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On Saturday, after Zhong Ming slept in, he came to the company to work overtime.

The development progress of "Xuehai Wuya" is very smooth, because the game itself has no technical content, and Zhong Ming's "Brain King" in his previous life is just a WeChat applet. It is not complicated at all, the key is promotion.

As a very popular small game, the popularity of "King of Mind" is of course because it has some unique characteristics, which can trigger players to actively spread, but the popularity of WeChat applets cannot be ignored.

In just half a month, the WeChat index of "King of Mind" soared from 640,000 to 23 million, mainly because it can be shared and used directly in WeChat as a WeChat applet, which naturally comes with a potential of nearly one billion user.

However, "The Boundless Learning Sea" that Zhong Ming is going to do now does not have such good conditions.

Of course, there is also a very popular chat software called Linking in this world, and the corresponding SDK will be provided free of charge for everyone to use.

The so-called SDK is a software development kit. As long as the game is connected to Linking's SDK, players can directly use their Linking account to log in to the game, and at the same time, they can share the content of the game to Linking and share it with other friends.

But this is quite different from the nature of the WeChat Mini Program, because the WeChat Mini Program is not only an interface, it can also be regarded as a powerful recommendation. Especially when there were few small programs in the early days, many people would look through the list of small programs when they were bored, looking for the small programs that they were more interested in, and "King of Mind" would be discovered naturally, and naturally it would have a high exposure Spend.

But "Boundless Learning" is different, and Linking will not give any kind of recommendation for "Boundless Learning". This game can indeed be spread with the help of chat software, but it is absolutely impossible to expect to become popular just by connecting to Linking's SDK, and to succeed by hugging the thigh.

That's why Zhong Ming urgently went to Mr. Lu to ask for publicity funds. After all, it's hard for a smart woman to cook without rice.

The key question now is how to spend the money.

Flowers must be spent, and there is no need to keep a penny. The so-called "publicity funds" mean that they can only be used for publicity, not for purchasing work supplies, and it is impossible to keep them in your pocket. of.

If it is a traditional game, there are quite a lot of means of publicity.

The conventional method is to advertise, such as buying advertisements on various websites, buying advertisements on video websites, buying recommended places on the application market, or even more wealthy can buy all the subway cars to post advertisements. Anyway, if you have money, you can do whatever you want. toss.

If there is no money, there is a way without money. A small company with a low level may slightly change the content of the game, and at the same time make many different game titles and several sets of different promotional images, all of which are uploaded to the game market. Search, three games were found, but they were all the same game.

Or just make some psoriasis advertisements that are completely inconsistent with the pictures and texts, like Nanyue who is greedy for fun, and the guy raising a kun, it's all like this.

Or even more rude is to buy directly. You can go directly to certain channels to negotiate the purchase. As long as this channel introduces a player to me, you will pay directly per person. The specific price may be a few yuan, or it may be more than a dozen. , Anyway, it depends on the market conditions and the quality of the players.

Of course, it would be even better if the game itself can be listed on various lists in the application market, as it will naturally have its own traffic.

Those methods without money, such as changing skins and buying volume, Zhong Ming didn't even consider it, and it didn't apply at all. Moreover, the taste of players in this world is much higher than that of Zhong Ming's previous life, so the space for playing is very small, and the money invested is likely to be wasted.

In fact, these methods are only used by some very low-end small companies in this world, and they are all luck, and they are all accidental events.

And the biggest problem facing Zhong Ming is that "Xue Hai Boundless" is not a conventional game. Regular game profits come from player recharges, and the input-to-output ratio can be easily calculated.

To give a simple example, for example, in a regular game, there are some that don’t cost a penny, and some that spend thousands of dollars. On average, the per capita recharge may be around five or six yuan, so as long as the cost of buying a player is less than 5 It can be roughly calculated that this is a purely profitable business, so you can buy it with confidence.

So this is why many projects attach great importance to the data in the game, because this data is positive, which means that the more money you invest, the more you will earn. On the contrary, the more you invest, the more you will lose.

But the profit model of "Xuehai Wuya" does not rely on players to recharge, at least this is not the main way to make profits. Zhong Ming's idea is to sell naming rights, or cooperate with other websites, so this game can't be considered in that conventional way. .

Of course, there are also some other ways, such as cooperating with some well-known bloggers, video up masters, and anchors? However, the influence of this method is also very limited, and the conversion rate is relatively worrying, so the effect may not be good.

For Zhong Ming, that kind of small-scale promotion is definitely not acceptable, nor is the promotion method that is too risky and uncertain.

We have to try our best to make sure that "The Boundless Learning Sea" can become popular and become a hot topic, or at least become popular among a certain group of people.

So here comes the problem, the funding is only 3 million...

Not to mention those first-line stars in the world who are popular, but ordinary second-line stars who are relatively famous in the Chinese circle, the endorsement fee basically needs five to six million yuan, and the endorsement usually lasts for two years; the title of some variety shows The cost, there are tens of millions, and hundreds of millions...

That's why Zhong Ming didn't think that more than 3 million would be enough if he followed the usual promotion methods, but Zhong Ming had big ambitions, so what if he didn't make a big news.

...

Several people from the project team have also come to work overtime, including design, programming, and the main artist. They are all working hard.

Others basically have their own work, Zhong Ming has nothing special to do, he is here to answer other people's questions at any time, and now that other people have no problems, he can only browse the web and wonder what the publicity funds are for. flower.

"It's best to find some knowledge-based websites or self-media cooperation, so that the target users are more accurate, such as real questions and answers."

The same is publicity and promotion, and the effect of advertising in different places is definitely not the same. If real Q\u0026A users can see the game "Xuehai Wuya", they will be more likely to click in; on the contrary, if you advertise on some websites with relatively low user age, the effect will definitely be great. Much worse.

Zhong Ming looked at the advertising space for the real question and answer. Basically, it was relatively reserved, and bidding was required.

The way to place advertisements is to insert a simple advertisement in a relatively conspicuous position on the main page. It is similar to the advertisement format of Zhong Ming’s previous WeChat Moments. The price is paid according to the number of clicks and impressions, such as 5 yuan for 10 clicks or 1000 impressions.

And there is another advantage in the wristband version of the real question and answer, that is, you can directly jump to open the applet with a little advertisement, because the content of "Xuehai Wuya" is very small, and the installation package can basically be ignored.

Zhong Ming thought about it, this could be used as a kind of publicity channel, after all, the users of the real Q\u0026A and the target group of "Xuehai Wuya" are naturally coincident, they are those who are keen to use their leisure time to learn a little bit of fragmented knowledge .