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Chen Nan was a little shocked by what Zhong Ming said, the meaning was very simple, no matter how much money the other party burned, he would follow him!

I have to say that the live broadcast industry is still very expensive.

Because the live broadcast itself uses traffic to monetize, and if you want to get traffic, you have to invest money in it first. In other words, this is actually a cycle of spending money to buy traffic-realizing the traffic-continuing to spend money to buy traffic, in which spending money is the key link.

It is precisely because of this that in the battle of live broadcast platforms, platforms without money are often the first to be eliminated.

However, from Zhong Ming's words, Chen Nan saw his determination. Weiguang Live will definitely not be the "Whampoa Military Academy" in the live broadcast circle, but will compete with other live broadcast platforms for jobs.

Many similar live broadcast sites will encounter similar problems. They have obtained traffic through various means, but they do not have enough funds. As a result, one anchor is poached when they become popular. Many big platforms directly spend money to poach people, and many anchors just It is embarrassing to use this as a springboard.

Therefore, some live broadcast platforms are called "Whampoa Military Academy", and the anchors were poached away not long after they were trained.

Regarding this point, Zhong Ming has two options. One is to follow the normal legal channels and sign a long-term contract. If the anchor breaks the contract and quits, he will not only have to pay liquidated damages, but also be banned from broadcasting. For anchors, fines are a small matter, but banning broadcasts is a big issue. Once banned, it means that money and popularity will decrease. For anchors whose popularity is growing rapidly, banning broadcasts is very fatal, and they must weigh it carefully.

The second is to accompany other platforms to burn money. Simply accusing other platforms of being immoral, and anchors jumping jobs without the spirit of contract is not easy to use. As the saying goes, "Man dies for money, and birds die for food." Just worth the higher price. Zhong Ming didn't intend to lower the price maliciously, he could get as much as the anchor should get, he didn't point to extracting money from the anchor.

If other platforms can offer a higher price to the anchor, then Vivid Live will also be able to; if other platforms can poach the anchors of Viva Live, Vivo Vivo will naturally go back to poach the anchors of other platforms.

If you want to fight a price war, then the low-light live broadcast is completely worthwhile, just fight.

This is why Zhong Ming only started to consider a live broadcast platform now, because until now, the conditions for live broadcast are basically mature.

The huge game library and the number of players are on the one hand, and financial resources are also on the other hand.

At present, Zhong Ming has two cash cows, Weiguang Studio and Tianji Studio, with good profitability. In terms of hardware, he has also deployed Yunuo Technology, and his future income will also increase steadily. With such rich financial resources as the backing, even if Linghu Live has been listed and successfully raised, Zhong Ming is worthwhile compared to burning money.

Chen Nan nodded: "Okay, Mr. Zhong, I'll think about it again and give you an answer within three days."

Zhong Ming asked Miao Zhu to send Chen Nan away, knowing that it was probably close.

...

The next day, Chen Nan called and accepted Zhong Ming's invitation.

Zhong Ming also immediately started arranging for the Weiguang live broadcast and the Weiguang game platform to be separated into two independent companies.

Although the Weiguang live broadcast and the Weiguang game platform are completely integrated at present, according to Zhong Ming's plan, the Weiguang live broadcast will develop into a live broadcast giant website sooner or later, and the staff composition will be very large at that time, and sooner or later it will be independent.

If the personnel composition and work assignment of Weiguang live broadcast and Weiguang game platform are always so mixed, there may be no problem in the short term, but it will not work after a long time.

Therefore, it is good to go out independently as soon as possible, so that Weiguang Live can get on the right track as soon as possible.

What's more, going out independently doesn't mean that Weiguang live broadcast has nothing to do with the Weiguang game platform, and the two will definitely maintain a close relationship.

The low-light live broadcast was arranged by Zhong Ming on the 55th floor. The batch of programs that were originally responsible for the low-light live broadcast were transferred to be responsible for the daily operation and maintenance of the low-light live broadcast.

Chen Nan has officially taken over the work of Weiguang Live, but he has not yet been named as the CEO of Weiguang Live, and it will take a while to prove his ability. At the same time, Zhong Ming also arranged for Chen Nan to recruit some reliable employees from the industry, and initially formed a management team.

After that, Weiguang Live will quickly get on the right track and continue to expand.

