry, among all the technical fields of steel production, the technical requirements for the production of steel plates for automobiles are the highest. Those who can produce this steel plate are all well-known steel companies in the world. Since the production requirements are relatively high, the supply quantity is naturally also

Relatively limited, the profits obtained are naturally relatively high. The organic combination of profit-driven and user demand-driven has caused many steel companies around the world to accelerate their penetration into this field.

As a major automobile production country, Japan is naturally at the forefront of the world in the development and use of this production technology. Nippon Steel, as a domestic steel company giant, also has considerable output in the production of automobile steel plates.

Nippon Steel Corporation believes that with the further rapid development of China's economy, the establishment of the automobile industry, especially the sedan industry, will receive special attention from the Chinese government. This also means that China will have a rapidly growing industry in the future.

The huge demand market for automotive steel plates, taking into account the huge development space and development potential contained in the Chinese car market, is more attractive to Nippon Steel than the fiercely competitive domestic market.

Therefore, in its cooperation with Haibao Steel Group, Nippon Steel has transferred the production technology of low-grade automobile steel plates. With the completion and commissioning of the second phase of Haibao Steel Group's project in the early 1990s, Haibao Steel Group has produced

Hot-rolled automotive structural steel plates meet the requirements of high-end trucks. And last year, mass production of automotive steel plates with advanced finishing surfaces began, which has since ended the high-price monopoly of imported automotive plates and rewritten the situation that the Chinese steel industry can only provide trucks

Or the history of materials used in car interiors.

In the eyes of many people, since the production technology of low-end automobile steel plates has been transferred to Haibao Steel, it stands to reason that there seems to be nothing wrong with transferring this technology to the Fang family.

However, Masamichi Matsumoto knew very well that by transferring this technology to Seacastle Steel Group, Nippon Steel could influence Seacastle Steel Group in various ways, such as establishing a joint venture subsidiary to share the considerable profits earned by Seacastle Steel Group.

Since at present in China, only Haibao Steel Group has become the only automotive steel plate manufacturer in China due to the technology transfer from Nippon Steel, causing a large number of domestic companies in China that could only import automotive steel plates to turn to Haibao Steel Group.

Through purchasing, the annual profits earned by Nippon Steel are very considerable. The profit shared by Nippon Steel has reached two-thirds of Nippon Steel's export of automotive steel plates to China in previous years. And I believe that as time goes by, Haibao Steel Group's

As production capacity is further released, revenue will further increase.

However, by transferring this technology to the Fang family, the Fang family seems to have no intention of entering into a joint venture with Nippon Steel. In this way, by transferring this technology to the Fang family, Nippon Steel can only make a one-time profit and cannot share the profits on a lasting basis.

On the contrary, it will affect the current monopoly interests of Haibao Steel Group in China. This is obviously not in line with Nippon Steel's interests in China.

What is even more troublesome to Matsumoto Masamichi is that the technology transfer method proposed by the Fang family is actually an exclusive license or exclusive license within China, as well as a transferable license!

Exclusive licensing means that within the period and territory specified in the contract, the licensee has the exclusive right to use the transferred technology, that is, neither the licensor itself nor any third party is allowed to use the technology or sell products under the technology.

.So the technology royalties for this type of license are the highest.

Exclusive license, also known as exclusive license; it means that within the period and territory specified in the contract, both the licensee and the licensor themselves can use the technology under the license and sell the products under the technology, but the licensor may no longer

Transfer the technology to a third party. An exclusive license only excludes the third party but not the licensor.

Transferable licensing is also one of many methods of technology transfer, also known as sub-licensing. It means that the licensee, with the permission of the licensor, transfers all or all of the technology use rights obtained by it within the territory specified in the contract.

Partially resold to third parties. Normally, only licensees with an exclusive or exclusive license are granted such a transferable license.

As a partner of Nippon Steel, Heiba ​​Steel Group has only obtained a general license for the technology of low-grade automotive steel plates.

If Nippon Steel agrees to this condition of the Fang family, it means that in addition to the Haibao Steel Group, which has become a realistic partner, Nippon Steel will only be able to invest in production on its own in China, but cannot

Then transfer this technology to other steel companies. From now on, the Fang family can not only invest in production in China, but also authorize other steel companies to produce.

How could Masamichi Matsumoto possibly agree to such a condition?

But Matsumoto Masamichi couldn't reject the Fang family outright! If he rejected the Fang family, it would undoubtedly mean that the negotiations between the two parties had broken down. The Fang family would naturally refuse to purchase Nippon Steel's equipment, which was difficult for Matsumoto Masamichi to accept.

Moreover, Albed Steel also has the production technology for automobile steel plates. Without Nippon Steel, the Fang family can still find a way to import it from Albed Steel. Although the price may be higher than Nippon Steel,

That is also the world's advanced technology.

Once things develop to that point, it means that the structure that Japanese steel companies, led by Nippon Steel, has carefully built over the years will have loopholes! It is very likely that after acquiring this technology, the Fang family will influence other companies in China.

If the steel company authorizes it, the current position of Haibao Steel Company will still be greatly threatened!

Masamichi Matsumoto, I feel that it is difficult to advance and even harder to retreat! (To be continued. If you like this work, you are welcome to vote for recommendation at ***(***.***),***, you

Your support is my greatest motivation.)