Rewrite the Technological Landscape

The indiscriminate promotion of DingTalk quickly attracted the attention of business owners and the general public. After inquiries, everyone found out that DingTalk came from a Hangzhou company called Xunke. The founder of this company was Song Zhenluo. It is said that he is a technical control, so the company's management is in charge of the general manager Li Hongzhen, and this Song Zhenluo was quickly dug out to be one of the first batch of employees of the Dafeng Group.

As for Li Hongzhen, he worked at Netease before, and joined Dafeng Group in 2001 to engage in sales of commercial software channels. Soon after Song Zhenluo started his business, he approached Song Zhenluo to discuss the matter of starting a business together.

On the list of Xunke's major shareholders, there are four words of Dafeng Group, and the holding of Dafeng Group is as high as 39%.

When Song Zhenluo started his business, he said that he wanted to make commercial software, and felt that there was still a big market down there. He did so. After working for a while, he suddenly realized that most of the Small businesses are not willing to spend money to buy a set of software to assist in office work, even if it may only cost thousands or even hundreds of dollars, they are not willing to spend this money.

At this time, the consciousness cultivated in the Dafeng Group in the past few years helped him and Li Hongzhen. They first judged that domestic enterprises must have this demand, but everyone did not have this concept, and when it came to spending money, small and medium-sized enterprises began to resist. So they suddenly thought that if they make a general free enterprise software, they can open up this market by using free, and then make money through value-added services.

So such a product concept came out. As for why it is called DingTalk, Meng Qian is also very curious. This is not the first time he has discovered that some things in this life are a bit inexplicably coincident with the previous life.

Here, there may be some reason.

Because of free and advertising effects, many companies have downloaded DingTalk online.

The DingTalk designed by Song Zhenluo at this time is actually a set of general-purpose enterprise software and added to instant messaging, but such a simple combination has become a great feature of DingTalk, because most companies now use Enterprise software and instant messaging are separated, software belongs to software, and communication uses Fengxin or MSN.

Through DingTalk, enterprises can obtain common basic functions of enterprise software such as simple organizational structure management, attendance management, document management, and work management. To compete with Fengxin, unlike MSN, which has to position white-collar workers and compete with Fengxin.

Therefore, Dingding can make small and beautiful designs in this piece, and many small designs with ideas are implanted.

For example, the voting function, you can directly initiate some comments through DingTalk, and everyone can vote through DingTalk, and the results can also be displayed directly on the software without manual statistics, and the anonymous voting function can reduce some embarrassment.

In video conferencing and audio conferencing, multiple designs such as mic row function, temporary interruption function, and conference recording function can improve the efficiency of the conference.

There are also some small designs in daily communication, such as read display, such as reminder function, such as file temporary storage, such as work collaboration and other functions.

As for news and information, Dingding cooperates with major domestic digital media to provide online subscription function, which is more comprehensive and convenient than MSN’s online consultation. It also classifies various industries and has blacklists, etc. Simple and practical design reduces the harassment of invalid consultation.

It can be said that the biggest shortcoming of DingTalk in China is that the mobile version cannot be launched yet, and many functions of the 2G network cannot be carried.

Therefore, in the Neon Country next door, DingTalk’s functions are more powerful, because the mobile version can be launched, which is convenient for many outdoor workers, and it also saves everyone’s time to perform work reports and other actions through mobile phones. The company has an extra ten or twenty minutes to write the daily work summary, and now you can write it on your mobile phone on the way home.

For example, in the past, you had to go to the company to have a computer to check some of the company's work information. Now you can check the content on the way to work, which can save time.

Under the bombing publicity for several days in a row, more and more companies have begun to try to use DingTalk, and of course the most important thing is because it is free.

However, despite the powerful features of DingTalk, there are polarizing comments online.

"Finally, I don't need to use junk products like MSN anymore. It takes me a long time to upload a few megabytes of files, and the company is like an idiot not allowing Fengxin to be used."

"I have been playing DingTalk for two days. It has many functions. If it is only for work, DingTalk is a hundred times easier to use than MSN. The functions are also more user-friendly, and the interface is more comfortable. It is worthy of being a person from Dafeng Group. The product Nothing to say."