So far, Weiguang's live broadcasts are basically live broadcasting games on the Weiguang platform. The core selling point is "Xuanjia Project" and other games. At present, there is only Tang Ying as a super anchor. Although the other anchors have also won some praises, they are still far behind the big anchors on platforms like Linghu Live.

After Chen Nan took over the low-light live broadcast, he immediately formulated a series of plans.

On the premise of retaining the advantageous projects, open up multiple sectors;

Proceed to purchase the rights to broadcast some e-sports games and sports events;

Contact some potential anchors whose contracts have expired on other platforms;

Publish advertisements on various channels to increase the popularity of Weiguang live broadcast;

Cooperate with many games and social software to promote Weiguang live broadcast...

After these plans were handed over to Zhong Ming, Zhong Ming approved some of them. For some projects that cost a lot of money, such as broadcasting rights or even exclusive broadcasting rights for large-scale sports events, Zhong Ming felt that it was not necessary for the time being and could postpone it; while other projects that could cost tens of millions, Zhong Ming approved all of them.

In Zhong Ming's view, this is already a very conservative operation in terms of his expectations for Weiguang live broadcast; but for other live broadcast platforms, Weiguang live broadcast is a menacing move.

...

Time came to September.

Even the melon-eating viewers on the live broadcast platform can feel the subtlety of the recent atmosphere.

And the anchors were the first to get the news, and became ready to move.

The low-light live broadcast has risen rapidly, and in just one month, several big moves have been made one after another.

Obtained the broadcast rights of several game professional leagues, sponsored a team with the best performance in China, and advertised everywhere...

Moreover, according to the discussion in the anchor group, the small anchors live a very nourishing life on the Weiguang live broadcast, especially those new technical anchors. The sorting mechanism of Weiguang Live allows them to get good exposure, and the extremely low gift commission plus the guaranteed salary of no less than Linghu Live allows them to earn more than other platforms.

This has made many anchors fluctuate, especially some anchors who have not been successful for a long time, and anchors who feel that they are capable but have never signed a contract. They all want to try the live broadcast of Weiguang.

The tree moves the dead and the living, maybe it will catch fire if it is moved?

But many middle-level anchors are caught in a tangle, because several traditional live broadcast platforms headed by Linghu Live are also offering olive branches to enemy anchors, and the treatment they give is more generous than before!

In private, Linghu Live got in touch with a lot of new anchors who had just started to improve on Shimmer Live, and offered them good contracts. Some of them jumped, and some didn't.

But no matter what, the value of the anchors has risen with this wave of fairy fights. Everyone knows that this situation is unsustainable. The live broadcast platforms are burning money just to suppress each other, not really for the well-being of the anchors, but this is always a good thing for the anchors.

Of course, then again, it seems that the pie is falling from the sky, but what falls may also be a trap. The anchor jumping job may make a lot of money, or it may fall to the bottom.

But no matter what, the smell of gunpowder between Linghu live broadcast and Shimmer live broadcast is getting stronger and stronger.

From the incident of Tang Ying to the current poaching battle, many people are also wondering why so many opponents of Linghu live broadcast did not engage in it, but why did they engage in a small-scale live broadcast of Shimmer; there are also many people Wondering why Weiguang Live has such a violent temper, he just hates the big brother of the live broadcast platform when he comes up.

People who eat melons have expressed that they can eat some of these melons!

...

In the battle on the live broadcast platform, Chen Nan was in charge of seeing and dismantling the moves, while Zhong Ming only listened to the report and would not end by himself.

For Zhong Ming, this kind of battle has no technical content, and his main energy is still concentrated on the game development of Weiguang Studio.

Oh, and a driver's license test.

If nothing else happens, Zhong Ming should have secured his driver's license when "Ink and Cloud 2" is released in October.

Of course, I’m not talking about Zhong Mingcai. The key is that there is a time requirement for the driver’s license test in this world. No matter how good your driving is, you have to meet the training time before you can take the test.

"Ink and Cloud 2" has not been released to the outside world yet. Zhong Ming plans to release the first trailer in mid-September to stir up a wave of enthusiasm first.

It's just that Zhong Ming still doesn't have a good idea about what to do with the trailer of "Ink and Cloud 2".

"Ink Cloud 2" is a sequel after all, how to leave the audience with as much suspense as possible while reflecting the core of this game still needs to be carefully considered.

Zhong Ming was thinking about it when a message was sent from the internal chat software.

Zhong Ming saw that it was from Lao Xie.

