Rewrite the Technological Landscape

March 30.

Meng Qian was quite nervous sitting in the office this day, because this day was the day when Hongmeng 2 was launched. The sales of Hongmeng 2 are very important because it will affect the ecology.

Two days ago, the ancient computer went on the market and performed very well. As for what will happen today, no one knows.

Compared with Hongmeng 1, the configuration of Hongmeng 2 has a larger span. The memory ranges from 32M+8G to 128M+32G. The size of the phone is available in 3.7 inches and 4.1 inches, and the colors are red and blue in addition to white and black. There are a total of four colors to choose from.

The price range ranges from the lowest 3999 to the highest 6999, and the price in Europe is 699 meters to 1099 meters.

The price is still the biggest "problem" of Hongmeng mobile phones, but there is really no way to be cheap. In the past few years, the R\u0026D investment was close to 20 billion, and the net profit was barely 1 billion last year. In order to maintain competitiveness, it must continue to increase. There is a lot of R\u0026D investment, and the price doesn't know how to go down at all.

In order to further promote sales this year, Hongmeng’s official flagship store will be launched on Taobao, and the price is the same as offline.

Hongmeng 2 was originally scheduled to go on sale simultaneously in 18 cities around the world at 8:00 a.m. Beijing time, but at 7:00 a.m., Meng Qian suddenly received a call from the traffic control department.

"Mr. Meng, can your experience store open sooner?"

"What's wrong?"

"The people queuing up at the door of your experience store have queued up two roads, seriously affecting the traffic. It's the morning rush hour!"

"Eh, isn't today the weekend?"

"Now there are more and more units going to work on weekends. Besides, your experience store is in the city center, and the traffic here is the largest. Think of a way, or open the door earlier or what?"

"I'll contact the logistics department immediately, sorry."

After hanging up the phone, Meng Qian hurriedly asked the logistics department to take all the people he could bring to help manage the order on the scene. The launch of Hongmeng 2 started in a traffic chaos.

That night, a statistical data was presented in front of Meng Qian. The sales of Hongmeng mobile phones exceeded 600,000 units within 12 hours, making a very good start. Among them, 370,000 units were digested by the Chinese market, and many regions were directly sold out of stock.

In fact, Meng Qian felt very stable at this time, because he had confidence in the product. Sure enough, the market response became better and better in the next few days. The first batch of people who bought back the mobile phone started to use it, and after using it, they started to share it. After sharing, more people started to be excited. Sharing has formed a very benign development trend.

In the final analysis, it is because the product is good.

No matter whether it is the former iPhone 2G or this life’s Hongmeng 1, the sales volume has not increased because of product problems. Similarly, whether it is the former iPhone 3G or this life’s Hongmeng 2, the sales can quickly increase because the product is good. No matter what, The product itself is the core competitiveness.

However, some problems have gradually emerged under the hot sale of Hongmeng mobile phones.

The problem of scalpers first appeared. I have to admit that the market acumen and investment courage of professional scalpers are really good. On the third day after the launch of Hongmeng 2, news of scalpers changing hands appeared in major cities. Some rich people don’t want to wait And I don’t want to rush to buy it. Scalpers can earn up to 2,000 yuan for a top-end Hongmeng mobile phone. In 2008, many Chinese people didn’t even earn 2,000 yuan a month.

Dafeng Group has to stand up quickly and say that the factory's production capacity is still guaranteed, and I hope everyone will not worry.

By mid-April, the sales volume of Hongmeng 2 had exceeded 6 million units. Hongmeng mobile phones began to have some additional attributes. Many people began to choose Hongmeng mobile phones as gifts.

Hongmeng mobile phones are used in various corporate activities. Advertisements such as buying a car to get a Hongmeng mobile phone, and participating in a lottery for a chance to get the latest Hongmeng mobile phone can be seen everywhere.

But at the same time, there are always some messy news coming out recently.

"A high school student wanted to use the lucky money to buy a Hongmeng mobile phone, but unexpectedly found that his parents had already spent all the lucky money for many years, and collapsed on the spot"

"Parents called the police after receiving a kidnapping call, only to find out that their son directed and acted himself, just to buy a Hongmeng mobile phone"

"The female college student was cheated to buy a Hongmeng mobile phone. The man said that the photo of the other party did not match his own and had to escape that night because he was afraid of being drained"

"The police smashed an underground organ trading organization. One of the victims offered to sell a kidney and bought a Hongmeng mobile phone for money"

A group of ghosts and monsters embarrassed the Dafeng Group, and they had to ask questions again and again to appeal to everyone to consume rationally.

The funniest thing is that the parents of the students asked the Dafeng Group to return the goods for a refund, and the family members of the kidney sellers sued the Dafeng Group. There are always some people who never find their own reasons.

I can only be thankful that most people are normal, and Dafeng Group also conducted a survey at the end of April. The survey showed that showing off is a small factor for people to buy Hongmeng mobile phones, although it is true that many people think that people who can afford Hongmeng mobile phones should Quite rich, but after all, the price is there. This is actually stating an objective fact. People with ordinary income are really reluctant to spend so much money on a mobile phone.

But buying Hongmeng mobile phones purely for showing off is at least a small number of people at present, and more people are more precisely following the trend, but behind this following the trend is actually the recognition of the product, because everyone says that Hongmeng mobile phones are good, so everyone wants to buy one. All Hongmeng mobile phones are refreshed.

A product that costs thousands of dollars is nothing to be ashamed of, especially for the really rich.

However, the price of Hongmeng mobile phones does make it difficult for some people to easily experience the new experience brought by touch smartphones.

So, on the other side of the world, there is a company that is having a shareholder meeting.

Google's Eric looked at the general trend driven by Hongmeng mobile phones, and felt that Android has infinite possibilities.

Eric said to shareholders, "Apple's positioning is destined to be its opponent is Dafeng Group, but both companies seem to have unknowingly given up a larger market, that is, the low-end market, but the world will never Most of them are low-end consumers. Apple and Dafeng Group have isolated themselves from this market, so we can win this larger market.

At the same time, we can notice that there is no intention to allow Hongmeng mobile phones in China so far, including several allies of our country, which have also rejected Hongmeng mobile phones.

Then these markets always need to be occupied by someone. In order to compete with Dafeng Group, Apple has to invest more in research and development costs. If Apple loses in the competition with Hongmeng mobile phones, Apple will have to give up the smartphone market. ? Or do you put your hands down and compete in the low-end market?

No one knows this now, but we can go ahead. "

"Eric, do you think it's necessary for us to make our own mobile phones?"

"Actually, I have been communicating with HTC recently. I think we can consider this, but there is no need to start from scratch, but we can consider acquiring HTC's mobile phone business unit.

And from the current point of view, it is not the key to making mobile phones by ourselves. The key lies in our Android system. Everyone has seen the research and development costs of Hongmeng mobile phones. You can win a huge market, and this market is very likely to feed back all our Google products in the future.

Hongmeng is opening up the touch smartphone market. We should see this trend clearly and seize it. "

"However, we have studied both the Hongmeng system and the Apple system. Objectively speaking, there is a certain gap between the Android system and theirs. How competitive do you think the Android system is?"

Eric said firmly, "Open source!"

Google's shareholders agreed with Eric's idea after a meeting, and in order to accelerate the promotion of the Android system, Google moved Google I/O, which was originally supposed to be held in May, to April 25.

On April 25th, after Dafeng Group, another global developer conference initiated by enterprises began.