Rewrite the Technological Landscape

When Meng Qian said this, Spielberg had to follow Meng Qian's words to continue his feelings, "Of course, we have just experienced a lesson of failure. Whether it is for myself or for DreamWorks, I will be serious about every next step. more cautious.

DreamWorks does need money, but Viacom made us understand that what we need more is respect and understanding. "

Speaking of this, the two just came to the technical department of Dafeng Entertainment from the production center, "Mr. Spielberg is indeed the kind of person I imagined. As I said just now, I spent a long time looking for us. There are three things I would like Mr. Spielberg to look at today."

Meng Qian has always been in a state of sympathy among creators.

At the beginning, Spielberg went around the technical department with inexplicable entanglements, but he didn't tangle after that, because the things in the production department really attracted Spielberg, and what Meng Qian showed him was the production technology. Big breakthrough.

Contrary to Cameron, who is known as a technical madman, although Spielberg has so many special effects movies, he has said more than once that the most important script of a movie is the story. Today's movies put too much energy and financial resources on Technically, this is not a good sign.

And what Meng Qian showed him was a film and television production plan that will gradually become popular in the film and television production industry in the future. By integrating a large amount of production data and combining artificial intelligence algorithms, the production became easier and easier, and he also made a special effect clip. In the past, it took 3 people to do it for 3 days, but now it only needs one person to do it in one day, and many things have become foolish, which can greatly save the production cost and speed up the production progress.

This is a field that many people who do video post-processing will start to switch to in the future, and it is also another subdivision field spawned by the era of artificial intelligence. Meng Qian has contacted relevant party A, so he knows this thing.

The development of this thing in 2007 is definitely leading, and Disney probably hasn’t paid much attention to this thing, after all, artificial intelligence is not popular right now.

And how to liberate the production cost and production cycle has always been what he is looking forward to. In fact, Spielberg has been to the production centers of companies such as Disney and Warner. He really did not expect such an interesting concept to be born in a Chinese company. .

After visiting the technical department, Meng Qian took Spielberg to the conference room of Dafeng Entertainment, "This is the overseas distribution map of Dafeng Films. Mr. Spielberg can learn about it."

"Overseas distribution map?" Spielberg was stunned for a moment. The current Dafeng Group hasn't been in a movie yet, right? Where does the overseas distribution map come from? With doubts, he took Meng Qian's notebook and looked through it. Spielberg was really surprised, "Gale Group has arranged offices in so many countries in the past few years? Publisher has worked with"

The problem of overseas distribution can be said to be one of the biggest weaknesses of DreamWorks, and one of them can even be removed. A simple matter, as a new production company, basically can only go to various countries to find local distributors to operate, the premise is that the other party must recognize your work. But why do new production companies recognize you? And there is a very complicated issue here, which is localization.

Hollywood movies often have different plots in different countries. For example, for the Chinese market, they will add Chinese elements and add a few Chinese actors to the movie. This is localization, and if you do this, local distributors will be more willing to release To put it bluntly, distributors are sales, and sales only recognize money. When they choose a movie to distribute, they only recognize one thing, which is whether the movie can make money, so they don’t trust companies that can’t even do localization well. .

There is such a problem that Chinese films cannot go overseas. Westerners cannot understand Chinese culture. From the perspective of distributors, it is impossible to make money. There are so many Hollywood movies that can be released. Why should Chinese films be released? , Are you having trouble with money?

So how to establish overseas distribution channels is very troublesome. It took decades for those Hollywood companies to develop the current global distribution channels.

New players want to quickly establish a global distribution channel network. Judging from the development of global distributors, Sony has done it relatively successfully, but the method is actually very rude, which is to spend money. How to adapt to localization? Each country with distribution needs has set up an office to maintain a good relationship with the publishers there, and continue to study the localization model.

But like them, every market has people deployed, and the annual salary and basic operating expenses alone cost hundreds of millions. This is the reason why DreamWorks can't do it. DreamWorks doesn't have that much money to support such a team.

Sony Pictures is different. The parent company is rich and powerful, spending money crazily, and forcibly smashing out its own distribution channels.

So in the case of Sony, Dafeng Group has been a veteran of overseas localization for so many years, and Meng Qian chose to spend money without hesitation. The parent company of Sony Pictures is rich, and the parent company of Dafeng Pictures is also rich.

