Rewrite the Technological Landscape

I couldn't figure it out, so I didn't think about it any more. I just dealt with it like this for the time being. At 1:00 pm on March 31, 2001, Xiao Boshi came to Dafeng Science and Technology Innovation.

Meng Qian took him on a brief tour of the company first, and after introducing the various departments, the two went to the office for a detailed chat.

"Compared to Cisco, it's much worse." Meng Qian started the topic with a self-mockery.

"Whether it's Cisco or IBM, it's not like this step by step." Xiao Boshi tidied up his suit, "The scale of Dafeng Science and Technology Innovation is not large, but it can have such a performance, which is even more terrifying. "

Meng Qian smiled and moved the poured tea to Xiao Boshi, "Senior, I forgot to ask you last time. According to your theory of the difficulty of returning to China, the root cause of your return this time should not be because of the cold winter of the Internet. What do you think?" of?"

"I've really thought about going back to China for a long time. The cold winter of the Internet is probably the trigger. I'm in management. Unlike their technical restrictions, it's more convenient to come back. I just want to take this opportunity to have a look.

If you don't look at it, you will see Dafeng Kechuang. "

Seeing that Xiao Bozhi wanted to get straight to the point, Meng Qian didn't bother to exchange greetings, "How does Fengxin go international, how does Dafeng Techchuang become a multinational company, is it convenient for the senior to talk about it in more depth today?"

During this period of time, Meng Qian was investigating Xiao Boshi, and Xiao Boshi must also be learning about Dafeng Science and Technology Innovation. Everyone knows this kind of thing in their hearts, and it’s just a tacit understanding. Therefore, since everyone can sit together again after getting to know each other, it is natural for each other They are more heart-wrenching than when they first met.

Otherwise, this meeting is unnecessary.

However, Xiao Bozhi pondered for a while, Meng Qian didn't know what he meant, and suddenly took down two pieces of paper from the notebook on the table, "Why don't we all write our core ideas on paper, look at our Are your ideas similar?"

"Yes." Xiao Boshi seemed very interested in this method.

The two wrote a few words on the paper at the same time, and after spreading it out at the same time, Meng Qian's paper read: Locate the target group, point to face.

And Xiao Boshi's paper read: market classification, product refinement.

The two looked at each other's writing and were silent for a few seconds. Meng Qian took the initiative to say, "Let me explain first."

Xiao Boshi nodded.

"Once Fengxin goes out of China, the competitors it faces will no longer be companies like Penguin, but companies like Microsoft, so if it competes head-on, it's okay to eat a small market, but it may be difficult to eat a large market.

The strategy I think is to maximize the current advantages of Fengxin and the Fengxin circle to match the group that is most interested in this function. Instead of competing with opponents on the entire battlefield, first win the one with the greatest advantage. The target group, after making this target group thoroughly and deeply, then slowly expand outward. "

Xiao Boshi nodded approvingly, "What I said is the preparation process before your strategy is implemented. The biggest difference between doing a global strategy and a national strategy is that the culture, politics, economy, humanities, and environment of different countries They are all different. No matter how different a country is, it cannot compare to the gap between countries.

What's more, some international relations, international policies, and international situations must also be considered. Therefore, when we are doing international strategy, the first step is often to classify the markets of different countries first. For different levels of markets, the energy invested The strategy and method of investment are different from financial resources.

To put it simply, the global strategy pays attention to adapting measures to local conditions, time and people.

Therefore, the purpose of product refinement is to improve the flexibility and variability of the product. The virtual product itself is also a product. Since it is a product, it can have a product line, and it is very easy to design a product line with social networking as the core.

It is more operable to use a product line than to use a single product, but the premise is to make a small but refined product advantage and product feature for the product line.

As you said, you can succeed in China because your opponent is Penguin, which is also a start-up company. When you step onto the international stage, your opponent becomes a powerful enterprise like Microsoft.

Microsoft wants to imitate what you did on MSN to create something similar to a wind circle. One or two months is enough, and it can do better than you in terms of interface and functions.

Competing with companies with a strong family background, we should not fight big and comprehensive, but small and refined. "

"Market classification. Seniors think that the instant messaging market can be roughly divided into several large segments?"

"It's hard for me to say now, I haven't really started to do research." Xiao Boshi said conservatively, "But I can tell you with certainty that it is absolutely impossible for Fengxin to succeed in the US market.

For basic Internet products like this, the United States absolutely does not allow an overseas company to become a leader in the United States, because according to the design of Fengxin, it almost involves all the daily information of the users in the United States. The importance of this product can definitely be understood by the United States. No matter how good your product is, you don’t want to succeed in the United States.

This is also the second reason why I suggest product refinement. For example, if you make a pure self-presentation platform, you can make patents and product advantages that others do not have in terms of image layout, image compression, and image optimization. The United States seized the market.

When you take such a product to the United States, because American people like to show off, it is likely to be favored by users. When the United States judges this product, because it only involves self-presentation, maybe they will be lenient. .

After all, when a product is really made, the United States can restrict it if it wants to, but this kind of restriction also has to pay a certain price, and they will have their own evaluation.