"I heard that the designer of "The End of the Sword" is talking to Xinghua Huyu about job-hopping, do you think about cutting Hu?"

Zhong Ming was stunned for a moment, then smiled, Lao Xie really understood it very well!

He immediately replied: "Is there any contact information?"

Old Xie: "I sent you."

"Yijian Tianya" is the core product developed by Brightwing Interactive Entertainment last year. Mr. Yu placed high hopes on it. Originally, he wanted to create a high-quality game that is both popular and popular, and become a new signboard of Brightwing Interactive Entertainment.

But it is regrettable that the effect of "Yi Jian Tian Ya" was not good after it was launched. Although the revenue was not bad, its reputation quickly avalanche, and it happened to catch up with Zhong Ming's "Taiwu Painting Scroll". In contrast, the situation is quite bleak.

At that time, many enthusiastic players made a comparison chart, comparing the "real Chinese martial arts game" with the "false Chinese martial arts game", so that this became a meme and nailed the project "Yijian Tianya" The pillar of shame.

Of course, in all fairness, the game quality of "Yijian Tianya" is not bad, especially the graphics, it can even be said to be one of the best among the end games developed by Chinese manufacturers last year. But it's not just the screen that determines the word-of-mouth of a game, there are many other factors.

At least in terms of gameplay and sincerity, "The End of the Sword" was completely beaten by "The Scroll of Taiwu".

During this year, Light Wing Interactive Entertainment also made a lot of efforts to restore the decline of "Yi Jian Tian Ya", but with little success. In many cases, the player's first impression of a game is difficult to reverse, not to mention that "Yi Jian Tian Ya" itself has fatal flaws.

Many players are lamenting that such a good engine and graphics are in vain.

This is also a typical example where art and programming are dragged down by design.

Of course, if you are an insider, you will know more about the inside story of this project. The design problem of "Yi Jian Tianya" is not because the designer is not good enough, but because the designer does not have that much right to speak. "Yi Jian Tian Ya" has high hopes placed by Mr. Yu, so it is natural to modify it under Mr. Yu's instruction.

Moreover, in order to ensure that the game can be profitable, stability is the first priority. Designers dare not make too many innovations, and the profit model still follows most krypton gold games.

In other words, the failure of "Yijian Tianya" should be regarded as a failure of the krypton gold game mode, not a failure of the designer.

On the contrary, the gameplay design of "Yi Jian Tian Ya" actually has a lot of good points, but because of the previous reasons, these innovations are concentrated in some small details, like dancing in shackles, so it doesn't work. Fundamentally reverse the reputation of this game.

But Zhong Ming could tell that the designer himself was very capable.

I don't know where Lao Xie got the inside information, so he informed Zhong Ming in advance.

The designer of "Yijian Tianya" is Hu Bin. Zhong Ming doesn't know much about him, but from the situation of "Yijian Tianya", he can roughly guess a thing or two.

Obviously, the failure of "Yijian Tianya" made Hu Bin extremely disappointed with Guangyi Huyu, so he planned to change jobs, and Xinghua Huyu should have similar project establishment considerations recently, and the two are actively negotiating.

Zhong Ming called the phone number given by Lao Xie.

"Hello, is that Hu Bin?"

"Yes, who are you?"

"I am Zhong Ming from Shimmer Studio."

"...It's a pleasure to meet you. I don't know what you can do with me?" Hu Bin was obviously very surprised.

"Consider bringing your people to join me? I have a suitable position for you." Zhong Ming said.

"A suitable position? Wait, let me ask first, are you going to poach me, or my team?" Hu Bin was a little confused.

"Your team."

"Does my entire team have suitable positions?" Hu Bin was a little unsure and asked again.

Zhong Ming nodded: "Yes, I plan to set up a new studio. If you want, you can directly be the person in charge."

Hu Bin was silent for a while, and asked, "Then, what project are you planning to do? If I were to be the person in charge, who would do the game design?"

Zhong Ming replied: "In the initial stage, I will do the underlying design, and you and the design team will be responsible for enriching and perfecting the detailed rules. When I have no other requirements, you are free to do whatever projects you want, but you need my approval."

"You seem to have two studios under your command, Weiguang Studio and Tianji Studio, both of which are very successful."

"Yes, this is the third."

"Then... can I ask the name of this studio?"

Zhong Ming replied: "Xinhuo Studio."