Revisiting Future Path

The 055th enemy general has eight members

Among the four products, Xinbao and Security Manager have not been officially launched, especially the Xinbao project. Lu Binqi is using Jing Minqiang's political and economic resources and Gong's influence to negotiate cooperation terms with various banks, and there is no profit margin for the time being. .

Only the seed download artifact is really launched and recognized by the market.

After three and four months of fermentation, the market share of the seed download artifact has steadily increased, and the market share of the old FlashGet has been accumulated to 19.5%, ranking first with a market share of 58.5%. At the same time, SeedDownload, the English version of the seed download artifact, is also invincible in the world, gaining 39.1% of the market share, which can be described as staggering the limelight. At this moment, the seed download artifact is the business card of the employees of the Spring and Autumn series. When communicating with the outside world, you will often hear similar words: "Oh, it turns out that the seed download artifact is a product of your company."

However, the seed download artifact is a free software and cannot make a profit.

If you want to make a profit, want to make money, and want to maintain and develop the Spring and Autumn series of companies, you have to count on the online game "Ten Kingdoms". If the operation of "The Spring and Autumn of the Ten Kingdoms" fails and the capital chain is cut off, the credit treasure, the security housekeeper, and the seed download artifact are all rootless, and they will inevitably lose blood and die quickly.

"The Spring and Autumn of the Ten Kingdoms" can only succeed, not fail.

In order to ensure victory, Wei Dongsheng chose to fight conservatively and try his best to consider the consumer psychology of contemporary players. After the journey, the experience of collecting money in free games and the experience of collecting money in mobile games are in full swing. Wei Dongsheng has listed it in an iterative table and moved to future version updates.

"The Spring and Autumn of the Ten Kingdoms" takes the journey mechanism as its core framework, but it is not just a journey.

In terms of program structure, thanks to the support from the bottom of the computer's intelligent life orange algae, the client of "The Spring and Autumn of the Ten Kingdoms" runs smoothly, and the special effects of skills can perfectly squeeze the performance of computer hardware. The machine with 256M RAM is better than other games running on 512M RAM. When it is officially put into operation, the computer intelligent life orange algae will also sneak into local servers to release subsystems to continuously optimize the network, allowing players to experience the charm of multiplayer interaction in online games to the limit. In the underlying rules of the network that players cannot directly feel, Orange Algae, or Chunqiu Network, has the ultra-high-tech background that crushes global game operators.

More intuitive optimization is the improvement of art resources and music resources.

The experience of the seed download project verified Chang Mingxia's ability. Wei Dongsheng immediately transferred her to the Ten Kingdoms Spring and Autumn Project. The product manager seems to be responsible for part of the functional design and market positioning of "The Ten Kingdoms Spring and Autumn".

As mentioned earlier, Chang Mingxia graduated from the Central Academy of Fine Arts. Chang Mingxia's change to the Internet industry is not because of her poor artistic potential. On the contrary, she has a unique paranoia about artistic aesthetics. Chang Mingxia's art line is mass art, but it is not mass art in the usual sense.

Popular art, as its name suggests, is dance, literature, music, drama or other art forms that are mainly accepted and appreciated by the masses as much as possible.

This is the conventional definition of popular art.

Chang Mingxia's artistic aesthetic is not like this.

Chang Mingxia's so-called mass art is only for the masses. For example, Chang Mingxia does not paint Van Gogh's Starry Sky Consciousness, but instead depicts the most common flowers and landscapes. Chang Mingxia portrays reality but does not abide by the realism dogma, but pursues the beauty that ordinary people can understand. For example, her previous pencil sketches of Wei Dad and Wei Ma's portraits can make Wei Dad and Wei Ma, who have no artistic foundation, feel that she painted very well. At the same time, she will quietly inlay her unique charm in the vulgar picture. Someone commented in the past that Chang Mingxia’s paintings are like Go, with simple rules but difficult to master; Chang Mingxia’s style is like Bai Juyi, so simple that an old woman can understand it, but it can still recall thousands of years.

Chang Mingxia's artistic pursuit was not recognized by the Central Academy of Fine Arts, and development was very difficult, so she retreated to the Internet industry she likes. In her previous life, Chang Mingxia was famous for her commercial operation in the first half of her life, and then someone deliberately studied her works, and her artistic achievements gradually attracted widespread praise and won several art awards in a row.

Chang Mingxia is responsible for the art resources and music resources of "The Spring and Autumn of the Ten Kingdoms", and with the support of Wei Dongsheng, she strictly implements her artistic aesthetic of "facing the masses, higher than the masses". The character design and scene design of "The Spring and Autumn of Ten Kingdoms" are at the artist level, which not only allows the player to feel the unpretentious beauty for the first time, but also can be persistent. The longer the appreciation time, the more you can feel the aftertaste. Infinite power. The music resources are also of the same high level, all of which are carefully prepared by Chang Mingxia through personal relationships with friends from the Yanjing Film Academy and the Central Conservatory of Music.

In all this, players most intuitively feel that in terms of art resources and music resources, "The Spring and Autumn of the Ten Kingdoms" has crushed "Journey" in an all-round way, and the two are not at the same level.

Orange algae guarantees the underlying technology, Wei Dongsheng guarantees the core gameplay, and Chang Mingxia guarantees the player experience.

