CRM system, that is, customer relationship management system, is the software implementation form of customer relationship management. The concept of CRM was officially proposed in 1999, so at the beginning of 2000, the CRM system was not a widely known thing, but from the perspective of future development, CRM is an important technical helper for enterprise development, especially for sales side.

Because CRM can help sales to do a good job in customer management, customer follow-up, customer maintenance and other major sales activities more efficiently. For sales staff, it can greatly improve sales efficiency and sales performance. For managers, CRM system can Intuitively provide important management tools such as overall management, sales data analysis and customer protection.

Therefore, the CRM system has been valued by more and more companies in later generations, and the CRM system itself has undergone several structural optimizations and even reforms. Especially in the intelligent era, the CRM system has entered the 2.0 era and began to play a more important role.

But in 2000, CRM was not only not known by many people, but even not accepted by many people. Li Qi, the former COO of Ali, installed the CRM system for Ali in 2000, and he developed it himself. .

Again, the success of Ali is absolutely inseparable from the earliest sales iron army, and the CRM system that Li Qi brought to Ali is like equipping the iron army with advanced weapons, making them even more powerful.

That's why Meng Qian had this kind of speculation after seeing Li Qi. From the perspective of Ali's business, their demand for website optimization is not so great at present. Their biggest demand now is how to develop customers and how to help sales achieve better performance.

Therefore, it is likely that Ali came to him for the CRM system. From the current time point, Li Qi should have already mentioned this matter to Boss Ma.

"Why did Mr. Meng say that?" Ma Yun quickly calmed down and asked intentionally.

Meng Qian first talked about his opinion that the core of Ali is the sales team, and the advantages that the CRM system can bring to sales.

Then I added my own views on Ali’s current business, saying that Ali’s strategy of using the information asymmetry that has just started in the domestic Internet to do overseas traffic is no problem, but the same strategy may not be effective in China. A different strategy is required.

Meng Qian's words made Ma Yun let down a lot of guard against him, because Meng Qian's words touched Boss Ma's heart. In this era, there are really not many people who understand Ma Yun. To be honest, Meng Qian watched the news recently. You can see that many people questioned Ali, especially Huicong.com did everything possible to discredit Ali, directly calling Ali a liar.

Thinking about it now, it made sense that no one in China was willing to invest in Ali. Now Ali is not a question of whether others can see it or not, but a question of whether they believe it or not.

But Meng Qian's words are all affirmation of Ali, but this kind of affirmation is not flattery, but a real point, plus the subsequent suggestions, are all on the same channel as Ma Yun, this is Ma Yun, who has been suffering from incomprehension, will somewhat feel like old friends at first sight.

Perhaps because of this intimacy, Ma Yun didn't care about Meng Qian's youthful appearance. He couldn't help asking, "Then what does Mr. Meng think about the development of the Internet and B2B?"

Ma Yun said that B2B is not e-commerce. From this, it can be seen that Ali did not have a deep understanding of e-commerce at this time. They are now more positioned on B2B.

Meng Qian took advantage of his rebirth and began to pretend, "The development of the Internet is the general trend of the future, because the greatest thing about the Internet is that it can connect people through the Internet, and it solves a huge practical problem, distance.

And when the distance between people is removed through the Internet, an online virtual world will inevitably appear. In this online world, a series of Internet, such as social networking, shopping, consulting, and entertainment, will naturally be established. product.

As for how to look at B2B, I think this is just a small sector in the future online world, because every C-end user is the most important individual in the future Internet world. As an enterprise, you should focus on the future The billions of C-end users who log into the online world, not the B-end users who might go out of business the next day. "

"But personal computers are not popular now." Ma Yun asked.

"Mr. Ma has been abroad, and he should know the development orientation of personal computers in foreign countries. The popularity of personal computers is only a matter of time, and there is the Internet. Now we are still in the era of dial-up Internet access. The speed of the Internet restricts the development of the Internet, but the same From the more advanced West, we can see that broadband is entering a period of healthy development, and it is only a matter of time before China's access.