Meng Qian wants to engage in cultural export. If he doesn't arrange for overseas distribution early, then it will be a fart.

Of course, in the development of overseas distribution, Sony has helped a lot, and the cooperation with Emperor has once again achieved mutual benefit. Now that Dafeng Group does not have its own works, it has mainly helped in the development of overseas distribution in the past few years. The works of some other companies are mainly the works of Xiangjiang, among which the Emperor is the main one, helping Dafeng Group to accumulate a lot of practical experience.

After overseas offices have successfully cooperated with local distributors to operate some works, the relationship between everyone will be stronger.

"Overseas distribution is the basis for the development of this industry. For the creators of the company, I don't want their works to face such things as not being able to go out." Meng Qian looked sincere.

"Mr. Meng's approach is very far-sighted. DreamWorks is limited by overseas distribution, otherwise our development will be better." Spielberg can't help but recall the helplessness of the past few years.

Meng Qian laughed at himself, "Although our overseas coverage and experience are not comparable to those of Disney and Warner, the overall development in the past two years is still good. Fortunately, the expansion of overseas territory can be paid for with money to a certain extent. propelled."

Spielberg followed up with a smile, "Issuing this thing is more about operations and business, and money is indeed a good booster."

Meng Qian began to show off his muscles and attitude, "I have a general understanding. Disney's annual investment in this matter is 50 million yuan, and Warner's is 60 million yuan. In the next few years, as our company's works will start to be released, I plan to increase investment and invest a budget of more than one billion a year."

Spielberg murmured in his heart, it's so damn good to be rich, "Mr. Meng has courage."

Meng Qian gave Spielberg a look, "If we can really become a family in the future, I believe that DreamWorks will not have to worry so much about publishing."

Spielberg didn't know how to respond for a moment, so he nodded, but Meng Qian knew that he was moved.

Naturally, we couldn’t ask questions at this time, but took Spielberg to look at the third thing, “This is the creative department. Our company now officially employs more than 50 contracted screenwriters and more than 200 co-screenwriters. We also excavate good scripts from the market every year.

We have been accumulating works in the past few years, and we have discovered many excellent works in the process. I know that Mr. Spielberg is a person who loves to create, and I want to share it with Mr. Spielberg.

This is our script wall, and there are a lot of half-finished scripts here, which are all excellent in my opinion, such as this one. "

Meng Qian seemingly casually took out a script from the script wall, "Mr. Spielberg can take a look at the story."

After Spielberg received it, he saw the name of the script: "Ready Player One".

After a relatively rough scan for more than ten minutes, Spielberg sincerely sighed, "Imagination about the future makes people fascinated, but the handling of details still needs to be improved."

"Every time I stand here, I feel very anxious." Meng Qian stared at the script wall and was silent for a while, "Has Mr. Spielberg ever thought that when a company develops to a certain level, the market can accommodate the company?" of?"

Spielberg couldn't understand for a while, "What does Mr. Meng mean?"

Meng Qian made an appearance of infinite longing for the future, "Disney's model is to use sufficient funds to make trial and error, and then create excellent works, but in the end it is still accommodating the market.

Mr. Spielberg, you said, if we solve the problems of production funding, distribution, and production technology, will it be possible for us to fully focus on the work?

In fact, I have been thinking many times, is it possible for us to create even a product or a work in our life, whose greatness can not be defined by the market, but can conquer the market, or even create a brand new market. "

"This idea is a bit crazy." Spielberg said so, but the way he looked at Meng Qian was different. What kind of creative sentiment is this a businessman?

For a while, Spielberg couldn't help sorting out everything he saw today, from production technology, to overseas distribution markets, to script polishing, to Meng Qian's own respect and love for creation, and all of these, it turns out All for the work, all for the creation.

Meng Qian is really completely different from other businessmen he has met, and has an indescribable charm.

At this moment, Meng Qian asked, "Mr. Spielberg, if I invite you to do this crazy thing, will you agree?"

The meaning of this sentence is obvious. Meng Qian wanted Spielberg to work for him, but Spielberg looked at Meng Qian and suddenly felt that if he was such a boss, it seemed pretty good.