Return To 1998
Chapter 557: Arrow on the string
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A few days later, several bosses who had tasted Laotan Sauerkraut Beef Noodles all successively signed shareholding agreements, including Han Xiaowen, who did not promise specific shares on the day of the promotion.
Han Xiaowen, Zhang Fan, Hou Jinbiao, President Li, President Xue, President Cao, and those who were invited to attend the promotion meeting that day, all invested in shares.
Without exception.
Han Xiaowen has the least shareholding.
She really didn't have much idle funds. It took three days to raise funds and barely managed to get 2 million.
Zhang Xiancheng invested 3 million shares.
Waiting for the gold standard of 5 million.
Mr. Li invested 3 million shares.
Mr. Xue invested 5 million shares.
President Cao invested 5 million shares.
A total of 23 million.
Adding Xu Tongdao's own principal and bank loan of 25 million, the total investment in this project has reached 48 million.
The largest shareholder is still Xu Tongdao, and the controlling stake is still in his hands.
The original Ximen Foods Co., Ltd. was changed to Ximen Foods Co., Ltd.
With a huge amount of money in hand, Xu Tongdao has a strong sense of confidence. While letting people execute the previously set publicity plan immediately, he figured out a way to contact the Hong Kong and Taiwan superstar as a spokesperson, and at the same time instructed the general manager Wang Xing to purchase two more production lines to install and debug as soon as possible. , And recruit new employees to improve production capacity.
And the facts have proved once again: money can make ghosts push away.
Within a few days, Wang Xing reported to him that three Hong Kong and Taiwan celebrities had already contacted them, and they all had the intention of contacting and discussing cooperation.
One is Hua Zai, one is Cheng Boss, and the other is a beautiful woman Guan Zhilin.
Other celebrities are still in contact, and maybe a few more can be contacted.
This is the magic of money.
No matter how big a superstar is, it is hard to resist the beauty of business endorsements.
In fact, Xu Tongdao himself didn't want to ask Guan Damei to be the spokesperson.
Yes!
He also likes Guan Dabei, who doesn't like beautiful women?
When I was watching a movie before, in the Huang Feihong series, Guan Damei played the thirteenth aunt, how beautiful...
But he likes to go to likes, but he doesn't chase stars.
Mainly because he feels that Guan Damei is the spokesperson of instant noodles, which is against the peace.
He also felt that Guan Damei might be a little bit close to the appeal of bringing goods.
The reason why people contacted Guan Damei this time was mainly because of Hou Jinbiao's request at the promotion meeting that day. He looked at the 5 million shares promised by Hou Jinbiao, and it was difficult to refuse.
But lip service is one thing, whether you really work hard to help Jin Biao achieve this wish is another matter.
The mall is a bit intrigue, isn't it normal?
Anyway, he did send someone to contact Guan Damei.
Hearing from Wang Xing’s report, Hua Tsai and Cheng Boss are willing to discuss cooperation, Xu Tongdao in his heart has not considered looking for other people as endorsements.
Hua Tsai's image is very good. Evergreens and model workers recognized by the entertainment circle. In Xu Tongdao's memory before his rebirth, Hua Tsai seemed to endorse a certain electric car.
In his impression, Hua Tsai has many fans and fans. One of his classmates was a fan of Hua Tsai. When she talked about Hua Tsai, the girl's eyes were bright.
If you are looking for Hua Tsai's endorsement, it should be excellent.
It should be able to boost the sales of instant noodles.
After thinking about it, Xu Tongdao also thought of a song "Big Bowl of Wide Noodles" in his mind. In his memory, this was the representative work of a certain Xiao Xianrou later, which reversed many passers-by's perception of that Xiao Xianrou.
If the instant noodles in big food bags are released, let Hua Tsai sing the "Big Bowl of Wide Noodles" and make it into an advertisement...
Xu Tongdao was really moved when he thought of this.
I feel that this idea is not bad, and the lyrics have surfaced in his mind-"You see this bowl is big and round... You see this side is long and wide..."
He even came up with a new product name because of it, called Big Bowl Wide Noodles.
Ximen Yipin large bowl of wide noodles.
Ximen Yipin Laotan Sauerkraut Beef Noodle...
The more I think about it, the more I move, but...
Reason told him that Hua Tsai might not be willing to sing such a song, and he wouldn't be able to pay more.
...
If you ask Cheng Bo to be your spokesperson?
Xu Tongdao thought for a while, and also got some inspiration, about the inspiration of the advertisement.
What is the first impression of Cheng Boss?
Kung fu superstar?
Therefore, if he can be invited to be the spokesperson, the ad slogan should be able to write: "Ximen Yipin Laotan Sauerkraut Beef Noodles, real kung fu! It's so delicious, it's sour and refreshing...makes you unable to stop..."
Moreover, Cheng Bo can also sing.
For "Big Bowl Wide Noodles", he was not allowed to sing completely, only a few of them were sung, and the commercials were filmed. Cheng Boss might really agree.
After all, the identity of a singer, as far as Yu Cheng is concerned, is just a sideline. Unlike Huazi’s current identity, the identity of a singer is very important. If you sing, you have much higher requirements on the quality of the song.
Therefore, if you can really invite Cheng Bo to be your endorsement, there is still hope that you can make a big bowl of wide noodles.
As for his product, if he really makes this product, and this song is also used by his product, what should I do if there is no representative work for that little fresh meat in the future?
Xu Tongdao didn't think so much.
Anyway, he is not a fan of that little fresh meat.
...
Xu Tongdao instructed Wang Xing to let people continue to discuss specific endorsement conditions with Hua Tsai and Cheng Boss. For him, whether it is Hua Tsai or Cheng Boss to be the endorsement, he can accept it, and it will be very good. Happy.
Anyway, these two are superstars with many fans, and their personal images are also very good.
About half a month later.
The conditions for becoming the boss are the first to be negotiated.
As a result, the spokesperson decided to become the boss.
After that, the TV station was contacted to discuss cooperation matters.
And shoot commercials.
time flies.
In a blink of an eye, time came to June.
The production line of Ximen Food Co., Ltd. has already started, and three large warehouses are filled with products produced.
Although the company's research and development room has developed five flavors of instant noodles, including braised beef noodles, laotan sauerkraut beef noodles, rattan pepper beef noodles, chicken noodles, and big bone soup noodles.
but……
Under Xu Tongdao's arrangement, the three major warehouses currently produced instant noodles are all of one flavor-Laotan Sauerkraut Beef Noodles.
However, there is only one flavor.
The specific product packaging has been turned into a flower by him~www.wuxiaspot.com~ There are ordinary bagged noodles, barreled noodles, cupped noodles, large food bags with larger portions, and specially used plastic bowls. Packed large bowl of wide noodles.
He regarded Laotan pickled cabbage beef noodles as his own brand's competitive product, and determined to use this competitive product to quickly open the market and leave a deep impression on consumers.
To this end, he rejected all the arguments and temporarily pressed other flavors of instant noodles, and did not plan to launch those flavors of instant noodles in the short term.
It's June.
The advertisement has been shot, and the products in the warehouse have accumulated enough. According to the agreement with Shonan TV, the advertisement will be officially broadcast. Can the market be opened in one fell swoop?
Xu Tongdao was a little worried, and other shareholders and everyone in the company were also worried and looking forward to it.
Although Xu Tongdao was not sure of victory in his heart, he knew that he had already done everything he could do, and now he has no choice but to do what he can do.
Success or failure will be announced soon.
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