And one of the great advantages of social products is that product lines can be combined at any time. "

Meng Qian was seriously thinking and analyzing what Xiao Boshi said, "Actually, as long as Fengxin is thrown out and succeeds, someone will imitate it."

"Yes, any successful product will be imitated. This is inevitable. The degree of globalization is still relatively low. If the product is only developed in the country, it will not receive much attention, but once it goes out, it will have to bear it. We must live in competition, so products must be competitive after refinement. When doing global strategy, focus on the market first, and products second. If the product is not good, it will not have a foothold on the international stage.

The second is fast. The core of social software is the user base and user viscosity. Quickly accumulate users and lay a user foundation during the time of being imitated. It's hard to grab meat from you.

Unless the coercive means of using state power are used. So from an operational point of view, I have the same idea as you, to find a suitable customer group, a customer group that can quickly spread the product and quickly build a user base. "

"What do you think this customer group is?" Meng Qian asked sharply.

Xiao Boshi suddenly smiled with great interest, "Why don't we write it all on paper?"

"Can."

The two wrote pens and pens on the paper at the same time, and when they showed each other, they both wrote two words: University.

After reading each other's answers, the two raised their heads and looked at each other with a tacit smile.

"What do seniors value?" Meng Qian asked first.

"Social skills, what about you?"

"Social needs." Meng Qian leaned back, touched his chin and said, "Senior, we've talked so far, so I won't be pretentious. Do you have any specific thoughts on Dafeng Science and Technology Innovation?"

"My confusion now is, I don't know what exactly you need?" Xiao Boshi directly asked his question.

"The three things I am most anxious about now are someone to help me manage the company, someone to help me implement overseas strategies, and someone to help me contact overseas returnees."

"Returned talents?" Xiao Boshi was particularly concerned about Meng Qian's third need, "You seem to care about overseas talents?"

"Indeed." Meng Qian didn't deny it, "Because I have a slightly different view from my seniors on the issue of talents returning to China."

Xiao Boshi, "."

Seeing Xiao Bozhi express himself to explain, Meng Qian said, "Seniors divide overseas Chinese into survival and education. From my personal understanding, it can also be said that they are ordinary people and talents.

You think that ordinary people don’t return to China because they don’t have much achievement when they return to China, and talents don’t return to China because of various objective reasons.

I agree with this perspective, but I may be more inclined to distinguish overseas Chinese in another way. The first category is people who seek advantages and avoid disadvantages.

The ordinary people in your mouth think that they can live better abroad so they stay abroad. In fact, it is a kind of seeking advantages and avoiding disadvantages. In my opinion, talents also seek advantages and avoid disadvantages. Not everyone will be happy if they do not return to China. It is because of various difficulties that some people do not return to China, and it is only because they want to have a better life abroad and provide a better life for their families.

I don’t disagree with this kind of seeking advantages and avoiding disadvantages, because this is also human nature. I don’t like to dissect human nature, which is not a thing that makes people happy.

But precisely because of the objectivity and naturalness of this self-interest, the second type of Chinese in my eyes is those who know that their lives are not as good as those abroad, that they will encounter many troubles when they return to Congress, and that they will sacrifice some of themselves when they return to Congress. Those who want to go back to China, I think, they are people with faith.

As for those who recognize their fathers abroad and those who can't get along abroad and return to China, I won't discuss it for the time being.

Confucius was called a saint because he knew what he couldn't do and did it.

But sages are very few after all, and I think those who can overcome difficulties and overcome difficulties are very powerful. So I really care about the talents who return to China under the current background. Maybe some of them come back for family reasons or emotional reasons, but I believe that from the perspective of probability, more people have faith, especially It is those talents in the true sense.

Even if the country protects him from food and clothing, but for a real talent, I believe he can also have food and clothing overseas.

Their beliefs may be love for the country, gratitude to the country, or attachment to the country. If you consider returning to the country, at least you believe in the development potential of the motherland. In my opinion, this belief is better than their talents. something more important.

If one day the country develops, and the talents who choose to return to the country at that time, I am not sure if they have such beliefs. Perhaps, their return to China is nothing more than self-interest in another era.

These people with faith are easy to get the respect of others, but they are also called fools by many people. It is strange that self-interest is gradually being respected in this era, and altruism and sacrifice have even become the object of criticism from more and more people. .

But I can't control this kind of social phenomenon, and I really don't have that much malice towards egoism. I even feel that I am quite selfish in many cases, but I can determine my attitude. Although I can't do it myself, I am very special. Love these "fools".

So I have always wanted to find channels to get in touch with more talents who choose to return to China at the moment. I firmly believe that they will be a powerful driving force for the development and rise of Huaxia, whether for the country or for enterprises.

I cherish talents, and I cherish their "stupidity" even more.

I dream of recruiting these people to my business. "

Xiao Boshi looked at Meng Qian with complicated eyes.

Thank you for your reward! Thanks to i58 for the reward! Thank you Nancheng No Sand for your tip! The last chapter was blocked, but I haven't seen the problem myself, can I write the protagonist as a web platform? If anyone knows, please let me know, I don’t know how to change it now