Restart the Flying Age
Chapter 580: As long as the posture is good, the performance is good
Wu Tao didn't expect that he accidentally opened Shi Qianmei's chat box.
is like opening a Pandora's Box, and suddenly it can't hold it anymore.
To be honest, the clothing industry does not seem to be a promising industry in the eyes of Wu Tao, a man of two generations.
But after listening to Shi Qianmei's words, talking endlessly and eloquently, he discovered that the cousin of the housewife who had been neglected before, really had some dry stuff in his stomach.
Thinking back to Shi Qianmei's daily dress, it always gives people an elegant and harmonious feeling.
It seems that this is also a kind of talent.
But the clothing industry is not easy to do in mainland China. In the past life, the mainland has developed the clothing industry for so many years, and it has always regarded foreign brands as the mainstream business.
I do my own brand of clothing, especially in the field of formal wear. It has always been those old brands, and there are few new achievements.
So Wu Tao couldn't help asking, "This idea is not bad, but what is your market entry point? Cousin, with all due respect, the volume of China Market is very large, and the future potential is not small, but if you can't find it The right entry point, it will still be empty..."
At the very beginning of any idea, it is mostly thin.
So Shi Qianmei’s tone has become less and less emboldened, "I want to create a new Taiwan-funded brand that focuses on ladies' clothing and accessories."
Wu Tao had intended to listen respectfully, so Shi Qianmei stopped abruptly, which surprised him.
looked back, and then suddenly came over, it was he who habitually imposed the expectations of his subordinates on Shi Qianmei.
In fact, she can say such a sentence, with two highlights and key elements, it is already very good.
Besides, the confidence of a newcomer is the most in need of protection, and this must not be attacked.
So Wu Tao thought about it for a while, then put down his bowl and chopsticks and said seriously: "Cousin, your sentence is a good summary, at least two major factors have been identified."
"...Firstly, as a Taiwanese business person to establish a Taiwan-funded brand, the mainland people have just reformed and opened up, and they have some inertia towards foreigners and foreigners in their bones. For example, Hong Kong’s Jinlilai, who is a formal dress, lives well in the mainland. Especially in the past. When Hong Kong movies were popular for a few years, it was simply the best choice for high-end business people. Many people wore a goldlion belt and wanted to wear it on their jackets!"
Shi Qianmei suddenly smiled, this is a very exaggerated statement, but it is not rough.
"...Second, you plan to face the female market, which is also very accurate. With the in-depth development and improvement of the mainland market in the future, the potential of the female consumer market is definitely much greater than that of the male consumer market."
Shi Qianmei was immediately encouraged, so the following revised opinions became more acceptable.
Wu Tao continued, "But cousin, your positioning of the main lady clothing is biased. Unlike Baodao, China is not a developed country at the moment. We are still working hard for the four modernizations and a well-off society."
"...Most consumers in the market have not evolved their ideology to the level of ladies. In other words, the positioning of ladies' clothing is only a very small part of the market. Of course I don't deny that it may be high-end fine The market is divided, but the audience is small, which determines its difficulty will be much higher."
Rao is Shi Qianmei's preparations. At this moment, when he heard Wu Tao's words, he was also a little discouraged.
It’s not about how shocked, it’s really that Wu Tao’s remarks are well-founded and more mature and grounded than the thoughts in her mind.
had to be convinced.
Wu Tao glanced at this reaction, and now it’s not a big deal anymore, so he just hit the railroad while it’s hot: “So lady clothes, it’s not impossible to do it. Cousin, you can still do the same. But this direction is not aimed at the market, but aimed at brand recognition.”
Shi Qianmei was puzzled when he heard this, "Cousin, just relying on brand recognition, if there is no market, the factory will probably be unsustainable and it will be difficult to survive."
"Listen to me first," Wu Tao said unhurriedly: "Brand recognition, to put it bluntly, is zhuangbility. It is compelling. At that time, I will take a walk at the Italian and French clothing exhibitions and get an award. Force it to go up! The market acceptance will naturally increase."
"Then how do we aim at the market?" Shi Qianmei asked impatiently.
"This is also simple," Wu Tao put up **** and said: "Two market positioning, one is winter down jacket. Now this thing is still a rare item in the mainland, the price is very expensive, not enough grounded, which means that the market There are still many opportunities. If you think about China, most of the population will experience the cold winter season. If you have a down jacket, then the market size can be imagined."
"...The second is popular women's clothing. They will grow up soon after 1980. Their aesthetics are definitely different from those of the older generation. This does not mean that their aesthetics are so mature. I'm definitely not buying it. So the market demand here requires you to develop it in detail."
Wu Tao mentions these two points, but it is not aimless. In fact, they are all refined based on the experience of previous lives.
Just say this down jacket, the domestic brands sell so crazy~www.wuxiaspot.com~Bosideng these brands are almost all supported by down jackets.
As for popular women's clothing, Baleno and Jeanswest, which are beloved by the post-80s generation, actually have no technical content, but they have precisely grasped the taste of the post-80s generation, so they have easily become popular for more than a decade.
If Shi Qianmei can do these two businesses, then the Shi family will make a comeback and it will be just around the corner.
After a round of talk, Shi Qianmei was stunned and inspired.
Even so, she did not forget that Wu Tao's breakfast was cold, and hurriedly gave him porridge first.
It was Shi Qianxue. At this moment, he got into the study and went to work alone. No matter whether Wu Tao was full or not.
No wonder so many men like young women because they are caring.
After eating breakfast, Wu Tao also led Shi Ziheng out the door, and as soon as he came downstairs, he ran into a sneaky figure.
looked back, "Why are you here?"
Ding Tiantian tore off the tightly wrapped scarf and sunglasses, her pretty face couldn't help being flushed, and she was speechless when asked.
Shi Ziheng, the little fat man, was stunned. "Sister, you are so beautiful. Can you play with us?"
A word to help Ding Tiantian relieved.
Ding Tiantian also reciprocated and hugged the little fat man for a while, making Wu Tao stare.
This little fat man drilled straight into Ding Tiantian's bulging chest, and could not help showing a little fascinating triumph from time to time.
is really helpless while gritting his teeth.
This kid is too courageous, I have to find a chance to cut it down!
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