"If MSN doesn't target work, what else can it target? Who doesn't use Fengxin for social networking now? MSN's own positioning is deadly, and it can't be up or down. The product is so rubbish that it is completely carried by Microsoft's brand. Now there is a DingTalk MSN is waiting to die."

"DingTalk's biggest problem now seems to be that it can't communicate with foreigners. Those who do foreign trade still have to use MSN."

"We have also switched to DingTalk for foreign trade. DingTalk and Fengxin are interoperable. You can directly search Fengxin account to add friends. Now the users who use Fengxin all over the world should be similar to those who use MSN. Fengxin users in Asia More than MSN."

"Fengxin communicates with DingTalk? This is a bit ruthless. Is this a response to MSN and Yahoo Messenger?"

At the same time, many people are angrily criticizing Dingding.

"Don't ask me why I gave one star, because there are no zero stars! Since I used Dingding, my workload has doubled, Dingding your uncle!"

"DingTalk is doing really well. If I don't give you one star, I will be sorry for my monthly salary of 500 yuan."

"Do you dare to think about us fishing parties? Huh? Strongly request that DingTalk be taken off the shelf, everyone give it one star!"

"Student Dingding, please figure out that your slogan is to make work happier, but I am not happy at all now! One star for you!"

On March 1st, the intercommunication between MSN and Yahoo Messenger started trial operation in 6 countries around the world according to the original plan, including Huaxia, Neon Country, Korea Country, America, UK, and Maple Leaf Country.

Two weeks later, Kevin sat down with the team for a meeting.

"Tell me about the latest situation."

The marketing director of MSN put a document in front of Kevin with some trepidation, "Our user activity in China has dropped for fourteen consecutive days."

Kevin didn't look at the document, and asked with a serious or calm expression, "What's the reason?"

"A product called DingTalk came out of Huaxia, which is specially aimed at enterprise users, and it develops very fast through the free strategy."

Only then did Kevin pick up the document to understand the situation, "What about the situation in other countries?"

"The situation in Neon Country and Korea is not very optimistic, especially in Neon Country. Our user activity in Neon Country has dropped the most."

"Neon country? Why is that?"

"Nihong Nation started to pilot home office in January this year, and put forward the goal of vigorously promoting home office in the whole country in 2006, so they need a software that can effectively improve remote office, and DingTalk seems to be their a choice.

We went to find out, DingTalk seems to have started discussing cooperation with Nihong Nation at the end of last year. Of course, Dafeng Group must be behind it.

Because the 3G of the Neon Country has developed relatively maturely, DingTalk has launched the mobile version in the Neon Country, calling out the slogan of the mobile office era. The feedback from users in the Neon Country is also very good. After all, more people are Hope to work from home, so they welcome DingTalk this software. "

Kevin squinted his eyes unconsciously, "Software has never been the strength of Neon Country, but we used to provide software support for them in the United States. What about our own market?"

"Our local market has a strong response to the interoperability of MSN and Yahoo Messenger. The user activity has been rising all the way, and the user recognition is also very high. The same is true in the UK and Maple Leaf countries."

Kevin tapped the table with his fingers, "Could it be that in the Asian market, we really have nothing to do with Fengxin."

"We have lost money year after year in East Asia and Southeast Asia."

Kevin glared at the person who spoke, "The company has given us a lot of support this time, so we have to find a way. If we still can't achieve anything this time, get ready to lose our jobs together."

On the other hand, Meng Qian is also learning about the market reaction after the interoperability between MSN and Yahoo!

"MSN doesn't play the white-collar card in Omi, and its foundation is there, it is really difficult to shake." Meng Qian shook his head and said, "I heard from Lao Li that it is very difficult for Dingding to enter the market there now. .”

Xiao Bo saw through the reality, "The channels are tightly controlled by them. To be honest, it is not easy for Fengxin to have today's development in the West."

"The channel is taken to death, then skip the channel and directly make a fuss about the users." Meng Qian sat up straight, "We not only want to defend the Asian market, but also capture the Omi market. Now the user base is actually already there, almost What matters is the activity, let’s try it out and see if Nokia and 3G can drive this trend.”