Rewrite the Technological Landscape

Anyone who understands the game landscape should know one thing, that is, the Neon Kingdom is a big game country, but people in the Neon Kingdom rarely play online games, and even "World of Warcraft" failed to conquer the Neon Kingdom.

People in the Neon Country have always loved console games, and online games have never become the mainstream games in the Neon Country.

As for the reason, it must have something to do with history. After all, the console game background of the Neon Kingdom is too strong. After so many years of development, players have formed a habit.

In addition, console games are more concerned with game quality, including graphics, character images, and special effects, which are simply incomparable to online games in this era.

Facing the hegemony of console games in the Neon Kingdom, Meng Qian slowly sorted out some information based on the memories of his previous life and the things he collected in this life. The online game market in the Neon Kingdom is indeed small, but it’s not that they don’t play online games at all. They like to play some types of online games, which are turn-based online games.

Moreover, the turn-based online games they like to play are all cute. This reminds Meng Qian of another saying that he has seen before. The reason why Koryo online games and "World of Warcraft" can't enter the Neon Kingdom is because they can't catch them. The two-dimensional culture of the neon country.

Meng Qian remembered that during the one or two years of his business trips to the Neon Country, he did see that the otaku culture and the two-dimensional culture are really very strong in the Neon Country.

Moreover, the second dimension of the Neon Kingdom has its own obvious characteristics, and those who often watch Neon anime will understand it. After all, his main consumer group is otaku.

Therefore, for the game operation in Neon Country, the key information Meng Qian grasped is that the quality of the game is two-dimensional with the Neon style.

However, considering the current company's team capabilities and objective conditions, Meng Qian can't imagine how good the quality of online games should be, so the only focus he can focus on is the two-dimensionalization.

For this reason, when choosing an agency company, Meng Qian had his own clear positioning. The agency he finally chose was Namco, the predecessor of Namco, which was merged with Bandai in 2005. It has a large number of Classic games, such as Pac-Man, which most people born in the 80s and 90s played when they were young.

Unlike the agent in Koryo, Namco, the agent of Nihong, is powerful. This is also due to the completely different game environments in the two countries. Koryo is currently experiencing a surplus of online games, and the big The game companies all regard "The Legend of God" as their opponents, so it is naturally impossible to act as an agent for "The Legend of God".

However, there are not many companies engaged in online games in the Neon Kingdom. In addition, the early 21st century was a period of depression for the games in the Neon Kingdom. At this time, many games in the Neon Kingdom are considering changes and outlets, so Dafeng Science and Technology has the opportunity to go further. I have come into contact with some established neon country game companies, and they are also willing to consider acting as an agent for online games at this stage.

After all, at this time, they didn't know that online games were so unpopular in the Neon Congress.

One of the reasons why Meng Qian chose Namco is that Namco’s management philosophy is biased towards the local two-dimensionalization. , Sega and other well-known game companies in later generations are all following the game Omi road.

Because the Omi market is really attractive at this time, and even Nintendo has created several Omi games in the past few years, but Namco is one of the few game companies that insist on localization.

More importantly, in the process of communication between Meng Qian and the management of Namco, combined with the performance of Namco in later generations, it can be seen that their plan is to build a whole industry chain rather than a simple game, and they have Rich animation company resources, and this is exactly what Meng Qian needs.

Therefore, in the launch of "The Legend of God" in Neon Country, Dafeng Kechuang used a special marketing strategy, co-branding.

In the neon country, the Internet cafe management system must also be given away, but the online and offline promotion is not just to promote the game, but to promote the cooperation between the game and animation.

With the help of Namco's resources and the popularity of "The Legend of God" in China, as well as the temptation of the sharing provided by Dafeng Kechuang, "The Legend of God" got the first batch of animation partners. The most direct point of cooperation is the clothing.

The clothing mall of the Neon Kingdom version is richer than that of Huaxia and Korea, and it has an obvious two-dimensional style of the Neon Kingdom. In addition, in the clothing mall, a limited edition of animation co-branded clothing has been launched.

For example, EVA, there are Rei Ayanami limited costumes, Asuka limited costumes, and Mecha limited costumes in the game. Due to time constraints, the first batch of cooperative animations cannot be many, so Dafeng Science and Technology has focused on several well-known animations. .

In addition to EVA, the clothing store's co-branded clothing also includes "Dragon Ball", "Sailor Moon" and "Saint Seiya".

Moreover, this joint act is also an opportunity given to the art department by Meng Qian. You must know that the design of this joint clothing is actually very difficult, because it must have obvious animation prototype features, and it cannot be completely copied, and the characters will appear out of place with the game screen. , and the game graphics and costumes in 2001 could not be as gorgeous as later generations after all.

So although this job is being done by the head of the art department of the current 18-person team of Dafeng Science and Technology, there are many opportunities to connect and cooperate with Neon Country Animation Company during the period. This is a good time for Qinyi and others. learning opportunities.

On the major forums and media in the Neon Kingdom, Dafeng Science and Technology and Namco spent a lot of money to promote this joint game.

In addition, the pet system was introduced for the first time in the Neon Kingdom version of "The Legend of God", and in the Neon Kingdom, Meng Qian further positioned this pet system, called the cute pet system, and There is also a joint partner, that is Pokemon.

Finally, the neon version of "The Legend of God" did another thing, which is to use the relatively mature built-in forum and social functions in the game to create a cosplay contest.

Although cosplay did not originate in the Neon Country, it did grow in the Neon Country. Meng Qian also let the employees know about it. Now there are a lot of comic exhibitions and game exhibitions in the Neon Country, and major game companies will also Find a coser as a channel for game promotion.

For this reason, Meng Qian directly organized a cosplay contest, using generous rewards to attract cosplayers to enter the game, and their purpose of entering the game is naturally to attract more game players.

On the first day of the game's launch, it really attracted a lot of cosers. The reason is very simple, the money given is a lot, and it doesn't mean that only the first place has money, and the top 100 will have rewards. The coser who may not be able to do it by himself is turned away.

Of course, this investment was shared between Dafeng Science and Technology and Namco.

But in general, the operation of "The Legend of God" in Neon Kingdom is the largest investment in Dafeng Science and Technology. Meng Qian's choice is to invest all the agency fees of Namco. Just a bold attempt.

Because of the experience of later generations, it is not easy to know that this matter is not easy. If ordinary people go in, they will basically wait for death, but it would be a pity to give up this market directly. It is still the same sentence, Meng Qian is a rowdy person at heart. "It can change the historical process of Neon people playing online games, it's very interesting to think about it, isn't it.

So he decided to put all the agency fees into it. The big deal is that if he doesn’t earn a penny, it’s a waste of energy. Anyway, the subsequent investment is basically from Namco’s side. I can really open up the online game market of the Neon Country. The historical status of "Shen Biography" and even Dafeng Kechuang in the game market of the Neon Country is limitless.

Thank you helpless soul for your reward! Thanks for the reward of Durian in Troubled Times!