In addition, Wei Dongsheng regarded "The Spring and Autumn of the Ten Kingdoms" as a small society and set up a rigorous economic system for it. For example, the depreciation speed of equipment, the player recharges 10,000 yuan, how much should it depreciate after one month, and how much should it depreciate after one year; for example, the income of free players, suppose a free player who is not willing to recharge at all, he works hard to spawn monsters and do tasks. How much is the daily limit of income? For example, the ratio of top-up players to free players, how to adjust reasonably, so as not to affect the core mechanism of the game, but also to stimulate player consumption... etc. Wei Dongsheng even hired several sociologists and economists to help him improve the economic system of "The Spring and Autumn of the Ten Kingdoms".

In short, Wei Dongsheng has devoted countless efforts to the Ten Nations Spring and Autumn Project.

"Ten Kingdoms Spring and Autumn" can only succeed.

Only by knowing yourself and the enemy can you win every battle. During Wei Dongsheng's efforts to improve "The Spring and Autumn of the Ten Kingdoms", he did not forget to investigate the enemy's situation of friends and businessmen.

In the Chinese online game market, the first place is "Legend" which dominated 70% of the market share in 2002, or should be called "Legend of Warmth". At this moment, although it has experienced the hardships of the legendary copyright incident, it is still the well-deserved number one; The second place is "Miracle MU" operated by the agent of the ninth city. Although it is deeply affected by the flood of plug-ins and the flood of private servers like the legend, it firmly holds the second place; the third place is "Legend of Wonderland", which has just been listed for a few months. The game’s Shinkansen agency operates; the fourth place is "Magic Baby", which was launched last year, operated by Netstar Square Enix; the fifth place is "Western Journey 2" independently developed by NetEase.

Among the top five, only "Western Journey 2" produced by NetEase is a purely domestic online game. Moreover, the position of "Western Journey 2" is not stable, often fluctuating between five and eight. "Legend 3" operated by Guangtong agent has been eagerly awaited by countless legendary players. When it is officially launched in public beta, "Western Journey 2" will be easily driven out of the top five rankings.

In these years, domestic online games are simply a joke.

It is Shanda Networks’ new project to replace Legend, that is, “New Legend” has been renamed “Legendary World”. Because of the fantasy imported by legendary players, this pseudo-domestic game has become the pillar of domestic game expectations.

"Legend of Blood", "Miracle MU", "Legend of Ragnarok", "Magic Baby", and "Journey to the West 2" are already on the horizon, while "Legend 3" and "Legend World" are potential competitors.

In addition, there is another game that needs to be vigilant. It is "Triumph" released by Tencent for the first time in the online game market. "Triumph" has been announced in closed beta on May 20. In the previous life, "Triumphal" was Tencent's life-saving work, and it was also Chang Mingxia's first battle in the online game industry. "Triumphal" seemed to predict Chang Mingxia's triumphant return. Although the current Tencent also develops branches around the core product QQ, it is obviously different from the previous Tencent. Without Chang Mingxia's birth, can Tencent's "Triumph" still triumph through the thorns?

Wei Dongsheng is not sure.

However, it must be taken seriously.

"Legend 3", "Legend World", "Triumph", and the top five on the bright side, are all competitors of "Ten Kingdoms".

Players are inert. After playing a certain game for a long time, they will always be accustomed to this kind of gameplay, or they are too lazy to try other gameplays, or are not used to other gameplays, and even form a chain of contempt, thinking that they play the best game, and despise other games from a high level. Of players. Therefore, Wei Dongsheng will definitely not launch the "Legendary Shabak City Lord Raising Campaign" like Sina Legu to compete for the core players of the legend. Wei Dongsheng has a clear understanding of this, and most of the legendary players who can mix with the Lord of Shabak have already liked and are accustomed to the legendary gameplay. Coming to "The Spring and Autumn of the Ten Kingdoms" will definitely be uncomfortable.

The target players of "Ten Kingdoms" are shallow players and potential players who have not yet converted.

With the current popularity and channel depth of Chunqiu Software, it can only continue to play gimmicks and hype to attract the attention of novice players.

That being the case, let's hype!

In the first round of hype, Wei Dongsheng decided to hype himself.

Before speculating about yourself, first clean and wash yourself so as not to be caught by someone's feet and become a ball of darkness.

On May 18th, Wei Dongsheng took the initiative to contact Gao Yongqi, the leader of the Cavalry hacker organization: "Cavalry, I want to quit."

Gao Yongqi was taken aback: "What do you mean?"

Wei Dongsheng gave a clear answer: "I am going to withdraw from the private server industry chain."

Gao Yongqi typed the keyboard quickly: "Why?"

As mentioned earlier, the income of the private server industry chain, although the starting point is low, has steadily increased. For example, Wei Dongsheng’s monthly income was 2.692 million yuan in November 2002; it had risen to 3.878 million yuan in April 2003; it has not yet ended in May, and its income has exceeded 4 million yuan.

Gao Yongqi's income is far inferior to Wei Dongsheng's, and his April gross profit is as much as 370,000 yuan.

Negative growth rate and positive growth rate are two concepts and two mentalities.

The members of the Internet cafe game studio sighed all day and were at a loss for the future development; and the members of the Cavalry organization, which lives in the private server industry chain, most of them are satisfied with the considerable profit of operating the private server, and not only very aggressively developed the "Miracle MU" private server The market, even more sharpening to "Legend 3".

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