After the popularization of personal computers and the solution of network problems, Mr. Ma felt that the B-end market was nothing compared to the C-end market. "

Meng Qian's simple words made Ma Yun, who is still a little confused at this stage, feel a little enlightened. What Ma Yun didn't know at this time was that his meeting with Meng Qian this time was the beginning of a long period of time in the future. During the time, I especially like the interesting things talked about in front of the camera.

And Meng Qian's words are actually intended to give some hints to Ma Yun, because in Meng Qian's self-planning, he does not intend to grab the e-commerce city. I agree, and I hope that my appearance will not ruin Ali's original future. Personally, he still prefers to let Ali be the leader of e-commerce in the future.

At least Ma Yun knew how to pay attention to public welfare, environmental protection, education, the use of technology for the convenience of the people, and the importance of scientific research. He established the Bodhidharma Institute early.

If the city of e-commerce is occupied by some bosses who report that they don’t need to engage in research and development, and only need to buy technology abroad, it will be enough to harm China for decades.

With further admiration for Meng Qian, Ma Yun obviously has the intention of earning his subordinates, but Boss Ma is also a businessman after all. Served as a military division.

This is reality and not the Romance of the Three Kingdoms, not to mention that Meng Qian is not as famous as Zhuge Liang.

I saw Ma Yun casually glanced at Li Qi, and the latter said for Ma Yun knowingly, "Mr. Meng mentioned that I have also learned about the CRM system. I think the CRM system can indeed help us solve many core problems on the sales side. Since Mr. Meng They are all here, I suggest that everyone cooperate with each other?"

"What do you think?" Ma Yun deliberately asked Li Qi, and the two began to sing the oboe.

"I happen to have a team, and I have a little technical foundation. Otherwise, I will take the lead with Mr. Meng, how about it?"

Li Qi looked at the two of them, Ma Yun immediately nodded in support, then looked at Meng Qian, Meng Qian asked, "What does Mr. Li mean by co-leading?"

Li Qi continued, "I will officially become a member of Ali in a few days. I think if Mr. Meng is interested and Mr. Ma is affectionate, it is better for Mr. Meng to join Ali together, and we can plan for the future together."

Judging from historical records, Li Qi at this time should have decided to build a CRM system a long time ago. It is actually a kind of wisdom for him not to mention his own achievements, but to take the initiative to give credit for possible future achievements, because Ma Yun naturally understands Li Qi, Li Qi, this is a wise man seeking the truth but not the name.

Meng Qian appreciates this very much.

It’s just that Meng Qian has his own ambitions, and it is impossible to work in Ali, so he said bluntly, “Thanks to Mr. Ma and Mr. Li for their love, but I have no idea of ​​joining any company for the time being. I hope to be an existence similar to outsourcing. Help you solve some technical problems, and you pay me a corresponding reward, which is the best."

Faced with Meng Qian's statement, Ma Yun and Li Qi will inevitably feel a little disappointed, but the current Meng Qian is indeed not at the point where they should pay attention to the cottage. Since Meng Qian is not happy, they did not force it. More importantly, they are now You have to try Meng Qian's strength first. If it is really a treasure, you will still have a chance to find a way to invite Meng Qian over later.

Afterwards, Ma Yun chatted with Meng Qian about e-commerce and Jianghu. Ma Yun expressed his appreciation for Meng Qian's hacking into Ali, which made him feel like a ranger with special skills.

The first face-to-face communication with Ma Yun also made Meng Qian feel the kind of quack atmosphere in the other party. It seems that Boss Ma always said that he likes martial arts novels is not just bragging.

As for Li Qi, after chatting with Meng Qian about technology, he has even more expectations for him.

The three of them had dinner together in the evening.

Since the three of them were actually very anxious, they hit it off at dinner and planned to start the design of the CRM system the next day.

Of course, after Meng Qian left, Ma Yun, who learned about Meng Qian's real age from Bao Lei, and Li Qi couldn't help discussing this topic in private. They were more excited than skeptical.

Because in their view, maybe they have met a genius.

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